ThirdEye Gen, Inc
ThirdEye Gen, Inc. is a Princeton, NJ-based AR/MR company that designs and sells the X2 MR Glasses, AI-powered software platforms (RealEye AI, SXR, MIDAS, GRIP), and enterprise AR solutions serving defense, healthcare, first responders, and industrial field operations across 500+ enterprise customers globally.
- Company typePrivate
- Founded2017
- HeadquartersPrinceton, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What ThirdEye Gen, Inc does
ThirdEye Gen, Inc. is a privately-held AR/MR hardware and software company headquartered in Princeton, New Jersey, founded in 2016/2017. The company sells the X2 MR Glasses, a standalone mixed reality headset (Snapdragon XR1, 4GB/64GB, 1280x720 waveguide display, 11 oz) at $2,450 per unit, complemented by a proprietary software stack including the RealEye AI telepresence platform, VisionEye SLAM SDK, Mobile Device Management, and a developer-facing App Store with a 60/40 revenue split. Differentiated offerings include MIDAS (AR display embedded inside protective masks for CBRNE environments), Secure Extended Reality / SXR (no-camera, no-wireless XR for SCIF classified environments), and GRIP (microgesture-based control, Department of War contract May 2026).
The company operates a hybrid go-to-market combining direct enterprise field sales, carrier channels (Verizon 5G, AT&T FirstNet), regional resellers (ARKX in LATAM, Exceed in Serbia, Baskan in Turkey/Azerbaijan, Oz Robotics globally), and a $100M strategic partnership with Japan's Omgeneum for medical applications. Revenue is generated through hardware unit sales, accessories (battery $89.99, thermal package $799.99, hardhat connectors $99, prescription inserts $19.99), subscription or quote-based enterprise software licensing, custom software development services, and marketplace commissions. Customer base spans U.S. Department of Defense (Air Force, Army, Navy), large enterprise (Verizon, Crozer Health, Princeton University), and 500+ enterprise customers reporting approximately 40% productivity improvements. AI capabilities integrate Meta Llama 3.1 and DALL-E alongside proprietary computer vision, AI Procedural Validation, and thermal anomaly detection, with certifications across HIPAA, GDPR, CCPA, ANSI Z87, IP66, and ATEX/IECEx supporting deployment in healthcare, defense, and industrial safety-critical contexts.
ThirdEye Gen, Inc firmographics
Firmographics- Name
- ThirdEye Gen, Inc
- Legal name
- ThirdEye Gen, Inc.
- Website
- https://thirdeyegen.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ThirdEye Gen, Inc. is a Princeton, NJ-based AR/MR company that designs and sells the X2 MR Glasses, AI-powered software platforms (RealEye AI, SXR, MIDAS, GRIP), and enterprise AR solutions serving defense, healthcare, first responders, and industrial field operations across 500+ enterprise customers globally.
- Ownership category
- akta.pro rank
ThirdEye Gen, Inc industry classification
Industry- Product category
- Augmented Reality Smart Glasses
- NAICS
- Ophthalmic Goods Manufacturing (339115), Electronic Connector Manufacturing (334417)
- SIC
- Ophthalmic Goods (3851), Optical Instruments & Lenses (3827), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)
- akta.pro secondary industry
- AR Smart Glasses (CRACAIAE)
Keywords
Where ThirdEye Gen, Inc is headquartered
LocationHeadquarters
- HQ city
- Princeton
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
ThirdEye Gen, Inc business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales - X2 MR Glasses: Sale of X2 MR Glasses at $2,450 per unit. Standalone AR headset for enterprise teams. Includes free software developer support.
- Accessories and Add-ons: Accessories including Battery Pack ($89.99), Hardhat connectors ($99), Prescription Inserts ($19.99), Thermal Package ($799.99). Additional sensor modules and attachments.
- Enterprise Software Platform: ThirdEye RealEye AI platform with AI-powered remote assistance, CRM integration, task workflow engine, and HoloEye AI integration. No-code app creation suite for enterprise workflows. Subscription-based or per-deployment pricing model implied by enterprise sales motion.
- Custom Software Development: In-house software development team with 20+ years of experience building AR/MR applications. Contact sales for quotes on custom applications.
- ThirdEye App Store / Marketplace: Developer marketplace for third-party apps. Revenue split: 40% to ThirdEye, 60% to developer. Includes various apps in categories like enterprise, health, entertainment.
- DroneEye Platform: AR-enabled platform for piloting unmanned aerial drones. Live drone feed visualization through AR HUD. Thermal inspections and object recognition capabilities.
