Kai's Education
Kai's Education is a New Zealand EdTech company that builds a K-10 coding and STEM robotics ecosystem, including the KaiBot screen-free coding robot and the KaiLab AR/VR collaborative robotics platform, sold to K-12 schools, special education programs, and individual educators globally through hardware sales, resellers, and the American Printing House for the Blind.
- Company typePrivate
- Founded2019
- HeadquartersFort Worth, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Kai's Education does
Kai's Education is a New Zealand-headquartered EdTech company founded in 2019 by Ronel Schodt and Bruce Jackson, building a K-10 coding and STEM robotics ecosystem. Its core products are KaiBot, a screen-free and hybrid coding robot for grades K-8 using physical tactile coding cards (including Braille variants), and KaiLab (formerly Kai's Clan), a collaborative AR/VR robotics platform for grades 5-10 that combines physical robots with augmented and virtual reality overlays, IoT sensors, and real-time multiplayer cloud coding across Blockly, Python, and Swift. Supporting infrastructure includes themed adventure mats, a KaiBits sensor system, mobile AR/VR viewer apps for iOS, Android, and Meta Quest, and the Kainundrum coding progression platform, all backed by 100+ CSTA-aligned lesson plans and a Learn Portal for educator certification.
The business model is hardware-led with one-time sales of classroom and individual robot packs ($110-$3,281) plus accessories and curriculum content, supplemented by professional development and certification revenue. Go-to-market is multi-channel: direct e-commerce, Amazon marketplace, a global reseller network spanning 15+ countries (CDW, RobotLAB, Teq, Modern Teaching Aids, CampuStore, HME Group, and others), consortium purchasing (MISBO), and an exclusive distribution partnership with the American Printing House for the Blind for the Accessible Pack. A free 3-month classroom trial underpins a product-led growth motion, and the company serves K-12 schools, special education programs, and individual educators across North America, Oceania, Europe, the Middle East, and Asia. Kai's Education reports 150+ US school districts and 2,500+ educators globally, holds multiple EdTech industry awards, and is currently raising a $2.5M seed round to scale US market presence and accessibility-focused product development.
Kai's Education firmographics
Firmographics- Name
- Kai's Education
- Legal name
- Kai's Education Limited
- Website
- https://kaiseducation.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kai's Education is a New Zealand EdTech company that builds a K-10 coding and STEM robotics ecosystem, including the KaiBot screen-free coding robot and the KaiLab AR/VR collaborative robotics platform, sold to K-12 schools, special education programs, and individual educators globally through hardware sales, resellers, and the American Printing House for the Blind.
- Ownership category
- akta.pro rank
Kai's Education industry classification
Industry- Product category
- STEM Education Robotics
- NAICS
- All Other Schools and Instruction (61169)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)
- akta.pro secondary industries
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), LEGO / Block-Based Robotics Programs (EDAMADAD), Educational & Hobby Robotics Kits (Consumer) (CRACARAG)
Keywords
Where Kai's Education is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Kai's Education business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Product Sales: Sale of physical robotics products including KaiBot (K-8, $110-$210 for individual; classroom packs $1,036-$3,281) and KaiLab/KaiLab (Grades 5-10, $1,145-$2,899 for robot packs). Accessory sales include charging docks ($50), Braille coding cards ($90), adventure mats ($295-$595), sensor packs ($129), and supplementary teaching resources.
- Professional Development & Training: Free and paid educator training programs culminating in Kai'chiever certification. Revenue derived from Level 3 professional development for teachers and certified trainer programs for approved training organisations.
- Curriculum and Lesson Content: Standards-aligned (CSTA) lesson plans and curriculum content bundled with products, supporting cross-curricular STEM learning (Maths, Literacy, SEL).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | KaiBot Hybrid Robot - Parent/Teacher Individual Purchase |
| Unit Pricing | One time/ perpetual license | KaiBot Classroom Packs - Elementary Schools |
| Unit Pricing | One time/ perpetual license | KaiLab Robot 4-Pack |
| Unit Pricing | One time/ perpetual license | KaiLab Robot 12-Pack |
| Unit Pricing | One time/ perpetual license | Adventure Mats (Individual) |
| Unit Pricing | One time/ perpetual license | Accessories and Add-ons |
| Freemium | Multi-year contract | Free 3-Month Classroom Trial |
| Unit Pricing | Multi-year contract | District/School Volume Purchase |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Kai's Education product offering
Product offeringCore offering
Kai's Education designs and sells mixed-reality robotics hardware and accompanying software/curriculum for K-10 STEM and coding education. Its two flagship product lines—KaiBot (Grades K-8, screen-free tactile coding) and KaiLab, formerly Kai's Clan, (Grades 5-10, collaborative AR/VR robotics with IoT sensors)—are bundled with CSTA-aligned lesson plans, themed AR/VR adventure mats, accessibility solutions (Braille cards, audio reader mode), and a Learn Portal delivering professional development and Kai'chiever teacher certification.
