What MoveWith does

MoveWith is a San Francisco-based, privately held digital content publication that operates a free health and fitness blog at movewith.com. The platform organizes editorial articles into three categories — Mental Health, Health, and Workout — covering topics such as workout routines, exercise guides for specific demographics (seniors, beginners, athletes), muscle recovery, nutrition, and wellness practices. Content is freely accessible to all visitors with no registration requirement, paywall, subscription, or third-party distribution partnerships disclosed.

The underlying platform appears to be a standard WordPress-based blog (evidenced by /wp-content/ asset paths), with no proprietary technology stack, mobile app, API, or personalization engine disclosed. No AI/ML capabilities, data assets, or integrations are documented. Contact is limited to a generic email ([email protected]); no management team, founders, or social media profiles are publicly identified in the source material.

The business model is currently non-transactional. There are no paid products, subscriptions, advertising placements, or pricing tiers in evidence, and no customer, partnership, or revenue disclosures exist. The firmographic origin (founded 2015) and ~$5.0M in seed/early-stage funding (2015-2017) from Forerunner, Founder Collective, Accomplice, Project 11 Ventures, and LaunchCapital indicate an originally VC-backed venture whose original product thesis — a personalized audio fitness studio — is no longer reflected on the active website. Headcount is listed at 11-50 with no published leadership roster, and the site shows sparse content updates with the most recent dated article in January 2025 and a cluster from late 2023.

Name

MoveWith

Legal name

MoveWith

Website

https://movewith.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

MoveWith operates a free, ad-free blog at movewith.com publishing health, fitness, and mental wellness articles for general consumers, with no paid products, subscriptions, or disclosed monetization.

Ownership category

akta.pro rank

Product category

Health and Wellness Digital Content

NAICS

Periodical Publishers (513120)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Health, Wellness & Fitness Trade Publishing (MPAJAAAL)

Keywords

• Health and wellness blog
• Fitness content platform
• Workout guide articles
• Mental health resources
• Wellness editorial content

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

MoveWith operates a free digital content publication (movewith.com) that publishes editorial articles on fitness, health, mental wellness, and workout routines organized into three main categories: Health, Mental Health, and Workout. The platform provides accessible how-to guides, exercise variations, recovery advice, nutrition tips, and science-backed wellness information authored by named contributing writers and is available to all visitors without subscription, paywall, or registration.

Product overview

MoveWith is a single, unified content publication platform focused on health and fitness, operating as a blog-based website with articles organized into three main content categories: Mental Health, Health, and Workout. The platform publishes editorial content including exercise guides, nutrition advice, wellness tips, and fitness routines authored by contributing writers.

Differentiator

Problem solved

Functional benefit

Products and services

• MoveWith Content Platform A free health, fitness, and wellness editorial blog (movewith.com) that publishes categorized articles, workout guides, exercise routines, recovery advice, nutrition tips, and mental well-being content authored by contributing writers, available to any visitor without subscription or paywall.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• MindBodyGreen: MindBodyGreen publishes wellness content across movement, nutrition, and mental health categories. Its editorial taxonomy (including workout routines and mind/wellness pieces) closely overlaps MoveWith's three published categories, and it serves the same horizontal consumer segment.
• Shape: Shape is a fitness and wellness publication covering workouts, strength training, and active lifestyle content. It is comparable to MoveWith in target reader (fitness-curious consumer) and content format (routine-based articles and how-to guides), though at much larger scale.
• Aaptiv: Aaptiv is a personalized audio fitness app providing guided workout sessions on demand — directly matching MoveWith's official short_description ('personalized audio fitness studio'). It is the closest analogue to MoveWith's original product concept, before any pivot to content publishing.
• Greatist: Greatist is a health and fitness content site publishing workouts, healthy living guides, and mental wellness articles. It is highly comparable to MoveWith's current blog operations, serving the same persona of free-content-seeking fitness consumers with horizontal category coverage.
• Well+Good: Well+Good is a digital wellness publisher covering fitness, nutrition, mental health, and self-care. It directly mirrors MoveWith's editorial mix and target audience of health-conscious consumers, with comparable category structure (workout, mental health, general health) and similar content-first distribution.
• MyFitnessPal Blog: MyFitnessPal's blog publishes nutrition, workout, and wellness articles aimed at everyday fitness consumers. Its free-content, SEO-driven fitness publishing model directly parallels MoveWith's current blog operations and overlaps heavily on Workout and Health category content.
• Verywell Fit: Verywell Fit is a fitness-focused vertical from Dotdash Meredith publishing workout guides, training tips, and wellness content. It competes directly with MoveWith for the same organic-search-driven fitness content audience and uses a similar free, ad-supported model.

Broad incumbents

• Peloton: Peloton is a broad incumbent in connected fitness, originally anchored on instructor-led audio and video classes. Its original class-audio subscription offering maps to MoveWith's 'audio fitness studio' positioning, and its editorial/blog content overlaps the same consumer audience.
• Healthline: Healthline is one of the largest health and wellness content publishers on the web, covering fitness, nutrition, mental health, and medical topics. It is a broad incumbent in the same editorial niche MoveWith occupies with its Health, Mental Health, and Workout categories, but operates at dramatically greater scale.
• Nike Training Club: Nike Training Club is a free fitness content and coaching app offering workouts, training plans, and wellness guidance. As a broad incumbent, it overlaps MoveWith both as a workout content publisher and as a provider of structured fitness programming to similar consumer segments.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/teammovewith
• Facebookfacebook.com/TeamMoveWith
• LinkedInlinkedin.com/company/hollyshelton

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoveWith