Actabl

What Actabl does

Actabl is a private hospitality software company founded in 2022 and headquartered in Atlanta, Georgia, that operates a unified platform combining business intelligence, labor management, hotel operations, and asset management for enterprise hoteliers. The company serves more than 14,000 hospitality properties worldwide, with a customer base spanning hotel management groups, ownership groups and REITs (including Ashford Hospitality Trust, Apple Hospitality REIT, RLJ Lodging Trust), hotel brands (Marriott International, Hilton, Accor, Sonesta), large third-party management companies (Aimbridge, Highgate, Hersha, Davidson), and individual luxury properties. The platform consists of four core products: ProfitSword (business intelligence with 260+ integrations), Hotel Effectiveness (labor management including PerfectLabor scheduling and Labor Intelligence), Alice (hotel operations including housekeeping, service delivery, guest messaging, and Digital Itineraries), and Transcendent (asset management and CapEx planning with AI Asset Setup).

The unifying technology is an ML- and NLP-based data normalization engine that maps raw data from 400+ disparate hotel systems (PMS, POS, accounting, labor management, OTA) to a standardized taxonomy. This method received a U.S. patent in May 2026, the only such patent for hotel data normalization in hospitality, and supports an AI analytics layer called Altitude that enables natural language queries across the portfolio. The company sells exclusively through an enterprise field sales motion with consultative, quote-based pricing, annual billing, and bundled tiers (Base, Advanced, Premier for BI; Foundational to Robust for labor). All customer engagement is routed through a Request a Demo CTA. The platform is sold directly to large enterprise and upper-mid-market hoteliers with multi-year contracts typical of the segment.

Recent strategic activity signals a platform expansion into AI-native analytics (Altitude), services revenue (forward-deployed engineering program launched June 2026), and ownership-group BI (ProfitOwner, launched May 2025), supported by senior leadership additions including a CTO in September 2025 and an SVP of AI Asset Management (Rob Bahl, ex-Marriott Global VP) in June 2026. Marketing relies on industry reports (HotelData.com), HITEC presence, content marketing, HotelTechReport rankings, and PR-driven product announcements. No revenue, funding rounds, or institutional investors are publicly disclosed.

Name

Actabl

Legal name

Actabl

Website

https://actabl.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

251–500 employees

Short description

Actabl is a private hospitality software company founded in 2022, headquartered in Atlanta, Georgia, providing a unified platform of business intelligence, labor management, hotel operations, and asset management software serving more than 14,000 enterprise hotel properties worldwide through its ProfitSword, Hotel Effectiveness, Alice, and Transcendent products.

Ownership category

akta.pro rank

Product category

Hospitality Operations Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Business Intelligence, Reporting & Data Platforms (THALACAL)

akta.pro secondary industry

AI/ML Revenue Optimization Platforms & Decision Automation (THALAOAM)

Keywords

• Hospitality business intelligence
• Labor management software
• Hotel operations platform
• Asset management software
• Hospitality data integration

Headquarters

HQ city

Oldsmar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Actabl operates as a hospitality software company offering a unified platform of business intelligence, labor management, and hotel operations products (ProfitSword, Hotel Effectiveness, Alice, Transcendent) on a subscription basis. Pricing is bundled (Base, Advanced, Premier tiers for BI; Foundational to Robust bundles for Labor) indicating recurring subscription revenue from hotel management companies and ownership groups.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Actabl sells a unified hospitality SaaS platform combining business intelligence (ProfitSword), labor management (Hotel Effectiveness), on-property hotel operations (Alice), and asset management (Transcendent), unified by a U.S.-patented ML-based data normalization layer that consolidates raw data from 400+ hotel systems. Its AI analytics layer Altitude and ownership-focused dashboards (ProfitOwner, AI Insights) layer natural-language and predictive analytics on top of the unified data, targeting hotel management groups, ownership groups/REITs, brands, and individual hotels.

Product overview

Actabl offers a unified hospitality intelligence platform combining business intelligence, labor management, and operations optimization into a single integrated system. The core product portfolio consists of ProfitSword (business intelligence and financial analytics), Hotel Effectiveness (labor management and scheduling), Alice (operational coordination and guest communication), and Transcendent (enterprise asset and capital planning). These products are unified by a proprietary AI-powered data normalization engine covering 400+ hospitality technology integrations, with the Altitude platform serving as an AI analytics layer enabling plain-language queries across all data. Additional modules include AI Insights (daily labor risk alerts), ProfitOwner (owner-facing dashboards), and specialized features such as PerfectLabor scheduling, Digital Itineraries, and AI Asset Setup.

Differentiator

Problem solved

Functional benefit

Brands

• ProfitSword: Industry-leading business intelligence platform powered by 260+ integrations that enables enterprise hospitality to have a data-driven culture.
• Hotel Effectiveness
• Alice
• Transcendent

Quantifiable outcome

• Vision Hospitality Group reduced cost per occupied room (CPOR) by $4 through integrated ProfitSword-Hotel Effectiveness labor planning
• +4 more outcomes

Named customers38 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration41 records

AI capability7 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Noble House Hotels & ResortscoreStrategic or Co-development Partner · 12 June 2026Noble House Hotels & Resorts served as the design partner during the development of Actabl's Altitude AI analytics platform. The partnership involved close collaboration to develop and test the natural language AI product that answers hotel executive questions about portfolio performance. Noble House's involvement positioned the product for real-world executive use cases.
• HapicoreStrategic or Co-development Partner · 15 May 2026Hapi and Actabl co-launched 'The Future of Hotel Data Survey 2026,' an industry-wide research initiative to understand how hotel organizations use data, identify operational challenges, and assess AI readiness across the hospitality sector. The survey informs the 2026 edition of The Future of Hotel Data report and explores topics including data access barriers, disconnected systems, manual reporting, and AI-driven decision-making.
• CraftablecoreTechnology or IntegrationCraftable is an existing partner in the Actabl Partner Network. Craftable brings procurement, inventory, and accounts payable together in one platform designed for hospitality, bridging the gap between hotel operations and financial management. Actabl and Craftable have an active integration partnership.
• Dragonfly StrategistsminorImplementation/ SI/ Consulting PartnerDragonfly Strategists is an existing partner in the Actabl Partner Network. They maximize revenue for hotels through experienced hospitality experts who research, recommend, and implement custom strategies for every phase of the hotel lifecycle.
• LW Capital ConsultingminorImplementation/ SI/ Consulting PartnerLW Capital Consulting is an existing partner in the Actabl Partner Network. They provide tailored solutions for the hospitality industry, including guidance on securing capital for new developments and optimizing daily operations.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• M3: M3 is a leading provider of hotel accounting, financial, and business intelligence software for hotel management companies and ownership groups. Direct overlap with Actabl's ProfitSword BI platform and similar enterprise B2B SaaS go-to-market into the same hotel management and REIT customer base.
• SHR (Stayntouch / SHR Group): SHR Group offers a hospitality platform spanning PMS, CRS, booking engine, and revenue management, with growing overlap in BI and central reservations. Comparable as a multi-product hospitality SaaS suite targeting enterprise hotel groups.
• HotSOS (Amadeus): HotSOS by Amadeus is an operations management platform for hotels covering service delivery, housekeeping, maintenance, and guest requests. Direct overlap with Actabl's Alice operations product for the same hotel operations personas.
• Lighthouse (formerly OTA Insight): Lighthouse provides commercial intelligence, revenue management, and market data for hotels. Comparable to Actabl's BI capabilities and increasingly overlapping in AI-driven analytics for revenue and demand optimization.
• Duetto: Duetto offers an open revenue management platform for hotels with BI and pricing analytics. Overlaps with Actabl in BI/forecasting for hotel revenue and operations teams, and competes for the same enterprise customer wallet.

Broad incumbents

• Infor Hospitality: Infor provides a broad hospitality ERP suite (including HMS, Sun systems, and Infor Profit Plus) used by large hotel chains and management groups. Overlaps with Actabl in financial BI and labor analytics as part of a much wider enterprise software portfolio.
• Oracle Hospitality (OPERA Cloud): Oracle OPERA Cloud is the dominant PMS for large global hotel chains and a platform that increasingly bundles operational reporting, BI, and workforce capabilities. Closest incumbent competitor for enterprise hotel BI/operations analytics.
• Shiji Group: Shiji provides PMS, POS, and guest experience platforms used by luxury and enterprise hotel groups globally. Competes with Actabl at the systems-of-record layer and increasingly in BI/operations integrations.

Emerging players

• Mews: Mews is a cloud-native PMS and hospitality platform rapidly expanding into operations, payments, and guest experience. Emerging competitor targeting the same modern hotel group segment that Actabl serves.
• Cloudbeds: Cloudbeds provides an all-in-one hotel management platform (PMS, booking engine, channel manager) with growing BI and reporting features. Comparable as a unified SaaS suite targeting upper-mid-market and enterprise hoteliers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weareactabl
• Facebookfacebook.com/Actabl
• LinkedInlinkedin.com/company/actabl
• Instagraminstagram.com/actablhospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Actabl