Gallium Studios
Gallium Studios is an indie game studio founded by Will Wright that is developing Proxi, an AI-driven memory simulation game where players input memories visualized as 3D objects, targeting individual consumers via a direct-to-consumer launch in late 2026.
- Company typePrivate
- Founded2022
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Gallium Studios does
Gallium Studios is an indie game studio founded by Will Wright (creator of The Sims) and Lauren Elliott, headquartered in Berkeley, California. The company is developing a single core product, Proxi, positioned as an 'Identity Engine' — an AI-driven memory simulation game in which players input personal memories that are visualized as interactive 3D objects in a virtual world. The experience is built on Numenta's NuPIC brain-based AI platform, which enables multiple large language models to run efficiently on CPUs and executes entirely on the studio's private network to preserve data privacy around personal memory data.
The studio's technology stack combines generative AI for memory visualization with planned blockchain integration through its partnership with Forte, intended to enable digital asset ownership and Web3 gameplay mechanics. Its revenue model is twofold: a one-time game sale via direct digital distribution and prospective transaction-based fees from blockchain-enabled in-game features. The go-to-market is community-led and direct-to-consumer, relying primarily on Will Wright's brand equity and an invite-based early access email waitlist ahead of Proxi's late-2026 launch.
Gallium Studios raised a $6 million seed round led by Griffin Gaming Partners in 2022. The company has since exhausted that funding, laid off its team, and is now operating in a reduced capacity while Will Wright seeks new investors to sustain the Proxi project. The studio has no disclosed revenue and remains in pre-launch status.
Gallium Studios firmographics
Firmographics- Name
- Gallium Studios
- Legal name
- Gallium Studios
- Website
- https://galliumstudios.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gallium Studios is an indie game studio founded by Will Wright that is developing Proxi, an AI-driven memory simulation game where players input memories visualized as 3D objects, targeting individual consumers via a direct-to-consumer launch in late 2026.
- Ownership category
- akta.pro rank
Gallium Studios industry classification
Industry- Product category
- Simulation Video Games
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Web3/Blockchain Game Studios (MPAFAAAO)
- akta.pro secondary industries
- Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF), Gaming & Interactive Entertainment Personalization (HDAAAGAF)
Keywords
Where Gallium Studios is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Markets served
Gallium Studios business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Game Sales and Digital Distribution: Revenue generated from selling Proxi as a consumer-facing simulation game, likely through direct digital download. The product is positioned as a self-discovery experience for individual consumers entering through an invite-based early access program.
- Blockchain/Web3 Features: Potential in-game purchases, digital asset ownership, or blockchain-enabled features integrated through the Forte partnership for the Proxi game and future blockchain-based simulation titles.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
Gallium Studios product offering
Product offeringCore offering
Gallium Studios is an indie game studio developing Proxi, an AI-driven simulation game in which players input personal memories that the system visualizes as interactive 3D objects in a virtual world. The product is positioned as a self-discovery "Identity Engine" and is scheduled for a late 2026 launch, currently accessible only via an invite-based early access waitlist. The game is powered by Numenta's NuPIC brain-based AI platform, enabling efficient on-CPU large language model execution with private-network data privacy.
Product overview
Gallium Studios is an indie game developer founded by Will Wright and Lauren Elliott, currently focused on developing Proxi, an AI-powered simulation game. The company operates with a single unified product offering: Proxi, which serves as a self-discovery platform where users input memories that are visualized as interactive 3D objects in a virtual world. The game leverages Numenta's brain-based AI platform (NuPIC) to efficiently run multiple large language models, enabling the memory visualization and identity exploration experience. The studio previously explored blockchain-based and Web3 technology integration through a partnership with Forte, but the current primary product focus is on the AI-driven memory game experience scheduled for late 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Proxi: An AI-driven memory simulation game and self-discovery experience where players input memories that get visualized as interactive 3D objects in a virtual world. Marketed as 'the Identity Engine' - a space to gather people, places, and moments that define the player.
Products and services
- Proxi Proxi is an AI-driven memory simulation game for individual consumers, designed as a self-discovery experience where players input personal memories that are visualized as interactive 3D objects in a virtual world. It is marketed as "the Identity Engine," a space where users gather the people, places, and moments that define them, and is powered by Numenta's NuPIC brain-based AI platform for efficient, privacy-preserving AI execution.
Quantifiable outcome
- Significantly reduced overhead costs by running multiple LLMs on CPUs instead of GPUs through Numenta's NuPIC platform.
- +1 more outcomes
Companies that use Gallium Studios
Customer profileSegments2 records
Ideal customer profiles2 records
Gallium Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Gallium Studios partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NumentacoreGallium Studios announced a partnership with Numenta to leverage their brain-based AI platform (NuPIC) to power Proxi. The NuPIC platform enables efficient operation of multiple large language models on CPUs, significantly reducing overhead costs and enabling scalability. The partnership is central to Proxi's architecture, running entirely on the studio's private network for data privacy. Both companies are founded by industry veterans — Numenta in neuroscience and Gallium Studios in gaming — sharing a vision of applying neuroscience principles to AI in interactive entertainment.
- FortecoreGallium Studios partnered with blockchain company Forte to incorporate Web3 technology into its games, including Proxi. The partnership enables blockchain-based simulation game mechanics, digital asset ownership, and Web3 integration into the studio's game portfolio. Forte provides the blockchain infrastructure and technology platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Gallium Studios competitors and assessment
Company assessmentEmerging players
- Inworld AI: Inworld builds generative-AI characters and NPCs for games and virtual worlds, addressing the same AI-driven personalization and simulation layer that Gallium's NuPIC integration targets in Proxi. Comparable as an emerging AI-native interactive entertainment peer.
- Character.AI: Character.AI delivers personalized AI-driven interactive experiences centered on individual identity and memory — the same core emotional hook Proxi targets ("self-discovery through personal memory"). Both wrap advanced LLM tech in a consumer identity/expression product.
- Forte: Forte is Gallium Studios' named Web3/blockchain infrastructure partner and provides blockchain rails for many indie game studios. As a peer, Forte is comparable because it sits in the same Web3-gaming ecosystem and serves overlapping game-studio customers pursuing similar digital-asset monetization.
Broad incumbents
- Roblox Corporation: Roblox is the dominant UGC/social sandbox platform, allowing users to build and share personalized 3D experiences. Proxi's memory-as-3D-objects approach is a specialized instance of the same UGC-sandbox category, making Roblox the closest incumbent comparable.
- Niantic: Niantic builds location- and memory-based AR games (Ingress, Pokémon GO) where players' real-world experiences and places become game content. Proxi extends this concept into a private, personal memory simulation, making Niantic a strong thematic peer in the personal-place-as-content category.
- Electronic Arts / Maxis (The Sims): Maxis developed The Sims franchise under Will Wright's earlier leadership; EA/Maxis is now the dominant life-simulation incumbent and direct intellectual antecedent to Gallium's simulation work. The relationship anchors Wright's brand credibility and benchmarks the category Gallium is targeting.
Direct peers
- Rec Room: Rec Room is a cross-platform UGC social sandbox where users create and inhabit personalized 3D rooms and experiences. Proxi's memory-as-identity-virtual-world concept overlaps with Rec Room's consumer-facing creator-driven 3D social platform.
- Linden Lab (Second Life): Linden Lab's Second Life is a user-generated 3D virtual world where residents build and inhabit personalized spaces, closely paralleling Proxi's vision of a personal "Identity Engine" where memories become objects in a virtual world. Both are UGC-driven 3D simulation platforms targeting individual consumers.
- Manticore Games (Core): Manticore's Core platform enables user-generated 3D game creation and sharing with built-in monetization. It directly overlaps with Proxi's vision of a consumer-facing platform where individuals author and inhabit personalized virtual content.
Others
- Numenta: Numenta is Gallium's core AI technology partner and supplies the NuPIC brain-based AI platform. While not a direct competitor, Numenta is a thematically related emerging player in neuroscience-inspired AI applied to interactive workloads, with overlapping research and customer narratives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Gallium Studios social profiles
Digital presenceGallium Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gallium Studios leadership team
Management profileNumber of profiles
Profiles3 records
Gallium Studios funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gallium Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gallium Studios
What does Gallium Studios do?
Gallium Studios is an indie game studio developing Proxi, an AI-driven simulation game in which players input personal memories that the system visualizes as interactive 3D objects in a virtual world. The product is positioned as a self-discovery "Identity Engine" and is scheduled for a late 2026 launch, currently accessible only via an invite-based early access waitlist. The game is powered by Numenta's NuPIC brain-based AI platform, enabling efficient on-CPU large language model execution with private-network data privacy.
Is Gallium Studios a public or private company?
Gallium Studios is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gallium Studios founded?
Gallium Studios was founded in 2022. It employs 11 to 50 people.
Where is Gallium Studios based?
Gallium Studios is headquartered in Berkeley, United States, in the North America region.
How does Gallium Studios make money?
Two revenue lines are on record. Game Sales and Digital Distribution is the primary driver. The others are blockchain/Web3 Features.
Who are Gallium Studios's main competitors?
Emerging players on record are Inworld AI, Character.AI and Forte. Broad incumbents are Roblox Corporation, Niantic and Electronic Arts / Maxis (The Sims). Direct peers are Rec Room, Linden Lab (Second Life) and Manticore Games (Core). Numenta is listed as an others.
Does Gallium Studios have an API?
No public API is recorded for Gallium Studios.
What industry is Gallium Studios in?
Gallium Studios's product category is Simulation Video Games. Its primary akta.pro industry code is MPAFAAAO, Web3/Blockchain Game Studios, with a secondary code of MPAFAAAF, Social/UGC & Sandbox Game Studios (Roblox-like). Its NAICS code is 51321 and its SIC code is 7372.