Starya
Starya Mobility is an Indian EV startup that retrofits petrol scooters into electric vehicles using a proprietary Electric Propulsion Kit (EKP 1.0), and sells e-Switch and Rush electric scooters supported by a Battery-as-a-Service subscription and 150+ swap stations across Bangalore, Delhi, and Mumbai.
- Company typePrivate
- Founded2018
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Starya does
Starya Mobility is an Indian electric mobility startup, founded in 2018 and headquartered in Bengaluru, that converts existing petrol scooters into electric vehicles through a proprietary retrofit kit. The company's flagship product, the EKP 1.0 (Electric Propulsion Kit 1.0), enables a three-day conversion of any petrol scooter into an electric vehicle using a patented High Torque Permanent Magnet Synchronous Motor (PMSM) with 6kW peak power, a 6kW Field Oriented Control motor controller, a patent-pending Universal Single Suspension Swing ARM, and an 8mm HTD super silent timing belt. Starya also sells finished electric scooter products (the e-Switch and the Rush performance variant) and supports a Battery-as-a-Service (BaaS) subscription model with three tiers (Lite, Basic, Advance) priced between ₹678 and ₹3,599 per month, backed by a network of more than 150 battery swap stations across Bangalore, Delhi, and Mumbai.
The company operates a direct-to-consumer go-to-market strategy: customers pre-book online at ₹499, schedule free doorstep test rides, and complete purchases at experience centers in the three metros or via the company's app and website. Conversion kit pricing ranges from ₹34,999 (introductory e-Switch Performance) to ₹88,999 for the full conversion package, with installation, RTO registration, and GST included. Starya monetizes through three streams: one-time kit hardware sales, recurring BaaS subscriptions, and professional installation services, with the recurring BaaS layer designed to anchor long-term customer relationships.
Strategic positioning is built around three pillars: a 70% claimed cost reduction versus purchasing a new EV, preservation of the customer's existing scooter asset (avoiding depreciation), and a battery-swapping infrastructure that addresses India's charging gap. Starya is venture-backed, having raised approximately USD 2.5 million across three rounds (April 2021, January 2022, June 2023), with the June 2023 USD 2 million seed round led by ah! Ventures High Tables Platform and including a strategic investment and co-development agreement with automotive component manufacturer Exedy Clutch India. The company holds two patent applications (PMSM motor and universal swing arm) and a registered trademark for "Starya Mobility."
Starya firmographics
Firmographics- Name
- Starya
- Legal name
- Starya Mobility
- Website
- https://starya.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Starya Mobility is an Indian EV startup that retrofits petrol scooters into electric vehicles using a proprietary Electric Propulsion Kit (EKP 1.0), and sells e-Switch and Rush electric scooters supported by a Battery-as-a-Service subscription and 150+ swap stations across Bangalore, Delhi, and Mumbai.
- Ownership category
- akta.pro rank
Starya industry classification
Industry- Product category
- Electric Two-Wheeler Retrofit Kits
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- E-scooters & E-mopeds Manufacturing (IMACAOAB)
- akta.pro secondary industries
- EV Retrofit & Electrification Conversions (Fleet/Commercial) (TLAKAMAK), Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI)
Keywords
Where Starya is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Starya business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Electric Propulsion Kit (EPK) Hardware Sales: One-time sale of conversion kit hardware including motor, controller, battery, and installation components. Price ranges from ₹34,999 to ₹88,999 depending on configuration.
- Battery-as-a-Service (BaaS) Subscription: Monthly subscription plans (₹678-3,599/month) providing included energy allocation (20-87 kWh/month) with overage charges for additional usage. Customers pay security deposit.
