What Himedi does

Himedi is a direct-to-consumer medical tourism concierge that connects international patients — primarily Americans, including a substantial Korean-American cohort — with vetted Korean hospitals and specialty clinics. Founded in 2024 by Donkyo Seo (CEO) and William, the company personalizes multi-service medical itineraries (health checkups, vision correction, dentistry, hair restoration, dermatology, body sculpting, stem cell and longevity treatments) and coordinates translation, appointment scheduling, airport transfers, and post-appointment support. Core offerings are sold as tiered checkup packages priced $299–$2,815 (Baseline through Comprehensive) plus $1,800–$2,000 Whole Body MRI add-ons, with a BOGO 50%-off promotion running July–September 2026. The product surface is built on Shopify e-commerce, Calendly for advisory scheduling, and PayPal for payment processing; no proprietary AI, software products, or patents are evidenced, and AI-assisted diagnostics referenced are partner-clinic capabilities rather than Himedi's own.

The company monetizes via affiliate/referral commissions and transaction fees on partner-clinic services rather than direct patient fees for the concierge itself. Go-to-market is hybrid: content marketing, SEO, social media, and PR (features in Allure, Business of Fashion, Oprah Daily, The Straits Times, MSN, and TravelPulse) drive top-of-funnel demand; 97 verified customer reviews and Korean-American community referrals convert at the bottom; dedicated inside-sales concierge advisors design personalized itineraries within 48 hours for mid-market customers. Operating geographies span North America (USA) and South Korea; commercial entities are Himedi, Inc. (USA corporation) and Himedi US LLC. Regulatory standing — Korean Ministry of Health & Welfare license and KHIDI recognition — underpins trust. The model relies on a curated network of 300+ approved clinics (out of 1,000+ evaluated) including tertiary hospitals (Seoul National University, Asan), specialty clinics (B.E.C., Minish, Mojelim, CHAUM, DOD, Hanshin Medipia, KMI, Bumin), and accommodation partner Josun Palace Gangnam.

Name

Himedi

Legal name

Himedi, Inc.

Website

https://himedi.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Himedi is a medical tourism concierge connecting primarily American and Korean-American patients with vetted Korean clinics for health checkups, MRI, vision, dental, aesthetic, and longevity services. Revenue comes from affiliate commissions and transaction fees on partner clinic transactions, with concierge support free to patients.

Ownership category

akta.pro rank

Product category

Medical Tourism Concierge

NAICS

All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Health Services (8000)

akta.pro primary industry

Outbound Medical Tourism Facilitators (THAKAIAA)

akta.pro secondary industry

Wellness, Preventive & Executive Health Travel Facilitators (THAKAIAK)

Keywords

• Medical tourism concierge
• Health checkup packages
• Korean healthcare facilitation
• International patient coordination
• Wellness tourism services

Headquarters

HQ city

Seocho

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Concierge Services: Himedi provides free concierge services to customers. The company does not charge a fee for inquiries, communications, or coordination. Revenue is generated through commissions or arrangements with partner clinics and hospitals rather than direct fees from patients.
2. Medical Service Fees: Customers pay directly for diagnostic exams and medical services at partner clinics. The listed price on the website covers only the diagnostic exam; any additional treatments or procedures recommended after the exam are paid separately by the customer directly to the healthcare provider.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Himedi is a medical tourism concierge that connects international patients—primarily Americans—with vetted Korean healthcare providers, selling tiered health checkup packages (Baseline $299 to Comprehensive $2,815) and Whole Body MRI bundles through partner clinics such as Hanshin Medipia, MediOne, and Bumin Hospital. The company coordinates end-to-end medical journeys, including advisory calls, appointment scheduling, medical translation, airport transfers, and post-treatment support, and extends into vision correction, dental, hair restoration, body sculpting, dermatology, stem cell and regenerative medicine, premium longevity programs, and accommodation. Revenue is generated through affiliate commissions from partner clinics and transaction fees on diagnostic services; concierge coordination itself is provided free to patients.