Product overview
Kai's Education offers a unified K-10 coding ecosystem comprising three core product lines: KaiBot (Grades K-8) for screen-free and hybrid coding with tactile cards and digital programming; KaiLab (formerly Kai's Clan, Grades 5-10) for collaborative AR/VR robotics with IoT sensor integration and multiplayer cloud coding; and Kainundrum for coding progression across multiple platforms. The ecosystem is supported by themed AR/VR adventure mats, add-on sensor packs, accessibility solutions including Braille coding cards, and a professional development Learn Portal with lesson plans aligned to CSTA standards. Products scaffold from physical, screen-free coding to advanced text-based programming in Python, Swift, and Blockly.
Differentiator
Problem solved
Functional benefit
Brands
- KaiBot: Screen-free coding robot for grades K-8 using physical coding cards, supporting Blockly, Python, and Swift coding.
- KaiLab
- Kainundrum
- KaiBits
Products and services
- KaiBot Hybrid Robot A screen-free and hybrid coding robot for Grades K-8 that uses physical coding cards for tactile learning and supports Blockly, Python, and Swift programming. Designed for inclusivity with Braille coding cards and multilingual support (English, Spanish, Te Reo Maori). Individual unit pricing $110-$210.
- KaiLab Robot Packs (formerly Kai's Clan) Pre-configured classroom bundles (4-Pack $1,145; 12-Pack $2,899) including Kai robots, AR/VR adventure mats, sensors, smartphone tripod, and 100+ lesson plans for Grades 5-10 collaborative AR/VR robotics and IoT-enabled STEM curriculum.
- KaiBot Classroom Packs Pre-configured classroom bundles for elementary schools including multiple KaiBot units, charging station, coding card packs, and KaiTiles. Priced $1,036-$3,281 depending on pack size (e.g., 10 KaiBots, Charging Station, 5 Advanced Coding Card packs, KaiTiles).
- Kainundrum Coding Progression Platform Coding progression tool with multiple platforms (Kainundrum.com, Kainundrum Lite app, Kainundrum Swift) providing scaffolded learning paths from beginner to advanced coding for Grades K-8.
- KaiBot Accessible Pack Inclusive coding solution available through American Printing House for the Blind, featuring tactile coding options (Braille coding cards) for blind and low-vision students. Priced $399.
- KaiBits IoT Sensor Pack Add-on IoT sensor system (9 sensors in 4-Pack; 28+ sensors in Large Pack at $129) enabling students to collect real-world data including temperature, humidity, light, pH, soil moisture, and LED matrix feedback with live data export and graphing.
- AR/VR Adventure Mats Themed physical mats (Mars Discovery, Smart City, Automated Warehouse, Rescue Run, Water Cycle, Create Mat) that unlock mixed-re reality missions with QR-code robot tracking. Priced $295-$595 depending on mat type.
- Learn Portal Online learning management system providing educator training, CSTA-aligned lesson plans, and Kai'chiever certification for teachers completing professional development courses, including Level 3 PD and certified trainer programs.
Quantifiable outcome
- Schools using Kai's Education products show 10-24% math gains, outperforming the 5-7% national average (Acadience math benchmark)
- +3 more outcomes
Companies that use Kai's Education
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Kai's Education technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature6 records
Kai's Education partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, key, regional and minor.
- American Printing House for the Blind (APH)coreExclusive distribution partnership for KaiBot Accessible Pack through APH's network serving blind and low-vision students. APH handles distribution to students with visual impairments, aligning with Kai's Education inclusion mission.
- MISBO ConsortiumcoreMISBO (Midwest Intermediate Service Agency consortium) partnership enabling simplified purchasing for member school districts through pre-approved vendor status, reducing district procurement friction.
- CDW (US)keyMajor US technology distributor listing KaiLab (Kai's Clan) for school and district purchasing, providing access to CDW's extensive K-12 customer base and procurement infrastructure.
- RobotLAB (US)keyEducation robotics specialist reseller offering KaiLab products through their online store, serving K-12 schools and districts in the United States.
- Teq (US)keyUS education technology reseller offering KaiLab through their STEM technology catalogue, serving schools and districts.
- CampuStore (Italy)regionalItalian education technology reseller distributing KaiLab and KaiBot in Italy, supporting European market expansion.
- Modern Teaching Aids (Australia & NZ)regionalMajor Australian and New Zealand education supplies distributor offering KaiLab and KaiBot through their catalogues to schools across Oceania.
- HME Group (UAE)regionalUAE-based education technology distributor serving the Middle East market, offering KaiLab and KaiBot to schools in the UAE region.
