WeTicket

What WeTicket does

WeTicket B.V. is a Dutch cloud-based ticketing platform headquartered at Spijkerkade 2, 1021JS Amsterdam, founded by Jesse van der Pluijm and Nando Bennis. The company sells an all-in-one ticketing stack consisting of WeTicket Online Ticketing (core web platform for event creation and ticket sales), WeTicket Door (iOS/Android QR scanning app for door management), WeTicket POS (hardware terminals for on-location card and cash payments), and modular add-ons including Insights (analytics), Guest List, Vouchers (discount codes), Sealed Tickets (anti-scalping via TicketSwap integration), passwordless email-based 2FA, and financial reporting with VAT breakdown. Underlying architecture is built on Stripe for payment processing and payouts, with native iCal and RSS feeds for calendar/event distribution and a Brevo integration for email marketing list sync. The platform emphasizes transparent, flat-fee economics priced at roughly one-third of incumbent providers.

Name

WeTicket

Legal name

WeTicket B.V.

Website

https://weticket.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

WeTicket is a Dutch cloud-based ticketing platform founded by Jesse van der Pluijm and Nando Bennis, offering SMB event organizers online ticket sales, mobile door scanning, POS hardware, and anti-scalping resale at roughly one-third the cost of incumbents like Ticketmaster.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)

akta.pro secondary industries

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

Keywords

• Event ticketing platform
• Online ticket sales
• Event management software
• Mobile ticket scanning
• POS ticketing system

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees: WeTicket charges €0.18 per ticket or product sold for platform access. Additional payment processing fees vary by method: €0.12 flat for iDEAL, Bancontact, and POS; €0.12 + 2.4% for credit cards and digital wallets.
2. Hardware Rental: POS terminals available for rent at €80/month (purchase option at €199). Scanning devices rent for €80/month with advance shipping included.
3. Organizer Service Fees: Organizers can optionally set their own service fees to pass costs to customers, creating an additional revenue stream for event creators.
4. Premium Ticket Surcharge: 0.25% surcharge applies on all sales for tickets/products priced over €100 to cover Stripe processing costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

WeTicket provides an all-in-one cloud-based ticketing platform that enables event organizers to create events, sell tickets online, manage guest lists, scan attendees via mobile QR app, process payments, and run on-site POS sales. The company charges approximately €0.18 per ticket plus variable payment processing fees, positioning itself as a low-cost alternative (roughly one-third the cost) to traditional providers such as Ticketmaster.

Product overview

WeTicket is a Dutch all-in-one ticketing platform offering online ticket sales, door management, point-of-sale, and financial tools. The core offering consists of WeTicket Online Ticketing for creating events and selling tickets online, combined with WeTicket Door (mobile scanning app) and WeTicket POS (hardware terminals) for on-site operations. Additional modules include guest list management, voucher/discount systems, sealed tickets for anti-scalping via TicketSwap integration, passwordless authentication, and financial reporting with Stripe payout integration. The platform integrates with Brevo for email marketing and iCal calendars for event syncing, charging approximately €0.18 per ticket plus payment processing fees.

Differentiator

Problem solved

Functional benefit

Brands

• WeTicket Door: Mobile application for scanning tickets and managing event check-ins at the door.

Products and services

• WeTicket Online Ticketing All-in-one online ticketing platform that lets event organizers create single or recurring events, sell tickets, manage orders, configure ticket types, pricing, and capacity, and accept multiple payment methods via integrated Stripe processing.
• WeTicket Door

Quantifiable outcome

• WeTicket costs roughly one-third of traditional ticketing providers like Ticketmaster
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• TicketSwapcoreTechnology or IntegrationTicketSwap is Europe's leading ticket resale platform. Through WeTicket's 'Sealed Tickets' feature, tickets can only be resold through TicketSwap's secure process. When a sealed ticket is resold, WeTicket validates the QR code with TicketSwap and automatically generates a new ticket with new QR code.
• StripecoreTechnology or IntegrationStripe handles payment processing for WeTicket transactions. Organizers have Stripe Express accounts linked to their WeTicket accounts for payouts and financial management. Stripe support is available for onboarding and payout questions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Universe (by Live Nation): Universe is a self-serve ticketing platform acquired by Live Nation, targeting independent organizers across North America and Europe. It is directly comparable to WeTicket on product positioning (self-serve, flat-fee, organizer tools) but with deeper parent-company funding and broader geographic reach.
• Humanitix: Humanitix is an Australia-founded self-serve event ticketing platform positioning itself as a mission-driven, low-fee alternative to incumbents. WeTicket's value proposition of roughly one-third the cost of traditional providers aligns closely with Humanitix's organizer-friendly pricing model and SMB focus.
• Eventbrite: Eventbrite is a global self-serve event ticketing platform targeting SMB organizers. It is the closest direct competitor to WeTicket in terms of product (online ticketing, door check-in, payment processing) and target customer base (independent event organizers, festivals, venues).
• Tito: Tito is a UK-based self-serve ticketing platform targeting independent venues, festivals, and conferences. It shares WeTicket's PLG go-to-market, transparent flat-fee pricing model, and SMB-to-mid-market focus, making it a near-direct product and positioning peer.
• Dice: Dice is a mobile-first ticketing and live events discovery platform focused on music venues and clubs. WeTicket competes with Dice for the same SMB music/club organizer segment and targets similar consumer audiences, though Dice emphasizes discovery while WeTicket emphasizes organizer-side cost reduction.

Others

• TicketSwap: TicketSwap is Europe's leading secure secondary ticketing platform and an existing WeTicket integration partner (Sealed Tickets). Although not a direct competitor, TicketSwap sits in adjacent value-chain territory and could expand into primary ticketing, making it a relevant ecosystem peer.

Broad incumbents

• Ticketmaster: Ticketmaster is the dominant global primary ticketing platform for live entertainment and sports. WeTicket explicitly positions itself as a low-cost alternative, making Ticketmaster the primary incumbent WeTicket is challenging on price for European SMB and mid-market venues.
• CTS Eventim: Eventim is Europe's largest ticketing and live entertainment operator. It competes head-on with WeTicket in the German-speaking and broader EU markets, offering a broader portfolio (primary ticketing, venue operation, distribution) but with similar core ticketing functionality for organizers.
• Cvent: Cvent is an enterprise event management platform offering registration, ticketing, and attendee management for meetings and conferences. It overlaps with WeTicket's ticketing and attendee management features but operates upmarket (corporate/MICE events) and as a broader event-management suite.

Emerging players

• Resident Advisor: Resident Advisor is a leading electronic music event discovery and ticketing platform primarily operating in Europe. It is a niche competitor to WeTicket specifically in the clubbing and electronic music organizer segment, with strong promoter relationships in major European cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/we-ticket
• Instagraminstagram.com/weticket.io
• Facebookfacebook.com/weticketNL

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeTicket