Pure Green
Pure Green is a U.S. cold pressed juice franchisor producing juices, shots, smoothies, acai bowls, and oatmeal bowls via hydraulic press technology, selling through franchise stores, D2C subscriptions, national shipping, wholesale, and corporate catering.
- Company typePrivate
- Founded2004
- HeadquartersNyack, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pure Green does
Pure Green is a U.S.-based cold pressed juice and wellness company operating primarily as a juice bar franchisor. The core production method is hydraulic-press cold pressing, in which thousands of pounds of pressure extract juice without heat or friction, preserving 100% of essential nutrients, enzymes, vitamins, and minerals; each 16oz cold pressed juice serving is stated to contain 3 to 5 pounds of fruits and vegetables. Beyond juice, the portfolio extends to concentrated juice shots, 20oz superfood smoothies (~225 calories each), acai and pitaya bowls, steel-cut oatmeal bowls, and structured 1- to 5-day juice cleanse/detox programs. The company also runs "Pure Green Magazine," an educational content hub covering nutrition, gut health, and plant-based lifestyle topics.
The business operates a multi-channel revenue model. Direct-to-consumer revenue is generated through an e-commerce storefront (puregreen.com.co) with national shipping, a local-delivery channel, and iOS/Android ordering apps. Recurring revenue comes from autoship subscriptions with weekly or monthly billing and gift subscriptions redeemed by recipients who create Pure Green accounts. Franchise revenue is earned via licensing/royalty arrangements with partners who own and operate retail juice bar locations under the Pure Green brand. B2B revenue is generated through corporate catering for events and a wholesale program enabling retail partners to resell Pure Green products. The company is privately held (legal entity Pure Green NYC Wholesale Corp., incorporated in New York), employs 51-100 people per its firmographics, and is led by founder and CEO Ross Franklin; the only disclosed institutional capital event is a $1,000,000 round in June 2020 from Bay Wharf Capital and PasciVite.
Pure Green primarily serves health-conscious individual consumers seeking convenient, nutrient-dense food and beverage options and structured cleanse protocols; a secondary segment comprises entrepreneur franchisees seeking an established wellness brand and operational playbook; a tertiary segment is corporate B2B clients procuring catering and workplace-wellness offerings. Go-to-market relies on content (wellness magazine), organic social media across Instagram, Facebook, Twitter, and LinkedIn, email newsletter ("Don't Miss a Beet!"), in-app engagement, and a dedicated franchise-marketing site at puregreenfranchise.com.
Pure Green firmographics
Firmographics- Name
- Pure Green
- Legal name
- Pure Green NYC Wholesale Corp.
- Website
- https://puregreen.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pure Green is a U.S. cold pressed juice franchisor producing juices, shots, smoothies, acai bowls, and oatmeal bowls via hydraulic press technology, selling through franchise stores, D2C subscriptions, national shipping, wholesale, and corporate catering.
- Ownership category
- akta.pro rank
Pure Green industry classification
Industry- Product category
- Cold Pressed Juice & Smoothies
- NAICS
- Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)
- akta.pro secondary industry
- Smoothie & Protein Shake Bars (THAFAKAB)
Keywords
Where Pure Green is headquartered
LocationHeadquarters
- HQ city
- Nyack
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure Green business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (E-commerce): Direct-to-consumer sales of cold pressed juices, shots, smoothies, acai bowls, and oatmeal bowls through their website with national shipping and local delivery options. Customers can order individual items or subscribe to autoship for recurring deliveries.
- Subscription Services: Automatic recurring subscription service with weekly or monthly billing options. Subscribers receive regular deliveries of cold pressed juice products. The subscription continues until cancelled by the customer.
- Franchise Revenue: Revenue generated from franchise partners who own and operate Pure Green retail locations. The company provides the brand, products, and operational model to franchisees.
- Corporate Catering: B2B catering services for corporate events and functions, providing cold pressed juice and healthy options for business occasions.
- Gift Subscriptions: Purchase of gift packages for other people through the Sites. Gifts can be redeemed by recipients who create a Pure Green account to access products.
- Wholesale Program: Wholesale program for businesses to purchase Pure Green products for resale or distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription plans with weekly or monthly billing |
| Subscription | One time/ perpetual license | Gift subscription packages available for purchase |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Pure Green product offering
Product offeringCore offering
Pure Green produces and sells cold pressed juices, juice shots, superfood smoothies, acai bowls, and steel-cut oatmeal bowls, extracted via hydraulic press technology that preserves nutrients without heat. Products are sold through company-owned and franchise retail stores, direct-to-consumer e-commerce (national shipping and local delivery), autoship subscriptions, corporate catering, and a wholesale program for retail partners.
