Nutrifresh

What Nutrifresh does

Nutrifresh Farm Tech India Private Limited, founded in 2019 and headquartered in Pune, operates Controlled Environment Agriculture (CEA) farms that grow hydroponic produce using AI- and IoT-driven precision cultivation. The company operates its own CEA farms in the Bhor and Purandar clusters near Pune, with new infrastructure scheduled to go live in July 2026, and positions itself as India's largest CEA venture. Its underlying technology stack combines hydroponic systems with environmental sensors, AI-driven climate control, IoT monitoring, an Annual Crop Plan for production scheduling, and full seed-to-shelf traceability, achieving up to 90% less water use than conventional farming on previously barren or low-fertility land.

The business is structured around three revenue streams: direct-to-consumer fresh produce sales via its own e-commerce platform (shop.nutrifresh.co); B2B supply of residue-free produce to retail and foodservice channels; and value-added food processing. A fourth, larger revenue stream is emerging through government and development-finance partnerships — most notably a Rs 2,500 crore (~USD 300M) Smart Agriculture Memorandum of Understanding signed with the Government of Maharashtra and Rural Enhancers Group at the World Economic Forum in Davos in January 2026, and a Rs 90 crore first-tranche investment from the U.S. International Development Finance Corporation (DFC) in April 2026 as part of a proposed Rs 400 crore commitment. Targets under the Smart Agriculture initiative include expansion to 2,000 acres, USD 250 million in annual revenues, and the empowerment of 20,000+ farmers via a Cluster Development Program by 2028. Customer segments span urban health-conscious consumers (D2C), rural farmers (via the Cluster Development Program), and government/institutional partners seeking climate-resilient farming infrastructure. Pricing is not publicly disclosed, and current revenue is not reported; the company is in an active capital-deployment phase with headcount of 251–500 employees.

Name

Nutrifresh

Legal name

Nutrifresh Farm Tech India Private Limited

Website

https://nutrifresh.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Nutrifresh is an India-based Controlled Environment Agriculture company that uses hydroponics, AI, and IoT to grow residue-free fresh produce with 90% less water than conventional farming, serving urban consumers via D2C e-commerce and government/institutional partners through large-scale Smart Agriculture programs in Maharashtra.

Ownership category

akta.pro rank

Product category

Controlled Environment Agriculture Produce

NAICS

Food Crops Grown Under Cover (11141), Other Vegetable (except Potato) and Melon Farming (111219), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Agricultural Production-Crops (100), Agricultural Services (700), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)

akta.pro secondary industries

Hydroponic / Controlled-Environment Produce Wholesale (AFAIACAM), CEA Monitoring, Sensors & Automation Software (SCADA, IoT, Climate/Recipe Control) (AFAAAHAG), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)

Keywords

• Controlled environment agriculture
• Hydroponic farming
• Fresh produce supply
• Precision agriculture technology
• Sustainable farming solutions

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Infrastructure, Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Sale of fresh, residue-free fruits and vegetables grown through controlled environment agriculture. Products are sold through the company's e-commerce platform (shop.nutrifresh.co) and potentially through B2B supply chains to retailers and foodservice companies.
2. Agricultural Technology Services: Cluster Development Program and technology solutions for farmers, targeting expansion to 2,000 acres and USD 250 million annual revenues by 2028. Revenue generated through technology deployment and farmer partnerships.
3. Food Processing: Value-added food processing operations alongside fresh produce, as indicated by the dedicated Food Processing section on the company website.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Nutrifresh grows and sells fresh, residue-free fruits and vegetables using Controlled Environment Agriculture (CEA) with hydroponic farming, AI, and IoT systems for precision-driven cultivation. The company sells its produce direct-to-consumers via its own e-commerce platform (shop.nutrifresh.co) and through B2B supply chains to retailers and foodservice companies, while also operating food processing operations and a Cluster Development Program targeting farmers.

