Rocketbook
Rocketbook designs and sells reusable, cloud-connected notebooks and planners powered by a proprietary erasable synthetic paper and a free mobile app that uses OCR to digitize handwritten notes and route them to major cloud platforms, serving D2C consumers, students, educators, and B2B bulk buyers.
- Company typePrivate
- Founded2014
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rocketbook does
Rocketbook, founded in 2014 and headquartered in the Boston, Massachusetts area, designs and sells reusable, cloud-connected notebooks and planners. The product is built on a proprietary synthetic paper with a specialized coating that allows pages to be erased with water and a microfiber cloth and reused indefinitely, paired with a free iOS/Android mobile app that uses computer vision and OCR to scan handwritten notes and route them to ten+ cloud destinations (Google Drive, Dropbox, OneNote/OneDrive, Slack, Evernote, Box, Trello, iCloud, iMessage, Google Photos). The hardware line spans the entry-level Mini ($17.99), Core ($34.99), Fusion ($37.99), Fusion Plus ($44.99), Flip ($32.00), and premium Pro ($55.00 with embedded NFC), with the Flex Planner covering comprehensive planning templates and a growing accessory ecosystem including Pilot FriXion pens, microfiber towels, spray bottles, Capsule cases, Cloud Cards, Beacons, and Thinkboard X. All reusable writing requires Pilot FriXion erasable pens, creating a captive consumable lock-in.
Rocketbook operates primarily as a direct-to-consumer e-commerce brand on its own storefront (getrocketbook.com), supported by Amazon and office supply retail distribution, with a dedicated B2B/promo site for bulk corporate and education orders. Pricing is one-time hardware purchase with a freemium software layer — the mobile app is free, with no required subscription for core functionality. Customer segments are horizontal: business professionals, students, educators, creatives, eco-conscious consumers, and corporate bulk buyers. The mobile app has accumulated over 150,000 five-star reviews and the company has reported 1M+ Rocketbooks sold worldwide.
In 2024, Rocketbook was acquired by Global Printing & Packaging (GPP), a Marlborough, MA-based strategic operating company with 60+ years of consumer products experience. Under GPP ownership, Rocketbook continues operating as a brand with full product and app support, with stated investment in new product innovation, expanded categories, and smarter productivity tools — and in October 2025, the brand earned Calm Tech Certified Platinum designation. Disclosed historical funding totals approximately $4.18M across a 2015 seed, a 2016 Techstars round with Right Side Capital Management, and a 2017 round, with leadership comprising co-founders Joe Lemay (CEO), Jake Epstein (Chief Innovation Officer), and Cuyler Bryant (Director of Operations).
Rocketbook firmographics
Firmographics- Name
- Rocketbook
- Legal name
- Rocketbook
- Website
- https://getrocketbook.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rocketbook designs and sells reusable, cloud-connected notebooks and planners powered by a proprietary erasable synthetic paper and a free mobile app that uses OCR to digitize handwritten notes and route them to major cloud platforms, serving D2C consumers, students, educators, and B2B bulk buyers.
- Ownership category
- akta.pro rank
Rocketbook industry classification
Industry- Product category
- Smart Notebooks / Reusable Stationery
- NAICS
- Stationery Product Manufacturing (32223), Office Supplies (except Paper) Manufacturing (33994)
- SIC
- Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780), Computer & Office Equipment (3570), Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- eReaders & ePaper Tablets (HDACAMAK)
- akta.pro secondary industries
- Document Scanning & Imaging (Paper-to-Digital Conversion) (BPAAAKAA), E-Note Devices (E-Ink Writing Tablets) (CRACAMAF)
Keywords
Where Rocketbook is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rocketbook business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Hardware Sales: One-time purchase model for reusable notebooks, planners, and accessories. Products are sold at fixed price points with no recurring subscription required for core functionality. Accessories include pens, microfiber towels, spray bottles, page packs, and carrying cases.
- Mobile App: Free Rocketbook app for iOS and Android provides core scanning and organization features at no cost. Premium features like Smart Lists are in beta. App drives hardware sales through feature demonstration.
- Enterprise/Bulk Orders: Custom products and bulk orders available for corporate gifts, educators, and B2B customers through dedicated promo website
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core Notebook - Next Gen |
| Unit Pricing | Pay-as-you-go | Fusion Planner/Notebook |
| Unit Pricing | Pay-as-you-go | Fusion Plus All-in-One |
| Unit Pricing | Pay-as-you-go | Pro Professional Notebook |
| Unit Pricing | Pay-as-you-go | Mini Pocket-Sized Notebook |
| Unit Pricing | Pay-as-you-go | Flip Top-Bound Notepad |
| Unit Pricing | Pay-as-you-go | Flex Planner |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Reusable Sticky Notes |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Rocketbook product offering
Product offeringCore offering
Rocketbook designs, manufactures, and sells a line of reusable notebooks, planners, and complementary stationery built around a proprietary synthetic paper that can be wiped clean with water and a microfiber cloth. A companion free iOS/Android app uses computer vision and OCR to scan handwritten pages and route them to 10+ cloud destinations, allowing users to write on paper and erase indefinitely while keeping a searchable digital copy.
Product overview
Rocketbook is a smart notebook and planner ecosystem featuring reusable, erasable notebooks and planners that connect to the cloud via a companion mobile app. The core product line includes the Rocketbook Core (basic reusable notebook), Rocketbook Fusion (planner/notebook hybrid), Rocketbook Fusion Plus (all-in-one planner with 11 templates), Rocketbook Multi Subject Notebook (multi-section for students), Rocketbook Flip (left-handed friendly), Rocketbook Mini (pocket-sized), and Rocketbook Pro (professional with NFC). The Rocketbook Flex Planner offers the most comprehensive planning templates. Accessories include reusable sticky notes, Pilot FriXion pens (required consumable), microfiber towels, spray bottles, cloud cards, Beacons for whiteboards, Thinkboard X smart whiteboards, and Capsule II carrying cases. All products work with the Rocketbook app that uses OCR to digitize handwritten notes and send them to cloud destinations. The company was acquired by Global Printing & Packaging in 2025.
Differentiator
Problem solved
Functional benefit
Brands
- Rocketbook Core: Best-selling reusable notebook available in lined or dotted page types, offered in Letter and Executive sizes
- Rocketbook Fusion
- Rocketbook Fusion Plus
- Rocketbook Pro
- Rocketbook Mini
- Rocketbook Flip
- Rocketbook Flex Planner
- Rocketbook Multi Subject Notebook
- Thinkboard X
- Rocketbook Beacons
- Rocketbook Cloud Cards
- Reusable Sticky Notes
Products and services
- Rocketbook Core - Next Gen Best-selling reusable spiral-bound notebook with synthetic paper that erases with water; available in Letter (8.5" x 11", 32 pages) and Executive (6" x 8.8", 36 pages) sizes with dot-grid or lined pages. Includes Pilot FriXion pen and microfiber towel; integrates with the Rocketbook app for Smart Titles and Smart Tags auto-organization.
- Rocketbook Fusion Reusable planner-and-notebook hybrid with 42 pages across 7 template types (task lists, weekly planners, monthly calendars, OKRs, ideas, dot grid, lined), connecting to cloud destinations via the Rocketbook app.
- Rocketbook Fusion Plus All-in-one reusable planner with 60 reusable pages and 11 templates including monthly dashboard, weekly pages, project management, meeting notes, lined, dot grid, graph, and blank pages; pairs with the Rocketbook mobile app for cloud digitization.
- Rocketbook Multi Subject Notebook - Next Gen Reusable multi-section Letter-sized notebook with 70 lined pages and 4 adjustable dividers allowing up to 5 sections; spiral-bound with premium reusable paper and Smart Title Bars/Smart Tags for per-subject organization via the Rocketbook app.
- Rocketbook Flip - Next Gen Top-bound reusable notepad designed for left- and right-handed users; dot-grid pages on front and lined pages on back, available in Letter (32 pages) and Executive (36 pages) sizes with premium reusable paper and Smart Titles/Smart Tags.
- Rocketbook Mini - Next Gen Pocket-sized reusable notebook (3.5" x 5.5") with 48 dot-grid pages, premium reusable paper, spiral binding, waterproof cover, and included Pilot FriXion pen and microfiber towel for portable use with the Rocketbook app.
- Rocketbook Pro Premium professional notebook with vegan leather hardcover (Coast Blue, Sage Green, or Black), embedded NFC hotspot that opens the Rocketbook app on tap, 40-page lined/dot-grid page pack, 180° or 360° lay-flat design, and optional smart page packs sold separately.
- Rocketbook Flex Planner Versatile reusable planner with 48 pages including 7 daily dashboards, 2 weekly planner templates, 12 monthly calendar templates, 1 yearly overview, 7 lined pages, and 4 dot-grid pages; features flexible headers/content areas with Smart Titles and Smart Tags for app-based organization.
- Rocketbook Reusable Sticky Notes Reusable and re-stickable sticky notes that erase with water, sold as a Starter Kit (including 15 notes, case, pen, towel) and as color expansion packs, that integrate with the Rocketbook app for digital backup.
- Pilot FriXion Pens Proprietary erasable pens required for Rocketbook notebooks and sticky notes; FriXion ink is heat-reactive and washable, enabling page erasure with water. Available in 3-pack, 7-pack, 12-pack, clicker, capped, fineliner, and color marker variants.
- Rocketbook Microfiber Towel Microfiber towel designed for erasing Rocketbook pages; wetted with water and used to wipe clean synthetic-paper pages for reuse.
- Rocketbook Spray Bottle Refillable spray bottle for faster erasing of Rocketbook pages, offered as an alternative to manually dampening a microfiber cloth.
- Rocketbook Beacons Set of 4 restickable, reusable Beacons that, when placed on a whiteboard, allow the Rocketbook app to digitize whiteboard content into cloud destinations.
- Thinkboard X Versatile peel-and-stick whiteboard powered by the Rocketbook app; available in 3 sizes for wall-mounted note capture and digitization into cloud destinations.
- Rocketbook Cloud Cards Reusable index cards that work with the Rocketbook app for digitizing handwritten card content, sold in 40 or 80 card packs.
- Rocketbook Capsule II Cover and organizer compatible with Core, Fusion, Fusion Plus, Matrix, Multi-Subject, and Rocketbook Planners; includes pen dock, inside pocket, and multiple card slots.
- Rocketbook App Free companion mobile app for iOS and Android that uses computer vision and OCR to scan Rocketbook pages, extract handwritten titles (Smart Titles), auto-organize via on-page icons (Smart Tags), enable keyword search (Smart Search), transcribe tasks (Smart Lists), and share live notebook pages (Snapcast Mode).
Quantifiable outcome
- Saves time by eliminating need to purchase new notebooks and reduces time spent organizing paper
- +2 more outcomes
Companies that use Rocketbook
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Rocketbook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature9 records
Rocketbook partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Google DrivecoreCloud destination integration allowing users to scan and automatically save Rocketbook pages to Google Drive folders
- DropboxcoreCloud destination integration for automatic backup and organization of scanned Rocketbook pages
- OneNote / OneDrivecoreMicrosoft ecosystem integration allowing Rocketbook pages to be scanned directly to OneNote or OneDrive
- SlackcoreDirect sharing to Slack channels for team collaboration and communication of handwritten notes
- EvernotecoreCloud destination for organizing and storing Rocketbook scanned pages in Evernote notebooks
- Pilot FriXioncoreExclusive pen partner for Rocketbook products. FriXion ink is heat-reactive and washable, enabling the erasability of Rocketbook synthetic paper when used with water. All Rocketbook products include Pilot FriXion pens.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Rocketbook competitors and assessment
Company assessmentDirect peers
- Elfinbook: Direct competitor offering reusable, erasable smart notebooks with cloud-connected scanning apps. Competes head-to-head with Rocketbook on the same value proposition of paper-to-digital note conversion and is named alongside Rocketbook as a key player in the reusable smart notebook market.
- NEWYES: Direct competitor in reusable smart notebooks sold primarily through Amazon and DTC. Named alongside Rocketbook, Moleskine, and Wacom as a key player in the global reusable smart notebook market with comparable reusable-page technology.
Broad incumbents
- Moleskine: Established premium notebook and planner brand with the Smart Writing System that digitizes notes via a smart pen; a broader incumbent offering both traditional and connected notebooks, explicitly cited as a key competitor in the reusable smart notebook market.
- Wacom: Leading graphics tablet, stylus and pen-display manufacturer whose products are listed alongside Rocketbook in the reusable smart notebook market; broader incumbent that overlaps in the digital handwriting capture space but spans consumer drawing tablets and pro-grade displays.
Emerging players
- reMarkable: E-ink writing tablet (reMarkable 2) that digitizes handwritten notes on paper-like displays; targets the same notebook-replacement use case as Rocketbook but in a single electronic device without the multi-cloud-scan workflow.
- Onyx Boox: Manufacturer of e-ink tablets (Boox Note, Boox Tab) with handwriting and cloud-sync capabilities; overlaps with Rocketbook in digitizing handwritten notes via an e-paper device rather than a reusable physical notebook.
Others
- Microsoft OneNote: Digital note-taking platform integrated as a destination for Rocketbook scans; an enabling ecosystem partner that also competes in the broader handwritten-note digitization space via stylus input on Windows.
- Evernote: Cloud note organization platform integrated as a Rocketbook cloud destination; complementary ecosystem player that overlaps in the digital notes organization use case Rocketbook enables through OCR.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rocketbook social profiles
Digital presenceRocketbook compliance and trust
Trust signalCompliance1 record
Rocketbook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rocketbook leadership team
Management profileNumber of profiles
Profiles3 records
Rocketbook funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rocketbook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rocketbook
What does Rocketbook do?
Rocketbook designs, manufactures, and sells a line of reusable notebooks, planners, and complementary stationery built around a proprietary synthetic paper that can be wiped clean with water and a microfiber cloth. A companion free iOS/Android app uses computer vision and OCR to scan handwritten pages and route them to 10+ cloud destinations, allowing users to write on paper and erase indefinitely while keeping a searchable digital copy.
Is Rocketbook a public or private company?
Rocketbook is a private company. It is classified as corporate owned and is currently operating.
When was Rocketbook founded?
Rocketbook was founded in 2014. It employs 1 to 10 people.
Where is Rocketbook based?
Rocketbook is headquartered in Boston, United States, in the North America region.
How does Rocketbook make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are mobile App and enterprise/Bulk Orders.
Who are Rocketbook's main competitors?
Direct peers on record are Elfinbook and NEWYES. Broad incumbents are Moleskine and Wacom. Emerging players are reMarkable and Onyx Boox. Others are Microsoft OneNote and Evernote.
Does Rocketbook have an API?
No public API is recorded for Rocketbook.
What industry is Rocketbook in?
Rocketbook's product category is Smart Notebooks / Reusable Stationery. Its primary akta.pro industry code is HDACAMAK, eReaders & ePaper Tablets, with a secondary code of BPAAAKAA, Document Scanning & Imaging (Paper-to-Digital Conversion). Its NAICS code is 32223 and its SIC code is 2780.