Product overview
Pure Green is a cold pressed juice and wellness company operating as a unified product-and-service portfolio rather than a platform-plus-modules architecture. The core offering consists of cold pressed juices and juice shots (extracted via hydraulic press without heat), complemented by superfood smoothies, acai/pitaya bowls, and steel-cut oatmeal bowls. The company offers subscription-based delivery services, corporate catering, and a wholesale program for retail partners. A mobile rewards application (available on iOS and Android) enables order management and loyalty tracking. Pure Green also operates a franchise model for entrepreneurs to open brick-and-mortar juice bar locations. The company's wellness ecosystem is supported by an online magazine covering nutrition education, cleansing protocols, and healthy living content.
Differentiator
Problem solved
Functional benefit
Products and services
- Cold Pressed Juice
Quantifiable outcome
- Each cold pressed juice contains 3 to 5 pounds of fruits and vegetables, providing concentrated nutrition
- +1 more outcomes
Companies that use Pure Green
Customer profileSegments3 records
Ideal customer profiles3 records
Pure Green technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pure Green partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Pure Green competitors and assessment
Company assessmentDirect peers
- Suja Juice: Organic cold-pressed juice brand sold via DTC, grocery retail, and wholesale — direct peer on cold-pressed product, national distribution, and subscription offerings.
- Robeks: US juice and smoothie franchise chain; one of the closest format-level peers to Pure Green's juice bar franchise concept and product mix (cold-pressed juices, smoothies, bowls).
- Pressed Juicery: Premium cold-pressed juice brand with retail storefronts, DTC delivery and subscription — directly comparable to Pure Green on cold-pressed positioning, product mix, and subscription/cleanses.
- Tropical Smoothie Cafe: National smoothie and food franchise chain with a similar franchise-led growth motion and overlapping menu (smoothies, bowls, healthy food).
- Smoothie King: Established smoothie and health-focused beverage franchise with hundreds of US locations. Direct peer to Pure Green's juice-bar franchise model and product overlap (smoothies, wellness positioning).
- Clean Juice: Certified organic juice bar franchise — a near-direct peer to Pure Green in terms of product (cold-pressed juices, bowls, cleanses) and franchise-led expansion model.
Emerging players
- Playa Bowls: Fast-growing franchise chain for acai bowls, smoothies, and bowls — direct overlap with Pure Green's acai/pitaya bowls and smoothie menu in the franchise space.
Broad incumbents
- Bolthouse Farms: Large-scale juice and smoothie producer with mainstream retail distribution; competes in the same shelf-stable and refrigerated juice category from a much larger CPG base.
- Evolution Fresh (Starbucks): Cold-pressed juice brand owned by Starbucks; competes with Pure Green in grocery and on-the-go retail while leveraging a much larger parent company's distribution.
- Jamba (formerly Jamba Juice): Long-established national smoothie/juice chain owned by Focus Brands; broader portfolio and significantly larger footprint, but directly competes with Pure Green for smoothie and wellness-bowl occasions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pure Green social profiles
Digital presencePure Green financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Green leadership team
Management profileNumber of profiles
Profiles1 record
Pure Green funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Green M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Green
What does Pure Green do?
Pure Green produces and sells cold pressed juices, juice shots, superfood smoothies, acai bowls, and steel-cut oatmeal bowls, extracted via hydraulic press technology that preserves nutrients without heat. Products are sold through company-owned and franchise retail stores, direct-to-consumer e-commerce (national shipping and local delivery), autoship subscriptions, corporate catering, and a wholesale program for retail partners.
Is Pure Green a public or private company?
Pure Green is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pure Green founded?
Pure Green was founded in 2004. It employs 51 to 100 people.
Where is Pure Green based?
Pure Green is headquartered in Nyack, United States, in the North America region.
How does Pure Green make money?
Six revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are subscription Services, franchise Revenue, corporate Catering, gift Subscriptions and wholesale Program.
Who are Pure Green's main competitors?
Direct peers on record are Suja Juice, Robeks, Pressed Juicery, Tropical Smoothie Cafe, Smoothie King and Clean Juice. Playa Bowls is listed as an emerging player. Broad incumbents are Bolthouse Farms, Evolution Fresh (Starbucks) and Jamba (formerly Jamba Juice).
Does Pure Green have an API?
No public API is recorded for Pure Green.
What industry is Pure Green in?
Pure Green's product category is Cold Pressed Juice & Smoothies. Its primary akta.pro industry code is THAFAKAA, Juice Bars & Cold-Pressed Juice Shops, with a secondary code of THAFAKAB, Smoothie & Protein Shake Bars. Its NAICS code is 31211 and its SIC code is 2080.