Product overview

Nutrifresh operates as a unified platform combining controlled environment agriculture (CEA) farming with food processing and direct-to-consumer e-commerce. The core product is their CEA produce grown using precision-driven cultivation systems, supplemented by food processing capabilities and a consumer-facing online shop. The company also offers a live farm experience feature allowing real-time visibility into their farming operations. All offerings are interconnected within a farm-to-fork model that emphasizes traceability, sustainability, and year-round supply consistency.

Differentiator

Problem solved

Functional benefit

Products and services

• Controlled Environment Agriculture (CEA) Produce

Quantifiable outcome

• Uses up to 90% less water than conventional farming
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Government of MaharashtracoreStrategic or Co-development Partner · 23 January 2026Maharashtra government signed a Rs 2,500-crore Smart Agriculture MoU at the World Economic Forum in Davos with Rural Enhancers Group and Nutrifresh to promote climate-smart, technology-driven farming using CEA, AI, and IoT systems across the state.
• World Economic ForumminorStrategic or Co-development Partner · 22 January 2026The Smart Agriculture MoU was signed at the World Economic Forum Annual Meeting in Davos, validating the climate-resilient farming vision of Maharashtra's Chief Minister and positioning Nutrifresh in the global agri-tech ecosystem.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gotham Greens: US-based controlled environment agriculture company operating high-tech greenhouses for fresh produce distribution to retail and foodservice. Comparable in CEA technology approach, year-round supply model, residue-free positioning, and focus on supply chain partnerships with major retailers.
• Bowery Farming: US-based vertical farming company operating smart indoor farms for pesticide-free leafy greens and herbs. Comparable in CEA core technology, sustainability messaging, D2C and retail distribution, and traceable produce positioning.
• Infarm: Germany-based controlled environment agriculture company operating modular vertical farming units for herbs, salads, and leafy greens across European cities. Comparable in indoor farming technology, retail/foodservice partnerships, and focus on local urban production, though geographically focused on Europe.
• BrightFarms: US-based CEA operator building and operating hydroponic greenhouses supplying pesticide-free leafy greens to retail grocery chains. Comparable in greenhouse-based CEA production, B2B grocery retail channel, and sustainability/value-added produce positioning.
• Plenty: US-based vertical farming company using AI, robotics, and controlled environment agriculture for indoor crop production. Comparable in tech-enabled CEA approach, focus on flavor and quality differentiation, and B2B retail distribution model, though operating at larger capital scale.
• 80 Acres Farms: US-based vertical farming company operating fully automated indoor farms for leafy greens, herbs, and microgreens. Comparable in CEA technology, AI-driven operations, and B2B retail distribution to grocery and foodservice.
• AeroFarms: US-based vertical farming company using aeroponic technology and controlled environment agriculture for leafy greens and herbs. Comparable in CEA core technology, year-round production model, and B2B retail/foodservice distribution, though operating primarily in North America at larger scale.

Others

• DeHaat: India-based agritech platform connecting farmers with inputs, advisory, and output buyers across the agricultural value chain. Adjacent rather than directly competitive — overlaps with Nutrifresh's Cluster Development Program farmer outreach, but DeHaat focuses on open-field agriculture rather than CEA.
• Ninjacart: India-based agritech supply chain platform for fresh produce sourcing and distribution to retailers and restaurants. Adjacent rather than directly competitive — overlaps with Nutrifresh's B2B retail/foodservice distribution channel but Ninjacart focuses on supply chain logistics rather than cultivation.

Direct peers

• Absolute Foods (formerly Clover Ventures): India-based agritech company operating controlled environment agriculture and hydroponic farming for fresh produce. Directly comparable to Nutrifresh in technology stack (CEA/hydroponics), product category (residue-free fresh produce), and target market (health-conscious Indian urban consumers).

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nutrifreshfarms?si=qC-37e9qKQa4TWkc
• Facebookshare.google/ZeYLFL78u0GrLeiD6
• LinkedInlinkedin.com/company/nutrifresh-farms
• Instagraminstagram.com/nutrifreshindia?igsh=MTIzeW0xdmkwczRjMw==

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrifresh