TinyMobileRobots

What TinyMobileRobots does

TinyMobileRobots ApS, headquartered in Malling, Denmark, designs and manufactures autonomous outdoor robots that mark and stake out sports fields using Real-Time Kinematic Global Navigation Satellite System (RTK-GNSS) technology. Founded in 2015 by Jens Peder Kristensen, the company sells two principal products — the TinyLineMarker Pro X (professional-grade, 19-litre paint canister, 200+ field templates, multi-constellation GPS support) and the TinyLineMarker Sport (compact, 25 kg, 10-litre tank) — both controlled via a Samsung Galaxy Tab Active 5 tablet interface (TinyController) and linked to the TinyConnectivity cloud service for remote support, updates, and field-layout storage. A separate sub-brand, TinySurveyor, extends the same RTK-GNSS precision platform into infrastructure and construction surveying.

The company's commercial proposition replaces manual string-and-stake line marking with centimeter-accuracy automation that is approximately 93% faster and uses roughly 50% less paint, targeting sports clubs, schools, universities, municipalities, and large multi-field complexes. Customers buy hardware through wholly-owned subsidiaries in Denmark, the United States, the United Kingdom, Germany, Australia, France, and the Netherlands, supplemented by an authorized distributor network spanning Canada, Ireland, Italy, New Zealand, Norway, Poland, Sweden, Switzerland, and Czechia. Revenue is generated through one-time hardware sales of the Pro X and Sport robots, a Custom Logo Service priced at EUR 299 per logo, additional sports template packages, and post-sale service and training — with 84% of support issues reportedly resolved remotely.

By April 2025, robots in the company's fleet had cumulatively painted more than 4 million sports fields across 35+ countries. Ownership is privately held, with strategic investors STIHL Ventures and Emerald Ventures (joined 2022) and Chairman/angel investor Anders Faurskov (joined 2018). Daniel Breum was appointed CEO in 2024, succeeding founder Kristensen.

Name

TinyMobileRobots

Legal name

TinyMobileRobots ApS

Website

https://tinymobilerobots.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

TinyMobileRobots ApS, founded in 2015 in Malling, Denmark, manufactures autonomous RTK-GNSS line-marking robots (TinyLineMarker Pro X and Sport) that paint sports fields with centimeter accuracy. It serves sports clubs, schools, universities, and municipalities across 35+ countries via owned subsidiaries and a global distributor network.

Ownership category

akta.pro rank

Product category

Autonomous Sports Field Line Marking Robots

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Agricultural & Field Robotics (HDAAAIAD)

akta.pro secondary industries

Agricultural UAV/UGV Autonomy Platforms (Navigation, mission planning, fleet autonomy) (AFAAAGAF), Lawn & Garden Robots (Robotic Mowers, Yard Cleaners) (CRACARAB)

Keywords

• Autonomous line marking robots
• Sports field marking
• RTK-GNSS precision navigation
• Robotic turf marking
• Infrastructure surveying robots

Headquarters

HQ city

Malling

HQ country

Denmark

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Robot Hardware Sales: Sale of autonomous line marking robots (TinyLineMarker Pro X and Sport models). One-time hardware purchase with 1-year warranty included. Additional paint and accessories available for purchase.
2. Custom Logo Service: Add-on service for creating custom logo designs on sports fields. Priced at €299 per logo, enabling sponsorship opportunities and revenue generation for customers.
3. Template Packages: Additional sports template packages available for purchase beyond the included templates. Sport model includes one template package; others can be added.
4. Service and Support: On-site training, technical support, and annual service packages for maintenance. 84% of issues resolved remotely through live support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

TinyMobileRobots designs, manufactures, and sells autonomous GPS-guided line marking robots (TinyLineMarker Pro X and Sport) that paint sports field lines on natural and artificial turf using RTK-GNSS technology for centimeter-level accuracy. The company extends its automation platform to infrastructure surveying through the TinySurveyor product line, and offers add-on services such as the Custom Logo Service for painting sponsor logos on fields.

Product overview

TinyMobileRobots offers a platform-plus-modules product architecture centered on two autonomous line marking robots: the TinyLineMarker Pro X (professional-grade, 19-litre tank, 200+ templates) and the TinyLineMarker Sport (compact, lightweight, 10-litre tank). Both robots share common components including the TinyController tablet interface and TinyConnectivity cloud service. The portfolio is extended by a Custom Logo Service add-on for painting sponsor logos and emblems. A separate sub-brand, TinySurveyor, applies the same GPS automation technology to infrastructure and construction surveying. The robots paint 50+ sports (soccer, football, rugby, lacrosse, baseball, athletics, etc.) across 200+ field templates using RTK-GNSS GPS technology achieving 1-2cm precision, without requiring a base station.

Differentiator

Problem solved

Functional benefit

Brands

• TinyLineMarker: Main product brand for autonomous line marking robots for sports fields. Includes Pro X and Sport models.
• TinySurveyor

Products and services

• TinyLineMarker Pro X

Quantifiable outcome

• 93.04% faster than manual line marking
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• G.C. DUKE Equipment Ltd.coreChannel Partner/ Reseller/ DistributorAuthorized distributor for TinyMobileRobots products in Canada. Provides local sales, support, and service for Canadian customers.
• AutolawnscoreChannel Partner/ Reseller/ DistributorAuthorized distributor for TinyMobileRobots products in Ireland. Provides local sales, support, and service for Irish customers.
• HerbatechcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for TinyMobileRobots products in Italy. Provides local sales, support, and service for Italian customers.
• Perennial Sport & TurfcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for TinyMobileRobots products in New Zealand. Provides local sales, support, and service for New Zealand customers.
• Vanning AScoreChannel Partner/ Reseller/ DistributorAuthorized distributor for TinyMobileRobots products in Norway. Provides local sales, support, and service for Norwegian customers.
• RTURFcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for TinyMobileRobots products in Poland. Provides local sales, support, and service for Polish customers.
• JordelitcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for TinyMobileRobots products in Sweden. Provides local sales, support, and service for Swedish customers.
• Taurus Sports AGcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for TinyMobileRobots products in Switzerland. Provides local sales, support, and service for Swiss customers.
• STROM PRAHA a.s.coreChannel Partner/ Reseller/ DistributorAuthorized distributor for TinyMobileRobots products in Czechia. Provides local sales, support, and service for Czech customers.
• Trafik & Fritid Skandinavien ABminorChannel Partner/ Reseller/ DistributorAuthorized distributor for TinyMobileRobots products in Sweden. Secondary distributor covering Swedish market.
• Robotbanen.nominorChannel Partner/ Reseller/ DistributorSecondary distributor for TinyMobileRobots products in Norway, focused on field marking applications.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Honda Power Equipment: Major OEM of outdoor power equipment including autonomous Miimo robotic mowers for residential and commercial turf. Comparable as a broad incumbent competing for the same grounds-care buyer with autonomous solutions bundled into a much larger product portfolio.
• Husqvarna Group: Global outdoor power equipment leader with the Automower robotic lawn mower line and a broad professional grounds-care dealer network. Represents the largest incumbent threat, with the scale and R&D budget to enter or expand into specialized autonomous turf robotics.
• STIHL: World-leading outdoor power equipment manufacturer and (via STIHL Ventures) a current investor in TinyMobileRobots. STIHL's iMOW robotic mower and global dealer network position it as both a strategic partner and potential competitive threat in autonomous outdoor robotics.

Others

• Trimble: Global leader in GNSS, surveying, and construction technology. Relevant as the underlying positioning technology ecosystem peer for TinySurveyor, where Trimble's positioning hardware, correction services, and surveying software represent adjacent / enabling infrastructure.
• Topcon Positioning: Provider of GNSS positioning, machine control, and surveying solutions for construction, agriculture, and infrastructure. Adjacent to TinyMobileRobots via the TinySurveyor line, with overlapping RTK-GNSS technology and end-buyer relationships in road and construction layout.
• Leica Geosystems (Hexagon): Hexagon-owned provider of high-precision GNSS, total stations, and surveying instruments for construction and infrastructure. Comparable through the TinySurveyor application area, where Leica represents both an enabling technology vendor and a potential competitor in precision field robotics.

Direct peers

• Belrobotics: Belgian manufacturer of autonomous robotic mowers targeted at sports fields, golf courses, and large green spaces. Overlaps with TinyMobileRobots on the autonomous outdoor turf-maintenance customer base, though its primary function is mowing rather than line marking.
• Echo Robotics: Yamabiko Group brand producing autonomous robotic mowers for sports pitches and golf courses, widely deployed across European stadiums and training grounds. Comparable because it sells into the same professional grounds-care buyer, addressing autonomous turf maintenance with a different functional focus (mowing vs. marking).
• Turf Tank: Denmark-based competitor that builds GPS-guided autonomous line marking robots for sports fields. The closest 1:1 direct peer to TinyMobileRobots, competing head-to-head with the TinyLineMarker product family across European and US sports facilities.

Emerging players

• Emlid: Maker of affordable RTK-GNSS receivers and base stations used by surveyors, drone operators, and robotics developers. Relevant as an emerging enabler of low-cost high-precision positioning that could empower new entrants into the autonomous turf-marketing space or be integrated into future TinyMobileRobots platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TinyMobileRobotsUS
• Facebookfacebook.com/tinymobilerobots
• LinkedInlinkedin.com/company/tinymobilerobotsus
• Instagraminstagram.com/tinymobilerobotsus

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TinyMobileRobots