- Mobile Device Management (MDM): Centralized device management platform for tracking device usage across organizations. One-touch device enrollment for seamless AR/MR deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | X2 MR Glasses - Standalone Mixed Reality Headset |
| Unit Pricing | Pay-as-you-go | Battery Pack Accessory |
| Unit Pricing | Pay-as-you-go | Hardhat Connectors Accessory |
| Unit Pricing | Pay-as-you-go | Prescription Inserts Accessory |
| Unit Pricing | Pay-as-you-go | Thermal Package Accessory |
| Subscription | Annual | Enterprise Software Platform (RealEye AI) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
ThirdEye Gen, Inc product offering
Product offeringCore offering
ThirdEye Gen, Inc. designs, manufactures, and sells standalone AR/MR smart glasses (X2 MR Glasses) paired with an AI-powered software ecosystem including the RealEye AI platform, VisionEye SLAM SDK, DroneEye, MIDAS, SXR, HoloEye AI, Mobile Device Management, and Command Center solutions. The company's products are purpose-built for defense, government, healthcare, first responder, and industrial field operations requiring hands-free access to mission-critical information. Hardware is sold at $2,450 per X2 MR Glasses unit with accessories, complemented by quote-based enterprise software and custom development services.
Product overview
ThirdEye Gen, Inc offers a unified hardware + software AR/MR ecosystem combining proprietary smart glasses with AI-powered software platforms. The core portfolio centers on the X2 MR Glasses (standalone headset with VisionEye SLAM SDK) paired with the RealEye AI platform for remote assistance, augmented by specialized modules: VisionEye SLAM SDK for spatial mapping, DroneEye for drone piloting, MIDAS for embedded mask displays in hazardous environments, Secure Extended Reality (SXR) for classified environments, and HoloEye AI for holographic content. Additional offerings include Command Center solutions for military operations, Mobile Device Management (MDM) for enterprise deployment, AssistEye for vision enhancement, Custom Software Development services, and the ThirdEye App Store for third-party applications. The ecosystem serves defense, aerospace, healthcare, first responders, manufacturing, field service, education, and architecture sectors worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- RealEye AI: Augmented reality telepresence solution for enterprise workforces enabling real-time remote assistance and collaboration.
- SXR (Secure Extended Reality)
- MIDAS
- VisionEye
- DroneEye
- HoloEye AI
Products and services
- X2 MR Glasses Standalone mixed reality headset at 11 ounces featuring 1280x720 px waveguide display, Snapdragon XR1 processor, 4GB RAM/64GB storage, VisionEye SLAM SDK, thermal imaging, 13MP HD camera, and ANSI Z87 certification. Sold at $2,450 per unit with free software developer support.
- RealEye AI AI-powered AR telepresence platform for enterprise workforces combining remote assistance, computer vision object recognition, auto-transcription, translation, dynamic annotations, and integrated task workflow engine for real-time expert collaboration.
- VisionEye SLAM SDK Proprietary SLAM SDK enabling inside-out 6-DoF motion tracking, environment plane detection, spatial sound, object anchoring, full environment meshing/room-scale mapping, and one-inch or less tracking accuracy. Integrates with Unity, Unreal Engine, and Android Studio.
- DroneEye AR-enabled platform for piloting unmanned aerial drones with live feed visualization in HUD, machine learning object recognition, thermal inspections, and IoT data visualization for first responders and field technicians.
- MIDAS (Modular Integrated Display Augmentation System) AR system embedding monocular transparent display inside standard protective masks for zero-visibility high-risk environments. Features proprietary contactless power/data bridge preserving mask seal, HD real-time display, ATAK/SWAK mission system support for CBRNE, firefighter, hazmat, and industrial applications.
- Secure Extended Reality (SXR) First XR system designed for SCIF and classified environments featuring no cameras, no wireless connectivity, zero onboard storage, NATO-aligned supply chain, and magnetic 6DoF tracking for intelligence analysis and mission planning.
- Command Center Military command center solutions covering land, sea, air, cyber, and space domains with AI/data analytics, sensor network integration, actionable intelligence visualization, and cyber security capabilities for executive, auditorium, board, and mobile node command centers.
- HoloEye AI AI hologram system enabling creation and deployment of intelligent AR holograms for training, simulation, and guided instructions across enterprise applications.
- Mobile Device Management (MDM) Centralized device management platform for tracking device usage across organizations with one-touch device enrollment, secure login, offline mode, and DoD-compliant architecture for enterprise AR deployment.
- AssistEye Vision enhancement application providing optical zoom, OCR for reading text and handwriting, and UPC scanning with item lookup functionality.
