Actabl
Actabl is a private hospitality software company founded in 2022, headquartered in Atlanta, Georgia, providing a unified platform of business intelligence, labor management, hotel operations, and asset management software serving more than 14,000 enterprise hotel properties worldwide through its ProfitSword, Hotel Effectiveness, Alice, and Transcendent products.
- Company typePrivate
- Founded2022
- HeadquartersOldsmar, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Actabl does
Actabl is a private hospitality software company founded in 2022 and headquartered in Atlanta, Georgia, that operates a unified platform combining business intelligence, labor management, hotel operations, and asset management for enterprise hoteliers. The company serves more than 14,000 hospitality properties worldwide, with a customer base spanning hotel management groups, ownership groups and REITs (including Ashford Hospitality Trust, Apple Hospitality REIT, RLJ Lodging Trust), hotel brands (Marriott International, Hilton, Accor, Sonesta), large third-party management companies (Aimbridge, Highgate, Hersha, Davidson), and individual luxury properties. The platform consists of four core products: ProfitSword (business intelligence with 260+ integrations), Hotel Effectiveness (labor management including PerfectLabor scheduling and Labor Intelligence), Alice (hotel operations including housekeeping, service delivery, guest messaging, and Digital Itineraries), and Transcendent (asset management and CapEx planning with AI Asset Setup).
The unifying technology is an ML- and NLP-based data normalization engine that maps raw data from 400+ disparate hotel systems (PMS, POS, accounting, labor management, OTA) to a standardized taxonomy. This method received a U.S. patent in May 2026, the only such patent for hotel data normalization in hospitality, and supports an AI analytics layer called Altitude that enables natural language queries across the portfolio. The company sells exclusively through an enterprise field sales motion with consultative, quote-based pricing, annual billing, and bundled tiers (Base, Advanced, Premier for BI; Foundational to Robust for labor). All customer engagement is routed through a Request a Demo CTA. The platform is sold directly to large enterprise and upper-mid-market hoteliers with multi-year contracts typical of the segment.
Recent strategic activity signals a platform expansion into AI-native analytics (Altitude), services revenue (forward-deployed engineering program launched June 2026), and ownership-group BI (ProfitOwner, launched May 2025), supported by senior leadership additions including a CTO in September 2025 and an SVP of AI Asset Management (Rob Bahl, ex-Marriott Global VP) in June 2026. Marketing relies on industry reports (HotelData.com), HITEC presence, content marketing, HotelTechReport rankings, and PR-driven product announcements. No revenue, funding rounds, or institutional investors are publicly disclosed.
Actabl firmographics
Firmographics- Name
- Actabl
- Legal name
- Actabl
- Website
- https://actabl.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Actabl is a private hospitality software company founded in 2022, headquartered in Atlanta, Georgia, providing a unified platform of business intelligence, labor management, hotel operations, and asset management software serving more than 14,000 enterprise hotel properties worldwide through its ProfitSword, Hotel Effectiveness, Alice, and Transcendent products.
- Ownership category
- akta.pro rank
Actabl industry classification
Industry- Product category
- Hospitality Operations Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Business Intelligence, Reporting & Data Platforms (THALACAL)
- akta.pro secondary industry
- AI/ML Revenue Optimization Platforms & Decision Automation (THALAOAM)
Keywords
Where Actabl is headquartered
LocationHeadquarters
- HQ city
- Oldsmar
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Actabl business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Actabl operates as a hospitality software company offering a unified platform of business intelligence, labor management, and hotel operations products (ProfitSword, Hotel Effectiveness, Alice, Transcendent) on a subscription basis. Pricing is bundled (Base, Advanced, Premier tiers for BI; Foundational to Robust bundles for Labor) indicating recurring subscription revenue from hotel management companies and ownership groups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Hotel Business Intelligence Bundles: Base, Advanced, Premier tiers with escalating feature sets |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels7 records
Actabl product offering
Product offeringCore offering
Actabl sells a unified hospitality SaaS platform combining business intelligence (ProfitSword), labor management (Hotel Effectiveness), on-property hotel operations (Alice), and asset management (Transcendent), unified by a U.S.-patented ML-based data normalization layer that consolidates raw data from 400+ hotel systems. Its AI analytics layer Altitude and ownership-focused dashboards (ProfitOwner, AI Insights) layer natural-language and predictive analytics on top of the unified data, targeting hotel management groups, ownership groups/REITs, brands, and individual hotels.
Product overview
Actabl offers a unified hospitality intelligence platform combining business intelligence, labor management, and operations optimization into a single integrated system. The core product portfolio consists of ProfitSword (business intelligence and financial analytics), Hotel Effectiveness (labor management and scheduling), Alice (operational coordination and guest communication), and Transcendent (enterprise asset and capital planning). These products are unified by a proprietary AI-powered data normalization engine covering 400+ hospitality technology integrations, with the Altitude platform serving as an AI analytics layer enabling plain-language queries across all data. Additional modules include AI Insights (daily labor risk alerts), ProfitOwner (owner-facing dashboards), and specialized features such as PerfectLabor scheduling, Digital Itineraries, and AI Asset Setup.
Differentiator
Problem solved
Functional benefit
Brands
- ProfitSword: Industry-leading business intelligence platform powered by 260+ integrations that enables enterprise hospitality to have a data-driven culture.
