Wipster
Wipster is a cloud-based video review and approval platform that enables creative teams, agencies, enterprises, and educational institutions to collaborate on video content with frame-accurate feedback, version comparison, and audit-trailed approvals.
- Company typePrivate
- Founded2013
- HeadquartersWellington, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wipster does
Wipster is a cloud-based video review, approval, and collaboration platform founded in 2013 in Wellington, New Zealand by filmmaker Rollo Wenlock, and operated by WIP APP Limited with a wholly-owned US subsidiary (Wipster Inc, Portland, Oregon). The platform enables creative teams to upload video, PDFs, audio, and images, collect frame-accurate stakeholder feedback, compare versions side-by-side, and manage approvals with an audit trail. Native Review Panel plugins extend the product into Adobe Premiere Pro, After Effects, and Apple Final Cut Pro, while integrations with Slack, Vimeo, and YouTube connect the review workflow to broader creative and distribution tools. Reviewers are free and unlimited, lowering the friction of stakeholder participation.
The business runs a hybrid go-to-market: a self-serve product-led growth motion for individual and small-team users (Light at $9.95/month and Team at $19.95/user/month, both with free trial and no credit card required) plus a sales-assisted enterprise motion with custom pricing, SSO, SLA, dedicated Customer Success Manager, and multi-team administration. Wipster also maintains vertical-specific sub-brands for Enterprise, Agencies, and Education (with discounts), and reports 10,000+ customers and 60,000+ monthly unique users including Microsoft, Les Mills, iFIT, Lull, Victoria University of Wellington, and University of Oklahoma. The company is privately held with no institutional investment since 2018, and leadership transitioned in April 2021 when founder Rollo Wenlock moved to a Board role and Jimmy McGee (ex-TradeMe executive) became CEO.
Wipster firmographics
Firmographics- Name
- Wipster
- Legal name
- WIP APP Limited
- Website
- https://wipster.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wipster is a cloud-based video review and approval platform that enables creative teams, agencies, enterprises, and educational institutions to collaborate on video content with frame-accurate feedback, version comparison, and audit-trailed approvals.
- Ownership category
- akta.pro rank
Wipster industry classification
Industry- Product category
- Creative Collaboration Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB)
- akta.pro secondary industry
- Knowledge Management & Wikis (BPAMAMAH)
Keywords
Where Wipster is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Wipster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Light Plan: Individual/occasional use plan at $9.95/month (annual) or $11.95/month (monthly) with 50GB storage
- Subscription - Team Plan: Small/growing companies plan at $19.95/user/month (annual) or $25/user/month (monthly) with 250GB storage, closed captions, custom branding, and team collaboration features
- Subscription - Enterprise Plan: Custom pricing for larger distributed teams including 1TB+ storage, SSO, security reviews, SLA, dedicated customer success manager, and multi-team management
- Storage Add-ons: Additional storage available for purchase beyond plan allocations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Light - Individual and occasional use |
| Per seat | Annual | Team - Small and growing companies |
| Subscription | Multi-year contract | Enterprise - Larger, distributed teams |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Wipster product offering
Product offeringCore offering
Wipster is a cloud-based online platform that lets creative teams upload videos, PDFs, audio, and images, then collect frame-accurate stakeholder feedback, compare versions side-by-side, and finalize approvals through an auditable workflow. It is sold as a SaaS subscription to individuals, agencies, enterprises, and education institutions, with native editing-suite plugins for Adobe Premiere Pro, After Effects, and Final Cut Pro. Reviewers can participate for free without creating accounts, and the platform supports integrations with Slack, Vimeo, and YouTube.
Product overview
Wipster is a single unified platform for online video review, approval, and collaboration, positioned as the world's first dedicated video review and approval software. The platform comprises the Wipster Core Platform for uploading creative assets, collecting feedback, and managing approvals, supplemented by the Wipster Review Panel plugin for Adobe Premiere Pro, After Effects, and Final Cut Pro. The product family includes three pricing tiers (Light at $9.95/month, Team at $19.95/user/month, and Enterprise with custom pricing) and three vertical-specific sub-brands: Wipster for Enterprise (large organizations), Wipster for Agencies (creative/production houses), and Wipster for Education (higher education institutions).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 50% less time spent reviewing media
- +2 more outcomes
Companies that use Wipster
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Wipster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature8 records
Wipster partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Adobe Creative Cloud (Premiere Pro, After Effects)coreWipster offers native integrations with Adobe Premiere Pro and After Effects through a dedicated Review Panel. Users can navigate comment timecodes, respond to reviewer feedback, and check off tasks directly within their editing suite while preparing the next version.
