Iristick
Iristick NV (Antwerp, Belgium, founded 2015) designs phone-tethered industrial smart glasses and software — including a Microsoft Teams integration — sold to enterprise customers in manufacturing, healthcare, field services, logistics, oil and gas, and agro-biotech for hands-free remote assistance and data capture.
- Company typePrivate
- Founded2015
- HeadquartersAntwerp, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Iristick does
Iristick NV, headquartered in Antwerp, Belgium and founded in 2015, designs and sells phone-tethered smart glasses (Iristick.G3, Iristick.G2-PRO, Iristick.H1) for industrial and professional frontline workers. Its glasses connect via USB-C or Lightning to a host Android or iOS smartphone that supplies processing, networking, and battery, enabling a lighter, cooler form factor than self-contained AR headsets. The company layers three software products on top of the hardware: Iristick.Teams (a Microsoft Teams video conferencing application priced at €365 per pair per year, running on Microsoft Azure), Iristick.Assist (a free, lightweight peer-to-peer remote collaboration app), and Iristick.Collector (a hands-free data capture application for pictures, voice, numbers, and barcodes). Iristick monetizes through direct enterprise sales, an own e-commerce shop, and channel partnerships with Capestone (pan-Europe) and ALSO (BeNeLux, DACH, Nordic).
The company serves deskless industrial and healthcare users across manufacturing, field services, healthcare/surgery, logistics, oil and gas, and agro-biotech, with named enterprise customers including Siemens, Bayer, Handtmann, JBT, Equans, Inari, PI, VIB, WGK, and Molenaar. Its value proposition centers on hands-free remote expert assistance, digital workflow guidance, barcode scanning with optical zoom, and Microsoft Teams integration, all delivered via a structured proof-of-concept sales motion. Revenue mix is dominated by hardware, with software revenue constrained by a low €365 annual per-glasses subscription price and the fact that Iristick.Assist is currently free. The company is privately held, has raised approximately $8.88 million across four disclosed rounds (most recently ~$4.26M from Saffelberg Investments in February 2023), and operates with a team of 11-50 employees.
Iristick firmographics
Firmographics- Name
- Iristick
- Legal name
- Iristick NV
- Website
- https://iristick.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Iristick NV (Antwerp, Belgium, founded 2015) designs phone-tethered industrial smart glasses and software — including a Microsoft Teams integration — sold to enterprise customers in manufacturing, healthcare, field services, logistics, oil and gas, and agro-biotech for hands-free remote assistance and data capture.
- Ownership category
- akta.pro rank
Iristick industry classification
Industry- Product category
- Industrial Smart Glasses (Enterprise AR Wearables)
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)
- akta.pro secondary industries
- AR Smart Glasses (CRACAIAE), Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
Keywords
Where Iristick is headquartered
LocationHeadquarters
- HQ city
- Antwerp
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Iristick business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Smart Glasses Hardware Sales: Iristick generates revenue from the sale of its proprietary smart glasses hardware (Iristick.G2, Iristick.G3, Iristick.H1), sold directly via its e-commerce shop (shop.iristick.com) and through distribution and reseller partners.
- Iristick.Teams Software Licensing: Annual subscription license (per pair of smart glasses) for the Microsoft Teams video conferencing application: €365 per year per pair of glasses, excluding VAT. Includes 10 free calls for new users as a trial. This is the primary recurring software revenue stream.
- Iristick.Assist Licensing: The Iristick.Assist lightweight remote collaboration app is currently free. Revenue generation may be introduced in the future with advance notice to users.
- Iristick.Collector Licensing: Iristick.Collector is a hands-free data collection application. Licensing details are being finalized. Contact-based pricing model with potential subscription component.
- Professional Services / Custom Development: Through the Iristick Developer Program, third-party developers can create bespoke applications for Iristick smart glasses. Iristick may generate revenue through developer partnerships, custom development, or integration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Iristick.Teams annual license per pair of smart glasses |
| Freemium | Pay-as-you-go | Iristick.Assist - Free for now |
| Subscription | Monthly | Iristick.Collector - Licensing under finalization |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Iristick product offering
Product offeringCore offering
Iristick designs, manufactures, and sells industrial-grade AR smart glasses (Iristick.G3, Iristick.G2-PRO, Iristick.H1) that connect to a user's Android or iOS smartphone for processing, enabling hands-free remote assistance, workflow guidance, pick-by-vision logistics, and video conferencing for deskless frontline workers. The company complements its hardware with three software applications—Iristick.Teams (Microsoft Teams integration), Iristick.Assist (lightweight remote videocalling), and Iristick.Collector (hands-free data capture)—sold via direct enterprise sales, its own e-commerce shop, and distribution partners such as Capestone and ALSO.
