CetteFamille

What CetteFamille does

CetteFamille is a French private company (legally registered as CANNETROTTER SAS) that operates a network of shared housing solutions for elderly persons and adults with disabilities who cannot or do not wish to live alone and for whom traditional EHPADs (nursing homes) are too institutional or costly. Founded in 2015 and headquartered in Paris, the company runs two core product lines: (1) Colocation Seniors, a network of 86+ shared houses typically accommodating 6-10 residents each with 24/7 on-site life assistants, offered in two variants - standard Maisons Seniors for autonomous or lonely seniors, and Maisons Adapt\u00e9es aux troubles cognitifs for residents with Alzheimer's or related disorders, where daytime staffing is doubled; and (2) Accueil Familial, a placement service connecting elderly or disabled individuals with approved host families (accueillants familiaux) licensed by departmental councils. The company also provides social-aid administrative support, a Qualiopi-certified training organization for care assistants and host families, and a customer service operation.

The underlying business relies on a national database of over 90,000 alternative housing solutions (family accommodation and shared houses), geolocated and filterable, which underpins a human-led matching process with expert advisors. No proprietary technology platform or AI/ML capability is disclosed; the competitive differentiator is described as a structured quality approach and personalized accompaniment rather than software. The company monetizes primarily through monthly subscription-style fees paid by residents (\u20ac1,900-2,800 indicative remainder to pay per month after social aids), partially offset by APA, APL, PCH, and 50% tax credits, with additional revenue from placement and training services. Go-to-market combines a free hotline (0 800 001 700) and website intake with an institutional referral channel built on partnerships with major French social protection organizations (AG2R LA MONDIALE, Malakoff Humanis, IRCEM, Matmut, Kl\u00e9sia, La France Mutualiste, IRP Auto, Groupe VYV), several of which also finance the fitting-out and acquisition of new houses. In December 2025, Cr\u00e9dit Agricole S.A. acquired a majority stake, providing balance-sheet capacity to accelerate the rollout of additional houses across France and Belgium (Brussels-Uccle is already operational), with multiple openings planned through 2026-2027.

Name

CetteFamille

Legal name

CANNETROTTER SAS

Website

https://cettefamille.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

CetteFamille (legally CANNETROTTER SAS) operates a network of 86+ shared senior housing residences across France and Belgium, complemented by a family-accommodation matching service for elderly and disabled persons seeking non-institutional alternatives to EHPADs.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industries

Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Elder Services & Aging Support (BPAGAEAF), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC)

Keywords

• Senior shared housing
• Family care services
• Elderly accommodation
• Disability housing solutions
• Colocation seniors

Headquarters

HQ city

Argentan

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Family accommodation placement and management: CetteFamille connects families seeking accommodation for elderly or disabled relatives with vetted host families, handling administrative and financial management. The service involves ongoing coordination and accompaniment of the shared living arrangement.
2. Shared senior housing (colocation seniors): Residents pay a combined fee covering rent and charges, shared services and accompaniment, and coordination of shared life within the house. Revenue is generated through monthly fees paid by residents, partially offset by social aids (APA, APL, tax credits).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

CetteFamille operates a national network of shared senior housing (colocation seniors) in dedicated houses accommodating 6-10 residents each, with 24/7 life assistant support. It also provides family-based care (accueil familial) by matching elderly or disabled persons with approved host families, handling all administrative and financial aspects. The company offers two housing typologies: standard Maisons Seniors for those in loss of autonomy or suffering loneliness, and Maisons Adaptées for those with cognitive disorders such as Alzheimer's, where staffing is doubled during the day.

Product overview

CetteFamille operates a unified platform of housing solutions for elderly people and those with disabilities, consisting of two core product lines: (1) Colocation Seniors - shared housing in dedicated houses accommodating 6-10 residents with 24/7 life assistant presence, offered in two variants (standard Maisons Seniors for those with autonomy loss or loneliness, and Maisons Adaptées for those with cognitive disorders/Alzheimer's with doubled daytime staffing); and (2) Accueil Familial - family-based care connecting individuals with approved host families. The platform is complemented by supporting services including social assistance accompaniment (Accompagnement aux aides sociales), professional training programs (Formation des assistants de vie and Formation accueillant familial), and a dedicated customer service team.