- Professional Installation Services: Conversion service converting petrol scooters to electric in 3 days, included in kit pricing along with RTO registration charges and GST.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | e-Switch Performance Model - 4.3 kW motor, 80 km/h top speed, unlimited range (Eco mode) |
| Unit Pricing | Pay-as-you-go | e-Switch Lite Model - 2 kW motor, 50 km/h top speed, 85 km range |
| Unit Pricing | Pay-as-you-go | Full Conversion Package - EPK + Battery + Complete Service |
| Subscription | Monthly | Lite Plan (2W) - 20 kWh/month energy, no security deposit required |
| Subscription | Monthly | Basic Plan (2W) - 35 kWh/month energy with security deposit |
| Subscription | Monthly | Advance Plan (2W) - 87 kWh/month energy |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Starya product offering
Product offeringCore offering
Starya retrofits existing petrol scooters into electric vehicles in approximately 3 days using its proprietary Electric Propulsion Kit (EKP 1.0). The company sells the Starya e-Switch and Rush electric scooters and supports them with a Battery-as-a-Service (BaaS) subscription model backed by 150+ battery swapping stations across Bangalore, Delhi, and Mumbai. Pricing ranges from ₹34,999 to ₹88,999 for kit/scooter purchases, plus monthly BaaS subscriptions of ₹678–₹3,599.
Product overview
Starya offers a petrol-to-electric retrofitting ecosystem for scooters, comprising the EKP 1.0 (Electric Propulsion Kit) and the Starya e-Switch/Rush electric scooter products. The core offering is a conversion kit that transforms existing petrol scooters into electric vehicles in approximately 3 days. Products are supported by a Battery as a Service (BaaS) model with subscription plans (Lite, Basic, Advance) providing access to a network of 150+ battery swapping stations across Bangalore, Delhi, and Mumbai. The product portfolio includes performance variants (e-Switch, Rush) differentiated by power output, speed, and range specifications.
Differentiator
Problem solved
Functional benefit
Brands
- E-Switch: Electric scooter model featuring battery swapping technology with 102 km range and 80 km/h top speed.
- Rush
- EKP 1.0 (Electric Propulsion Kit)
Products and services
- EKP 1.0 (Electric Propulsion Kit 1.0) Proprietary electric propulsion kit that converts existing petrol scooters to electric in approximately 3 days. Includes Universal Single Suspension Swing ARM (Patent Pending), 6kW Field Oriented Control Motor Controller, 8mm HTD Super Silent Timing Belt, and Patented High Torque Permanent Magnet Synchronous Motor. Targeted at two-wheeler owners wanting to switch to electric without buying a new vehicle.
- Starya e-Switch Starya's electric scooter (Performance variant of EKP 1.0) sold to consumers. Specifications include up to 102 km range, 80 km/h top speed, 0–60 km/h in 7.3 seconds, and 22 Nm maximum torque. Operates on Battery-as-a-Service (BaaS) using the swap station network.
- Starya Rush Performance variant of Starya's retrofitted electric scooter aimed at thrill-seekers. Achieves 0–40 km/h in under 3.7 seconds, 80 km/h top speed in Blaze mode, and up to 85 km range in Eco mode. Powered by PMS motor with 125cc petrol engine equivalent output.
- Battery-as-a-Service (BaaS) Subscription Recurring subscription service providing customers with access to swap-and-go batteries via Starya's network of 150+ swap stations across Bangalore, Delhi, and Mumbai. Subscribers receive monthly energy allocations with pay-as-you-go overage charges and pay a security deposit. Eliminates charging wait times and range anxiety for electric scooter owners.
- Professional Petrol-to-Electric Conversion Service Conversion service bundled with EKP 1.0 kit sales that transforms a customer's existing petrol scooter into an electric vehicle in approximately 3 days. Pricing includes RTO registration charges and GST (insurance excluded), and is performed at Starya's experience centers in Bangalore, Delhi, and Mumbai.
Quantifiable outcome
- 70% reduction in initial investment and running cost vs new EV purchase
- +4 more outcomes
Companies that use Starya
Customer profileSegments3 records
Ideal customer profiles3 records
Starya technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Starya partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Exedy Clutch IndiacoreExedy Clutch India, a major automotive components manufacturer, entered a strategic partnership with Starya to jointly develop an Electric Propulsion Kit (EPK) with advanced transmission technology. The partnership aims to improve EV performance through Exedy's expertise in clutch and transmission systems.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Starya competitors and assessment
Company assessmentBroad incumbents
- Bajaj Auto (Chetak Electric): Legacy Indian two-wheeler OEM that has relaunched the Chetak as an EV — competes with Starya among ICE-to-EV curious urban scooter buyers via a trusted incumbent brand.
