Bookimed
Bookimed is a medical tourism marketplace founded in 2014 that connects international patients with 1,705+ accredited clinics across 50+ countries via 58 medical coordinators; services are free for patients, with revenue generated from clinic referral fees.
- Company typePrivate
- Founded2014
- HeadquartersKyiv, Ukraine
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bookimed does
Bookimed is an international medical tourism marketplace founded in February 2014 by Yevhenii Kozlov and Ievgen Khotianov in Kyiv, Ukraine. The platform connects international patients with 1,705+ accredited clinics and 1,500+ certified doctors across 50+ countries, covering 40+ medical specialties ranging from oncology and cardiac surgery to plastic surgery, dentistry, fertility treatment, and weight-loss surgery. Patients access the service through a website localized in 14 languages, a mobile app, or a contact center staffed by 58 medically trained coordinators who manage clinic selection, paperwork, transfers, interpreter services, and 24/7 in-trip support. Bookimed also offers telemedicine consultations and second opinions.
The core technology layer is a proprietary clinic-ranking algorithm (launched 2018) that combines verified patient reviews with human curation, plus a partner clinic portal (partner.bookimed.com) and mobile app launched in 2021 for supply-side workflow management. The company holds Global Healthcare Accreditation as a Medical Travel Facilitator and TEMOS certifications for patient experience and security/quality. The platform has facilitated roughly 1,000,000 cumulative patient requests since inception, with 6,356 published reviews.
The business model is a two-sided marketplace monetized entirely on the supply side: services are free for patients, and Bookimed earns referral/transaction fees from partner clinics. Pricing for patients is the clinic's published price list — Bookimed does not mark up treatment cost. Geographic expansion has been sequential and disciplined, with new country additions in 2021 (Mexico, Dominican Republic, Costa Rica), 2022 (UK, Colombia, Ecuador, Serbia, Croatia), and 2023 (French-language markets), alongside a new Wellness Retreats vertical in 2023 and installment payment options plus a referral program in 2024. The company is registered as Bookimed Limited in the United Kingdom, with operational offices in Kyiv, London, Istanbul, and Hong Kong, and has raised only $500,000 in disclosed funding (2017 seed from AVentures Capital).
Bookimed firmographics
Firmographics- Name
- Bookimed
- Legal name
- Bookimed Limited
- Website
- https://bookimed.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bookimed is a medical tourism marketplace founded in 2014 that connects international patients with 1,705+ accredited clinics across 50+ countries via 58 medical coordinators; services are free for patients, with revenue generated from clinic referral fees.
- Ownership category
- akta.pro rank
Bookimed industry classification
Industry- Product category
- Medical Tourism Marketplace
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Cross-Border Telemedicine, Second Opinion & Care Navigation Facilitators (THAKAIAM)
- akta.pro secondary industry
- Specialist Referral & Appointment Booking Platforms (HLALALAB)
Keywords
Where Bookimed is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices4 records
Markets served
Bookimed business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Clinic Referral Fees: Bookimed generates revenue from medical facilities (clinics) that pay for patient referrals. Services are free for patients who pay the same rates as in the clinic's original price list. The platform acts as an intermediary connecting international patients with accredited clinics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free patient services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Bookimed product offering
Product offeringCore offering
Bookimed operates an online marketplace that connects international patients with 1,705+ accredited clinics and 1,500+ certified doctors across 50+ countries. The platform provides free medical coordinator services (58 coordinators), telemedicine and second opinions, treatment package planning, and end-to-end trip logistics including transfers and interpreters. Services are free for patients; the company is compensated by partner clinics through referral fees.
Product overview
Bookimed is an international medical tourism platform founded in 2014 that connects patients with 1,705+ healthcare providers worldwide. The platform operates as a unified ecosystem comprising a clinic and doctor directory with 1,000+ accredited clinics and 1,500+ certified doctors in 50 countries, supported by 58 certified medical coordinators. The core offering includes telemedicine consultations, personalized treatment planning, travel logistics, and interpreter services—all provided free to patients. The platform features a proprietary clinic ranking algorithm based on verified reviews, a partner clinic portal for healthcare providers, and a mobile app. Bookimed generates revenue through partnerships with medical facilities rather than charging patients.
