ekincare
- Company typePrivate
- Founded2014
- HeadquartersHyderabad, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
ekincare firmographics
Firmographics- Name
- ekincare
- Legal name
- ekincare
- Website
- https://ekincare.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
ekincare industry classification
Industry- Product category
- Corporate Health Benefits Platform
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance and Employee Benefit Funds (5251)
- SIC
- Hospital & Medical Service Plans (6324), Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)
- akta.pro secondary industries
- Self-Funded (ERISA) Employer Plans (HLAEAAAC), Self-Funded (ASO) Group Health Plans & Stop-Loss (FSAIAFAB)
Keywords
Where ekincare is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
ekincare business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Corporate Health Benefits Subscription: Per-employee annual subscription model for corporate health benefits. Employers pay per employee per year for access to full platform including cashless OPD, teleconsults, mental wellness, and analytics. Pricing from ₹99/employee/year.
- Broker OPD Policy Management: Revenue from managing OPD policies for insurance brokers. 330+ OPD policies managed across major brokers, expanding broker book of business with cashless OPD bundle.
- Insurer Data & Adjudication Services: AI adjudication and data services for insurers and TPAs. Turn OPD from loss driver into data asset with patented ML on 60M+ data points for risk pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Corporate Health Benefits - SME to Enterprise |
| Subscription | Annual | Broker OPD Bundle |
| Usage-based | Pay-as-you-go | Insurer AI Adjudication |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels5 records
ekincare product offering
Product offeringCore offering
ekincare sells subscription-based corporate health benefits management built on an AI-driven health platform combined with India's largest cashless OPD (out-patient department) network. Employers pay per-employee annual fees starting at ₹99/employee/year to give employees cashless access to 90,000+ providers across 500+ cities, AI-powered predictive health risk identification at ~95% accuracy, personalised nudges, teleconsultations and a consolidated monthly invoice replacing hundreds of provider bills. The platform is also sold to insurance brokers as a turnkey OPD bundle, to insurers and TPAs as AI adjudication and risk-pricing data services, and to healthcare providers as a guaranteed cashless patient-flow channel.
Product overview
ekincare is an enterprise workforce health infrastructure platform comprising two integrated layers: an Intelligence Layer (Vita.AI, Care Engage, Data Vue, Claim Mate) providing predictive analytics, personalisation, and AI-driven claims processing; and an Infrastructure Layer (Care Lynk, Flexi Policy, One Price, One Invoice) managing provider network access, benefit configuration, standardised pricing, and consolidated billing. The platform unifies all OPD health services—preventive care, teleconsultations, pharmacy, diagnostics, dental, vision, mental wellness, and fitness—into a single app with cashless access across 90,000+ providers, serving 1,000+ corporates and 2M+ employees.
Differentiator
Problem solved
Functional benefit
Brands
- Care Engage: Personalised nudges platform with 4x adoption and 31% MAU
- Vita.AI
- Data Vue
- Claim Mate
- Care Lynk
- Flexi Policy
- One Price
- One Invoice
Products and services
- Corporate Health Benefits Platform Subscription-based enterprise health benefits management for HR, CFOs and benefit leaders. Employers pay per-employee annual fees (from ₹99/employee/year) for cashless OPD access across 90,000+ providers, teleconsultations, mental wellness, pharmacy, diagnostics, dental, vision and fitness, with real-time ROI dashboards, configurable benefits across 30,000+ options, and a single consolidated monthly invoice replacing hundreds of provider bills. 60% benefit adoption rate vs 12% industry average; ₹900 Cr productivity savings reported across 1,000+ corporate clients.
- Broker OPD Bundle Turnkey OPD policy add-on that insurance brokers can bundle with existing IPD/group health policies without building a provider network. Includes co-branded HR portal, seven-day go-live, and standardised ekincare pricing across 90,000+ cashless providers. 330+ OPD policies managed across major brokers to expand broker book-of-business and improve policy retention.
- Insurer AI Adjudication & OPD Data Services Usage-based AI adjudication and OPD risk-pricing data services for health insurers and Third Party Administrators. Claim Mate delivers real-time adjudication with 50+ fraud checks, 48-hour TAT vs 14-day industry average, and 30% fraud savings vs manual adjudication. Patented ML on 60M+ data points enables OPD risk pricing, with reported loss ratio improvement from 72% industry average to 48%. FW&A patterns derived from 80k+ claims inform underwriting.
- Provider Network Access Cashless network participation for hospitals, diagnostic labs, dental clinics, mental wellness providers, gyms and health-tech companies. Network members gain access to 2M+ insured employees across 1,000+ corporates with guaranteed settlement timelines, direct API integration, seven-day onboarding, no joining fees, and One Price standardised rates. Named network partners include Apollo Hospitals, Fortis Healthcare, Max Healthcare, Narayana Health, Manipal Hospitals, Medanta, SRL Diagnostics, TATA 1mg, Cult.fit and Lenskart.
Quantifiable outcome
- 60% benefit adoption rate vs 12% industry average
- +14 more outcomes
Companies that use ekincare
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
ekincare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature9 records
ekincare partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, infrastructure, supporting and strategic.
- Apollo HospitalscoreApollo Hospitals is part of ekincare's cashless provider network with 2,000+ hospitals and clinics. Provides cashless OPD services to ekincare-enrolled employees.
- Fortis HealthcarecoreFortis Healthcare participates in ekincare's cashless OPD network providing healthcare access to 2M+ insured employees.
- Max HealthcarecoreMax Healthcare is part of ekincare's provider network for cashless corporate health services.
- Narayana HealthcoreNarayana Health participates in ekincare's cashless provider network across 500+ cities.
- Manipal HospitalscoreManipal Hospitals is part of ekincare's cashless OPD network serving corporate employees.
- MedantacoreMedanta multi-specialty hospital network provides cashless services through ekincare platform.
- Amazon AWSinfrastructurePlatform hosted on AWS Mumbai (ap-south-1) with Multi-AZ deployment ensuring data residency in India. AWS provides cloud infrastructure for AI processing and data management.
- SRL DiagnosticscoreSRL Diagnostics is part of ekincare's diagnostic network covering NABL/NABH accredited labs across 500+ cities.
- TATA 1mgcoreTATA 1mg provides home diagnostics and pharmacy services through ekincare's cashless network.
- Cult.fitsupportingCult.fit gym and fitness centres available cashless through ekincare's health benefits platform.
- LenskartsupportingLenskart vision care services available cashless for ekincare-enrolled employees.
- Ayushman Bharat Digital Mission (ABDM)strategicEkincare CEO Kiran Kalakuntla advocates for leveraging ABDM stack for connected health ecosystem. Ekincare participates in India's national digital health mission for health records management and privacy safeguards.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
ekincare competitors and assessment
Company assessmentDirect peers
- Onsurity: Indian employee healthcare and benefits platform providing group health insurance, teleconsultations, and wellness benefits to SMEs and enterprises. Competes with ekincare across the corporate OPD benefits and HR-tech-enabled health benefits stack.
- Loop Health: Pune-based employee health benefits and primary care platform serving Indian corporates with group health insurance, OPD, and care navigation. Comparable in targeting HR/CFO buyers with a curated provider network model similar to Care Lynk.
- Kenko Health: Indian subscription-based health benefits platform offering OPD, diagnostics, and teleconsults to individuals and corporates. Competes with ekincare on the per-employee subscription OPD model, though with a heavier D2C/SME tilt.
- Pazcare: India-based employee benefits and insurance platform offering group health, OPD, and wellness benefits to corporates and SMEs. Direct competitor to ekincare in the B2B health benefits SaaS category with broker and direct sales motions.
- Nova Benefits: Bengaluru-based employee wellness and benefits platform focused on Indian corporates, combining health insurance, mental wellness, and OPD benefits. Overlaps directly with ekincare's corporate health benefits proposition and HR leader GTM.
- Plum: Bengaluru-based employee health benefits platform offering group health insurance and wellness benefits to Indian corporates. Directly competes with ekincare in the same employer-sponsored OPD/wellness category with a similar subscription model and broker/insurer channel strategy.
Others
- TATA 1mg: India's leading online pharmacy and diagnostics platform — both a partner (home diagnostics and pharmacy within ekincare's cashless network) and an adjacent competitor in the corporate wellness procurement stack where companies choose between point solutions and integrated platforms.
Broad incumbents
- Practo: Established Indian healthcare platform connecting patients to doctors, diagnostics, and pharmacies with growing enterprise health benefits offerings. A broader incumbent rather than a specialist OPD infrastructure peer to ekincare.
- MediBuddy: One of India's largest digital healthcare platforms offering teleconsultations, lab bookings, medicine delivery, and corporate health benefits. Competes with ekincare across enterprise health benefits but operates a broader consumer + enterprise portfolio.
Emerging players
- PolicyBazaar / PB Fintech: India's largest insurance aggregator and broker with growing employer group benefits and OPD capabilities. Comparable as a potential competitor or distribution partner to ekincare's broker channel and insurer data services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ekincare social profiles
Digital presenceekincare compliance and trust
Trust signalCompliance4 records
ekincare financial estimates
Financial estimateRevenue estimate
Valuation estimate
ekincare leadership team
Management profileNumber of profiles
Profiles5 records
ekincare subsidiaries and ownership
Company hierarchySubsidiaries1 record
ekincare funding detail
Funding detailFunding overview
Funding rounds7 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ekincare M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ekincare
What does ekincare do?
ekincare sells subscription-based corporate health benefits management built on an AI-driven health platform combined with India's largest cashless OPD (out-patient department) network. Employers pay per-employee annual fees starting at ₹99/employee/year to give employees cashless access to 90,000+ providers across 500+ cities, AI-powered predictive health risk identification at ~95% accuracy, personalised nudges, teleconsultations and a consolidated monthly invoice replacing hundreds of provider bills. The platform is also sold to insurance brokers as a turnkey OPD bundle, to insurers and TPAs as AI adjudication and risk-pricing data services, and to healthcare providers as a guaranteed cashless patient-flow channel.
Is ekincare a public or private company?
ekincare is a private company. It is classified as venture growth investor backed and is currently operating.
When was ekincare founded?
ekincare was founded in 2014. It employs 101 to 250 people.
Where is ekincare based?
ekincare is headquartered in Hyderabad, India, in the Asia region.
How does ekincare make money?
Three revenue lines are on record. Corporate Health Benefits Subscription is the primary driver. The others are broker OPD Policy Management and insurer Data & Adjudication Services.
Who are ekincare's main competitors?
Direct peers on record are Onsurity, Loop Health, Kenko Health, Pazcare, Nova Benefits and Plum. TATA 1mg is listed as an others. Broad incumbents are Practo and MediBuddy. PolicyBazaar / PB Fintech is listed as an emerging player.
Does ekincare have an API?
No public API is recorded for ekincare.
What industry is ekincare in?
ekincare's product category is Corporate Health Benefits Platform. Its primary akta.pro industry code is HLAEALAK, Flexible Benefits Administration (FSA/HSA/HRA), with a secondary code of HLAEAAAC, Self-Funded (ERISA) Employer Plans. Its NAICS code is 524292 and its SIC code is 6324.