Differentiator

Problem solved

Functional benefit

Products and services

• Colocation Seniors - Maisons Seniors Shared housing for elderly people in groups of 6-10 per house, offering autonomous living with 24/7 professional life assistants (assistants de vie). Residents have private furnished bedrooms and shared common areas in a warm, secure environment. Targeted at persons aged 60+ in loss of autonomy or suffering from loneliness, excluding medicalized care. Indicative monthly cost to the resident (after social aids) of €1,900–€2,500.
• Colocation Seniors - Maisons Adaptées aux troubles cognitifs Specialized shared housing for elderly people with disorientation, Alzheimer's disease or related cognitive disorders. Staffing is doubled during the daytime to provide adapted care for these pathologies. Indicative monthly cost to the resident (after social aids) of €2,300–€2,800.
• Accueil Familial (Family Accommodation) Family-based care service connecting elderly or disabled persons with professional host families (accueillants familiaux) who are approved and trained by the departmental council. CetteFamille handles administrative and financial aspects, matches residents to suitable host families near their home, and provides ongoing accompaniment throughout the placement.
• Accompagnement aux aides sociales Social assistance support service helping residents and families navigate administrative procedures to obtain financial aids including APA at home (Allocation Personnalisée d'Autonomie), PCH (Prestation de Compensation du Handicap), 50% tax credit, APL (Aide Personnalisée au Logement), and personalized retirement fund assistance.
• Formation des assistants de vie (Care Assistant Training) Training programs for care assistants (assistants de vie) provided by CetteFamille's Qualiopi-certified training organization (organisme de formation). Program supports internal staffing of shared houses and external professional development.
• Formation accueillant familial (Host Family Training) Training programs for host family caregivers (accueillants familiaux) provided by CetteFamille's Qualiopi-certified training organization, supporting the accueil familial service offering and helping host families meet departmental council approval requirements.
• Service Client (Customer Service) Customer service team available 5 days per week handling maintenance requests, shared living organization, administrative support, and general inquiries from residents and families. Reachable via [email protected] and local phone numbers.

Quantifiable outcome

• Monthly cost of €1,900–€2,500 for standard shared housing vs. higher EHPAD costs
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• HEXAOMminorStrategic or Co-development PartnerFounded in 1919, HEXAOM is the leader in construction and renovation of houses in France. It is the chosen partner of CetteFamille to build its shared senior housing.
• La Mutuelle FamilialecoreGTM or Marketing PartnerLa Mutuelle Familiale proposes the first health offer dedicated to professionals who accompany dependent persons in family accommodation or shared senior housing. Partnership provides personalized accompaniment to Mutuelle Familiale members seeking adapted housing.
• Groupe VYVminorStrategic or Co-development PartnerCetteFamille and the VYV group actively work to create new housing solutions in territories for seniors in loss of autonomy. CetteFamille is notably partner of VYV Festival 2022 which promotes citizen initiatives and ESS development.
• IRP AutominorGTM or Marketing PartnerIRP Auto, reference player in social protection for the local automotive sector, proposes its members a complete all-in-one accompaniment to find adapted housing for loss of autonomy through CetteFamille.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Korian: One of the largest European senior care operators with extensive nursing home, assisted living, and home care services across France and other EU countries. Comparable as a major incumbent in the same elder care market, but operates a primarily medicalized, institutional model rather than non-medical shared housing.
• Orpea (Emeis): Major French-headquartered operator of nursing homes, assisted living, and home care services across Europe, recently rebranded as Emeis. Operates a broad EHPAD-style portfolio in the same French elder care market as CetteFamille, with overlapping B2B relationships with mutuelles and public authorities.
• DomusVi: Large French operator of nursing homes (EHPAD), assisted living residences, and home care services with a national footprint. Competes with CetteFamille for the same elderly resident pool, particularly families seeking alternatives to traditional institutional care.
• Colisée: French senior care group operating nursing homes, assisted living, and home care services across multiple European countries. Comparable in elder care positioning and French market focus, though primarily institutional rather than shared housing.

Direct peers

• ADMR: France's largest nonprofit network of home and personal care services for elderly, disabled, and family clients with thousands of local branches. Directly comparable as a French elder care service network addressing autonomy loss, with similar reliance on social aids and territorial/local authority coordination.
• Petits-fils: French franchise network specializing in in-home aide services for elderly people (aide aux seniors), operating in 200+ agencies across France. Directly comparable as a French elder care service provider with similar customer acquisition through family decision-makers and reliance on public aid navigation.
• Vitalliance: French provider of in-home personal care and life assistance services for elderly and disabled persons across 100+ agencies nationally. Closely comparable service model (assistance de vie, dependency support) and customer base to CetteFamille, with similar positioning between family care and institutional care.
• Maisons de Famille (La Maison de l'Union / LDA): Operator of small-capacity senior care residences in France focused on non-standard, family-like environments for elderly residents. Most directly comparable to CetteFamille's shared house model in terms of small-capacity, non-institutional positioning and premium relationship-based care.
• O2 Senior: Specialized senior care branch of O2, a major French personal services group providing in-home aide, household help and life assistance to elderly clients. Comparable as a French elder care service network with similar reliance on APA/PCH/credit d'impôt funding mechanisms.

Regional players

• Les Béguinages (Korian Belgium): Belgian small-scale shared housing concept for elderly rooted in the traditional béguinage community model, now operated within Korian Belgium. Comparable to CetteFamille's Brussels-Uccle maison as a small-capacity, community-based shared housing model in Belgium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cettefamille

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CetteFamille