Product overview
Iristick offers a portfolio of industrial smart glasses hardware (Iristick.G3, Iristick.G2-PRO, Iristick.H1) paired with software products for hands-free data collection (Iristick.Collector) and remote collaboration (Iristick.Teams for Microsoft Teams integration, Iristick.Assist for lightweight peer-to-peer calls). The glasses leverage smartphone processing power through phone-tethered architecture, supporting both Android and iOS devices. Solutions target manufacturing, healthcare, field services, logistics, and agriculture industries.
Differentiator
Problem solved
Functional benefit
Brands
- Iristick.Collector: Hands-free, high speed, high volume data collection solution for fast, accurate, paperless data collection.
- Iristick.Teams
- Iristick.Assist
Products and services
- Iristick.G3 Smart Glasses Industrial-grade smart safety glasses that connect via USB-C to a supported Android or iOS smartphone, which provides power and processing. Available in left-eye and right-eye versions, with magnetic prescription insert compatibility. Designed for industrial and professional frontline workers needing hands-free digital assistance.
- Iristick.G2-PRO Smart Glasses Second-generation industrial smart glasses that connect to a pocket unit (Android or iOS) which then connects to a smartphone. Includes glasses, pocket unit, battery charger, USB-C cable, magnetic plate, and protective case, with a 3-axis adjustable display for right-eye dominance. Aimed at industrial and field-service professionals requiring extended battery life.
- Iristick.H1 Smart Glasses Heavy-duty industrial smart glasses with headband or helmet attachment, a pocket unit for extended battery life, adjustable display for left- and right-eye dominance, and integrated barcode scanning and optical zoom for logistics, warehousing, and other demanding industrial environments.
- Iristick.Teams Hands-free Microsoft Teams video conferencing solution for Iristick smart glasses, fully optimized for voice commands. Enables users to make and receive calls, share files, live stream, take and share pictures, and control camera zoom without using their hands. Licensed annually at €365 per pair of glasses (excluding VAT) with 10 free calls included as a trial.
- Iristick.Assist Lightweight, secure, 1-on-1 remote videocalling application for Iristick smart glasses with zero setup required. Users simply connect the glasses and start a call without needing an account, enabling fast peer-to-peer remote collaboration for frontline workers and remote experts.
- Iristick.Collector Hands-free data collection software for Iristick smart glasses enabling fast, accurate, paperless capture of pictures, voice memos, numbers, and barcodes. All captured data syncs to a portal account for centralized access, designed for high-volume field data collection in industrial and agricultural operations.
Quantifiable outcome
- 44% increase in professionals using collaboration tools since 2019 (Gartner, 2021) — driving demand for hands-free video conferencing solutions like Iristick.Teams
Companies that use Iristick
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Iristick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature9 records
Iristick partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ALSOcoreALSO extended its partnership with Iristick to provide smart glasses solutions to B2B customers across BeNeLux, DACH, and the Nordic region. ALSO is one of the world's leading providers of assisted reality solutions for frontline industrial workers, offering wearable solutions to complement its existing technology portfolio.
- MicrosoftcoreIristick launched 'Microsoft Teams on Iristick' — a video conferencing solution fully optimized for voice commands, enabling hands-free remote assistance and collaboration on Iristick smart glasses through the Microsoft Teams environment. Microsoft Azure provides the cloud infrastructure. Joint webinars are hosted by Iristick and Microsoft to promote the solution.
- CapestonecoreIristick signed a distribution agreement with Capestone, a distributor of high-technology Wireless Wan & IoT solutions. Capestone adds Iristick smart glasses to its portfolio to serve customers in manufacturing, field services, healthcare, oil & gas, agro-biotech, and logistics across Europe. The partnership leverages Capestone's 4G/5G mobile internet solutions combined with Iristick's smart glasses for a total remote assistance solution.
- Acty by IconaminorActy by Icona is listed as an Iristick partner on the Iristick website. Icona co-hosts webinars with Iristick (e.g., with Handtmann) to demonstrate smart glasses technology paired with software for manufacturing efficiency.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Iristick competitors and assessment
Company assessmentEmerging players
- Rokid: Rokid manufactures AR smart glasses (Rokid Glass, Rokid Air) targeting industrial, healthcare, and enterprise collaboration. Competes with Iristick in the lightweight AR glasses category, particularly in Asia and increasingly in Europe.