- Custom Software Development In-house software development services building custom AR/MR applications for specific use cases with tight hardware/software integration. Quote-based pricing through sales contact.
- ThirdEye App Store Developer marketplace for third-party apps on X2 MR Glasses including communication apps (Facebook Messenger, Twitter, YouTube), entertainment (Netflix), enterprise tools (Blitzz), and specialized apps (Medical Records, EMS Protocol Viewer). Revenue split: 60% developer, 40% ThirdEye.
- X2 MR Glasses Accessories Product accessories including Battery Pack ($89.99), Hardhat Connectors ($99), Prescription Inserts ($19.99), and Thermal Package ($799.99) for X2 MR Glasses.
- GRIP (Gesture-Recognition Interface Platform) Next-generation universal input system using microgesture-based control enabling hands-free digital interaction without touchscreens, voice commands, or handheld controllers. Compact wearable HID device for mission-critical environments, with planned expansion from defense to enterprise.
Quantifiable outcome
- 40% productivity improvements
- +6 more outcomes
Companies that use ThirdEye Gen, Inc
Customer profileNamed customers9 records
Segments9 records
Ideal customer profiles4 records
ThirdEye Gen, Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability13 records
Feature6 records
ThirdEye Gen, Inc partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered global, regional, major and minor.
- Oz RoboticsglobalGlobal marketplace and technology platform partnership with Oz Robotics. Focus on bringing AR and mixed reality solutions to broader technology and enterprise audiences. Oz Robotics known for robotics, AI, automation, and emerging hardware solutions.
- Exceed D.O.O. Beograd (Serbia/Europe)regionalExceed as leading provider of electronic devices in Serbia/Europe. Partnership to introduce and expand X2 Augmented and Mixed Reality Glasses, software, and accessories in Serbian market.
- A3MregionalPartnership with A3M for agriculture software development. A3M specializing in AI and AR/MR applications for agriculture. Software partner enhancing RealEye platform and MDM solutions for agricultural sector.
- Baskan Savunma (Turkey/Azerbaijan)regionalMOU signed with Baskan for AR/AI/Defense use cases across Turkey and Azerbaijan. Thousands of software accounts planned across different verticals. Partnership to deploy AR solutions for remote assistance, field maintenance, logistics, and training.
- ArkX (Brazil/São Paulo)regionalStrategic partnership with ARKX for AR/AI expansion into LATAM (Latin America). ARKX serves as regional channel partner for ThirdEye products in Brazil and surrounding regions.
- Omgeneum (Japan)major$100M AI/MR partnership with Japan's Omgeneum to radically improve medical applications using ThirdEye's AR/AI technology platforms. Major strategic partnership for medical sector development.
- WiseARminorNew partnership announcement with WiseAR. Details limited.
- International Hellenic University (IHU)regionalPartnership with International Hellenic University for AR/AI technology deployment in education sector.
- AFWERX (US Air Force)majorAir Force AR headset contract award through AFWERX innovation program. Strategic engagement for defense technology development.
- T-MobileregionalPartnership with T-Mobile for X2 MR glasses integration for business and enterprise solutions. Telecom expertise and 5G integration partnership.
- IDC (International Data Corporation)minorIDC analyst relationship. ThirdEye mentioned in IDC research and analysis.
- Princeton UniversityregionalPrinceton University AI Hub partner. Collaboration on AI research and development initiatives.
- Rock HealthminorDigital health metaverse research and innovation partnership. Exploration of AR applications in healthcare.
- MetamajorThird Eye and Meta Llama 3.1 powering AR-driven patient care. Integration of Meta's AI models for enhanced AR capabilities in healthcare applications.
- Rochester Optical'sregionalPartnership with Rochester Optical's for optical products. Rochester Optical offers ThirdEye X2 MR Smart Glasses through their optical products distribution.
- Verizonregional5G and mixed reality glasses collaboration with Verizon. 5G integration for enhanced AR capabilities and enterprise solutions.
- First NetregionalAR glasses available on FirstNet for first responders. AT&T's FirstNet public safety communications platform.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
ThirdEye Gen, Inc competitors and assessment
Company assessmentDirect peers
- Magic Leap: Mixed reality headset maker that shifted focus from consumer to enterprise and healthcare. Overlaps with ThirdEye's enterprise AR positioning and MedTech/surgical visualization use cases.
- Vuzix Corporation: Vuzix is a direct competitor in enterprise AR smart glasses, offering waveguide-based industrial glasses for field service, healthcare, and logistics. Both companies target similar B2B use cases with standalone AR headsets priced in the $2,000+ range.
