Gymkhana Fine Foods

What Gymkhana Fine Foods does

Gymkhana Fine Foods is the consumer-packaged goods arm of UK-based JKS Restaurants, operating as a premium Indian food brand that translates recipes from the two-Michelin-starred Gymkhana restaurant in London into retail shelf-stable products. Founded as a CPG entity in 2023 and headquartered in London, the company sells a core line of simmer sauces (Butter Masala, Goan Curry, Tikka Masala, Madras, Korma) priced at $8-$10 per unit, plus marinades (Tandoori BBQ, Green Tikka, Roasted Garlic & Chilli) at approximately $8, alongside gift boxes, bundles, and limited-edition collaborations. The technical foundation is chef-formulated recipes using high-quality ingredients such as Kashmiri chillis, black cardamom, garam masala, mustard oil, natural yoghurt, and kasoori methi, presented through a branded 'Saute, Simmer, Serve' three-step methodology designed for home cooks seeking restaurant-quality outcomes without specialized culinary skills.

The business model combines a one-time purchase model with a subscription tier offering 15% off recurring deliveries on bi-weekly, four-week, or six-week cadences, plus bundle discounts of 10% (six-unit) and 20% (12-unit). Revenue is generated through two parallel channels: a direct-to-consumer Shopify storefront at us.gymkhanafinefoods.com that captures full margin, and a retail distribution footprint exceeding 1,000 UK doors alongside an exclusive national US launch at Whole Foods Market in May 2026. Customer segments span premium home cooks seeking Michelin-star dining experiences at home and mainstream US grocery shoppers interested in Asian and Indian cuisine, with a claimed base of over 1 million customers and a 4.9/5 review average across more than 1,000 reviews.

The company raised an $8.5 million Series A in May 2026 led by CAVU Consumer Partners (following a prior $3 million round in October 2023), with use of funds explicitly directed at US expansion through the Whole Foods Market national launch and entry into the $5 billion-plus US Indian at-home food market. The Gymkhana restaurant brand expanded to the US with a Las Vegas location at the Aria casino-resort on December 3, 2025, creating a co-located brand-building platform for the CPG business. Nielsen data cites Gymkhana Fine Foods as the primary growth driver across total UK ambient sauce brands over the preceding 26 weeks.

Name

Gymkhana Fine Foods

Legal name

Gymkhana Fine Foods

Website

https://gymkhanafinefoods.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Gymkhana Fine Foods is the premium Indian consumer-packaged goods arm of JKS Restaurants, selling chef-formulated simmer sauces and marinades inspired by London's two-Michelin-starred Gymkhana restaurant to home cooks seeking restaurant-quality Indian cuisine across the UK (1,000+ doors) and the US (Whole Foods Market, launched May 2026).

Ownership category

akta.pro rank

Product category

Premium Indian Sauces and Marinades

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK)

Keywords

• Indian simmer sauces
• Indian marinades
• Premium Indian food
• Restaurant-inspired CPG
• Ready-to-cook Indian meals

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. CPG Sauce and Marinade Sales: Gymkhana Fine Foods generates revenue through the direct sale of consumer-packaged goods — simmer sauces and marinades — at retail price points of $8–$10 per unit, sold through Whole Foods Market nationwide and the company's own e-commerce storefront. Revenue is realized per unit transaction with no recurring commitment required from consumers, though a subscribe-and-save subscription option is offered at a 15% discount, converting some one-time purchasers into recurring subscribers.
2. Subscription (Subscribe & Save): The company offers a subscription model for its sauces and marinades via its e-commerce platform, providing a 15% discount on recurring deliveries (bi-weekly, four-week, or six-week cadences). This drives recurring revenue and customer retention while offering consumers cost savings compared to one-time purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Gymkhana Fine Foods is the consumer-packaged goods (CPG) arm of London's two-Michelin-starred Gymkhana restaurant, selling premium Indian simmer sauces and marinades priced at $8–$10 per unit. The products are inspired by the restaurant's Michelin-star culinary techniques and use high-quality ingredients such as Kashmiri chillis, black cardamom, garam masala, mustard oil, natural yoghurt, and kasoori methi. They are designed to let home cooks create restaurant-quality Indian meals in three simple steps using a proprietary "Sauté, Simmer, Serve" methodology.

Product overview

Gymkhana Fine Foods is a premium Indian food CPG brand originating from London's two-Michelin-starred Gymkhana restaurant, now expanding into the U.S. market. The product portfolio consists of simmer sauces (Butter Masala, Goan Curry, Tikka Masala, Madras, Korma), marinades (Tandoori BBQ, Green Tikka, Roasted Garlic & Chilli), and curated gift boxes/bundles. The products are designed to bring restaurant-quality Indian cooking to home kitchens, with simmer sauces priced at $8-$10 and marinades at $8. The brand has achieved significant traction with over 1,000 retail doors in UK and claims to be the primary growth driver across total ambient sauce brands in the UK according to Nielsen data.

