UFC Strike
UFC Strike is a digital collectibles platform that lets fans purchase, trade, and showcase officially licensed blockchain-based video NFTs (Moments) of UFC fighters and fights. Operated by Concept Labs, Inc., it serves individual UFC fans and NFT collectors globally via timed pack drops and challenges.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What UFC Strike does
UFC Strike is a digital collectibles platform operated by Concept Labs, Inc., a privately held Delaware corporation headquartered in San Francisco. The platform enables fans and collectors to purchase, collect, trade, and showcase blockchain-based video NFTs — called "Moments" — that capture iconic highlights from UFC fights, plus "Hype NFTs" featuring off-camera content such as interviews and face-offs. Moments are minted across five scarcity tiers (Ultimate edition sizes of 1-10; Champion 25-99; Challenger 250-2,500; Contender 5,000-25,000; Fandom uncapped), with distribution via timed pack drops priced at $10 (Starter), $50 (Standard), and $250 (Premium) tiers.
The platform was launched in January 2022 under a multi-year licensing agreement with Zuffa, LLC (the UFC parent), giving UFC Strike exclusive rights to mint officially licensed UFC fighter content as NFTs. Originally built on the Flow blockchain by Dapper Labs, the platform migrated to the Aptos blockchain in August 2025, with Fight.ID/AptosConnect replacing Dapper Wallet for account and wallet management, and secondary trading moving from the in-platform marketplace to third-party Aptos-compatible marketplaces (Rarible and Tradeport).
UFC Strike's business model is consumer-direct pack sales combined with challenge mechanics (collection, burn, and hybrid challenges) and a VIP Champion Club membership for collectors holding Champion Tier Moments, which grants real-world perks such as UFC event lounge access and quarterly airdrops. The platform drives customer acquisition through event-driven pack drops synchronized with UFC fight cards, supported by a 50,000+ member Discord community and organic social channels. As of the latest available data, no revenue, headcount, or venture funding figures have been publicly disclosed, and the company appears to operate without disclosed institutional investors, parent companies, or subsidiaries.
UFC Strike firmographics
Firmographics- Name
- UFC Strike
- Legal name
- Concept Labs, Inc.
- Website
- https://ufcstrike.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- UFC Strike is a digital collectibles platform that lets fans purchase, trade, and showcase officially licensed blockchain-based video NFTs (Moments) of UFC fighters and fights. Operated by Concept Labs, Inc., it serves individual UFC fans and NFT collectors globally via timed pack drops and challenges.
- Ownership category
- akta.pro rank
UFC Strike industry classification
Industry- Product category
- Sports Digital Collectibles
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Sports NFTs & Collectibles Marketplaces (FSADANAH)
- akta.pro secondary industry
- Digital Sports Collectibles Retail (NFTs) (CRAMAOAK)
Keywords
Where UFC Strike is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UFC Strike business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Primary Pack Sales: Direct sales of UFC Strike digital collectible packs to collectors. Packs are sold at predetermined prices ($10 Starter Packs, $50 Standard Packs, $250 Premium Packs) during timed drop events. Revenue is generated from initial pack sales before collectors trade on secondary markets.
- Secondary Market Transactions: Users buy and sell Moments through third-party Aptos-compatible marketplaces (Rarible, Tradeport). The in-platform marketplace has been deactivated as of August 2025, with all trading conducted through external marketplaces.
- Strike Now Digital Collectibles: Special digital collectibles released in connection with UFC Sweepstakes events, allowing collectors to purchase and trade Strike Now Digital Collectibles in connection with the UFC Sweepstakes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Fully Loaded Pack - $50 |
| One time/ perpetual license | Pay-as-you-go | Standard Pack - $50 |
| One time/ perpetual license | Pay-as-you-go | Premium Pack - $250 |
| One time/ perpetual license | Pay-as-you-go | Starter Pack - $10 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
UFC Strike product offering
Product offeringCore offering
UFC Strike is a digital collectibles platform that issues officially licensed blockchain-based video NFTs (called Moments) featuring UFC fighters and iconic fight highlights. Collectors purchase themed packs (Starter $10, Standard $50, Premium $250) during timed drop events synchronized with UFC fights, then trade Moments on third-party Aptos-compatible marketplaces (Rarible, Tradeport) following the August 2025 deactivation of the in-platform marketplace. The platform also offers Challenges for earning exclusive reward Moments and a Champion Club VIP membership for top-tier Moment holders.
