Nomo
Nomo is a Brazilian digital mobile virtual network operator (MVNO) that delivers postpaid mobile plans with eSIM and physical SIM options to individual consumers, leveraging Algar Telecom's network infrastructure and a fully app-based customer experience.
- Company typePrivate
- Founded2024
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
Nomo firmographics
Firmographics- Name
- Nomo
- Legal name
- Nomo by Algar Telecom S/A
- Website
- https://nomo.com.br
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nomo is a Brazilian digital mobile virtual network operator (MVNO) that delivers postpaid mobile plans with eSIM and physical SIM options to individual consumers, leveraging Algar Telecom's network infrastructure and a fully app-based customer experience.
- Ownership category
- akta.pro rank
Nomo industry classification
Industry- Product category
- Mobile Telecommunications Services
- NAICS
- Telecommunications Resellers (517121)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)
Keywords
Where Nomo is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Nomo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Monthly Mobile Subscriptions: Recurring monthly subscription fees from post-paid mobile plans (controle/pós-pago). Customers pay a fixed monthly fee for a data allowance plus unlimited calls. Three plan tiers available: 12GB (R$ 33.90), 20GB (R$ 48.90), and 30GB (R$ 65.90).
- Additional Data Purchases: Customers can purchase additional gigabytes of data at R$ 6.00 per GB when they exceed their monthly allowance. Purchased data has a validity of up to 30 days within the current billing cycle.
- SMS Package Add-on: Optional SMS package of 100 units available for R$ 6.00 per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plano Play - 12GB at R$ 33.90/month |
| Subscription | Monthly | Plano Smart - 20GB at R$ 48.90/month |
| Subscription | Monthly | Plano Turbo - 30GB at R$ 65.90/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Nomo product offering
Product offeringCore offering
Nomo is a Brazilian digital mobile virtual network operator (MVNO) that sells postpaid mobile service plans (Plano Play 12GB, Plano Smart 20GB, Plano Turbo 30GB) with unlimited voice calls and unlimited WhatsApp, operating entirely through a self-serve mobile app and website. The service is delivered over Algar Telecom's licensed network using eSIM and physical SIM cards, with no loyalty contracts and full digital activation and number portability handled in-app.
Product overview
Nomo is a Brazilian digital mobile operator (operadora digital) that operates as an MVNO under Algar Telecom, offering postpaid mobile plans (controle) with both eSIM and physical SIM card options. The product portfolio includes three main plans: Plano Play (12GB), Plano Smart (20GB), and Plano Turbo (30GB), all featuring unlimited calls, unlimited WhatsApp, and national coverage with no commitment requirements. The service is fully digital with app-based activation and portability, targeting consumers seeking a simplified mobile experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Plano Play (12GB) Postpaid mobile plan offering 12GB of data, unlimited calls, and unlimited WhatsApp for R$ 33.90/month with no commitment required. Targeted at Brazilian individual consumers seeking affordable entry-level mobile service.
- Plano Smart (20GB) Postpaid mobile plan offering 20GB of data, unlimited calls, and unlimited WhatsApp for R$ 48.90/month with no commitment required. Targeted at Brazilian consumers needing moderate data allowances.
- Plano Turbo (30GB) Postpaid mobile plan offering 30GB of data, unlimited calls, and unlimited WhatsApp for R$ 65.90/month with no commitment required. Targeted at Brazilian consumers with higher data consumption.
- eSIM Nomo Virtual SIM technology enabling 100% digital activation without a physical chip swap. Available to consumers with compatible devices, providing instant activation with national coverage via Algar Telecom's network.
- Chip Físico Nomo (Physical SIM) Physical SIM card option shipped with free shipping for customers who prefer traditional SIM cards over eSIM. Provides the same network access and plan features as the eSIM option.
- Additional Data Top-up
- SMS Package Add-on Optional monthly SMS package of 100 units available for R$ 6.00 per month, provided as a recurring add-on for subscribers who need additional SMS capacity.
Quantifiable outcome
- Chat support satisfaction rate of 98%
- +1 more outcomes
Companies that use Nomo
Customer profileSegments1 record
Ideal customer profiles1 record
Nomo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nomo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- Algar TelecomcoreNomo operates as an MVNO (Mobile Virtual Network Operator) using Algar Telecom's licensed network infrastructure. Nomo is formally branded as 'Nomo by Algar Telecom S/A' (CNPJ 71.208.516/0001-74). Algar provides the underlying SMP (Servico Movel Pessoal) network while Nomo handles the digital customer experience and brand.
- Vogel Solucoes em Telecomunicacoes e Informatica S/AsupportingAn affiliated company of Algar Telecom that may receive shared customer data for presenting products and services. Referenced in Nomo's privacy policy as a potential data sharing partner.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Nomo competitors and assessment
Company assessmentDirect peers
- Mint Mobile: US-based digital-first MVNO offering low-cost, no-contract postpaid mobile plans sold primarily online with app-based activation. Closely mirrors Nomo's asset-light MVNO model, digital-only distribution, and contract-free positioning targeted at consumers frustrated with incumbent carriers.
- Consumer Cellular: US MVNO focused on simplicity, no-contract plans, and customer-service-led differentiation. Comparable to Nomo's positioning against incumbent CX failures and emphasis on human-first support.
- Google Fi Wireless: Google's digital MVNO offering app-managed mobile service with eSIM activation and seamless cross-network switching. Directly comparable to Nomo on digital-first experience, eSIM-led onboarding, and transparent consumer pricing.
- Lebara: Multi-country MVNO operating across Europe, Australia, and other markets with digital-led acquisition and low-cost plans targeting underserved segments. Comparable as a scaled MVNO demonstrating the asset-light digital model that Nomo is executing in Brazil.
- Republic Wireless: US digital MVNO offering low-cost plans with no contracts and online-only customer management. Closely comparable on asset-light model, contract-free positioning, and digital self-serve GTM.
Broad incumbents
- Claro Brasil (América Móvil): Major Brazilian MNO and Claro Flex digital sub-brand competing in the same low-friction postpaid segment. Directly relevant as one of three incumbents whose customer experience gap Nomo is built to exploit.
- TIM Brasil: Third major Brazilian MNO with digital control plan offerings (TIM Pré Top, TIM Controle). Comparable incumbent competitor with similar pricing pressure dynamics in the consumer postpaid market Nomo addresses.
- Vivo (Telefônica Brasil): Brazil's largest mobile network operator with full MNO infrastructure and the Vivo Easy digital sub-brand targeting the same digital-savvy consumer segment as Nomo. Comparable as the dominant incumbent Nomo is disrupting on customer experience.
Others
- Algar Telecom: Parent host MNO providing network infrastructure to Nomo under the 'Nomo by Algar Telecom S/A' structure. Indirectly comparable as both the wholesale supplier and a regional telecom operator in the same market.
Regional players
- WOM (Chile): Chilean mobile operator with similar digital-first, no-contract positioning and aggressive pricing against incumbents in LATAM. Relevant regional comparable demonstrating the digital MVNO playbook in adjacent Spanish-speaking markets where Nomo could expand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Nomo social profiles
Digital presenceNomo compliance and trust
Trust signalCompliance1 record
Nomo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nomo leadership team
Management profileNumber of profiles
Profiles5 records
Nomo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nomo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nomo
What does Nomo do?
Nomo is a Brazilian digital mobile virtual network operator (MVNO) that sells postpaid mobile service plans (Plano Play 12GB, Plano Smart 20GB, Plano Turbo 30GB) with unlimited voice calls and unlimited WhatsApp, operating entirely through a self-serve mobile app and website. The service is delivered over Algar Telecom's licensed network using eSIM and physical SIM cards, with no loyalty contracts and full digital activation and number portability handled in-app.
Is Nomo a public or private company?
Nomo is a private company. It is classified as corporate owned and is currently operating.
When was Nomo founded?
Nomo was founded in 2024. It employs 51 to 100 people.
Where is Nomo based?
Nomo is headquartered in São Paulo, Brazil, in the Latin America region.
How does Nomo make money?
Three revenue lines are on record. Monthly Mobile Subscriptions are the primary driver. The others are additional Data Purchases and SMS Package Add-on.
Who are Nomo's main competitors?
Direct peers on record are Mint Mobile, Consumer Cellular, Google Fi Wireless, Lebara and Republic Wireless. Broad incumbents are Claro Brasil (América Móvil), TIM Brasil and Vivo (Telefônica Brasil). Algar Telecom is listed as an others. WOM (Chile) is listed as a regional player.
Does Nomo have an API?
No public API is recorded for Nomo.
What industry is Nomo in?
Nomo's product category is Mobile Telecommunications Services. Its primary akta.pro industry code is HDAIAAAA, Consumer Mobile Network Operators (Retail MNOs). Its NAICS code is 517121 and its SIC code is 4812.