Boords
Boords is a cloud-based SaaS storyboard and video pre-production platform serving video agencies, animation studios, and brand teams with integrated script-to-delivery workflows, AI-assisted scene and script generation, and client review tools.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Boords does
Boords is a cloud-based SaaS platform that provides a unified pre-production workspace for video agencies, animation studios, and in-house brand teams. The product collapses seven workflow stages — script, storyboard, animatic, share, review, sign-off, and deliver — into a single browser-based environment where edits, comments, and approvals sync in real time. Core capabilities include frame-level commenting, version control with on-the-record approvals, automatic frame numbering, multi-aspect-ratio board creation, animatic timing with audio sync, and exports to PDF, MP4, Word, Excel, images, and Google Slides. The platform also exposes a Public REST API with webhooks for integration into external production pipelines, alongside pre-built connections to Adobe After Effects, Slack, Dropbox, Google Drive, Unsplash, and Iconfinder.
Under the hood, Boords layers a generative AI stack onto its storyboard foundation. Capabilities launched or announced in 2025 include an AI Script Generator powered by a custom-trained model with multilingual support, an AI Image Generator for scene composition, an AI Character Creator that maintains visual consistency across frames, Image Variations for iteration, Camera Reframe for angle generation, and Boords Agent, an AI pre-production assistant. The product runs as a self-serve, direct-to-customer web application with no channel partners, processed payments through Stripe, and operated from London under the legal entity Presentable Software Limited.
The business model is a freemium PLG funnel. Users sign up at app.boords.com with no credit card; paid plans are Pro ($50/mo annual), Team ($85/mo annual, up to 10 users), and Agency ($165/mo annual, up to 30 users), differentiated by seat limits, AI image credit allocations, and advanced features such as API access, version control, project-level permissions, custom subdomains, and priority support. The company has remained bootstrapped and founder-owned since 2015, with no disclosed institutional funding, no M&A history, and a customer base spanning small and mid-market creative studios alongside enterprise names such as Framestore, Partizan, Moving Brands, and Shimano.
Boords firmographics
Firmographics- Name
- Boords
- Legal name
- Presentable Software Limited
- Website
- https://boords.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Boords is a cloud-based SaaS storyboard and video pre-production platform serving video agencies, animation studios, and brand teams with integrated script-to-delivery workflows, AI-assisted scene and script generation, and client review tools.
- Ownership category
- akta.pro rank
Boords industry classification
Industry- Product category
- Video Pre-Production Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
Keywords
Where Boords is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Boords business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Tiers): Four-tier subscription model: Free (limited users/storyboards), Pro ($50/mo annual), Team ($85/mo annual), Agency ($165/mo annual). Revenue derived from seat limits, feature access, and AI credit allocations across tiers. Annual billing offers 33% savings vs monthly.
- Freemium to Paid Conversion: Free tier with 5 users, 10 AI images, 5 storyboards drives user acquisition. Conversion occurs when teams need more users, unlimited storyboards, AI images, or advanced features like API access and version control.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individuals and small teams getting started |
| Subscription | Annual | Pro plan for professionals and small teams sharing work with clients |
| Subscription | Annual | Team plan for growing creative teams with collaboration controls |
| Subscription | Annual | Agency plan for larger teams requiring maximum capacity |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Boords product offering
Product offeringCore offering
Boords is a cloud-based SaaS platform for collaborative video pre-production, providing video agencies and brand teams with an integrated workspace spanning script writing, storyboarding, animatic creation, client review, sign-off, and delivery. The platform combines real-time collaboration, AI-powered script and image generation, frame-level commenting, version control, and a public API to replace fragmented pre-production toolchains (docs, slides, stock libraries, email feedback). Revenue is generated through a four-tier subscription model (Free, Pro, Team, Agency) sold directly to users via self-serve sign-up.
Product overview
Boords is a unified storyboarding SaaS platform for video agencies and brand teams that provides an integrated preproduction workspace spanning from script to delivery. The core Boords platform (core product) serves as the central hub, which is enhanced by multiple AI-powered modules including AI Script Generator, AI Image Generator, and AI Character Creator for generative content creation, plus Boords Agent for AI-assisted preproduction workflows. Collaboration features include Commenting & Feedback with annotations, Real-Time Updates, Password Protection, Custom Subdomain branding, Project-Level Access controls, and Team Invite Links. Iteration tools encompass Versioning, Automatic Frame Numbering, Frame Statuses, Custom Note Fields, and Image Variations. Export capabilities include PDF Builder, Presentation Links, MP4 Animatic Export, Shot List Software, and multi-format Export Formats (PDF, Word, Excel, Images, Google Slides). Additional modules cover Image Library (Unsplash/Iconfinder), Camera Move Overlays, Multiple Aspect Ratios, Script Editor, Templates, Projects organization, and Frame Revisions. The platform operates on a tiered pricing model (Free, Pro, Team, Agency) and includes a Public API with webhooks for developer integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Boords (Core Platform) The primary storyboarding SaaS platform for video agencies and brand teams, providing a unified workspace for creating, organizing, collaborating on, and exporting storyboards and animatics from script to delivery.
- AI Script Generator AI-powered script generation tool that creates storyboard scripts from text prompts using video-specific presets, supporting multiple languages for international teams.
- AI Image Generator AI-powered image generation tool creating scenes, characters, and visuals from text prompts for storyboard frames, with Canvas mode for sketch-to-image composition and Current mode for editing existing images.
