Khatabook

What Khatabook does

Khatabook (legally ADJ Utility Apps Private Limited) is an India-based fintech SaaS company founded in 2018 and headquartered in Bengaluru. The company operates a mobile-first digital ledger platform that replaces the traditional paper-based Bahi Khata (account book) used by Indian micro, small, and medium enterprises. The platform is available on Android, iOS, and desktop in 12+ Indian languages and claims 5 Crore+ (50 million+) registered merchants who use it to record credit and debit transactions, send automated payment reminders via WhatsApp/SMS, manage inventory, generate invoices, and produce business reports. Core product extensions include BizAnalyst, a mobile companion for Tally accounting software, and a suite of financial calculators covering GST, EMI, income tax, and other compliance use cases.

Name

Khatabook

Legal name

ADJ Utility Apps Private Limited

Website

https://khatabook.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Khatabook is a Bengaluru-based fintech SaaS platform that digitizes the traditional Indian Bahi Khata ledger for micro, small, and medium enterprises, offering mobile-based credit tracking, payment reminders, and integrated lending, insurance, and mutual fund distribution across India.

Ownership category

akta.pro rank

Product category

Small Business Management Software

NAICS

Sales Financing (52222), Software Publishers (5132)

SIC

Finance Services (6199)

akta.pro primary industry

Merchant & Payment Facilitator (PayFac) Underwriting / KYB (FSAMAMAJ)

akta.pro secondary industry

B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)

Keywords

• Digital ledger software
• MSME fintech platform
• Mobile bookkeeping app
• Small business management
• Digital lending platform

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions: The company offers paid SaaS subscriptions to merchants for premium features. As of 2022, the company aimed to double its paid SaaS subscriber base to 300,000 by end of 2023.
2. KB Coins (Virtual Currency): Closed-loop virtual currency for premium in-app features. Users purchase KB Coins with amounts ranging from Rs 19 (minimum) to Rs 5000 (maximum) per transaction. Coins have expiry dates (12 months from purchase date).
3. Digital Lending Facilitation: Khatabook acts as a facilitator/lead generator for loans through partnerships with multiple RBI-approved NBFCs including Western Capital, Liquiloans, Lendbox, Niyogin, Kinara Capital, Vivriti Capital, SMFG India Credit, Jupiter, Slice, Caprion, and Cashtree. The company earns referral/commission fees for loans facilitated through the platform.
4. Financial Services Distribution: Company has partnerships for distribution of insurance products (IRDAI registration as Corporate Agent CA0972) and mutual funds (AMFI registration ARN-318495), earning distribution commissions.
5. Service Charges: According to terms of service, Khatabook reserves the right to charge convenience fees for services. The company is not a payment aggregator but enables payments via third-party payment service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Khatabook provides a mobile-first digital ledger (Bahi Khata) application for India's MSME sector, enabling merchants to record credit/debit transactions, send automated payment reminders via WhatsApp/SMS, manage inventory, and create invoices. The platform also facilitates digital lending through partnerships with RBI-approved NBFCs and distributes insurance and mutual fund products as a registered corporate agent.

Product overview

Khatabook is a unified business management platform for India's MSME sector, offering a core digital ledger app (available on Android, iOS, and desktop) that enables merchants to digitally record credit transactions, create invoices, manage inventory, and send automated payment reminders. The platform has scaled to over 5 Crore registered merchants across 12 languages. Beyond the core bookkeeping app, Khatabook offers financial services including digital lending facilitated through partnerships with multiple RBI-approved NBFCs (Western Capital, Liqiloans, LendBox, Niyogin, GetGrowth Capital, Kinara Capital, Vivriti Capital, SMFG India Credit, Jupiter, Slice, Caprion, Cashtree). Additional offerings include BizAnalyst (a mobile companion for Tally), a comprehensive suite of financial calculators (GST, EMI, Income Tax, PF, NPS, HRA, PPF, Gratuity, Loan, Simple Interest, Salary, HSN Code), and KB Coins loyalty rewards program. The platform is ISO 27001 certified and holds IRDAI and AMFI registrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Khatabook App (Mobile & Desktop) Mobile and desktop application for digital ledger (Bahi Khata) management enabling merchants to record credit/debit transactions, send payment reminders, manage inventory, and create invoices. Available on Android, iOS, and web with real-time data sync across devices.
• BizAnalyst Mobile companion app for Tally accounting software that enables existing Tally users to access their accounting data and manage business operations from mobile devices, branded as 'Tally on mobile'.
• Loans and Financial Services Digital lending service facilitating MSME loans through partnerships with multiple RBI-approved NBFCs, leveraging transaction history and financial SMS data for credit risk assessment. Khatabook acts as a lead generator earning referral/commission fees.
• Financial Calculators Suite Suite of free financial calculators covering GST, EMI, Income Tax, PF, NPS, HRA, PPF, Gratuity, Loan (EMI, Tenure, Amount), Simple Interest, Salary, HSN Code List, and GST Rate Finder, used as a content marketing and lead generation tool.
• KB Coins (Loyalty Currency) Closed-loop virtual currency system for purchasing premium in-app features such as SMS, WhatsApp, IVR, and email reminders, with purchases ranging from Rs 19 to Rs 5,000 and 12-month expiry from purchase date.