Product overview
UFC Strike is a digital collectible platform operated by Concept Labs, Inc. that enables users to purchase, collect, sell, and showcase blockchain-based video NFTs (Moments) featuring UFC fighters. The platform offers Pack Drops (including Starter Packs at $10, Standard Packs at $50, and Premium Packs at $250), a peer-to-peer Marketplace, Challenges for earning reward Moments, and a VIP Champion Club membership. Since August 2025, the platform migrated from Flow blockchain to Aptos blockchain. The main products include Moments (video highlight NFTs across five rarity tiers), Pack Drops (timed sales of themed packs), Challenges (collection/burn requirements for rewards), the Champion Club (VIP perks for Champion Moment holders), Strike Now Digital Collectibles (sweepstakes tied NFTs), and Hype NFTs (promotional collectibles).
Differentiator
Problem solved
Functional benefit
Products and services
- Moments (UFC Strike Moment NFTs) Video highlight NFTs capturing iconic UFC fight moments (knockouts, submissions, championship performances) minted as limited-edition digital collectibles across five rarity tiers: Ultimate (1-10), Champion (25-99), Challenger (250-2,500), Contender (5,000-25,000), Fandom (uncapped). Each Moment includes accompanying audio captured directly from UFC fights.
- Pack Drops Timed sales events that release themed packs of UFC Strike Moments across three pricing tiers: Starter ($10, anytime), Standard ($50, timed drops), and Premium ($250, timed drops). Packs contain randomized Moment NFTs with guaranteed minimum rarity depending on tier.
- Starter Packs $10 entry-level pack of 3 UFC Strike digital collectibles available anytime, designed as the accessible starting point for new collectors entering the platform.
- Champion Club VIP membership program offered to collectors who hold a Champion Tier Moment (edition size 25-99). Benefits include VIP lounges at select UFC events, exclusive Discord channels, quarterly airdrops, priority pack access, exclusive giveaways, and meetups.
- Challenges Collection, Burn, and Hybrid Challenges where collectors complete specific requirements (holding certain Moments, burning lower-tier NFTs, or collecting specific fighter Moments) to earn exclusive reward Moments. Includes event-tied challenges such as the UFC 320 and VeChain UFC 322 Collection Challenges.
- Strike Now Digital Collectibles NFT collectibles released in connection with UFC Strike Now Sweepstakes events, depicting UFC fighters and allowing collectors to participate in the UFC Sweepstakes. Sold exclusively on the ufcstrike.com platform.
- Hype NFTs Promotional collectible NFTs featuring action from outside the Octagon including interviews, face-offs, and smack talk. Distributed as promotional items or rewards with no mint count requirements, complementing core fight Moment collections.
Quantifiable outcome
- 46,000+ collectors participated in the first pack drop; 100,000 packs sold out
- +2 more outcomes
Companies that use UFC Strike
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
UFC Strike technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
UFC Strike partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Zuffa, LLC (UFC)coreUFC Strike operates under a license from Zuffa, LLC dba Ultimate Fighting Championship, which owns all rights to UFC and associated designs and images. Concept Labs publishes UFC Strike under this license. All UFC Strike digital collectibles feature UFC content licensed from Zuffa.
- Dapper Labs, Inc.coreDapper Labs developed the original UFC Strike platform technology on the Flow blockchain. © 2022 Dapper Labs, Inc. copyright notices appear on blog posts. Dapper Wallet integration was originally used for account management and transactions before migration to Aptos.
- Aptos Labs (Aptos Blockchain)coreStarting August 2025, UFC Strike migrated from Flow blockchain to Aptos blockchain for all new digital collectibles. Aptos is the Layer 1 blockchain supporting all new Moment minting, pack releases, challenges, and airdrops. Migration to Aptos involves Fight.ID and AptosConnect wallet integration.
- Fight.ID / AptosConnectcoreFight.ID is the account system and AptosConnect enables wallet connection for UFC Strike on the Aptos blockchain. Users must create a Fight.ID account and connect an Aptos wallet via AptosConnect to participate in Series 3 and beyond.
- RariblemajorRarible is a third-party Aptos-compatible marketplace where UFC Strike collectors buy and sell Moments. With the deactivation of UFC Strike's in-platform marketplace, Rarible became the primary platform for secondary market trading. Users list Moments on Rarible as part of migration challenges.
- TradeportmajorTradeport is a third-party Aptos-compatible marketplace for UFC Strike Moment trading. Many UFC Strike collection challenges direct users to Tradeport for purchasing required Moments to complete challenges.