Product overview

Himedi is a medical tourism concierge platform that connects international patients with vetted hospitals and clinics in South Korea. The core offering consists of health checkup packages (Baseline at $299, Expanded at $890, Intensive at $1,630, and Comprehensive at $2,815) and Whole Body MRI services ($1,800 standalone or $2,000 with checkup). These are complemented by a comprehensive concierge service that coordinates personalized medical itineraries including vision correction (SMILE Pro, LASIK), dental treatments, hair restoration, body sculpting, dermatology and skin rejuvenation, stem cell and regenerative medicine, and premium wellness programs. The platform operates on Shopify with Calendly for scheduling and PayPal for payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Baseline Health Checkup Essential screening package priced at $299 covering basic examination, bloodwork, cardiovascular checks, tumor markers, and imaging with 28+ tests over 2–3 hours; targeted at adults 20–35 seeking routine screening.
• Expanded Health Checkup CT imaging and digestive health package priced at $890 with 42+ tests over 3–4 hours; includes CT heart imaging, sedated gastroscopy, and hidden-tumor checks; targeted at adults 35–50 wanting deeper insight.
• Intensive Health Checkup Brain MRI/MRA and comprehensive imaging package priced at $1,630 with 50+ tests over 4–5 hours; includes brain MRI/MRA, CT scans, echocardiography, full ultrasound, and gastroscopy; targeted at adults 45+ wanting brain and full-body imaging.
• Comprehensive Health Checkup Maximum thoroughness package priced at $2,815 with 75+ tests over 5–6 hours; includes everything in Intensive plus 44/45 DNA cancer and disease tests, longevity and biological-age testing, full genetic panel, Alzheimer's risk, and telomere age analysis.
• Whole Body MRI Advanced MRI imaging package priced at $1,800 for approximately 1 hour; uses Korea's most advanced 3T MRI to detect tumors, aneurysms, and degenerative conditions before symptoms, including brain, spine, and abdomen MRI with MRA vascular mapping; no radiation or contrast dye.
• Whole Body MRI + Checkup Combined MRI imaging and full health checkup bundle priced at $2,000; includes whole-body MRI + MRA imaging plus full blood panel, tumor markers, organ function, metabolic markers, and hormone screening.
• Concierge Services Medical tourism concierge service connecting international patients with vetted Korean hospitals and clinics; includes personalized itinerary planning, appointment coordination, medical translation, airport transfers, and ongoing support before, during, and after treatment.
• Vision Correction Services Vision correction treatments including SMILE Pro and LASIK procedures at partner clinics such as Bright Eye Clinic (B.E.C.); includes pre-surgery assessment, surgical procedure, and post-surgery guidelines.
• Dental & Smile Design Dental treatments including laminates, veneers, same-day dental implants, full mouth reconstruction, and professional teeth whitening at partner clinics such as Minish.
• Hair Restoration Hair restoration treatments including FUE hair transplant, hairline design and correction, and PRP hair therapy at partner clinics such as Mojelim Hair Transplant.
• Body Sculpting Non-invasive and minimally invasive body contouring including targeted fat reduction, skin tightening and lifting, and body shaping at partner clinics such as Plan S Clinic.
• Dermatology & Skin Rejuvenation Advanced dermatology treatments including laser skin resurfacing, PRP and stem cell facials, hyperpigmentation treatment, and medical-grade chemical peels at partner clinics such as DOD Dermatology Cheongdam and The Kyeol.
• Stem Cell & Regenerative Medicine Access to Korea's regenerative medicine facilities including stem cell IV therapy, joint and tissue regeneration, NAD+ longevity infusions, and comprehensive longevity panels at centers such as CHAUM and DOD Stem Cell Center.
• Premium Checkups & Longevity Programs Integrative health programs at premium wellness centers combining Eastern and Western approaches to health optimization and longevity, including CHAUM Longevity Center, Seoul National University Hospital, and medical spa retreats.
• Accommodation Services Arranged accommodation matched to medical itinerary and recovery needs, including flagship partner Josun Palace in Gangnam, boutique hotels in Cheongdam and Jongno, and serviced apartments for extended stays.

