What Deep Indian Kitchen does

Deep Indian Kitchen is a U.S. consumer frozen food brand and restaurant operator wholly owned by Deep Foods Inc., a three-generation family company headquartered in Union, New Jersey that has manufactured global flavors since 1977. The company's product portfolio spans approximately 26+ frozen SKUs across six categories: eight Indian entrees (Chicken Tikka Masala, Chicken Curry, Spinach Paneer, Coconut Chicken Curry, Butter Chicken, Paneer Tikka Masala, Butter Paneer, and Chicken Biryani), six Kati Street Wraps featuring a proprietary Crisping Sleeve for microwave-crisped street-cart texture, four Momo Dumplings ready in approximately two minutes, two samosa varieties with included chutney, two naan breads, and four naan pizzas. All products are made from scratch using family recipes, with house-ground spices, small-batch cooking, and clay tandoor oven baking for naan and naan pizzas; paneer is produced in-house at a dairy plant in upstate New York.

Distribution is channel-led through major U.S. grocery and club retailers including Target, Whole Foods Market, Costco, Giant Eagle, and Metropolitan Market, supported by retail media campaigns through partnerships with Mogl, Instacart, and The Trade Desk that delivered a 79% increase in return on ad spend and 58% lower cost per thousand impressions over a three-month period. The company also operates a single physical restaurant at 1080 Springfield Road in Union, NJ offering dine-in, takeout, catering, and online ordering through its website and iOS mobile app. Revenue is generated through one-time frozen food retail sales (with pricing set by retailers), restaurant transactions, and incremental retail media advertising placements.

In 2026, Deep Foods Inc. established Deep Brands as a wholly-owned holding entity to consolidate its family of global flavors brands, and launched Tem Toa, the first frozen food brand dedicated exclusively to Thai cuisine, with nationwide rollout at Target beginning April 5, 2026. The company remains privately held with 101-250 employees and no disclosed external institutional funding.

Name

Deep Indian Kitchen

Legal name

Deep Foods Inc.

Website

https://deepindiankitchen.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Deep Indian Kitchen is a U.S. frozen Indian food brand and restaurant operator under Deep Foods Inc., selling ready-to-eat Indian entrees, Kati Street Wraps, momo dumplings, samosas, naan, and naan pizza through Target, Whole Foods, Costco, and other major retailers, plus a Union, NJ restaurant location.

Ownership category

akta.pro rank

Product category

Frozen Indian Food

NAICS

Frozen Specialty Food Manufacturing (311412)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Ethnic & international prepared meals manufacturing (AFAKAHAG)

akta.pro secondary industries

Frozen Ethnic & International Meals (CRADADAE), Frozen Prepared Foods & Meals Manufacturing (AFAKACAH)

Keywords

• Frozen Indian food
• Ready-to-eat meals
• Indian frozen entrees
• Frozen appetizers
• Naan bread products

Headquarters

HQ city

Union City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Frozen Food Retail Sales: Deep Indian Kitchen generates revenue primarily through the sale of frozen Indian ready-to-eat meals and appetizers through major retail grocery chains across the United States.
2. Restaurant Dining and Takeout: The company operates a physical restaurant location in Union, NJ offering dine-in, online ordering, takeout, and catering services.
3. Retail Media Advertising: Partnership with Mogl, Instacart, and The Trade Desk to run retail media campaigns that drive product awareness and sales, generating incremental revenue from advertising placements on retail platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Deep Indian Kitchen manufactures and distributes a portfolio of frozen Indian ready-to-eat meals including entrees, Kati Street Wraps, momo dumplings, samosas, naan, and naan pizza, sold through major U.S. grocery retailers. The company also operates a physical restaurant in Union, NJ offering dine-in, takeout, online ordering, and catering. Products are made from scratch using family recipes, in-house ground spices, small-batch cooking, and traditional clay tandoor oven baking.