- AI Character Creator AI feature that generates consistent, recognizable characters across storyboard frames, ensuring visual continuity throughout a narrative.
- Boords Agent AI-powered preproduction agent that automates and assists with various preproduction workflows within the Boords platform.
- Animatic Tool Timeline-based tool for converting storyboard frames into timed animatics with audio sync, frame timing controls, playback with subtitles, and MP4 export capabilities.
Quantifiable outcome
- Over 2 million storyboards created and shared since 2015
- +3 more outcomes
Companies that use Boords
Customer profileNamed customers31 records
Segments3 records
Ideal customer profiles3 records
Boords technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature16 records
Boords partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Boords competitors and assessment
Company assessmentDirect peers
- Celtx: Celtx provides a pre-production suite covering scriptwriting, storyboarding, scheduling, and production planning for film and video teams. It overlaps with Boords' script-to-delivery workflow and targets the same agencies and brand creative teams.
- Toon Boom: Toon Boom's Storyboard Pro is the leading desktop storyboarding software for animation and pre-visualization, directly competing with Boords for the same video agency and animation studio customers. Both target pre-production workflows with frame ordering, drawing, and visual sequencing tools.
- StudioBinder: StudioBinder is a film/TV/video production management platform with storyboarding, shot lists, call sheets, and scheduling features. It competes with Boords in pre-production for video content creators and shares the same customer base of agencies and production companies.
Broad incumbents
- Adobe Creative Cloud: Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere) is the incumbent creative toolkit used today by most video agencies and brand teams for storyboarding. Its existing footprint, AI investments (Firefly), and impending integration with Frame.io make it a strategic competitor and potential bundler.
- Figma: Figma is a leading collaborative design tool commonly used by creative teams to build storyboards and visual layouts. While not purpose-built for video pre-production, it serves as a free/low-cost alternative that some teams use in place of Boords.
- Frame.io: Frame.io (now part of Adobe) is a video review and collaboration platform used by agencies and post-production teams. While focused on post-production review rather than pre-production storyboarding, it competes for the "video collaboration tool" budget and overlaps with Boords' review/approval workflows.
- Miro: Miro is a widely-used visual collaboration platform occasionally used by creative teams for storyboarding, frame layout, and feedback. It is a broader, horizontal tool that competes for some of Boords' use cases but lacks video-pre-production-specific features.
Emerging players
- Final Draft: Final Draft is the leading scriptwriting software for film and video, addressing the same Script stage of Boords' pre-production workflow. While not a full storyboard competitor, it could expand into visual pre-production, competing with Boords' integrated script-to-storyboard experience.
- Plotagon: Plotagon is an AI-assisted storyboard and animation tool that automated visual storytelling. It overlaps with Boords' AI image generation and character creation capabilities, targeting indie creators and small studios.
- Wipster: Wipster is a video review and approval platform serving creative teams and agencies. It overlaps with Boords' frame-level comment and approval features, particularly after storyboards are converted to animatics, though it is more focused on post-production review.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Boords social profiles
Digital presenceBoords financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boords leadership team
Management profileNumber of profiles
Profiles1 record
Boords funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boords M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boords
What does Boords do?
Boords is a cloud-based SaaS platform for collaborative video pre-production, providing video agencies and brand teams with an integrated workspace spanning script writing, storyboarding, animatic creation, client review, sign-off, and delivery. The platform combines real-time collaboration, AI-powered script and image generation, frame-level commenting, version control, and a public API to replace fragmented pre-production toolchains (docs, slides, stock libraries, email feedback). Revenue is generated through a four-tier subscription model (Free, Pro, Team, Agency) sold directly to users via self-serve sign-up.
Is Boords a public or private company?
Boords is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boords founded?
Boords was founded in 2015. It employs 1 to 10 people.
Where is Boords based?
Boords is headquartered in London, United Kingdom, in the Europe region.
How does Boords make money?
Two revenue lines are on record. SaaS Subscription (Tiers) is the primary driver. The others are freemium to Paid Conversion.
Who are Boords's main competitors?
Direct peers on record are Celtx, Toon Boom and StudioBinder. Broad incumbents are Adobe Creative Cloud, Figma, Frame.io and Miro. Emerging players are Final Draft, Plotagon and Wipster.
Does Boords have an API?
Yes. Boords offers a Public API that enables developers to build storyboards from their own pipeline. The API supports creating projects, importing scripts, updating frames, managing comments, and keeping storyboard data synchronized between Boords and other tools. Available endpoints include: Projects (GET list, POST create, PATCH update, GET retrieve, DELETE revoke invitation), Storyboards (GET list, POST create, PATCH update, GET retrieve), Frames (GET list, GET retrieve, PATCH update, POST upload image, POST create frame, POST toggle access, DELETE delete frame), Comments (GET list, POST create, PATCH update, DELETE delete, GET retrieve), Teams (GET list, POST invite member, PATCH update member, DELETE remove member, POST toggle access), Webhooks (GET list, POST create webhook, PATCH update, DELETE delete), and additional endpoints for duplicating storyboards, listing versions, resending invitations, and getting current user info. Webhooks send signed event notifications to external services when projects, storyboards, frames, or comments change. Developer documentation is at boords.com/docs/public-api.
What industry is Boords in?
Boords's product category is Video Pre-Production Software. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio). Its NAICS code is 5132 and its SIC code is 7371.