Quantifiable outcome

• 5 crore+ businesses using the platform (50 million+)
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Nine partnerships are on record, tiered core.

• Western Capital Advisors Private LimitedcoreTechnology or IntegrationNBFC lending partner facilitating digital loans to Khatabook merchants. Part of Khatabook's lending partner network approved by RBI.
• NDX P2P Private Limited (Liquiloans)coreTechnology or IntegrationP2P lending platform partner for digital loans to Khatabook merchants.
• Transactree Technologies Private Limited (Lendbox)coreTechnology or IntegrationNBFC lending partner for facilitating loans to Khatabook's merchant base.
• Niyogin Fintech LimitedcoreTechnology or IntegrationLending partner for digital credit facilitation on Khatabook platform.
• Kinara Capital Private LimitedcoreTechnology or IntegrationNBFC lending partner (formerly Visage Holdings and Finance Private Limited) facilitating MSME loans.
• Vivriti CapitalcoreTechnology or IntegrationCapital markets and lending partner for Khatabook's financial services.
• SMFG India Credit Company LimitedcoreTechnology or IntegrationDigital lending partner on Khatabook platform, part of SMBC Group.
• Jupiter Credit (Amica Finance Private Limited)coreTechnology or IntegrationDigital lending partner for providing credit to Khatabook merchants.
• Slice Small Finance Bank LtdcoreTechnology or IntegrationSmall finance bank partner for digital lending services on Khatabook.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OkCredit: OkCredit is the closest direct competitor to Khatabook, offering a digital ledger app for small businesses to track credit and payments. Both target India's MSME segment with a similar product-led freemium model.
• Vyapar: Vyapar is a leading Indian business accounting and invoicing app for small businesses, competing head-to-head with Khatabook in digital bookkeeping, invoicing, and inventory management for MSMEs.
• BharatPe: BharatPe is an Indian fintech serving small merchants with QR-based payments, lending, and business management tools. It directly competes with Khatabook in the digital lending and merchant services space for MSMEs.
• Dukaan: Dukaan provides an e-commerce enablement platform for small merchants in India, allowing them to set up online stores quickly. It overlaps with Khatabook's merchant services value proposition and targets the same SMB segment.
• myBillBook (by FloBiz): myBillBook by FloBiz is a GST-compliant billing and accounting app for small businesses in India. It directly competes with Khatabook in digital invoicing, bookkeeping, and inventory management for MSMEs.

Broad incumbents

• Paytm (One97 Communications): Paytm is a leading Indian digital payments and financial services super-app that offers merchant services including payment acceptance, basic business tools, and lending. It competes broadly with Khatabook across multiple merchant-facing products.
• PhonePe: PhonePe is one of India's largest digital payments platforms with extensive merchant services. It competes with Khatabook through payment acceptance, merchant lending, and increasingly business management tools.

Emerging players

• mPokket: mPokket is a digital lending platform focused on providing small-ticket loans to young professionals and gig workers in India. It overlaps with Khatabook's lending facilitation mission, targeting similar underserved segments.

Others

• Tally Solutions: Tally is India's dominant desktop-based accounting and ERP software for SMBs. Khatabook's BizAnalyst product offers Tally on mobile, making Tally a complementary ecosystem partner but also a potential long-term competitor in mobile accounting.
• Zoho Books: Zoho Books is cloud-based accounting software targeting SMBs with invoicing, expense tracking, and inventory management. It serves a more formalized SMB segment than Khatabook but represents an adjacent SaaS competitor for the same customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/khatabook
• YouTubeyoutube.com/channel/UCO5RdGh7LkftrfsGgYP5E7w
• Facebookfacebook.com/khatabook
• LinkedInlinkedin.com/company/khatabook
• Instagraminstagram.com/khata.book

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds5 records

Investors26 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Khatabook