Differentiator

Problem solved

Functional benefit

Brands

• Gymkhana Fine Foods: Premium Indian simmer sauces and marinades inspired by the Michelin-starred Gymkhana restaurant

Products and services

• Butter Masala Simmer Sauce Premium simmer sauce inspired by the restaurant's signature butter masala, featuring a rich and creamy tomato-based sauce with Kashmiri chilli and aromatic spices. Designed for home cooks to create restaurant-quality Indian dishes in three simple steps.
• Goan Curry Simmer Sauce Authentic Goan-style curry simmer sauce featuring coconut and aromatic spices inspired by coastal Indian cuisine. Designed for home cooks seeking restaurant-quality Indian meals.
• Tikka Masala Simmer Sauce Rich and velvety tikka masala sauce with bold balanced flavor, featuring tomatoes, onions, Kashmiri chilli, coriander and garlic. Designed for home cooks to produce restaurant-quality Indian meals.
• Madras Simmer Sauce Spicy Madras curry simmer sauce featuring traditional South Indian spices and heat, designed for home cooks seeking bold Indian flavors.
• Korma Simmer Sauce Mild and creamy korma simmer sauce with nuts and aromatic spices for a rich, velvety flavor profile, designed for home cooks seeking restaurant-quality Indian meals.
• Tandoori BBQ Marinade Classic tandoori marinade using Kashmiri chillis, garam masala, and mustard oil, inspired by centuries-old tandoor cooking tradition from royal courts of North India. Designed for BBQs, roasting, and grilling applications with protein or vegetables; contains mustard and dairy allergens.
• Green Tikka Marinade Vibrant green tikka marinade featuring fresh herbs and spices for a distinct flavor profile, designed for home cooks seeking bold, fresh Indian flavors.
• Roasted Garlic & Chilli Marinade Marinade featuring roasted garlic and chilli for bold, smoky heat and depth of flavor, designed for home cooks and grilling applications.
• THE GYMKHANA X BURLEIGH SIGNATURE COLLECTION Limited edition collaboration collection with Burleigh, priced at $89.00, positioned as a premium signature offering on the Gymkhana Fine Foods storefront.

Quantifiable outcome

• 4.9/5 customer rating from over 1,000 reviews
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Whole Foods MarketflagshipChannel Partner/ Reseller/ Distributor · 1 May 2026Whole Foods Market is the exclusive national retail partner for the initial US launch of Gymkhana Fine Foods' CPG line. Products (simmer sauces and marinades) are available at Whole Foods Market stores nationwide and online at wholefoodsmarket.com. This flagship retail partnership is central to the brand's US market entry strategy.
• JKS RestaurantscoreStrategic or Co-development PartnerGymkhana Fine Foods is the consumer-packaged goods (CPG) arm of UK-based JKS Restaurants, which operates more than 30 Indian dining concepts with eight Michelin stars. JKS Restaurants provides the culinary expertise, brand equity, and kitchen infrastructure that underpin the product line, making this a core strategic relationship that links the restaurant and CPG businesses.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Saffron Road: Premium Indian and Asian frozen entrées and simmer sauces sold at Whole Foods and other natural grocers. Directly comparable on retail channel overlap (Whole Foods), premium positioning, and Indian/Asian flavor focus.
• Patak's: Iconic UK-based Indian sauce and meal brand (owned by Associated British Foods). Direct competitor in UK ambient sauce category where Gymkhana is now the top growth driver per Nielsen. Comparable on product mix (simmer sauces, marinades, pastes) and category leadership ambitions.
• Sharwood's: UK mass-market Indian sauces, marinades and meal kits brand owned by Premier Foods. Comparable product line (simmer sauces, marinades), UK retail distribution, and target consumer (everyday home cooks). More mainstream-priced versus Gymkhana's premium positioning.
• Deep Indian Kitchen: Premium Indian frozen meals and appetizers sold at Whole Foods and other natural grocers. Comparable retail channel and Indian cuisine focus, with overlapping premium positioning and Whole Foods distribution.
• Tasty Bite: Indian and South Asian ready-to-eat meals and sauces owned by Mars. Comparable product portfolio (simmer sauces, meal components), retail distribution strategy, and target consumer (convenience-seeking home cooks). Larger and more established with deeper shelf penetration in US grocers.
• Maya Kaimal Fine Indian Foods: Premium Indian simmer sauces and frozen meals founded by a culinary-trained founder. Directly comparable to Gymkhana Fine Foods on product category (simmer sauces, meal components), premium pricing, and target consumer (premium home cooks seeking authentic Indian flavors).

Regional players

• Veeba: India's largest premium sauce, mayonnaise and condiment brand serving the Indian domestic market. Comparable on product category (sauces, marinades, condiments), premium positioning, and CPG manufacturing scale; serves India rather than US/UK markets where Gymkhana operates.

Others

• Crave Brothers Farmstead Classics: Trader Joe's extensive private-label Indian/Asian sauce and frozen meal range that competes for the same Whole Foods-adjacent premium-natural consumer. Comparable as a competitor for premium-natural shelf space in US grocers, though a private-label rather than a direct branded CPG peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gymkhanaff
• Instagraminstagram.com/gymkhanafinefoods
• TikToktiktok.com/@gymkhanafinefoods
• LinkedInlinkedin.com/company/gymkhana-fine-foods-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gymkhana Fine Foods