Belrobotics
Belrobotics is a Belgium-based manufacturer of GPS-RTK enabled professional robotic lawn mowers and a patented autonomous golf ball picker, serving sports clubs, golf facilities, and commercial grounds managers across Europe via a certified dealer network. Now a subsidiary of Japan's Yamabiko Corporation.
- Company typePrivate
- Founded2002
- HeadquartersWavre, Belgium
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Belrobotics does
Belrobotics SA is a Belgium-based manufacturer (founded 2002, headquartered in Wavre) of professional autonomous robotic lawn mowers and golf ball pickers. The company's product portfolio comprises four core robotic mowers — the Parcmow Connected Line (up to 12,000 m², aimed at individuals, public bodies, and small businesses), the Bigmow BM-850 (up to 30,000 m²/week, targeted at football, rugby, and baseball pitches), the Bigmow BM-1050 (up to 45,000 m²), and the Bigmow BM-2050 (up to 75,000 m², the top-of-range professional unit) — plus the patented BallPicker BP-1250, a world-exclusive autonomous golf ball collector rated at 15,000 balls per 24 hours on driving ranges.
The technical platform rests on GPS-RTK (Real-Time Kinematic) satellite positioning for centimeter-level accuracy, branded as WiseNav for wire-free boundary operation; Wisecut, an automatic cutting-height adjustment technology exclusive to the GPS-RTK professional line; floating cutting heads with stainless steel blades for terrain adaptation and mulching; and the Connected Line fleet management stack (web portal, iOS/Android apps, real-time GPS tracking, geofencing, anti-theft, maintenance history). The BallPicker BP-1250 is a patented, world-exclusive product with no direct comparable cited in available sources.
Belrobotics sells primarily through a certified pan-European dealer network spanning at least 19 countries (Belgium, France, Germany, Netherlands, UK, Ireland, Nordics, Iberia, Italy, Switzerland, Austria, Luxembourg, Poland, Czechia, Slovakia, Romania) with 25+ localized website variants, supported by iOS and Android mobile apps, a customer portal, and a free-quote funnel. Revenue mechanics are unit-pricing on hardware (electricity-cost disclosures imply annual operating cost to the customer of €100–€300 per unit) plus a Connected Line subscription/recurring software layer. In September 2025, Belrobotics was acquired by Yamabiko Corporation (Tokyo Stock Exchange: 6256), a Japanese outdoor power equipment manufacturer, and now operates as a subsidiary under Yamabiko's brand portfolio.
Belrobotics firmographics
Firmographics- Name
- Belrobotics
- Legal name
- Belrobotics SA
- Website
- https://belrobotics.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- Belrobotics is a Belgium-based manufacturer of GPS-RTK enabled professional robotic lawn mowers and a patented autonomous golf ball picker, serving sports clubs, golf facilities, and commercial grounds managers across Europe via a certified dealer network. Now a subsidiary of Japan's Yamabiko Corporation.
- Ownership category
- akta.pro rank
Belrobotics industry classification
Industry- Product category
- Autonomous Robotic Lawn Mowers
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots) (HSAPAQAK)
- akta.pro secondary industries
- Athletic Field & Golf Course Groundskeeping (IMAIAIAH), Robotics & Autonomous Field Operations (Weeding, Spraying, Harvest Assist, Autonomous Tractors) (AFAGALAJ)
Keywords
Where Belrobotics is headquartered
LocationHeadquarters
- HQ city
- Wavre
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Belrobotics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of robotic lawn mowers and golf ball pickers to individuals, businesses, sports clubs, and golf facilities. Products range from residential Parcmow to professional Bigmow line with varying capacities.
- Connected Line Services: Fleet management and connectivity services for robot monitoring, GPS tracking, and maintenance scheduling through web portal and mobile app.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Parcmow Connected Line - up to 12,000 m² |
| Unit Pricing | Annual | Bigmow GPS-RTK BM-850 - up to 30,000 m²/week |
| Unit Pricing | Annual | Bigmow GPS-RTK BM-1050 - up to 45,000 m² |
| Unit Pricing | Annual | Bigmow GPS-RTK BM-2050 - up to 75,000 m² |
| Unit Pricing | Annual | BallPicker GPS-RTK BP-1250 - up to 45,000 m², 15,000 balls/24h |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Belrobotics product offering
Product offeringCore offering
Belrobotics designs and manufactures professional autonomous robotic lawn mowers and a patented golf ball picker robot, all built on GPS-RTK precision navigation with wire-free WiseNav technology. Its product lineup includes the Bigmow professional mowers (BM-850, BM-1050, BM-2050) for sports pitches and large grounds up to 75,000 m², the Parcmow Connected Line for residential and small commercial sites up to 12,000 m², and the BallPicker BP-1250 for golf driving ranges. Offerings are complemented by the Connected Line fleet management platform providing remote monitoring, GPS tracking, geofencing, anti-theft, and maintenance history.
Product overview
Belrobotics is a Belgium-based company specializing in professional autonomous robotic lawn mowers and golf ball pickers. The product portfolio centers on four main robotic mower lines (Bigmow BM-850, BM-1050, BM-2050, and Parcmow) plus the BallPicker golf ball collector, all built on core technology platforms: GPS-RTK for precision navigation, WiseNav for wire-free boundary-free operation, and Wisecut for automatic cutting height adjustment. The Connected Line add-on provides fleet connectivity via web portal and smartphone app. The lineup serves diverse segments from individuals (Parcmow up to 12,000 m²) to professional sports clubs and golf facilities (Bigmow up to 75,000 m²).
Differentiator
Problem solved
Functional benefit
Brands
- Wisecut: Exclusive technology for automatic cutting height adjustment on GPS-RTK professional mowing robots, designed for golf courses.
