Haqdarshak
Haqdarshak is an India-based AI-driven social benefits platform that connects underserved citizens, gig workers, MSMEs, and farmers with eligible government welfare schemes via a multilingual mobile app, a 52,000+ agent field network, and a QR-based Yojana Card, operating across 30+ Indian states.
- Company typePrivate
- Founded2015
- HeadquartersJaipur, India
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Haqdarshak does
Haqdarshak Empowerment Solutions Pvt. Ltd., founded in 2015 and headquartered in Pune, India, operates a social benefits platform that connects underserved Indian citizens, gig workers, micro-businesses, and farmers with eligible central, state, and municipal government welfare schemes. The company reports unlocking $2.2 billion (INR 18,800 crore) in benefits across 7.6 million Indian families and 112,000+ small businesses, supported by a network of 52,000+ trained community agents (70% women) operating across 30+ states and union territories.
The core technology is a modular SaaS/API-based stack comprising three products: a citizen-facing Haqdarshak mobile app, an Agent App used by field facilitators, and the registered Yojana Card — a QR-based identity and benefits-tracking instrument. Underlying these is an AI-driven multilingual and multimodal (voice/text) benefits discovery system, an ML-based eligibility engine cross-referencing 5,000+ welfare programs in 14+ local languages, and conversational interfaces integrated with government grievance redressal platforms. Embedded finance (insurance, credit, financial tools) is layered at the last mile.
Revenue is generated across four streams: B2G professional services (analytics, scheme configuration, facilitation for government clients), B2B/enterprise subscriptions (analytics and insights for CSR and corporate clients), CSR partnerships (financial inclusion and ESG programs), and platform facilitation fees (e.g., transaction fees from welfare camps organized for gig economy platforms such as Zomato and Blinkit). Pricing is not publicly disclosed and is primarily quote-based. Total disclosed funding to date is approximately $3 million across rounds from 2017–2023, with impact-oriented investors including Acumen, Beyond Capital, Impact India Investment Partners, and Village Capital.
Haqdarshak firmographics
Firmographics- Name
- Haqdarshak
- Legal name
- Haqdarshak Empowerment Solutions Pvt. Ltd.
- Website
- https://haqdarshak.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Haqdarshak is an India-based AI-driven social benefits platform that connects underserved citizens, gig workers, MSMEs, and farmers with eligible government welfare schemes via a multilingual mobile app, a 52,000+ agent field network, and a QR-based Yojana Card, operating across 30+ Indian states.
- Ownership category
- akta.pro rank
Haqdarshak industry classification
Industry- Product category
- Social Benefits Platform
- NAICS
- Individual and Family Services (6241), Health and Welfare Funds (525120), Computer Systems Design and Related Services (54151)
- SIC
- Services-Social Services (8300), Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Financial Assistance & Benefits Navigation Services (BPAGAEAK)
- akta.pro secondary industries
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ), Healthcare-Linked Social Benefits Administration (e.g., Medicaid/Means-Tested Health Coverage) (BPAIAKAH), Benefits Administration (BPACAPAC)
Keywords
Where Haqdarshak is headquartered
LocationHeadquarters
- HQ city
- Jaipur
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Haqdarshak business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2G Services: Government-facing services including analytics and ground-up insights, scheme configuration, and welfare program facilitation for government clients.
- B2B/Enterprise Services: Analytics and insights for CSR and enterprise clients; embedded finance integration (insurance, credit, financial tools) at the last mile.
- CSR Partnerships: Sustainability and financial inclusion focused collaborations with corporate partners for ESG, climate resilience, and financial inclusion programs.
- Platform Facilitation Fees: Welfare facilitation camps organized in partnership with gig platforms like Zomato and Blinkit, unlocking entitlements for delivery partners.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Haqdarshak product offering
Product offeringCore offering
Haqdarshak operates an AI-driven Social Benefits Platform that helps Indian citizens discover and apply for eligible government welfare schemes. Its core offerings include the Haqdarshak citizen mobile app with multilingual AI-based benefits discovery, the Agent App for trained field facilitators, the Yojana Card QR-based beneficiary identity system, and analytics/insights services for government, CSR, and enterprise clients. The platform runs on a modular SaaS/API stack supporting welfare program configurations, eligibility determination, agent training, data and insights, and grievance redressals for individuals and micro/small businesses.
Product overview
Haqdarshak is a Social Benefits Platform for India's population, providing AI-driven welfare and financial services access. The core offering combines the Haqdarshak App (citizen-facing mobile application with multilingual benefit discovery), the Agent App (field staff facilitation platform), and the Yojana Card (QR-based multi-purpose identity and benefits channel). These products are delivered through a modular SaaS/API-based stack encompassing welfare program configurations, discovery, eligibility determination, agent training, data/insights, and redressals for individuals and micro/small businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Haqdarshak App Mobile application for Indian citizens to discover and access eligible government welfare schemes, featuring AI-driven multilingual benefit discovery, real-time eligibility determination via the ML engine, and access to over 5,000 mapped welfare programs across 14+ Indian languages.
- Haqdarshak Agent App Mobile platform for trained field agents and contractual Haqdarshak agents providing end-to-end in-person facilitation support for welfare applications, integrated with the learning platform and extensive schemes knowledge base.
- Yojana Card Multi-purpose, QR-based beneficiary identity and benefits channel that links to a beneficiary's socio-economic profile, eligible and availed schemes, and other private welfare and financial services. It bridges inclusion gaps by providing a portable record of welfare entitlements.
- Analytics and Insights Service Subscription-based analytics and ground-up insights service for government, CSR, and enterprise clients, leveraging Haqdarshak's 5,000+ scheme database and ML eligibility engine to support welfare program design, monitoring, and evaluation.
- Welfare Program Configuration and Implementation Service Professional service for government and enterprise clients to configure, customize, and implement welfare programs on Haqdarshak's modular SaaS/API-based stack, including scheme mapping, eligibility setup, and agent training.
- Embedded Finance Integration Service integrating insurance, credit, and new financial tools directly at the last mile through Haqdarshak's platform and agent network, enabling financial inclusion for underserved citizens and micro-businesses.
Quantifiable outcome
- Unlocked $2.2 billion worth of government benefits for 7.6 million families and 112,000+ small businesses
- +2 more outcomes
Companies that use Haqdarshak
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles5 records
Haqdarshak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Haqdarshak partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ZomatocoreHaqdarshak partnered with Zomato to organize welfare facilitation camps for delivery partners across India. These camps facilitated access to central and state government schemes including health insurance, life insurance, accident insurance, and pension schemes, unlocking entitlements worth more than ₹200 crore.
- BlinkitcoreHaqdarshak partnered with Blinkit to organize welfare facilitation camps for delivery partners across India. These camps helped delivery workers access government schemes for health insurance, life insurance, accident insurance, and pension schemes.
- Corporate ChannelsminorPartnerships with corporate channels for distributing welfare and financial services to employees and stakeholders.
- Government EntitiescoreCollaborations with government-scale-up initiatives for welfare program configuration, scheme mapping, and citizen enrollment.
Scale indicators11 records
Recent moves5 records
Expansion highlights6 records
Haqdarshak competitors and assessment
Company assessmentDirect peers
- BharatPe: Indian fintech serving MSMEs and small merchants with payments, credit, and business tools. Comparable to Haqdarshak in its focus on underserved micro/small businesses in India, though its core stack is merchant payments rather than welfare navigation.
- Spice Money: Financial-inclusion platform offering banking, insurance, and digital services to underserved populations through a distributed agent network in India. Directly comparable to Haqdarshak in last-mile agent-led delivery to low-income and rural customers.
- PayNearby: Tech-led distribution platform enabling local retail and banking agents to deliver financial services to underserved Indians. Comparable agent-network model and customer segment, focused on banking/payments rather than welfare schemes.
- mPokket: Digital lending platform providing small-ticket credit to students, gig workers, and young professionals in India. Overlaps with Haqdarshak's embedded-finance ambitions and its underserved, often informal-segment customer base.
Broad incumbents
- Plum: Employee benefits and group health-insurance platform for Indian employers. Operates in the broader benefits-administration space but is anchored to employer-sponsored plans, unlike Haqdarshak's direct-to-citizen welfare model.
- ekincare: AI-driven employee health-benefits and wellness platform serving Indian employers. Comparable benefits-administration domain but B2B-led, whereas Haqdarshak primarily serves end users, government, and CSR clients.
- Jana Small Finance Bank: Small finance bank focused on financial inclusion for underbanked Indians across urban, semi-urban, and rural segments. Comparable mission of serving low-income customers with welfare-adjacent products like micro-savings, micro-insurance, and government-scheme-linked accounts.
Emerging players
- Catalyst (financial inclusion platform): Emerging platform focused on financial services and welfare access for underserved communities in India. Relevant as a likely EMERGING_PLAYER in the same niche of AI- and agent-driven benefits/welfare facilitation, though smaller in scale than Haqdarshak.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Haqdarshak social profiles
Digital presenceHaqdarshak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haqdarshak leadership team
Management profileNumber of profiles
Profiles13 records
Haqdarshak funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haqdarshak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haqdarshak
What does Haqdarshak do?
Haqdarshak operates an AI-driven Social Benefits Platform that helps Indian citizens discover and apply for eligible government welfare schemes. Its core offerings include the Haqdarshak citizen mobile app with multilingual AI-based benefits discovery, the Agent App for trained field facilitators, the Yojana Card QR-based beneficiary identity system, and analytics/insights services for government, CSR, and enterprise clients. The platform runs on a modular SaaS/API stack supporting welfare program configurations, eligibility determination, agent training, data and insights, and grievance redressals for individuals and micro/small businesses.
Is Haqdarshak a public or private company?
Haqdarshak is a private company. It is classified as venture growth investor backed and is currently operating.
When was Haqdarshak founded?
Haqdarshak was founded in 2015. It employs 251 to 500 people.
Where is Haqdarshak based?
Haqdarshak is headquartered in Jaipur, India, in the Asia region.
How does Haqdarshak make money?
Four revenue lines are on record. B2G Services are the primary driver. The others are B2B/Enterprise Services, CSR Partnerships and platform Facilitation Fees.
Who are Haqdarshak's main competitors?
Direct peers on record are BharatPe, Spice Money, PayNearby and mPokket. Broad incumbents are Plum, ekincare and Jana Small Finance Bank. Catalyst (financial inclusion platform) is listed as an emerging player.
Does Haqdarshak have an API?
No public API is recorded for Haqdarshak.
What industry is Haqdarshak in?
Haqdarshak's product category is Social Benefits Platform. Its primary akta.pro industry code is BPAGAEAK, Financial Assistance & Benefits Navigation Services, with a secondary code of HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms. Its NAICS code is 6241 and its SIC code is 8300.