CyMedica
CyMedica (now Motive Health) develops and sells the e-vive, an at-home muscle strengthening therapy device for knee pain relief, distributed directly to individual consumers via its MyMotive e-commerce platform without prescription.
- Company typePrivate
- Founded2013
- HeadquartersTempe, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What CyMedica does
CyMedica Orthopedics, now operating as Motive Health, Inc., is a privately held medical device company headquartered in Scottsdale, Arizona that develops and commercializes the e-vive, a clinically proven at-home muscle strengthening therapy device targeting knee pain and joint-related muscle atrophy. The company sells the device directly to individual consumers via its MyMotive e-commerce platform (mymotive.com) without requiring a prescription, distinguishing it from traditional prescription-based orthopedic medical device distribution channels. CyMedica was founded in 2013 and rebranded to Motive Health in 2023 to align with its consumer-facing positioning; the company is incorporated in Delaware and has filed SEC Form D exempt securities offerings under both the legacy CyMedica and Motive Health entities in 2023.
The company's underlying technology is a proprietary neuromuscular electrical stimulation (NMES) device designed to deliver muscle strengthening therapy in a home setting, replacing or supplementing clinical physical therapy regimens. Its go-to-market motion is exclusively direct-to-consumer: customers purchase the device directly from mymotive.com, with lead generation handled via the corporate website (cymedicaortho.com) and email signup workflows. Revenue is generated primarily through one-time hardware sales, with no disclosed subscription, recurring, or services component in available sources. The company maintains a small team (11-50 employees) and does not disclose named enterprise customers, partnerships, patents, or third-party distribution relationships, indicating a concentrated, vertically integrated DTC operating model.
CyMedica firmographics
Firmographics- Name
- CyMedica
- Legal name
- Motive Health, Inc.
- Website
- https://cymedicaortho.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CyMedica (now Motive Health) develops and sells the e-vive, an at-home muscle strengthening therapy device for knee pain relief, distributed directly to individual consumers via its MyMotive e-commerce platform without prescription.
- Ownership category
- akta.pro rank
CyMedica industry classification
Industry- Product category
- Consumer Orthopedic Medical Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Pain Management (Spine & Musculoskeletal) (HLAKALAM)
- akta.pro secondary industries
- Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC), General Orthopedics (HLAKALAA)
Keywords
Where CyMedica is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CyMedica business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Medical Device Sales: CyMedica generates revenue through direct sales of their e-vive muscle strengthening therapy device to consumers seeking at-home treatment for knee pain. The device is available for purchase directly online without a prescription.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
CyMedica product offering
Product offeringCore offering
CyMedica Orthopedics (operating as Motive Health, Inc.) develops and sells the e-vive, an at-home electrical muscle strengthening therapy device designed for lasting knee pain relief. The device is sold directly to consumers online without requiring a prescription through the mymotive.com platform. The company is a single-product orthopedic medical device firm repositioning its offering for the consumer market under the Motive Health brand.
Product overview
CyMedica Orthopedics, now operating as Motive Health, Inc., offers a single unified product: the e-vive muscle strengthening therapy system. This at-home therapy device is designed for lasting knee pain relief and is available directly to consumers online without a prescription. The company transitioned its brand from CyMedica to Motive Health, consolidating its consumer-facing offering under the Motive brand.
Differentiator
Problem solved
Functional benefit
Brands
- e-vive: Clinically proven at-home muscle strengthening therapy for lasting knee pain relief
Products and services
- e-vive Muscle Strengthening Therapy Device An at-home electrical muscle strengthening therapy device that delivers clinically proven muscle strengthening treatment for lasting knee pain relief. Sold directly to individual consumers via mymotive.com without requiring a prescription or clinical visit.
Quantifiable outcome
- Clinically proven muscle strengthening therapy for lasting knee pain relief
Companies that use CyMedica
Customer profileSegments1 record
Ideal customer profiles1 record
CyMedica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CyMedica partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights4 records
CyMedica competitors and assessment
Company assessmentDirect peers
- NeuroMetrix: Public company that markets consumer-facing neurostimulation devices (e.g., Quell) for chronic pain relief via direct-to-consumer and online channels. Highly comparable to CyMedica/Motive Health in product modality (electrotherapy for pain), DTC motion, and indication overlap.