- Everysight (now discontinued): Everysight developed consumer- and prosumer-oriented smart glasses with cycling and activity focus. Historical AR glasses peer in the same broader category; included to illustrate the contested niche AR smart glasses market.
- ThirdEye Gen: ThirdEye produces mixed-reality smart glasses (X2, X3) targeting industrial, healthcare, and defense use cases. A smaller, more direct niche player comparable to Iristick in scale and product positioning.
Direct peers
- Vuzix: Vuzix manufactures industrial and enterprise smart glasses (Vuzix Blade, M400) for hands-free remote assistance, training, and pick-by-vision workflows. Directly comparable to Iristick's G2/G3/H1 product line targeting the same frontline-worker use cases in manufacturing and logistics.
- RealWear: RealWear builds ruggedized, voice-controlled smart glasses (Navigator 500/520) specifically for industrial frontline workers. Competes head-to-head with Iristick in remote assistance, inspection, and field service deployments across oil & gas, manufacturing, and utilities.
- Epson Moverio: Epson's Moverio line of binocular see-through smart glasses targets industrial remote assistance, training, and drone piloting. Competes with Iristick in the same prosumer/enterprise AR glasses category.
Broad incumbents
- Microsoft HoloLens: Microsoft's HoloLens mixed-reality headset targets industrial training, remote assistance, and healthcare use cases. As the maker of Microsoft Teams (with which Iristick integrates), Microsoft is both a key partner and the most strategic broad incumbent competitor in the AR-for-enterprise category.
- Magic Leap: Magic Leap develops mixed-reality headsets focused on enterprise productivity, healthcare, and industrial training. A higher-end alternative to Iristick's lighter smart glasses, competing in overlapping enterprise AR use cases.
- Google Glass Enterprise Edition: Google's lightweight enterprise smart glasses target hands-free workflows in manufacturing, logistics, and field service. Comparable broad-incumbent competitor with significant R&D resources and enterprise reach.
Others
- TeamViewer (Frontline / Upskill): TeamViewer's Frontline (formerly Upskill) platform provides remote assistance, pick-by-vision, and workflow software that runs on multiple AR smart glasses including RealWear and Vuzix. A software-side ecosystem peer to Iristick's Collector and Assist applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Iristick social profiles
Digital presenceIristick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iristick leadership team
Management profileNumber of profiles
Profiles4 records
Iristick funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iristick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iristick
What does Iristick do?
Iristick designs, manufactures, and sells industrial-grade AR smart glasses (Iristick.G3, Iristick.G2-PRO, Iristick.H1) that connect to a user's Android or iOS smartphone for processing, enabling hands-free remote assistance, workflow guidance, pick-by-vision logistics, and video conferencing for deskless frontline workers. The company complements its hardware with three software applications—Iristick.Teams (Microsoft Teams integration), Iristick.Assist (lightweight remote videocalling), and Iristick.Collector (hands-free data capture)—sold via direct enterprise sales, its own e-commerce shop, and distribution partners such as Capestone and ALSO.
Is Iristick a public or private company?
Iristick is a private company. It is classified as venture growth investor backed and is currently operating.
When was Iristick founded?
Iristick was founded in 2015. It employs 11 to 50 people.
Where is Iristick based?
Iristick is headquartered in Antwerp, Belgium, in the Europe region.
How does Iristick make money?
Five revenue lines are on record. Smart Glasses Hardware Sales are the primary driver. The others are iristick.Teams Software Licensing, iristick.Assist Licensing, iristick.Collector Licensing and professional Services / Custom Development.
Who are Iristick's main competitors?
Emerging players on record are Rokid, Everysight (now discontinued) and ThirdEye Gen. Direct peers are Vuzix, RealWear and Epson Moverio. Broad incumbents are Microsoft HoloLens, Magic Leap and Google Glass Enterprise Edition. TeamViewer (Frontline / Upskill) is listed as an others.
Does Iristick have an API?
No public API is recorded for Iristick.
What industry is Iristick in?
Iristick's product category is Industrial Smart Glasses (Enterprise AR Wearables). Its primary akta.pro industry code is HDACALAH, Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount), with a secondary code of CRACAIAE, AR Smart Glasses. Its NAICS code is 334510 and its SIC code is 3827.