STOXCART

What STOXCART does

Stoxkart (legal entity: Moneywise Finvest Limited) is a SEBI-registered Indian discount brokerage founded in 2017 and headquartered in New Delhi, operating as a technology-led subsidiary of SMC Group. The company provides retail investors and traders with access to equity, derivatives (F&O), currency, commodity, IPO, and mutual fund products through three core distribution surfaces: a mobile application (iOS/Android), a browser-based Pro Web platform, and the Superr API developer platform. Underlying infrastructure includes a no-code algo trading engine with backtesting and TradingView/Excel integration, the Autotrender automated market analysis tool, and Telegram-based research subscription channels.

Stoxkart's monetization is multi-stream and not dependent on retail brokerage commissions, since equity delivery and intraday trades are zero-brokerage by design. Revenue is generated through (i) F&O and commodity brokerage at SEBI's Rs. 20/order cap, (ii) the SmartTrader monthly subscription (Rs. 0.01/order unlimited), (iii) Demat AMC and DP transaction charges, (iv) Margin Trading Facility interest at 18-21%, (v) subscription add-ons (Autotrender, Telegram research), and (vi) a partner revenue-share via the StoxBro channel. Go-to-market is product-led growth via self-serve eKYC on mobile/web, supplemented by the StoxBro referral program and content-driven acquisition through blogs, social, and SEO.

As of the April 2024 ~US$12 million funding from SMC Global, the company reported a client base of 150,000-250,000 across India and stated a target of 1 million annual app downloads. The company operates with 51-100 employees and competes directly with Zerodha, Groww, and other Indian discount brokers, with differentiation rooted in the SMC Group brand, the zero-brokerage + subscription stack, and multi-surface (retail + algo + API) coverage.

Name

STOXCART

Legal name

Moneywise Finvest Limited

Website

https://stoxkart.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Stoxkart (Moneywise Finvest Limited) is a SEBI-registered Indian discount brokerage and SMC Group subsidiary offering retail traders zero-brokerage equity trading, F&O, algo trading, and research subscriptions via mobile, web, and API platforms.

Ownership category

akta.pro rank

Product category

Discount Brokerage / Online Trading Platform

NAICS

Securities and Commodity Exchanges (52321), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Brokerages & On/Off-Ramps (fiat rails, instant buy/sell) (FSAPADAG)

akta.pro secondary industries

Staking-as-a-Service (Managed Staking Providers) (FSADAOAK), Governance, Controls & Policy Automation (GRC for Web3) (FSAPAJAG), Custodial Staking Providers (FSADAHAG)

Keywords

• Discount brokerage
• Online stock trading
• Equity trading platform
• Algo trading
• Retail investing India

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Brokerage Fees: Primary revenue stream from brokerage charges on equity, F&O, currency, and commodity trades. Zero brokerage on equity delivery and intraday under standard plan, with SmartTrader subscription offering Rs. 0.01 per order and standard plan Rs. 20 per order as regulatory cap
2. SmartTrader Subscription: Monthly subscription plan offering unlimited trading with Rs. 0.01 per order brokerage. Auto-renews monthly with credit card, debit card, and UPI payment methods accepted
3. AMC and Account Charges: Quarterly Demat AMC of Rs. 75 + GST for individuals, DP transaction charges of Rs. 20 + GST for market sell, Call & Trade charges of Rs. 50 per order + GST
4. Margin Trading Facility Interest: Interest charges on MTF ledger debit at 18% compounding debit, and interest on normal ledger debit at 21% compounding daily
5. Partner Revenue Share: Partners earn lifetime brokerage from trades made by referred clients plus referral incentives and additional revenue from value-added services sales

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Stoxkart is a SEBI-registered discount brokerage platform that enables retail investors and traders in India to buy and sell equities, derivatives (F&O), commodities, currencies, mutual funds, and IPOs through mobile, web, and API-based channels. Its core offering centers on zero-brokerage equity trading combined with value-added services such as algorithmic trading, automated market research (Autotrender), developer APIs (Superr), and Telegram-based trade advisory subscriptions.

Product overview

Stoxkart is a new-age discount brokerage platform offering a unified trading ecosystem with multiple access channels. The core product consists of the Stoxkart Mobile Application (iOS/Android) and Stoxkart Web browser platform, both providing access to equity, commodities, derivatives, IPOs, and mutual fund investments. The platform differentiates through value-added services including Superr API (developer platform), Stoxkart Autotrender (automated research tool), Telegram Subscription (research calls), Apply IPO platform, Smart Trader Plan (zero brokerage subscription), and Algo Trading (automated strategy execution). The ecosystem is backed by SMC Group's 30+ years of financial services expertise and serves over 250,000 clients across India.