Product overview

Deep Indian Kitchen is a family of frozen Indian food products and a restaurant brand, operated by Deep Foods Inc. (a 3-generation family company manufacturing global flavors since 1977). The product portfolio includes six frozen Indian entrees (Chicken Tikka Masala, Chicken Curry, Spinach Paneer, Coconut Chicken Curry, Butter Chicken, Paneer Tikka Masala, Butter Paneer, and Chicken Biryani), two samosa varieties (Potato and Pea, Chickpea Masala), two naan breads (Original and Garlic), six Kati Street Wraps (Coconut Chicken Curry, Chicken Biryani, Chicken Curry, Chicken Tikka Masala, Potato & Pea Samosa, and Butter Chicken), four Momo Dumplings (Chicken Tikka Masala, Butter Chicken, Chicken Curry, and Veggie Masala), four Naan Pizzas (Cilantro Pesto, Margherita, Spinach Paneer, and Eggplant), plus a physical restaurant location. All products are made from scratch using family recipes passed down for generations, with house-ground spices and slow-simmered sauces. The company also launched Tem Toa (2026) as a new Thai frozen cuisine brand under Deep Brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Chicken Tikka Masala Frozen Entree Frozen Indian entree featuring roasted chicken in a creamy tikka masala sauce served with cumin basmati rice, made from scratch using family recipes with house-ground spices, ready in under five minutes for consumers seeking quick weeknight dinners.
• Chicken Curry Frozen Entree Frozen Indian entree with roasted chicken in a zesty curry sauce served with turmeric basmati rice, featuring house-ground fresh spices for consumers seeking convenient authentic Indian meals.
• Spinach Paneer Frozen Entree Vegetarian frozen entree featuring finely chopped spinach cooked with ginger, garlic and spices, combined with savory homestyle paneer cheese and turmeric rice for vegetarian consumers seeking authentic Indian frozen meals.
• Coconut Chicken Curry Frozen Entree Frozen Indian entree with marinated chicken stewed in a creamy coconut sauce seasoned with freshly-ground mild spices like cardamom, served with cumin basmati rice.
• Butter Chicken Frozen Entree Frozen Indian entree with juicy roasted chicken in a rich, creamy butter sauce served with cumin basmati rice, featuring no antibiotics and no artificial ingredients.
• Paneer Tikka Masala Frozen Entree Vegetarian frozen entree featuring homestyle paneer cheese roasted and simmered in creamy tikka masala sauce with cumin-infused basmati rice.
• Butter Paneer Frozen Entree Vegetarian frozen entree with cubes of paneer cheese made from scratch in a dairy plant in upstate New York, paired with a rich, creamy butter masala sauce and basmati rice.
• Chicken Biryani with Basmati Rice Frozen Entree Frozen Indian entree featuring saffron-infused basmati rice layered with juicy yogurt-marinated chicken and slow-simmered biryani sauce with onions, mint, yogurt and fenugreek.
• Potato and Pea Samosas Handmade jumbo samosas with a flaky pastry crust stuffed with potatoes, peas and spices, including tamarind mint chutney, family recipes hand-folded with love.
• Chickpea Masala Samosas Bite-sized chickpea masala samosas with slow-cooked chickpeas mixed with freshly-ground spices, stuffed in a flaky pastry crust and topped with signature chutney.
• Original Naan Authentic Indian bread hand-stretched and baked to perfection in a clay tandoor oven, made from scratch using family recipes passed down for generations.
• Garlic Naan Authentic Indian bread seasoned with garlic and coriander, hand-stretched and baked in a clay tandoor oven.
• Coconut Chicken Curry Kati Street Wrap Frozen handheld wrap featuring shredded white chicken in coconut sauce wrapped in handmade paratha bread from India, with included crisping sleeve for crunch.
• Chicken Biryani Kati Street Wrap Frozen handheld wrap with shredded white chicken, saffron infused rice and bold spices wrapped in crisped paratha bread.
• Chicken Curry Kati Street Wrap Frozen handheld wrap with shredded chicken in zesty curry sauce wrapped in crisped paratha bread, delivering authentic street cart taste.
• Chicken Tikka Masala Kati Street Wrap Frozen handheld wrap with marinated antibiotic-free chicken in creamy tikka masala sauce wrapped in crisped paratha bread.
• Potato & Pea Samosa Kati Street Wrap Frozen handheld wrap with potatoes, peas and tangy chutney wrapped in crisped paratha bread.
• Butter Chicken Kati Street Wrap Frozen handheld wrap with marinated antibiotic-free chicken in rich, buttery sauce wrapped in handmade paratha bread from India and crisped for crunch.
• Chicken Tikka Masala Momo Dumplings Steamed dumplings with marinated white meat chicken and creamy tikka masala sauce wrapped in delicate dumpling dough, includes chutney for dipping, ready in as little as 2 minutes.
• Butter Chicken Momo Dumplings Steamed dumplings with marinated white meat chicken in rich butter sauce wrapped in delicate dumpling dough, includes chutney for dipping.
• Chicken Curry Momo Dumplings Steamed dumplings with marinated white meat chicken in zesty curry sauce wrapped in delicate dumpling dough, includes chutney for dipping.
• Veggie Masala Momo Dumplings Steamed dumplings with homestyle paneer cheese and savory masala sauce wrapped in delicate dumpling dough, includes chutney for dipping.
• Naan Pizza Cilantro Pesto Frozen naan-based pizza topped with pesto, two cheeses, tomatoes, mozzarella, onions, and simple spices, baked in clay tandoor oven.
• Margherita Naan Pizza Frozen naan-based pizza topped with tomatoes, mozzarella, onions and seasonings, baked in a clay tandoor oven.
• Naan Pizza Spinach Paneer Frozen naan-based pizza topped with spinach, paneer cheese, tomatoes and mozzarella cheese with ginger and spices, baked in a tandoor oven.
• Naan Pizza Eggplant Vegetarian frozen naan-based pizza with layers of tomatoes, mozzarella cheese and eggplant, baked in a tandoor oven.
• Deep Indian Kitchen Restaurant Physical restaurant location in Union, NJ delivering authentic Indian classics with a modern twist, offering dine-in, online ordering, takeout, and catering services for local consumers and event hosts.
• Tem Toa Thai Frozen Cuisine Brand New frozen Thai cuisine brand under Deep Brands (wholly owned by parent Deep Foods Inc.), featuring four frozen entrees—Chicken Pad Thai, Vegetable Pad Thai, Green Curry Chicken, and Red Curry Chicken—launched at Target chainwide and distributed to Whole Foods Market and Giant Eagle for consumers seeking globally-inspired frozen Thai meals.

