What Trendii does

Trendii is a visual commerce platform that converts images and video content into instant shopping experiences for fashion and lifestyle brands, content publishers, and streaming platforms. The Glasgow-based company, which operates as a brand under Australian parent Referboard Pty Ltd, provides an AI-powered contextual matching engine (Trendii AI) and a shoppable media layer (Trendii Pixel) that detect products within visual content and link them to brand product feeds. Its technology stack is delivered through three distribution channels: a Content Platforms SDK that publishers and streaming services embed in their sites; brand-side product feed integration; and consumer-facing surfaces including an iOS/Android app and Chrome extension that let users shop any image they encounter online.

The core technology combines computer vision (identifying individual fashion items within images and videos) with a recommendation engine that suggests similar products by style, color, and price point. Trendii positions itself as privacy-friendly and cookie-free, distinguishing it from tracking-heavy competitors in the affiliate and ad-tech space. The company serves a two-sided market: content platforms seeking to monetize visual content through embedded commerce, and fashion/beauty/lifestyle brands seeking to reach consumers at the point of inspiration rather than via search-based discovery. Consumers are a secondary persona who interact with the technology through self-serve app and browser extension channels.

Revenue is generated through transaction fees on completed commerce and recurring fees from brands for product feed integration and visibility. Pricing is quote-based for both brands and content platforms and is not publicly disclosed. The company raised approximately A$1.88M in September 2022 from Investible, having previously participated in Startupbootcamp Australia's accelerator in 2020, and operates with a 1–10 person team. No revenue, named enterprise customers, or subsequent funding rounds are disclosed in available sources.

Name

Trendii

Legal name

Referboard Pty Ltd

Website

https://trendii.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Trendii is a visual commerce platform that uses AI-powered computer vision to make images and video shoppable, serving fashion brands, content publishers, and streaming platforms through SDK integration, mobile app, and Chrome extension under parent Referboard Pty Ltd.

Ownership category

akta.pro rank

Product category

Visual Commerce Platform

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Commerce & Creator Storefronts (Shoppable Links) (MPACAGAI)

akta.pro secondary industry

Short-Form Video Shopping & Shoppable Video Platforms (MPACAHAI)

Keywords

• Visual commerce platform
• Shoppable media technology
• AI product matching
• Contextual commerce software
• Social commerce tools

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commerce Transaction Revenue: Revenue generated from converting visual content into shoppable experiences, likely taking a percentage of completed transactions
2. Brand Platform Fees: Fees charged to brands for product feed integration and visibility within the Trendii matching network

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Trendii operates a contextual commerce media platform that uses AI-powered matching to identify products visible inside images, videos, and editorial content and converts them into direct purchase opportunities. It delivers this capability to content platforms and brands through an SDK and product feed integration, and reaches consumers through the Trendii mobile app and Chrome extension, generating revenue via Brand Platform Fees and Commerce Transaction Revenue.

Product overview

Trendii is a contextual discovery and commerce media platform that enables image and video content to become instantly shoppable. The core offering consists of the Trendii platform itself, powered by Trendii AI (proprietary matching technology) and Trendii Pixel (shoppable media technology). The product ecosystem includes a Content Platforms SDK for embedding shoppable capabilities on websites and streaming services, a Chrome Extension for shopping any online photo, and a mobile App for shopping from Instagram and Pinterest. Brands can integrate their product feeds into Trendii for automatic matching with visual content across the network.

Differentiator

Problem solved

Functional benefit

Brands

• Trendii AI: Proprietary AI technology that intelligently matches brand products to relevant and inspiring content.
• Trendii Pixel

Products and services

• Trendii Platform Contextual commerce media platform that uses AI to identify products inside images, videos, and editorial content and converts them into shoppable inventory. Sold to content platforms via SDK integration and to brands via product feed integration.
• Trendii Mobile App Consumer-facing mobile application for iOS and Android that lets individual shoppers discover and purchase fashion and lifestyle products directly from visual content.
• Trendii Chrome Extension Consumer-facing browser extension that lets shoppers identify and purchase products visible in images and videos while browsing the web.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pinterest: Pinterest operates a massive visual discovery and shopping platform with native shoppable pins and product tagging, representing a much broader incumbent in the same visual-to-commerce category Trendii addresses.
• Snap Inc. Snap's AR shopping lenses and shoppable content within Snapchat represent a scaled, platform-native alternative to Trendii's visual commerce layer for brands and content creators.

Direct peers

• Syte: Syte provides visual AI for fashion and retail e-commerce, including product discovery, visual search, and shoppable content — overlapping directly with Trendii's computer-vision-based product matching and shoppable media capabilities.
• LTK (formerly rewardStyle): LTK is a leading influencer-driven shopping platform that converts creator content into shoppable experiences — directly comparable to Trendii's mission of turning visual content into commerce. Both serve fashion/lifestyle brands and operate at the intersection of content and shopping.
• Vue.ai: Vue.ai offers AI-powered visual merchandising, product tagging, and personalization for fashion retailers — competing with Trendii's automated product detection and contextual matching within visual content for apparel brands.
• ShopStyle: ShopStyle aggregates shoppable fashion content from publishers and influencers, converting editorial imagery into purchase opportunities — a similar commerce-media model to Trendii's content-platform offering.
• LiketoKnow.it: Now part of LTK, LiketoKnow.it pioneered the shop-the-look link format for influencers and content platforms — historically one of the most direct competitive analogs to Trendii's image-to-product linking.

Emerging players

• Slyce: Slyce offers visual search and image recognition for retail, allowing consumers to find products from photos — directly comparable to Trendii's mobile app and Chrome extension for shopping any image.
• Donde Search: Donde Search provides visual AI search and product discovery tools for fashion retailers, overlapping with Trendii's image-based product identification technology for apparel and lifestyle categories.
• Mode.ai: Mode.ai provides AI-powered visual search and conversational shopping for fashion brands, with capabilities comparable to Trendii's computer-vision product identification for apparel and accessories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trendii
• Instagraminstagram.com/trendii
• Xx.com/trendiitweets
• Facebookfacebook.com/trendiiwall

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trendii