Yesler
Yesler is a Seattle-based B2B marketing agency founded in 2012 that delivers integrated marketing services — including brand, demand generation, and growth strategy — to technology companies, operating with 251–500 employees and historically funded via small exempt securities offerings.
- Company typePrivate
- Founded2012
- HeadquartersSeattle, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Yesler does
Yesler (legal entity Yesler Solutions, Inc.) is a Seattle-headquartered B2B marketing agency founded in 2012 that applies an integrated, end-to-end framework to the marketing challenges of technology companies. The firm serves technology-sector clients across brand, demand generation, content, and growth strategy engagements, with a founder-led model under CEO Mike Kichline and a Growth Strategy Officer (Eric Duerr). The company is private and operates at a 251–500 employee scale, placing it in the mid-sized B2B agency tier.
Yesler's business model is services revenue — fees billed for marketing programs, campaigns, and strategic engagements with technology clients. The firm has used tuck-in acquisitions as a capability-building mechanism: Lead Lizard in October 2015 (B2B demand generation) and Emphatic Thinking in March 2019 (experience/design-adjacent services). Capital formation has occurred via exempt securities offerings — approximately $4.98M in 2020 and $5.00M in August 2022 (coinciding with an SEC filing dated August 21, 2022) — for cumulative disclosed proceeds of roughly $9.98M. No institutional investors, board composition, or cap table details are publicly available.
The technology underlying Yesler's offering is services-led rather than product-led; no proprietary software platform, AI models, or data assets are disclosed. Customer logos, pricing models, distribution channels, geographic markets served, partnerships, and awards are not publicly disclosed, consistent with the private nature of the business. The observable footprint — Seattle HQ, mid-sized employee base, two acquisitions and two small capital raises across a decade — is consistent with a growth-stage, founder-controlled professional services firm rather than a technology platform.
Yesler firmographics
Firmographics- Name
- Yesler
- Legal name
- Yesler Solutions, Inc.
- Website
- https://yesler.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Yesler is a Seattle-based B2B marketing agency founded in 2012 that delivers integrated marketing services — including brand, demand generation, and growth strategy — to technology companies, operating with 251–500 employees and historically funded via small exempt securities offerings.
- Ownership category
- akta.pro rank
Yesler industry classification
Industry- Product category
- B2B Marketing Agency Services
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where Yesler is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Yesler business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Yesler product offering
Product offeringCore offering
Yesler is a B2B marketing agency that applies an integrated, end-to-end framework to address the marketing challenges of technology companies. The firm delivers marketing services across strategy, demand generation, and execution for B2B tech clients, supported by acquisitions of specialist agencies such as Emphatic Thinking and Lead Lizard.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Marketing Agency Services
Companies that use Yesler
Customer profileIdeal customer profiles1 record
Yesler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yesler partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Yesler competitors and assessment
Company assessmentDirect peers
- Walker Sands: Walker Sands is a B2B marketing agency focused on technology and professional services clients, offering integrated PR, demand generation, and content services. Directly comparable to Yesler in target customer (mid-market and enterprise tech) and integrated service model.
- gyro (Dentsu Creative): gyro is a B2B-focused creative and content agency now operating within Dentsu Creative, serving technology and industrial clients with integrated marketing programs. Closely comparable to Yesler in its B2B/tech focus and integrated offering, though owned by a major holding company.
- TopRank Marketing: TopRank Marketing is a B2B content, SEO, and demand generation agency specializing in serving technology and SaaS companies. Comparable to Yesler in its B2B tech focus and integrated content-to-demand-gen service stack.
- ANNUITAS: ANNUITAS is a B2B demand generation agency that builds end-to-end demand engines for enterprise technology clients. Directly comparable to Yesler in its integrated B2B demand generation and lead nurture specialization.
- Stein IAS: Stein IAS is an independent B2B marketing agency focused on industrial and technology clients, offering brand, demand, and digital services. Comparable to Yesler in its integrated B2B service model and technology-vertical focus.
- Elevation Marketing: Elevation Marketing is a B2B marketing agency serving technology and industrial companies with integrated strategy, content, and demand generation. Directly comparable to Yesler in mid-market tech vertical focus and full-service B2B marketing offering.
- Bluetext: Bluetext is a digital marketing and branding agency working primarily with B2B technology and government clients, offering integrated campaigns, content, and creative services. Closely comparable to Yesler in B2B tech focus and digital-first integrated model.
- Doremus & Company: Doremus is an Omnicom B2B specialist agency focused on technology, financial services, and industrial clients. Comparable to Yesler in its dedicated B2B positioning and integrated marketing services for complex tech buyers.
Regional players
- Velocity Partners: Velocity Partners is a B2B marketing agency for technology companies, primarily serving UK and European markets. Comparable to Yesler in integrated B2B tech marketing focus but operates in a different geographic footprint.
Broad incumbents
- Accenture Song: Accenture Song is the marketing, experience, and design arm of Accenture, offering large-scale B2B marketing services including B2B customer growth, brand strategy, and creative to enterprise tech clients. Overlaps with Yesler's integrated B2B marketing offering but at significantly larger scale and as part of a broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Yesler social profiles
Digital presenceYesler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yesler leadership team
Management profileNumber of profiles
Profiles2 records
Yesler funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yesler M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yesler
What does Yesler do?
Yesler is a B2B marketing agency that applies an integrated, end-to-end framework to address the marketing challenges of technology companies. The firm delivers marketing services across strategy, demand generation, and execution for B2B tech clients, supported by acquisitions of specialist agencies such as Emphatic Thinking and Lead Lizard.
Is Yesler a public or private company?
Yesler is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yesler founded?
Yesler was founded in 2012. It employs 251 to 500 people.
Where is Yesler based?
Yesler is headquartered in Seattle, United States, in the North America region.
Who are Yesler's main competitors?
Direct peers on record are Walker Sands, gyro (Dentsu Creative), TopRank Marketing, ANNUITAS, Stein IAS, Elevation Marketing, Bluetext and Doremus & Company. Velocity Partners is listed as a regional player. Accenture Song is listed as a broad incumbent.
Does Yesler have an API?
No public API is recorded for Yesler.
What industry is Yesler in?
Yesler's product category is B2B Marketing Agency Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of MPAAADAC, Technology & B2B PR.