Quantifiable outcome

• 79% increase in return on ad spend vs. previous benchmarks over a 3-month retail media campaign period
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MoglcoreGTM or Marketing Partner · 6 March 2026Deep Indian Kitchen partnered with Mogl as part of a retail media campaign combining deterministic retail data with programmatic advertising. The three-month campaign across Mogl, Instacart, and The Trade Desk delivered a 79% increase in ROAS and 58% lower CPM vs. previous benchmarks.
• InstacartcoreGTM or Marketing Partner · 6 March 2026Deep Indian Kitchen partnered with Instacart as part of a retail media campaign. The partnership enabled targeted programmatic advertising to drive product awareness and sales for the brand's frozen Indian food products.
• The Trade DeskcoreGTM or Marketing Partner · 6 March 2026Deep Indian Kitchen partnered with The Trade Desk for retail media advertising, combining deterministic retail data with programmatic advertising through the platform to reach U.S. consumers and drive product awareness and sales.
• Deep Foods Inc. (Parent Company)coreOthers · 26 February 2026Deep Foods Inc. is a 3-generation family company that has manufactured global flavors since 1977. Deep Indian Kitchen is the consumer frozen foods brand operated by Deep Foods Inc. Deep Brands was newly formed in 2026 as a family of global flavors brands and is wholly owned by Deep Foods Inc.
• Tem Toa (Brand under Deep Brands)minorStrategic or Co-development Partner · 26 February 2026Tem Toa is a new frozen food brand dedicated exclusively to Thai cuisine, created by the team behind Deep Indian Kitchen. It launched as part of the Deep Brands family of global flavors brands. Tem Toa launched at Target nationwide on April 5, 2026, with additional distribution at Whole Foods Market and Giant Eagle.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Saffron Road: Saffron Road produces frozen halal and Indian-inspired entrées distributed in mass and natural grocery. It competes directly with Deep Indian Kitchen for frozen Indian meal shelf space and overlapping consumer occasions.
• Tandoor Chef (Conagra Brands): Tandoor Chef is Conagra's frozen Indian entrée line sold in U.S. grocery. Same product category (frozen Indian entrees), overlapping retail channels, and same target consumer use case for weeknight convenience Indian meals.
• Ethnic Gourmet: Ethnic Gourmet is a frozen ethnic meal line spanning Indian, Asian, and Mexican offerings at retail. It competes for the same multicultural frozen meal category positioning and shelf real estate.
• Café Spice: Café Spice produces frozen Indian and South Asian meals sold via retail and foodservice. It is a direct competitor in the frozen Indian entrée category with similar target consumers and retail channels.

Broad incumbents

• Amy's Kitchen: Amy's Kitchen is a large-scale producer of organic and vegetarian frozen meals with broad retail distribution. It overlaps as an incumbent in the vegetarian/clean-label frozen segment and competes for the same plant-forward consumer.
• Evol Foods: Evol is a frozen entrée brand targeting natural and mainstream grocery for better-for-you convenience. Overlaps on frozen-meal positioning, distribution channels, and health-conscious consumer targets.
• Trader Joe's (Indian frozen private label): Trader Joe's is a large specialty grocer with an aggressive Indian frozen private label. It directly competes for the same 'affordable authentic Indian at retail' use case and on the same customer trips.
• Kashi (frozen meals and bowls): Kashi produces frozen entrées and bowls with whole-food positioning sold in mainstream grocery. It overlaps in the better-for-you frozen category and competes for vegetarian/clean-label consumer occasions.

Others

• Sweetgreen (restaurant): Sweetgreen is a fast-casual restaurant chain with expanded bowl/heat-and-eat offerings. It competes for the same consumer occasion (convenient, better-for-you meals) via an alternative channel and signals demand for premium convenience.

Emerging players

• Royal Asia (Thai & Asian frozen at club): Royal Asia produces frozen Thai and Asian entrées sold through club and specialty retailers. It is an emerging competitor to Tem Toa specifically in the frozen Thai category Deep Indian Kitchen is expanding into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/deepindiankitchen1
• Instagraminstagram.com/deepindiankitchen
• TikToktiktok.com/@deepindiankitchen?is_from_webapp=1&sender_device=pc
• Xx.com/deepindianktchn

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deep Indian Kitchen