What i-Tree does

i-Tree is a not-for-profit public/private partnership that has operated since 2006 as a cooperative initiative between the USDA Forest Service, The Davey Tree Expert Company, Arbor Day Foundation, the International Society of Arboriculture, and seven other forestry and conservation organizations. The organization is headquartered in Kent, United States, with a small team of 1-10 employees, and operates a suite of free software tools that quantify the ecosystem services provided by trees and forests. Its product portfolio is organized into three functional categories: individual tree assessment (MyTree, i-Tree Design, i-Tree Eco), tree canopy assessment (OurTrees, i-Tree Landscape, i-Tree Canopy), and tree planting assistance (i-Tree Planting, i-Tree Species), supported by additional tools including i-Tree Database, i-Tree Streets, and i-Tree Hydro.

The technical platform is delivered entirely free of charge through web browsers, mobile applications (iOS/Android), and a Windows desktop install for i-Tree Eco. Tools integrate with Google Maps and ESRI Shapefiles for geospatial workflows and use peer-reviewed USDA Forest Service science to estimate air pollutant removal, carbon sequestration, stormwater interception, and building energy effects. Tree data collected through the tools is retained by the USDA Forest Service for research purposes, building a longitudinal data asset over time. The tools serve a horizontal user base spanning urban forest practitioners, municipal leaders, homeowners, students, and private companies, with community engagement delivered through a user forum (8,187+ members, 2,121 posts), monthly virtual office hours, and video learning resources.

The business model is a public/private partnership, historically funded through a 1:1 cost match between the USDA Forest Service and The Davey Tree Expert Company, supplemented by donations. No tools are monetized directly, and no paid tiers, subscriptions, or enterprise contracts are offered. The organization is currently operating under significant funding stress: a change in USDA Forest Service policy has indefinitely halted traditional funding, creating material uncertainty around the sustainability of the partnership model. Tree data rights remain with the USFS, and the i-Tree name is a registered trademark.

Name

i-Tree

Legal name

i-Tree

Website

https://itreetools.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

i-Tree is a not-for-profit public/private partnership founded in 2006 that provides free, peer-reviewed software tools for quantifying tree ecosystem services. Its suite serves urban forest practitioners, municipal leaders, homeowners, students, and private companies across the US, with limited international support in Australia and Mexico.

Ownership category

akta.pro rank

Product category

Urban Forestry Software

NAICS

Support Activities for Forestry (1153), Support Activities for Forestry (115310), Forestry and Logging (113)

SIC

Forestry (800), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ)

akta.pro secondary industries

Forest Health Surveys & Risk Assessment (Tree Hazard, Mortality) (AFAMAEAI), Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE)

Keywords

• Urban forestry analysis
• Tree benefit assessment
• Ecosystem services quantification
• Urban canopy mapping
• Tree planting planning

Headquarters

HQ city

Kent

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations

Revenue model

1. Not-for-Profit Partnership Funding: i-Tree is primarily funded through a 1:1 cost match between the US Forest Service and The Davey Tree Expert Company. The organization relies on private and public funding to operate and develop new science and technology.
2. Donations and Support: i-Tree solicits donations and support from organizations and individuals to help fund continued development of tools and science.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

i-Tree delivers a free, peer-reviewed suite of urban and rural forestry analysis tools that quantify the ecosystem services provided by trees, including air pollution removal, carbon dioxide sequestration and storage, stormwater interception, and building energy savings. The suite spans web applications, Windows desktop software, and mobile apps, with offerings that assess individual trees, measure tree canopy over land areas, and estimate long-term benefits from tree planting projects.

Product overview

i-Tree is a suite of free, peer-reviewed tree benefits estimation tools delivered by the USDA Forest Service. The portfolio consists of individual tree assessment tools (MyTree, i-Tree Design, i-Tree Eco), tree canopy assessment tools (OurTrees, i-Tree Landscape, i-Tree Canopy), tree planting assistance tools (i-Tree Planting, i-Tree Species), and supporting tools (i-Tree Database, i-Tree Glossary, i-Tree Harvest, i-Tree Streets, i-Tree Hydro). The tools work together to help urban forest practitioners, municipal leaders, homeowners, and students quantify ecosystem services including air pollutant removal, carbon storage, and stormwater management.

Differentiator

Problem solved

Functional benefit

Brands

• MyTree: Tool for quickly assessing individual trees with minimal data input required
• i-Tree Design
• i-Tree Eco
• i-Tree Canopy
• i-Tree Landscape
• i-Tree Planting
• i-Tree Species
• OurTrees