- RealWear: RealWear builds ruggedized head-mounted wearables for industrial field workers and frontline technicians. Direct competitor to ThirdEye's X2 in field service, manufacturing, and remote expert use cases.
- Epson (Moverio): Epson's Moverio line competes in enterprise and prosumer AR smart glasses. Comparable in form factor, optics-based displays, and target verticals including field service, healthcare, and industrial inspection.
Broad incumbents
- Microsoft (HoloLens): Microsoft's HoloLens is the most established enterprise/defense mixed reality platform, with deep DoD contracts (IVAS). Competes with ThirdEye's defense and enterprise offerings but at much larger scale and broader portfolio.
- Google Glass Enterprise Edition: Google's enterprise AR glasses target similar field service and industrial workflows. A larger incumbent with broader software ecosystem but less purpose-built defense positioning.
- Apple (Vision Pro): Apple's mixed reality headset targets enterprise and prosumer spatial computing. While positioned as premium consumer/prosumer today, Apple's push into enterprise AR overlaps with ThirdEye's TAM.
- Meta (Reality Labs / Ray-Ban Meta): Meta's AR/VR efforts through Reality Labs and Ray-Ban smart glasses represent a broader incumbent threat. Meta's Llama 3.1 is already integrated with ThirdEye's MedTech, illustrating the asymmetric relationship.
Emerging players
- XREAL: XREAL (formerly Nreal) makes consumer and lightweight enterprise AR glasses at lower price points. Emerging threat in adjacent AR segments though less specialized for defense and regulated environments.
- Rokid: Rokid produces AR glasses for industrial and consumer applications, with strength in Asian markets. Comparable form factor and use cases though less focused on defense and SCIF environments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
ThirdEye Gen, Inc social profiles
Digital presenceThirdEye Gen, Inc compliance and trust
Trust signalCompliance4 records
ThirdEye Gen, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThirdEye Gen, Inc leadership team
Management profileNumber of profiles
Profiles2 records
ThirdEye Gen, Inc subsidiaries and ownership
Company hierarchySubsidiaries4 records
ThirdEye Gen, Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThirdEye Gen, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThirdEye Gen, Inc
What does ThirdEye Gen, Inc do?
ThirdEye Gen, Inc. designs, manufactures, and sells standalone AR/MR smart glasses (X2 MR Glasses) paired with an AI-powered software ecosystem including the RealEye AI platform, VisionEye SLAM SDK, DroneEye, MIDAS, SXR, HoloEye AI, Mobile Device Management, and Command Center solutions. The company's products are purpose-built for defense, government, healthcare, first responder, and industrial field operations requiring hands-free access to mission-critical information. Hardware is sold at $2,450 per X2 MR Glasses unit with accessories, complemented by quote-based enterprise software and custom development services.
Is ThirdEye Gen, Inc a public or private company?
ThirdEye Gen, Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ThirdEye Gen, Inc founded?
ThirdEye Gen, Inc was founded in 2017. It employs 101 to 250 people.
Where is ThirdEye Gen, Inc based?
ThirdEye Gen, Inc is headquartered in Princeton, United States, in the North America region.
How does ThirdEye Gen, Inc make money?
Seven revenue lines are on record. Hardware Sales - X2 MR Glasses are the primary driver. The others are accessories and Add-ons, enterprise Software Platform, custom Software Development, thirdEye App Store / Marketplace, droneEye Platform and mobile Device Management (MDM).
Who are ThirdEye Gen, Inc's main competitors?
Direct peers on record are Magic Leap, Vuzix Corporation, RealWear and Epson (Moverio). Broad incumbents are Microsoft (HoloLens), Google Glass Enterprise Edition, Apple (Vision Pro) and Meta (Reality Labs / Ray-Ban Meta). Emerging players are XREAL and Rokid.
Does ThirdEye Gen, Inc have an API?
Yes. ThirdEye offers a developer portal with Android Studio development tools, including Java-based SDK documentation, Voice Commands integration, WebRTC audio configuration, and OTA update instructions. The VisionEye SLAM SDK supports Unity development. App developers can distribute products via the ThirdEye App Store (developers.thirdeyegen.com) with a 60/40 revenue split (developer receives 60%). Developer documentation is at thirdeyegen.gitbook.io/developer-portal.
What industry is ThirdEye Gen, Inc in?
ThirdEye Gen, Inc's product category is Augmented Reality Smart Glasses. Its primary akta.pro industry code is HDACALAH, Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount), with a secondary code of CRACAIAE, AR Smart Glasses. Its NAICS code is 339115 and its SIC code is 3851.