- VeChainminorVeChain is the title sponsor of UFC 322 event. The UFC 322 Collection Challenge is branded as 'VeChain UFC 322 Collection Challenge', indicating a sponsorship/partnership between UFC Strike and VeChain for this specific event.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
UFC Strike competitors and assessment
Company assessmentDirect peers
- NBA Top Shot: Operated by Dapper Labs, NBA Top Shot pioneered video highlight NFTs from a major sports league using the same Moment/pack-drop scarcity model that UFC Strike replicates. It is the closest analog in product mechanics, distribution, and target collector segment.
- NFL All Day: Dapper Labs' NFL video highlight NFT platform using pack drops, scarcity tiers, and challenges — directly comparable in target audience (sports fans entering NFTs) and economics to UFC Strike.
- WWE Moonsault: WWE's official NFT collectibles platform also built with Dapper Labs, covering combat-adjacent sports entertainment with the same Moment-style pack-drop mechanics; serves as a near-direct competitor for discretionary collector spend.
- MLB Champions: MLB-licensed video highlight NFTs distributed through timed pack drops with tiered rarity, structurally identical to UFC Strike but anchored in baseball highlight content.
- FIFA Collect: FIFA's official digital collectibles platform offers licensed soccer highlight Moments via timed drops on the Algorand chain — same licensed-IP, video-Moment, scarcity-tier model targeting global sports fans.
Broad incumbents
- OpenSea: The largest general NFT marketplace; not a content-licensing competitor but a secondary-trading destination and liquidity benchmark for any sports NFT collection, including UFC Strike Moments.
- Dapper Labs: The original blockchain technology partner for UFC Strike (built on Flow) and the broader portfolio operator of NBA Top Shot, NFL All Day, and WWE Moonsault — the incumbent across multiple league-licensed NFT collectibles, providing shared infrastructure and cross-vertical learnings.
Emerging players
- Sorare: Licensed sports NFT platform focused on fantasy soccer with player card NFTs; comparable in licensed-IP collectibles mechanics but layers a fantasy-game loop on top, addressing a different (and adjacent) collector use case.
- Cricket Icon: Combat-adjacent emerging sports NFT platform offering officially licensed cricket video highlights via timed pack drops; comparable mechanics and target audience behavior though operating at smaller scale in a different sport.
Others
- Rarible: Third-party Aptos-compatible marketplace now hosting UFC Strike Moments secondary trading following the August 2025 in-platform marketplace deactivation — partner rather than direct competitor, but a UX/data dependency for the platform.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
UFC Strike social profiles
Digital presenceUFC Strike financial estimates
Financial estimateRevenue estimate
Valuation estimate
UFC Strike leadership team
Management profileNumber of profiles
UFC Strike funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UFC Strike M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UFC Strike
What does UFC Strike do?
UFC Strike is a digital collectibles platform that issues officially licensed blockchain-based video NFTs (called Moments) featuring UFC fighters and iconic fight highlights. Collectors purchase themed packs (Starter $10, Standard $50, Premium $250) during timed drop events synchronized with UFC fights, then trade Moments on third-party Aptos-compatible marketplaces (Rarible, Tradeport) following the August 2025 deactivation of the in-platform marketplace. The platform also offers Challenges for earning exclusive reward Moments and a Champion Club VIP membership for top-tier Moment holders.
Is UFC Strike a public or private company?
UFC Strike is a private company. It is classified as unknown and is currently operating.
When was UFC Strike founded?
UFC Strike was founded in 2022.
Where is UFC Strike based?
UFC Strike is headquartered in San Francisco, United States, in the North America region.
How does UFC Strike make money?
Three revenue lines are on record. Primary Pack Sales are the primary driver. The others are secondary Market Transactions and strike Now Digital Collectibles.
Who are UFC Strike's main competitors?
Direct peers on record are NBA Top Shot, NFL All Day, WWE Moonsault, MLB Champions and FIFA Collect. Broad incumbents are OpenSea and Dapper Labs. Emerging players are Sorare and Cricket Icon. Rarible is listed as an others.
Does UFC Strike have an API?
No public API is recorded for UFC Strike.
What industry is UFC Strike in?
UFC Strike's product category is Sports Digital Collectibles. Its primary akta.pro industry code is FSADANAH, Sports NFTs & Collectibles Marketplaces, with a secondary code of CRAMAOAK, Digital Sports Collectibles Retail (NFTs). Its NAICS code is 522320 and its SIC code is 6211.