Quantifiable outcome

• 1.7 million international patients travel to Korea for medical tourism annually
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• Ministry of Health and Welfare of the Republic of KoreaflagshipStrategic or Co-development PartnerHimedi is licensed by Korea's Ministry of Health & Welfare (License #A-2016-01-01-2345) as a certified medical tourism agency. This government certification validates the company's legitimacy and reliability as a medical tourism concierge.
• Korea Health Industry Development Institute (KHIDI)coreStrategic or Co-development PartnerKHIDI is Korea's government body supporting health industry development. Himedi operates as a recognized partner facilitating international patients' access to Korean healthcare through this relationship.
• Korea International Medical Service CentercoreStrategic or Co-development PartnerHimedi is affiliated with Korea's international medical service infrastructure, enabling coordinated access to vetted healthcare providers across South Korea.
• Josun Palace (Flagship Accommodation Partner)coreChannel Partner/ Reseller/ DistributorJosun Palace in Gangnam is Himedi's flagship accommodation partner, offering premium lodging matched to customer itineraries and recovery needs. Featured in customer journey stories.
• Hanshin Medipia (Hanshin Clinic)coreStrategic or Co-development PartnerHanshin Medipia is a designated hospital for overseas medical tourism in Seoul, recognized for excellent health check-up performance for 13 consecutive years. Offers Baseline through Comprehensive checkup packages.
• CHAUM Life CentercoreStrategic or Co-development PartnerPremium outpatient specialist care facility in Cheongdam offering longevity services, stem cell therapies, NAD+ infusions, and comprehensive health assessments in a private, premium environment.
• MediOne Medical CentercoreStrategic or Co-development PartnerPartner facility offering Whole Body MRI services. Known for latest-generation MRI technology and same-day results capability for targeted MRI scans.
• Bumin Hospital/Prestige Lifecare CentercoreStrategic or Co-development PartnerBumin is known for same-day health checkup results, advanced AI-assisted diagnostics, and premium patient experience. Features 15 ultrasound rooms, 12 endoscopy rooms, and in-house lab.
• Seoul National University HospitalcoreStrategic or Co-development PartnerLeading tertiary hospital with 53 departments and active International Healthcare Center providing multilingual support. Recommended for patients with complex medical needs or requiring multi-department coordination.
• Asan Medical CentercoreStrategic or Co-development PartnerKorea's leading tertiary hospital recognized by Newsweek. Features broad specialty coverage, advanced diagnostics, and strong international patient support including English, Russian, Chinese, Mongolian, and Arabic.
• B.E.C. (Bright Eye Clinic)coreStrategic or Co-development PartnerPremier vision correction clinic offering SMILE Pro, LASIK, ICL, and presbyopia correction. Korea leads the world in refractive surgery volume and innovation.
• Minish (Dental)minorStrategic or Co-development PartnerDental clinic partner for laminates, veneers, same-day dental implants, full mouth reconstruction, and professional teeth whitening services.
• Mojelim Hair TransplantminorStrategic or Co-development PartnerLeading hair restoration clinic offering FUE hair transplant, hairline design and correction, and PRP hair therapy with refined techniques for natural results.
• Luho Plastic SurgeryminorStrategic or Co-development PartnerPlastic surgery clinic offering upper and lower blepharoplasty and other aesthetic procedures, featured in customer transformation stories.
• Wooa Plastic SurgeryminorStrategic or Co-development PartnerPlastic surgery and dermatology clinic led by Dr. Woojung Kim, board-certified plastic surgeon known for breast surgery. Features pre-surgery screening, dedicated anesthesiology, and private recovery rooms.
• Plan S ClinicminorStrategic or Co-development PartnerNon-invasive body sculpting clinic offering targeted fat reduction, skin tightening, and body contouring procedures.
• DOD Dermatology CheongdamminorStrategic or Co-development PartnerPremium dermatology clinic offering regenerative laser skin resurfacing and stem cell facial treatments.
• Gangnam JS HospitalminorStrategic or Co-development PartnerHospital partner for stem cell joint injections as part of regenerative medicine protocols.
• KMI (Korea Medical Institute)coreStrategic or Co-development PartnerKorea's largest health screening network with multiple branches including KMI Jeju. Known for standardized diagnostic processes and reliable quality across branches.
• The KyeolminorStrategic or Co-development PartnerDermatology partner offering advanced skin rejuvenation treatments including regenerative laser skin resurfacing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Medical Departures: Global medical tourism platform with bookings across Asia including South Korea. Comparable in facilitating outbound medical travel but operates at greater scale and broader geography.
• Bookimed: Global medical tourism marketplace operating across 35+ countries including Korea. Broader scope than Himedi but overlaps in the Korean outbound medical tourism segment with similar commission-based revenue model.
• PlacidWay: US-based global medical tourism marketplace with established Korean provider network. Operates as a broader incumbent with overlapping capabilities but a wider geographic footprint.
• Bumrungrad International Hospital: Thailand-based flagship medical tourism hospital serving international patients globally. Competes indirectly for cross-border Asian medical tourism demand with established international patient infrastructure.

Emerging players

• MediCoord: Korea-focused medical tourism facilitator connecting international patients with partner clinics. Smaller-scale emerging player with comparable Korea-anchored concierge service.

Direct peers

• Seoul TouchUp: Korea-based medical and beauty tourism concierge serving English-speaking international patients seeking treatments in Seoul. Directly comparable to Himedi in service model, customer base, and partnership-driven concierge approach.
• My Seoul Secret: Korean beauty and medical tourism facilitator targeting English-speaking visitors with curated clinic recommendations, itineraries, and translation services. Closely mirrors Himedi's Korea-focused concierge offering.
• Korea Beauty Guide: Online guide and concierge for foreigners booking cosmetic and medical procedures in Korea. Competes directly for the same international patient demand pool Himedi targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/himedi-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Himedi