Differentiator

Problem solved

Functional benefit

Brands

• Superr API: A suite of APIs and developer services providing programmatic access to exchanges via Stoxkart for placing orders, managing funds and portfolios, and accessing account information.
• Stoxkart Autotrender
• Smart Trader Plan

Products and services

• Stoxkart Mobile Application User-friendly mobile trading application for iOS and Android that supports equity, derivatives, commodity, currency, IPO, and mutual fund transactions, with real-time charts, news, research tools, single-hand navigation, and MarketsMojo stock ratings. Built for individual retail traders in India.
• Stoxkart Pro Web Platform Browser-based trading platform enabling traders to log in from any device, with market watch, real-time screening, detailed scrip overview, micro/macro data, back office reports, research calls, notifications, and alerts. Targeted at retail traders who prefer desktop or larger-screen trading workflows.
• Stoxkart Lite Web Lightweight web trading interface for a streamlined trading experience, accessible via browser for retail traders seeking a simplified trading workflow.
• Superr API Developer API suite providing programmatic access to exchanges via Stoxkart, enabling placing, modifying, and cancelling orders; managing funds and portfolios; and accessing order and account information for building Internet-Based Trading (IBT) platforms. Designed for developers and third-party platform builders subject to exchange and SEBI regulations.
• Stoxkart Algo Trading Algo trading platform enabling automated, emotion-free execution without coding, with backtested strategies using historical market data, millisecond execution, and third-party integration with TradingView, Excel, and APIs. Targeted at retail traders who want algorithmic execution without programming expertise.
• Stoxkart Autotrender Innovative research tool providing automated market analysis, quick information access by scanning data tables, real-time market analysis, and support for multiple index analyses including Nifty, Bank Nifty, and FinNifty. Designed for retail traders seeking algorithmic-style market insights.
• Telegram Research Subscription Subscription-based Telegram channels operated by expert research analysts providing researched market advice, live trading calls, analyst chat support, and updated market trends. Targeted at retail traders seeking actionable intraday and positional trade ideas.
• Apply IPO Platform Platform for retail investors to apply to Initial Public Offerings (IPOs) with ease through Stoxkart's dedicated IPO application workflow.
• Smart Trader Plan Monthly subscription plan that reduces brokerage to Rs. 0.01 per order for unlimited trading across the platform. Auto-renews monthly with payment via Credit Card, Debit Card, and UPI, and can be cancelled anytime. Designed for active retail traders seeking maximum cost efficiency.

Quantifiable outcome

• Zero brokerage on equity delivery and intraday trades
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TradingViewcoreTechnology or IntegrationStoxkart partners with TradingView for Advanced Charting facilities, providing premium charting tools and high-performance market data. The partnership enables traders to analyze various assets and use stock screening and economic calendar features.
• HDFC BankminorOthersSEBI Verified UPI ID moneywise.stoxkart.brk@validhdfc for fund transfers. Client funds held in designated USCNBA (Up streaming Client Nodal Bank Account) with HDFC Bank.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Groww: Leading Indian discount broker and mutual-fund distributor with mobile-first onboarding and zero-commission equity delivery. Explicitly named in Stoxkart's funding announcement as a competitor; comparable on target segment, pricing, and PLG distribution.
• 5paisa: Discount stockbroker offering mobile/web trading, API access, and subscription plans to Indian retail investors. Comparable on low-cost brokerage model, API/algo offerings, and target customer profile.
• Upstox: India-headquartered discount broker offering mobile/web trading, API, and algo capabilities to retail investors. Comparable product breadth (mobile, web, API) and target segment (retail traders in India).
• Angel One: Full-service-turned-discount broker with mobile app, web platform, and research-led value-added services, serving Indian retail traders. Comparable on multi-channel trading platform, India focus, and subscription/research monetization.
• Zerodha: India's largest discount stockbroker, offering zero-brokerage equity delivery and a multi-asset trading platform across mobile, web, and API. Directly named by Stoxkart as a primary competitor and the most comparable peer on model, geography, and customer segment.
• Paytm Money: Digital-first stockbroker and mutual fund distributor from the Paytm ecosystem, with mobile-led onboarding for Indian retail investors. Comparable on PLG mobile-first acquisition and India retail focus.

Emerging players

• Dhan: Newer Indian discount broker emphasizing trading APIs, options strategies, and active-trader tools. Comparable on API/algo focus and target active retail trader, though smaller scale than Stoxkart.

Others

• TradingView: Global charting and social-trading platform that Stoxkart integrates with for advanced charting; adjacent rather than competing — included because Stoxkart leans on this partnership as a differentiated capability.

Broad incumbents

• HDFC Securities: Bank-affiliated full-service Indian stockbroker with research, advisory, and multi-channel trading. Comparable on product breadth (equity, F&O, IPO, MF) and Indian retail customer base, but serves a different (premium) tier.
• ICICI Direct: Bank-backed full-service Indian broker offering equity, derivatives, IPO, and mutual funds across web and mobile. Comparable on multi-asset product suite but operates with a higher-fee, broader-portfolio model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/stoxkartonline
• YouTubeyoutube.com/channel/UCJ1OPh5bQRbY1qSrv-daONw
• Facebookfacebook.com/stoxkartonline
• Instagraminstagram.com/stoxkartonline
• LinkedInlinkedin.com/company/stoxkart

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STOXCART