- TVS Motor (iQube): Major Indian two-wheeler OEM with iQube EV line targeting the same urban commuter segment; brand trust and dealer network make it a head-to-head alternative to retrofitted scooters.
- Hero Electric: Established Indian EV two-wheeler manufacturer (Optima, NYX series) with nationwide dealer footprint, overlapping with Starya's e-Switch/Rush positioning but at significantly broader scale.
- Okinawa Autotech: Established Indian EV two-wheeler brand with a broad dealer network across price points — competes with Starya across the entry-level EV scooter segment.
Direct peers
- Bounce Infinity: Indian EV scooter company that also operates a battery-swapping network and targets retail consumers with direct-to-consumer sales, making it the closest functional analog to Starya's retrofit-plus-BaaS model.
- Ather Energy: Leading Indian electric scooter OEM (450 series) selling premium EVs directly to urban commuters, competing for the same cost-conscious city rider segment Starya targets.
- Ola Electric: India's largest electric two-wheeler brand by volume (S1 series) with vertically integrated manufacturing and direct-to-consumer sales — directly overlaps with Starya's urban commuter targeting at much larger scale.
Emerging players
- Sun Mobility: Battery-swapping network operator partnering with OEMs (Hero, Ampere) for interoperable BaaS; comparable as an emerging player pursuing the same swapping-driven EV adoption thesis in India.
- Numeros Motors: Early-stage Indian EV two-wheeler startup with direct-to-consumer urban positioning comparable to Starya's e-Switch/Rush offering.
Others
- Honda Motorcycle & Scooter India: India's largest scooter OEM whose installed base of petrol scooters forms Starya's primary retrofit target; relevant as the OEM ecosystem whose vehicles Starya modifies and which may enter EV competition directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Starya social profiles
Digital presenceStarya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Starya leadership team
Management profileNumber of profiles
Starya funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Starya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Starya
What does Starya do?
Starya retrofits existing petrol scooters into electric vehicles in approximately 3 days using its proprietary Electric Propulsion Kit (EKP 1.0). The company sells the Starya e-Switch and Rush electric scooters and supports them with a Battery-as-a-Service (BaaS) subscription model backed by 150+ battery swapping stations across Bangalore, Delhi, and Mumbai. Pricing ranges from ₹34,999 to ₹88,999 for kit/scooter purchases, plus monthly BaaS subscriptions of ₹678–₹3,599.
Is Starya a public or private company?
Starya is a private company. It is classified as venture growth investor backed and is currently operating.
When was Starya founded?
Starya was founded in 2018. It employs 11 to 50 people.
Where is Starya based?
Starya is headquartered in Bengaluru, India, in the Asia region.
How does Starya make money?
Three revenue lines are on record. Electric Propulsion Kit (EPK) Hardware Sales are the primary driver. The others are battery-as-a-Service (BaaS) Subscription and professional Installation Services.
Who are Starya's main competitors?
Broad incumbents on record are Bajaj Auto (Chetak Electric), TVS Motor (iQube), Hero Electric and Okinawa Autotech. Direct peers are Bounce Infinity, Ather Energy and Ola Electric. Emerging players are Sun Mobility and Numeros Motors. Honda Motorcycle & Scooter India is listed as an others.
Does Starya have an API?
No public API is recorded for Starya.
What industry is Starya in?
Starya's product category is Electric Two-Wheeler Retrofit Kits. Its primary akta.pro industry code is IMACAOAB, E-scooters & E-mopeds Manufacturing, with a secondary code of TLAKAMAK, EV Retrofit & Electrification Conversions (Fleet/Commercial). Its NAICS code is 336991 and its SIC code is 3751.