- SlackcoreIntegration with Slack for team notifications and workflow automation. Clients receive review links and notifications through Slack for seamless collaboration.
- VimeocoreMajor product integration with Vimeo to make video workflow more seamless. Part of broader integration strategy with major creative tools.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Wipster competitors and assessment
Company assessmentDirect peers
- Frame.io: Frame.io is the most direct comparable — a cloud-based video review, approval, and collaboration platform. Acquired by Adobe in 2021 (~$1.275B) and now integrated into Creative Cloud, it competes head-to-head with Wipster across the same creative team, agency, and enterprise use cases; Wipster publishes explicit "Wipster vs. Frame.io" comparison content.
- Ziflow: Ziflow is an online proofing and review platform supporting video, image, audio, and document workflows with side-by-side version compare, frame-accurate commenting, and approval audit trails. Wipster publishes explicit "Wipster vs. Ziflow" comparison content, indicating identical product, pricing, and buyer overlap.
- Filestage: Filestage is a review and approval platform for video, image, audio, and document files, marketed to agencies and creative teams with stakeholder commenting, version comparison, and approval workflows. Direct competitor in the dedicated creative review category.
Broad incumbents
- Dropbox Replay: Dropbox Replay is a video review and approval tool bundled inside the broader Dropbox platform, targeting creative teams and agencies on shared storage. Overlaps Wipster's review-and-approval wedge but is part of Dropbox's wider file sync and collaboration portfolio.
- Vimeo Review: Vimeo is both an integration partner of Wipster (Vimeo launch Aug 2020) and a competitor via its own video review collaboration features for VOD creators and enterprise teams. Operates a much broader video hosting and OTT platform beyond review.
Emerging players
- ftrack: ftrack is a production tracking and media review platform for creative studios, with review/approval features adjacent to Wipster's. Focuses more on production pipeline (scheduling, asset management) but overlaps on collaborative media review for post-production teams.
- Iconik: Iconik is a cloud media asset management platform with review and approval capabilities for video and creative teams. Targets similar buyer personas (post-production houses, agencies, brand creative ops) and offers an emerging alternative for review workflows alongside broader MAM.
- Boords: Boords is a storyboarding and pre-production review platform for agencies and video teams. Shares the video creative collaboration category with Wipster but specializes in pre-production/storyboarding rather than full review/approval of finished video cuts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Wipster social profiles
Digital presenceWipster compliance and trust
Trust signalCompliance1 record
Wipster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wipster leadership team
Management profileNumber of profiles
Profiles3 records
Wipster subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wipster funding detail
Funding detailFunding overview
Funding rounds7 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wipster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wipster
What does Wipster do?
Wipster is a cloud-based online platform that lets creative teams upload videos, PDFs, audio, and images, then collect frame-accurate stakeholder feedback, compare versions side-by-side, and finalize approvals through an auditable workflow. It is sold as a SaaS subscription to individuals, agencies, enterprises, and education institutions, with native editing-suite plugins for Adobe Premiere Pro, After Effects, and Final Cut Pro. Reviewers can participate for free without creating accounts, and the platform supports integrations with Slack, Vimeo, and YouTube.
Is Wipster a public or private company?
Wipster is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wipster founded?
Wipster was founded in 2013. It employs 11 to 50 people.
Where is Wipster based?
Wipster is headquartered in Wellington, New Zealand, in the Oceania region.
How does Wipster make money?
Four revenue lines are on record. Subscription - Light Plan is the primary driver. The others are subscription - Team Plan, subscription - Enterprise Plan and storage Add-ons.
Who are Wipster's main competitors?
Direct peers on record are Frame.io, Ziflow and Filestage. Broad incumbents are Dropbox Replay and Vimeo Review. Emerging players are ftrack, Iconik and Boords.
Does Wipster have an API?
Yes. Wipster offers API Access on Team and Enterprise plans. The API enables developers to integrate with Wipster's video review and approval platform. API Access is listed as available feature on Team plan and included with Enterprise plans.
What industry is Wipster in?
Wipster's product category is Creative Collaboration Software. Its primary akta.pro industry code is MPAHANAB, Remote Review, Approval & Dailies (screening, annotations, version compare), with a secondary code of BPAMAMAH, Knowledge Management & Wikis. Its NAICS code is 5182 and its SIC code is 7373.