- Tinkercad (Autodesk)coreIntegration with Autodesk Tinkercad allowing students to design custom robot avatars that are mirrored with physical KaiLab robots in AR/VR environments, enabling creative design-to-physical workflow.
- Minecraft Education EditioncoreIntegration with Minecraft Education Edition allowing students to design robot avatars using Minecraft structure blocks, which are mirrored with physical KaiLab robots in mixed reality environments.
- Amazon (Global Marketplace)keyGlobal marketplace listing on Amazon for individual and small-pack purchases of KaiBot and KaiLab products worldwide.
- District Pilots and Library Clubs (Trial Program)minorPilot program partnerships with classroom teachers, library clubs, and district administrators for free 3-month trial evaluation, converting to paid purchase with 10% discount or product return.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Kai's Education competitors and assessment
Company assessmentDirect peers
- Wonder Workshop: Maker of Dash, Dot, and Cue robots for K-8 coding. Closely comparable product, price band ($150-$300 per robot) and curriculum-led school sales motion as KaiBot.
- Tynker: Tynker delivers K-12 coding curriculum and tools (including robotics partnerships) via a software-led platform. Comparable to Kainundrum on coding progression and school licensing, though lighter on hardware.
- VEX Robotics: VEX sells K-12 robotics platforms (VEX IQ, VEX V5) with curriculum and competition ecosystems. Overlaps with KaiLab on secondary-school STEM, IoT/robotics and competition-driven engagement.
- Sphero: Sphero's programmable robots (SPRK+, BOLT, indi) target K-12 coding and STEM with a similar hands-on robotics and curriculum model. Directly competes with KaiBot in elementary screen-free-to-blockly coding.
- LEGO Education: LEGO Education sells K-12 STEAM robotics kits (SPIKE, WeDo) used in the same classrooms and procurement cycles as KaiBot and KaiLab. Directly comparable on age band, product category, and school-district GTM.
- Ozobot: Ozobot's Evo and Bit robots deliver screen-free and screen-based coding in K-8 classrooms. Overlaps with KaiBot on tactile/screen-free coding entry and K-8 district purchasing.
- Modular Robotics (Cubelets): Modular Robotics' Cubelets are magnetic robot blocks for K-12 STEM and computational thinking. Comparable to KaiBot/Magnetic KaiTiles on tactile construction-style coding in K-8 classrooms.
- Makeblock: Makeblock's mBot, Codey Rocky and STEAM kits target K-12 STEM with block-based coding and hardware kits. Comparable in curriculum-led GTM and mixed grade-band product line to KaiLab.
- SAM Labs: SAM Labs builds wireless STEAM blocks used for coding and STEM in K-12. Closely comparable to KaiBot's tactile/blocks-based coding entry and IoT-enabled approach.
- BirdBrain Technologies: BirdBrain's Hummingbird and Finch robots provide K-12 STEAM robotics with block-based coding. Comparable to KaiBot/KaiLab on hands-on robotics, curriculum focus, and education-channel GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kai's Education social profiles
Digital presenceKai's Education compliance and trust
Trust signalCompliance5 records
Kai's Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kai's Education leadership team
Management profileNumber of profiles
Profiles6 records
Kai's Education funding detail
Funding detailFunding overview
Funding rounds1 record
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kai's Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kai's Education
What does Kai's Education do?
Kai's Education designs and sells mixed-reality robotics hardware and accompanying software/curriculum for K-10 STEM and coding education. Its two flagship product lines—KaiBot (Grades K-8, screen-free tactile coding) and KaiLab, formerly Kai's Clan, (Grades 5-10, collaborative AR/VR robotics with IoT sensors)—are bundled with CSTA-aligned lesson plans, themed AR/VR adventure mats, accessibility solutions (Braille cards, audio reader mode), and a Learn Portal delivering professional development and Kai'chiever teacher certification.
Is Kai's Education a public or private company?
Kai's Education is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kai's Education founded?
Kai's Education was founded in 2019. It employs 1 to 10 people.
Where is Kai's Education based?
Kai's Education is headquartered in Fort Worth, United States, in the North America region.
How does Kai's Education make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are professional Development & Training and curriculum and Lesson Content.
Who are Kai's Education's main competitors?
Direct peers on record are Wonder Workshop, Tynker, VEX Robotics, Sphero, LEGO Education, Ozobot, Modular Robotics (Cubelets), Makeblock, SAM Labs and BirdBrain Technologies.
Does Kai's Education have an API?
No public API is recorded for Kai's Education.
What industry is Kai's Education in?
Kai's Education's product category is STEM Education Robotics. Its primary akta.pro industry code is EDAJAMAG, Math & STEM Learning Technology (incl. Coding/Robotics Platforms), with a secondary code of EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 61169 and its SIC code is 3944.