Products and services

• MyTree Entry-level web and mobile tool for quickly assessing individual trees with minimal data input. Available via web browser and on Android/iOS devices for homeowners and new users.
• i-Tree Design Full-featured web tool with expanded building interactions and forecasting capabilities for estimating the benefits of individual trees. Accessed via web browser.
• i-Tree Eco Flagship tool that accommodates tree inventory import or field data evaluation to derive individual tree benefit estimates. Requires installation on a Windows PC; available as a free download from the i-Tree website.
• OurTrees Quick tree canopy assessment tool providing community-level tree canopy and related information for locations within the continental US. Available via web browser and on Android/iOS devices.
• i-Tree Landscape US tree canopy and Census maps/data tool for identifying priority tree planting and protection areas for local needs. Accessed via web browser.
• i-Tree Canopy Web-based tool that estimates land cover and tree canopy using random point sampling on Google Maps aerial imagery. Users classify points to conduct cover assessments with support for ESRI shapefile import.
• i-Tree Planting Calculator tool that estimates long-term environmental benefits from tree planting projects, including carbon dioxide, air pollution, stormwater, energy savings, and canopy cover. Accessed via web browser to build the case for investment in tree planting.
• i-Tree Species Tree species selection tool that assists planting projects by recommending species based on potential benefits and geographic region, considering hardiness zones, mature height, and environmental factors such as carbon storage, air pollution removal, stormwater impacts, building energy conservation, pollen allergenicity, air temperature, ultraviolet radiation, and wind.
• i-Tree Database Database tool for managing and processing i-Tree project data referenced in the i-Tree resources and feedback form.
• i-Tree Glossary Reference glossary for i-Tree terminology and definitions referenced in the i-Tree resources.
• i-Tree Harvest Tool referenced in the i-Tree feedback form for tree harvest assessment.
• i-Tree Streets Street tree inventory and benefit assessment tool, also known as STRATUM, for analyzing street trees. Legacy tool referenced in the i-Tree support forum.
• i-Tree Hydro Hydrology effects analysis tool for modeling water runoff and infiltration impacts from trees referenced in the i-Tree support forum.

Quantifiable outcome

• Air pollutant removal from trees
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core, flagship and supporting.

• USDA Forest ServicecoreStrategic or Co-development PartnerPrimary funding partner providing a 1:1 cost match with Davey Tree. Provides peer-reviewed tree benefits science and serves as the foundation for i-Tree's scientific credibility. A policy change has indefinitely halted traditional funding.
• The Davey Tree Expert CompanycoreStrategic or Co-development PartnerPrimary funding partner providing a 1:1 cost match with USFS. Davey Tree Expert Company is a major commercial tree care company that co-founded and co-funds i-Tree.
• Arbor Day FoundationflagshipStrategic or Co-development PartnerCooperative partner since 2006, providing distribution through Arbor Day Foundation's network of tree planting advocates and supporters.
• International Society of Arboriculture (ISA)flagshipStrategic or Co-development PartnerCooperative partner since 2006, the professional association for arborists providing industry credibility and access to professional practitioners.
• Urban and Community Forestry SocietycoreStrategic or Co-development PartnerCooperative partner since 2006, representing professionals in urban and community forestry.
• Casey TreessupportingStrategic or Co-development PartnerCooperative partner since 2006, Washington D.C.-based nonprofit focused on restoring and enhancing the capital's tree canopy.
• SUNY College of Environmental Science and ForestrysupportingStrategic or Co-development PartnerCooperative partner since 2006, providing academic and research credibility alongside student access.
• National Association of State ForesterscoreStrategic or Co-development PartnerCooperative partner since 2006, representing state forestry agencies and facilitating national distribution.
• American ForestsflagshipStrategic or Co-development PartnerCooperative partner since 2006, national nonprofit focused on forest conservation providing reach into conservation community.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• OpenTreeMap: OpenTreeMap is an open-source urban tree inventory and stewardship platform used by municipalities and nonprofits, offering a lower-cost, crowdsourced alternative to i-Tree's individual tree and canopy assessment tools.
• ForestMetrix: ForestMetrix provides web-based urban forest assessment and benefits analysis tools for municipalities, offering a commercial alternative to i-Tree's benefits estimation suite for tree inventory and ecosystem service valuation.

Others

• iNaturalist: iNaturalist is a citizen-science biodiversity platform. While not a direct urban forestry tool, it overlaps thematically with i-Tree's MyTree and OurTrees in enabling public participation in tree and species observation.
• GLOBE Observer (NASA): NASA's GLOBE Observer is a citizen-science app for environmental observations including land cover, thematically adjacent to OurTrees and i-Tree Canopy in crowdsourced environmental data collection.
• Climate Engine: Climate Engine is a cloud-based environmental analytics platform for vegetation, drought, and climate data. It is adjacent rather than directly competitive but overlaps with i-Tree Landscape in serving data-driven environmental decision-making.
• Davey Resource Group: Davey Resource Group is the commercial consulting arm of Davey Tree Expert Company, i-Tree's primary funding partner. It uses i-Tree methodologies to deliver urban forestry consulting and is comparable as a customer and ecosystem participant rather than a direct software competitor.

Direct peers

• ArborPro: ArborPro provides commercial tree inventory and risk assessment software for arborists and urban forest managers, competing with i-Tree Eco and i-Tree Streets in the professional arborist workflow.
• PlanIT Geo (Tree Plotter): PlanIT Geo's Tree Plotter is a leading commercial urban forest inventory and management software platform for municipalities and arborists, directly competing with i-Tree Eco and i-Tree Streets for the same urban forestry practitioner customer base.
• Tree Solutions (ArborMetrics Solutions): ArborMetrics Solutions provides asset management software for arborists and urban foresters, including tree inventory and work order management, directly competing with i-Tree's professional practitioner tools.

Broad incumbents

• Esri ArcGIS (Urban Forestry): Esri's ArcGIS platform is widely used by municipalities for tree inventory and canopy mapping (i-Tree Canopy already integrates with ESRI shapefiles), making it a broad incumbent whose ecosystem overlaps with i-Tree's geospatial workflows.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/itreetools
• LinkedInlinkedin.com/company/i-tree-tools

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about i-Tree