- Hotel Effectiveness
- Alice
- Transcendent
Quantifiable outcome
- Vision Hospitality Group reduced cost per occupied room (CPOR) by $4 through integrated ProfitSword-Hotel Effectiveness labor planning
- +4 more outcomes
Companies that use Actabl
Customer profileNamed customers38 records
Segments4 records
Ideal customer profiles4 records
Actabl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration41 records
AI capability7 records
Feature7 records
Actabl partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Noble House Hotels & ResortscoreNoble House Hotels & Resorts served as the design partner during the development of Actabl's Altitude AI analytics platform. The partnership involved close collaboration to develop and test the natural language AI product that answers hotel executive questions about portfolio performance. Noble House's involvement positioned the product for real-world executive use cases.
- HapicoreHapi and Actabl co-launched 'The Future of Hotel Data Survey 2026,' an industry-wide research initiative to understand how hotel organizations use data, identify operational challenges, and assess AI readiness across the hospitality sector. The survey informs the 2026 edition of The Future of Hotel Data report and explores topics including data access barriers, disconnected systems, manual reporting, and AI-driven decision-making.
- CraftablecoreCraftable is an existing partner in the Actabl Partner Network. Craftable brings procurement, inventory, and accounts payable together in one platform designed for hospitality, bridging the gap between hotel operations and financial management. Actabl and Craftable have an active integration partnership.
- Dragonfly StrategistsminorDragonfly Strategists is an existing partner in the Actabl Partner Network. They maximize revenue for hotels through experienced hospitality experts who research, recommend, and implement custom strategies for every phase of the hotel lifecycle.
- LW Capital ConsultingminorLW Capital Consulting is an existing partner in the Actabl Partner Network. They provide tailored solutions for the hospitality industry, including guidance on securing capital for new developments and optimizing daily operations.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Actabl competitors and assessment
Company assessmentDirect peers
- M3: M3 is a leading provider of hotel accounting, financial, and business intelligence software for hotel management companies and ownership groups. Direct overlap with Actabl's ProfitSword BI platform and similar enterprise B2B SaaS go-to-market into the same hotel management and REIT customer base.
- SHR (Stayntouch / SHR Group): SHR Group offers a hospitality platform spanning PMS, CRS, booking engine, and revenue management, with growing overlap in BI and central reservations. Comparable as a multi-product hospitality SaaS suite targeting enterprise hotel groups.
- HotSOS (Amadeus): HotSOS by Amadeus is an operations management platform for hotels covering service delivery, housekeeping, maintenance, and guest requests. Direct overlap with Actabl's Alice operations product for the same hotel operations personas.
- Lighthouse (formerly OTA Insight): Lighthouse provides commercial intelligence, revenue management, and market data for hotels. Comparable to Actabl's BI capabilities and increasingly overlapping in AI-driven analytics for revenue and demand optimization.
- Duetto: Duetto offers an open revenue management platform for hotels with BI and pricing analytics. Overlaps with Actabl in BI/forecasting for hotel revenue and operations teams, and competes for the same enterprise customer wallet.
Broad incumbents
- Infor Hospitality: Infor provides a broad hospitality ERP suite (including HMS, Sun systems, and Infor Profit Plus) used by large hotel chains and management groups. Overlaps with Actabl in financial BI and labor analytics as part of a much wider enterprise software portfolio.
- Oracle Hospitality (OPERA Cloud): Oracle OPERA Cloud is the dominant PMS for large global hotel chains and a platform that increasingly bundles operational reporting, BI, and workforce capabilities. Closest incumbent competitor for enterprise hotel BI/operations analytics.
- Shiji Group: Shiji provides PMS, POS, and guest experience platforms used by luxury and enterprise hotel groups globally. Competes with Actabl at the systems-of-record layer and increasingly in BI/operations integrations.
Emerging players
- Mews: Mews is a cloud-native PMS and hospitality platform rapidly expanding into operations, payments, and guest experience. Emerging competitor targeting the same modern hotel group segment that Actabl serves.
- Cloudbeds: Cloudbeds provides an all-in-one hotel management platform (PMS, booking engine, channel manager) with growing BI and reporting features. Comparable as a unified SaaS suite targeting upper-mid-market and enterprise hoteliers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Actabl social profiles
Digital presenceActabl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Actabl leadership team
Management profileNumber of profiles
Profiles4 records
Actabl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Actabl M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Actabl
What does Actabl do?
Actabl sells a unified hospitality SaaS platform combining business intelligence (ProfitSword), labor management (Hotel Effectiveness), on-property hotel operations (Alice), and asset management (Transcendent), unified by a U.S.-patented ML-based data normalization layer that consolidates raw data from 400+ hotel systems. Its AI analytics layer Altitude and ownership-focused dashboards (ProfitOwner, AI Insights) layer natural-language and predictive analytics on top of the unified data, targeting hotel management groups, ownership groups/REITs, brands, and individual hotels.
Is Actabl a public or private company?
Actabl is a private company. It is classified as unknown and is currently operating.
When was Actabl founded?
Actabl was founded in 2022. It employs 251 to 500 people.
Where is Actabl based?
Actabl is headquartered in Oldsmar, United States, in the North America region.
How does Actabl make money?
One revenue line is on record: saaS Platform Subscriptions.
Who are Actabl's main competitors?
Direct peers on record are M3, SHR (Stayntouch / SHR Group), HotSOS (Amadeus), Lighthouse (formerly OTA Insight) and Duetto. Broad incumbents are Infor Hospitality, Oracle Hospitality (OPERA Cloud) and Shiji Group. Emerging players are Mews and Cloudbeds.
Does Actabl have an API?
No public API is recorded for Actabl.
What industry is Actabl in?
Actabl's product category is Hospitality Operations Software. Its primary akta.pro industry code is THALACAL, Business Intelligence, Reporting & Data Platforms, with a secondary code of THALAOAM, AI/ML Revenue Optimization Platforms & Decision Automation. Its NAICS code is 541511 and its SIC code is 7370.