- WiseNav
- Connected Line
Products and services
- BallPicker GPS-RTK BP-1250 Autonomous golf ball picker robot that collects up to 15,000 balls in 24 hours on driving ranges using GPS and Real-Time Kinematic (RTK) navigation. Operates 24/7 without boundary wire via WiseNav. A world-exclusive patented product targeted at golf clubs and driving ranges.
- Bigmow GPS-RTK BM-850 Professional automatic robotic mower specifically designed for football, rugby, and baseball pitches. Covers up to 30,000 m² per week with 2 floating heads and 2 sonar units. Estimated annual electricity cost of €150.
- Bigmow GPS-RTK BM-1050 GPS-RTK robotic mower for large green spaces, public areas, and private grounds. Maintains lawns up to 45,000 m² autonomously without boundary wire using WiseNav. Features 3 floating mowing heads and 5 sonars. Estimated annual electricity cost of €200.
- Bigmow GPS-RTK BM-2050 GPS-RTK robotic mower with strip pattern mowing capability for large areas up to 75,000 m². Operates wire-free using WiseNav with 5 floating heads for professional grounds maintenance. Estimated annual electricity cost of €300.
- Parcmow Connected Line Robotic mower for individuals, public bodies, and businesses managing green spaces up to 12,000 m². Features 3 floating cutting heads, 9 stainless steel blades, 5 sonars for obstacle detection, and autonomous recharging. Annual energy cost approximately €100 with 580 kWh consumption.
Quantifiable outcome
- 50% cost savings vs traditional mowing
- +3 more outcomes
Companies that use Belrobotics
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Belrobotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Belrobotics partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Belrobotics competitors and assessment
Company assessmentDirect peers
- Kress Robotics: Kress Mission series is a wire-free GPS-guided robotic mower line targeting large and professional lawns. Directly comparable through GPS-based navigation, large-surface positioning, and dealer-led European distribution.
- Honda Miimo: Honda's Miimo robotic mower family competes in residential and light-commercial autonomous mowing. Comparable through product category and brand-backed reliability, though Honda is more residential-leaning than Belrobotics' professional sports/golf focus.
- Husqvarna Group: Husqvarna's Automower line is the global category leader in residential robotic lawn mowers. Comparable through overlapping product category (robotic mowers) and overlapping customer base, though Husqvarna leads in residential whereas Belrobotics specializes in large-surface professional applications.
- ZCS (Ambrogio Robot): Italian manufacturer of professional and residential robotic mowers including the Ambrogio L flagship line. Closely comparable on product category, professional-grade positioning, and European dealer network.
Broad incumbents
- Echo Incorporated: Echo is a sister brand under Yamabiko Corporation, manufacturing professional outdoor power equipment. Comparable as a Yamabiko portfolio peer and broad incumbent in professional groundskeeping, with shared distribution and OEM dynamics.
- EGO Power+: EGO Power+ is a leading cordless outdoor power equipment brand with an expanding robotic mower line. Comparable through overlapping professional/residential groundskeeping customer base and dealer retail channels.
- STIHL: STIHL is a global leader in outdoor power equipment (chainsaws, trimmers, mowers) with an extensive dealer network. Comparable as a broad incumbent in professional groundskeeping equipment, though STIHL's robotic mower offerings are more limited.
- John Deere: John Deere has invested in autonomous mowing and turf-care solutions for golf and large groundskeeping through its commercial mowing portfolio. Comparable as a broad incumbent entering autonomous turf care, though with much larger scale and dealer network.
Emerging players
- Mammotion: Shenzhen-based robotic mower challenger with wire-free RTK navigation (Luba series) rapidly expanding in Europe and North America. Comparable through wire-free GPS-RTK navigation and direct-to-consumer-plus-dealer hybrid model.
- WIPER Robot (Technoalpin Group): Italian premium robotic mower brand with professional-grade models. Comparable through European focus, professional sports and groundskeeping customer base, and dealer-led distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Belrobotics social profiles
Digital presenceBelrobotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belrobotics leadership team
Management profileNumber of profiles
Belrobotics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belrobotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belrobotics
What does Belrobotics do?
Belrobotics designs and manufactures professional autonomous robotic lawn mowers and a patented golf ball picker robot, all built on GPS-RTK precision navigation with wire-free WiseNav technology. Its product lineup includes the Bigmow professional mowers (BM-850, BM-1050, BM-2050) for sports pitches and large grounds up to 75,000 m², the Parcmow Connected Line for residential and small commercial sites up to 12,000 m², and the BallPicker BP-1250 for golf driving ranges. Offerings are complemented by the Connected Line fleet management platform providing remote monitoring, GPS tracking, geofencing, anti-theft, and maintenance history.
Is Belrobotics a public or private company?
Belrobotics is a private company. It is classified as corporate owned and is currently operating.
When was Belrobotics founded?
Belrobotics was founded in 2002.
Where is Belrobotics based?
Belrobotics is headquartered in Wavre, Belgium, in the Europe region.
How does Belrobotics make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are connected Line Services.
Who are Belrobotics's main competitors?
Direct peers on record are Kress Robotics, Honda Miimo, Husqvarna Group and ZCS (Ambrogio Robot). Broad incumbents are Echo Incorporated, EGO Power+, STIHL and John Deere. Emerging players are Mammotion and WIPER Robot (Technoalpin Group).
Does Belrobotics have an API?
No public API is recorded for Belrobotics.
What industry is Belrobotics in?
Belrobotics's product category is Autonomous Robotic Lawn Mowers. Its primary akta.pro industry code is HSAPAQAK, Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots), with a secondary code of IMAIAIAH, Athletic Field & Golf Course Groundskeeping. Its NAICS code is 333112 and its SIC code is 3524.