- Zynex Medical: Sells TENS/EMS and other electrotherapy devices for pain management and rehabilitation, including consumer and prescription channels. Comparable to CyMedica in device category and musculoskeletal pain positioning.
- Compex (within Enovis/DJO): Direct-to-consumer EMS/muscle stimulation brand owned by Enovis, selling muscle strengthening and recovery devices to consumers and athletes. Closest large-brand analog to the e-vive product and go-to-market approach.
Broad incumbents
- DJO (Enovis): Large orthopedic and rehabilitation device manufacturer (DonJoy, Chattanooga, Compex) that sells electrical stimulation, bracing, and rehab products. Comparable to CyMedica as the dominant incumbent in musculoskeletal rehab hardware, though distribution-led rather than DTC.
- Omron Healthcare: Global consumer medical device company that sells TENS/EMS units (e.g., Avail, PocketTens) for pain relief through retail and online. Comparable as a broad incumbent in consumer electrotherapy for pain.
Emerging players
- Therabody: Consumer recovery and muscle activation brand (Theragun, RecoveryAir, RecoveryPulse EMS) that competes for the same at-home muscle/pain consumer wallet. Comparable as a direct-to-consumer adjacent player in muscle recovery hardware.
- Hinge Health: Digital musculoskeletal platform bundling virtual PT, coaching, and increasingly in-home hardware (e.g., Enso) for employers and payers. Comparable as an emerging alternative delivery model that addresses the same knee/musculoskeletal pain patients CyMedica targets, but via subscription software rather than hardware.
- Sword Health: Digital MSK platform offering AI-guided virtual physical therapy and remote monitoring for employers and health plans. Comparable to CyMedica as an emerging competitor targeting the same knee/back pain population with a recurring-revenue model.
Others
- Beurer: European consumer health and wellness brand with a broad TENS/EMS portfolio sold through retail and online. Comparable as an adjacent consumer electrotherapy competitor in the same product category.
- Apollo Neuroscience: Consumer wearable that uses low-frequency stimulation for stress, sleep, and recovery. Comparable as a thematic adjacent player using wearable electrostimulation for at-home wellness/pain-adjacent use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
CyMedica social profiles
Digital presenceCyMedica financial estimates
Financial estimateRevenue estimate
Valuation estimate
CyMedica leadership team
Management profileNumber of profiles
Profiles6 records
CyMedica funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CyMedica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CyMedica
What does CyMedica do?
CyMedica Orthopedics (operating as Motive Health, Inc.) develops and sells the e-vive, an at-home electrical muscle strengthening therapy device designed for lasting knee pain relief. The device is sold directly to consumers online without requiring a prescription through the mymotive.com platform. The company is a single-product orthopedic medical device firm repositioning its offering for the consumer market under the Motive Health brand.
Is CyMedica a public or private company?
CyMedica is a private company. It is classified as venture growth investor backed and is currently operating.
When was CyMedica founded?
CyMedica was founded in 2013. It employs 11 to 50 people.
Where is CyMedica based?
CyMedica is headquartered in Tempe, United States, in the North America region.
How does CyMedica make money?
One revenue line is on record: medical Device Sales.
Who are CyMedica's main competitors?
Direct peers on record are NeuroMetrix, Zynex Medical and Compex (within Enovis/DJO). Broad incumbents are DJO (Enovis) and Omron Healthcare. Emerging players are Therabody, Hinge Health and Sword Health. Others are Beurer and Apollo Neuroscience.
Does CyMedica have an API?
No public API is recorded for CyMedica.
What industry is CyMedica in?
CyMedica's product category is Consumer Orthopedic Medical Devices. Its primary akta.pro industry code is HLAKALAM, Pain Management (Spine & Musculoskeletal), with a secondary code of HLAHAMAC, Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports). Its NAICS code is 334510 and its SIC code is 3845.