Differentiator
Problem solved
Functional benefit
Products and services
- Clinic Directory
- Medical Coordinator Services
- Telemedicine and Second Opinions
- Personalized Treatment Packages
- Travel and Logistics Services
- Bookimed Mobile App
Quantifiable outcome
- Up to 85% savings on cancer immunotherapy at JCI-accredited hospitals abroad compared to US prices
- +2 more outcomes
Companies that use Bookimed
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles1 record
Bookimed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Bookimed partnerships and signals
Strategic signalScale indicators5 records
Recent moves9 records
Expansion highlights6 records
Bookimed competitors and assessment
Company assessmentDirect peers
- PlacidWay: PlacidWay is a medical-tourism facilitator that matches international patients with partner clinics across many specialties and countries, with a comparable multi-country clinic network and patient-coordination offering.
- Medigo: Medigo (acquired by AXA) is a cross-border healthcare platform helping patients find and book treatments abroad with vetted clinics and doctors — a direct functional peer in the medical-travel facilitation space.
- Medical Tourism Corporation: Medical Tourism Corporation is a US-based facilitator that arranges treatments abroad (especially in Turkey, India, Mexico) for American patients — overlapping Bookimed's international-clinic-brokerage business model.
- Medical Departures: Medical Departures is a global medical-tourism marketplace connecting patients with vetted clinics abroad, offering coordinated trip packages and price comparison — directly overlapping with Bookimed's clinic-directory and coordinator-led model.
- MediGence: MediGence is a medical-tourism facilitator providing treatment discovery, telemedicine second opinions, and end-to-end trip arrangement across partner hospitals — directly comparable to Bookimed's coordinator-driven offering.
- Treatment Abroad: Treatment Abroad is a UK-based medical-tourism information and referral service that helps patients compare and arrange treatment abroad — a long-standing direct peer with similar content-and-referral positioning.
- WhatClinic: WhatClinic operates a global clinic-comparison and appointment-booking marketplace covering medical, dental, and cosmetic treatments across many countries — overlapping Bookimed's directory, reviews, and booking-flow model.
Emerging players
- HealthTrip: HealthTrip is an emerging medical-tourism platform that connects international patients with hospitals and doctors, including cost estimates and treatment packages — competing in the same cross-border patient-coordination category.
- ClinicSpots: ClinicSpots is an India-based healthcare-discovery platform that lists doctors and clinics and assists international patients with treatment planning — comparable as an emerging cross-border patient-facilitation player.
Broad incumbents
- Patients Beyond Borders: Patients Beyond Borders is a long-established industry resource and patient-referral publisher for medical tourism, providing information and partner-clinic directories — a broad incumbent operating in the same consumer education and referral category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bookimed social profiles
Digital presenceBookimed compliance and trust
Trust signalCompliance13 records
Bookimed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bookimed leadership team
Management profileNumber of profiles
Profiles8 records
Bookimed funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bookimed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bookimed
What does Bookimed do?
Bookimed operates an online marketplace that connects international patients with 1,705+ accredited clinics and 1,500+ certified doctors across 50+ countries. The platform provides free medical coordinator services (58 coordinators), telemedicine and second opinions, treatment package planning, and end-to-end trip logistics including transfers and interpreters. Services are free for patients; the company is compensated by partner clinics through referral fees.
Is Bookimed a public or private company?
Bookimed is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bookimed founded?
Bookimed was founded in 2014. It employs 51 to 100 people.
Where is Bookimed based?
Bookimed is headquartered in Kyiv, Ukraine, in the Europe region.
How does Bookimed make money?
One revenue line is on record: clinic Referral Fees.
Who are Bookimed's main competitors?
Direct peers on record are PlacidWay, Medigo, Medical Tourism Corporation, Medical Departures, MediGence, Treatment Abroad and WhatClinic. Emerging players are HealthTrip and ClinicSpots. Patients Beyond Borders is listed as a broad incumbent.
Does Bookimed have an API?
No public API is recorded for Bookimed.
What industry is Bookimed in?
Bookimed's product category is Medical Tourism Marketplace. Its primary akta.pro industry code is THAKAIAM, Cross-Border Telemedicine, Second Opinion & Care Navigation Facilitators, with a secondary code of HLALALAB, Specialist Referral & Appointment Booking Platforms. Its SIC code is 8000.