Briisk
Briisk is a London-headquartered InsurTech company that builds the cloud-based, API-enabled Briisk Instant Transaction Platform (ITP) to automate product configuration, underwriting, distribution, policy administration and claims for insurers, MGAs, UMAs, brokers and reinsurers across emerging markets.
- Company typePrivate
- Founded2016
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Briisk does
Briisk is a privately-held InsurTech company founded in 2016 and headquartered in London (Briisk Limited) that builds and operates the Briisk Instant Transaction Platform (ITP), a cloud-based, API-enabled insurance Software-as-a-Service platform. The ITP automates the entire insurance value chain — product configuration, underwriting, binding, policy administration, premium collection, claims management and customer communications — through modular components including a no-code Product Builder, a White Label e-commerce interface, a Rating and Rules Engine, a Broker Distribution Network Integration (BDNI) module, and pre-configured insurance products. The platform exposes functionality via REST APIs and integrates with payment service providers, CRM systems, core insurance platforms (via SFTP/API), customer-service tools such as Zendesk, and communication channels including WhatsApp, email and bulk SMS. Underlying technical primitives support C# rating and validation logic and regulate payment standards such as DebiCheck.
Briisk serves insurers, MGAs, UMAs, brokers and reinsurers, with a particular emphasis on underserved emerging markets in Sub-Saharan Africa, South Asia and parts of Europe. The company runs a sales-led go-to-market augmented by a Solutions Partner Programme (offering up to 35% revenue share), Development Partner, Distribution Affiliate and InsurTech Incubator programmes, and white-label/API distribution to brokers, e-commerce affiliates and comparison portals. Named customers include Kotak Life Insurance, CompareGuru, Upendo Africa, TPI (Transact and Protect Insure), Turnberry, TravelSafe, Staysure Insurance Brokers, and underwriting partners Hollard, Shriram, Prudential Life, Guardrisk, Turnberry/Lombard, Swiss Re, Britam and Momentum.
The company monetises through SaaS subscriptions, revenue-share with channel partners, professional services for insurance digital transformation, and MVP-Lab aggregator fees for rapid iterative product validation. Headcount is approximately 23 employees distributed across offices in Cape Town, London, Hyderabad, Bangalore, Istanbul, Munich and Nairobi, and a wholly-owned Indian subsidiary (Briisk India) operates the BDNI rural distribution programme connecting 3,462 Gram-Panchayat level centres with 1,45,000+ Village Level Entrepreneurs and 80,000+ Rural Authorised Personnel. Capital to date includes multiple angel rounds (2016-2020) and a $900,000 round from KFW DEG in December 2021.
Briisk firmographics
Firmographics- Name
- Briisk
- Legal name
- Briisk Limited
- Website
- https://briisk.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Briisk is a London-headquartered InsurTech company that builds the cloud-based, API-enabled Briisk Instant Transaction Platform (ITP) to automate product configuration, underwriting, distribution, policy administration and claims for insurers, MGAs, UMAs, brokers and reinsurers across emerging markets.
- Ownership category
- akta.pro rank
Briisk industry classification
Industry- Product category
- Insurance Technology Platform
- NAICS
- Other Insurance Related Activities (52429), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industries
- Claims Management & Digital FNOL Platforms (FSAGAGAC), Embedded Travel Insurance Distribution & APIs (THALALAA)
Keywords
Where Briisk is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices7 records
Markets served
Briisk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software as a Service (SaaS) Platform: Subscription-based access to Briisk ITP platform for insurance product configuration, distribution, policy administration, and claims management. Revenue generated through platform usage and transaction processing.
- Solutions Partner Programme Revenue Share: Up to 35% revenue share for solution partners who help grow insurance business through digitisation and distribution.
- Professional Services: Consulting services for insurance digital transformation, implementation support, integration assistance, and product structuring.
- MVP-Lab Services: Aggregator services bringing together insurers and distribution channels to offer innovative products through rapid iterative MVP product versions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Insurance SaaS |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Briisk product offering
Product offeringCore offering
Briisk provides a cloud-based Insurance Software as a Service platform (the Briisk Instant Transaction Platform / ITP) that automates the entire insurance value chain including product configuration, quote & buy, underwriting, policy administration, premium collection, claims management and customer communications. The platform is fully API-enabled and serves insurers, MGAs, UMAs, brokers and reinsurers with a focus on emerging markets, including rural India distribution via the Briisk Distribution Network Integration (BDNI).
Product overview
Briisk is a late-stage InsurTech company founded in 2016 offering the Briisk Instant Transaction Platform (ITP) - an all-in-one cloud-based Insurance Software as a Service solution that automates the complete insurance value chain. The platform architecture consists of the core Briisk ITP engine with modular add-on components including the Product Builder for rapid insurance product configuration, White Label Interface for brandable distribution, and the Broker Distribution Network Integration (BDNI) for rural India distribution. Additional modules include the Organisation & Networks Module, Underwriting Module, Customer Communications Module (email/SMS/WhatsApp), Collections Module, Policy Administration Module, Claims Module, Credit Module, Reporting Module, MVP-Lab for rapid product testing, and Pre-configured Insurance Products. The platform is fully API-enabled and supports integration with payment gateways, CRM systems, and core insurance systems. Briisk serves reinsurers, insurers, MGAs, UMAs, and brokers across emerging markets including South Africa, India, and Zambia.
Differentiator
Problem solved
Functional benefit
Brands
- ITP (Instant Transaction Platform): Briisk's cloud-based insurance software as a service platform that automates the entire insurance value chain including product configuration, distribution, policy administration, claims, and collections.
- White Label
- MVP-Lab
- Solutions Partner Programme
- Development Partner Programme
- InsurTech and Start-up Incubators Programme
Products and services
- Briisk Instant Transaction Platform (ITP) A cloud-based Insurance Software as a Service platform that automates the entire insurance value chain including product configuration, underwriting, claims processing, policy administration, premium collection, customer communications and distribution management. Fully API-enabled for integration with third-party systems via REST APIs. Targets insurers, MGAs, UMAs, brokers and reinsurers in emerging markets.
- MVP-Lab
Quantifiable outcome
- 1M+ policies sold through the platform
- +7 more outcomes
Companies that use Briisk
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
Briisk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability11 records
Feature8 records
Briisk partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- BritamminorPersonal Accident insurance product launched in 2020 underwritten by Britam.
- MomentumminorBloom Medical Health insurance product launched in 2020 underwritten by Momentum.
- Prudential LifeminorUpendo life insurance underwritten by Prudential Life in Sub-Saharan Africa (2018).
- GuardriskminorFinchoice underwritten by Guardrisk and Funeral Fundi underwritten by TPI/Guardrisk.
- Turnberry/ LombardminorEasy Gap medical gap cover underwritten by Turnberry/Lombard.
- Swiss ReminorImmediate pay-out life insurance reinsured by Swiss Re and administered by Staysure Insurance Brokers.
- ShriramminorSureBüddy single premium life-insurance product in India underwritten by Shriram.
- HollardminorSurestart's Travelsafe travel insurance underwritten by Hollard - single premium insurance product launched in 2016 in South Africa.
- Kotak Life InsurancecoreFull-stack Briisk ITP and Insurance Module provided to digitise micro life insurance and savings product (Sampoorn Bima). Integrated with Kotak core systems via SFTP and APIs, and Kotak Payment Gateway. Customers can invest INR 200 to INR 1000 per policy. Time from inception to launch was four months.
- CompareGurucoreOnline quote comparison engine where users compare insurance quotes from various insurers side-by-side. Briisk acts as aggregator of insurer APIs. Currently developing click-compare-and-buy workflows for full quote & buy functionality.
- Upendo AfricacoreInnovative insurtech solution for cash-based on-demand life insurance in Zambia. Briisk Mobile App integrates with distribution partner agents' existing digital workflow. Insurance sold alongside electricity and airtime. Customers pay in cash on monthly or up-front basis.
- TPI (Transact and Protect Insure)coreSouth Africa's first fully digital drone insurance (DroneCovered) digitised on Briisk White Label. Also implemented first-to-market innovative immediate pay-out life insurance.
- TurnberrycoreEasy Gap white label interface with medical gap cover products. Briisk provides effortless and seamless way of digitising products and creating another distribution channel.
- TravelSafeminorTravel insurance referral programme allowing travel agents to register as affiliates. Travel agents receive personalised Affiliate-URL shared via digital channels. Commission paid for every successful policy sale.
- Staysure Insurance BrokersminorFuneral Fundi digital marketplace implemented on Briisk White Label for immediate pay-out life insurance.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Briisk competitors and assessment
Company assessmentDirect peers
- EIS Group: Insurance core and digital engagement platform for life, health, and P&C carriers. Comparable in offering an end-to-end digital insurance value chain on a modern cloud stack, competing with Briisk for digital transformation mandates.
- Majesco: Insurance software platform offering core, analytics, and digital distribution solutions for P&C and L&A carriers. Direct peer to Briisk with overlap in product configuration, underwriting workflows, and digital agent/broker experiences.
- Insurity: P&C insurance software and analytics provider covering policy administration, claims, and billing. Competes with Briisk for mid-market and specialty insurer digital transformation deals, with a heavier US enterprise focus.
- Guidewire Software: Leading provider of core insurance software (policy admin, claims, billing) to P&C insurers globally. A direct competitor to Briisk ITP at the platform layer, but typically serving larger incumbents in mature markets rather than emerging-market MGAs/brokers.
- Socotra: Cloud-native core insurance platform focused on rapid product configuration and API-first architecture, similar to Briisk ITP's Product Builder and API-enabled philosophy. Targets insurers and MGAs modernising legacy core systems.
- Duck Creek Technologies: Cloud-native insurance core system vendor covering policy, billing, and claims for P&C insurers. Closely comparable to Briisk's full-value-chain ITP offering and competes for the same digital transformation budgets, particularly in mid-market insurers.
- Sapiens International: Global provider of insurance software solutions for property/casualty, life, and reinsurance markets. Overlaps with Briisk across policy administration, underwriting, and digital distribution, and serves many of the same emerging and developed markets.
Emerging players
- PolicyBazaar (PB Fintech): India's largest online insurance marketplace, enabling comparison and digital distribution of insurance products. Comparable to Briisk's CompareGuru-enabled marketplace and embedded distribution capabilities in India, though a consumer-facing marketplace rather than a B2B SaaS platform.
- Acko General Insurance: India-focused digital-first InsurTech insurer with embedded distribution partnerships. Comparable to Briisk's emerging-market embedded insurance play, though Acko is itself a carrier while Briisk is a technology platform serving carriers.
- Coverfox Insurance: Indian InsurTech offering an online insurance comparison and purchase platform, with API-based distribution to partners. Comparable to Briisk's CompareGuru and white-label embedded insurance approach in the Indian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Briisk social profiles
Digital presenceBriisk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Briisk leadership team
Management profileNumber of profiles
Profiles4 records
Briisk subsidiaries and ownership
Company hierarchySubsidiaries1 record
Briisk funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Briisk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Briisk
What does Briisk do?
Briisk provides a cloud-based Insurance Software as a Service platform (the Briisk Instant Transaction Platform / ITP) that automates the entire insurance value chain including product configuration, quote & buy, underwriting, policy administration, premium collection, claims management and customer communications. The platform is fully API-enabled and serves insurers, MGAs, UMAs, brokers and reinsurers with a focus on emerging markets, including rural India distribution via the Briisk Distribution Network Integration (BDNI).
Is Briisk a public or private company?
Briisk is a private company. It is classified as venture growth investor backed and is currently operating.
When was Briisk founded?
Briisk was founded in 2016. It employs 11 to 50 people.
Where is Briisk based?
Briisk is headquartered in Cape Town, South Africa, in the Africa region.
How does Briisk make money?
Four revenue lines are on record. Software as a Service (SaaS) Platform is the primary driver. The others are solutions Partner Programme Revenue Share, professional Services and MVP-Lab Services.
Who are Briisk's main competitors?
Direct peers on record are EIS Group, Majesco, Insurity, Guidewire Software, Socotra, Duck Creek Technologies and Sapiens International. Emerging players are PolicyBazaar (PB Fintech), Acko General Insurance and Coverfox Insurance.
Does Briisk have an API?
Yes. The Briisk ITP insurance software is fully API enabled. All functionality is exposed through REST APIs used by Briisk applications like white labels, mobile apps, and insurance administration portals. The API provides access to independent services and functionality of the Briisk ITP, including product ratings, rules, and validation code. C# product ratings, rules and validation code can be provided directly into the Briisk ITP, and tests can be run in the platform to experiment with various pricing scenarios before making products publicly available. The platform supports API integration with rating engines, CRM systems, and core systems via API or SMTP file transfer. Developer documentation is at api.briisk.io/developers.
What industry is Briisk in?
Briisk's product category is Insurance Technology Platform. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAGAGAC, Claims Management & Digital FNOL Platforms. Its NAICS code is 52429 and its SIC code is 7373.