Ziflow
Ziflow is a SaaS online proofing platform that streamlines creative review and approval workflows for marketing teams, in-house creatives, creative operations, and agencies. It offers named-user subscriptions across Standard, Pro, and Enterprise tiers with AI-powered automation through ReviewAI, integrations with major creative and project management tools, and serves thousands of customers globally.
- Company typePrivate
- Founded2016
- HeadquartersNorthwood, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ziflow does
Ziflow is a SaaS company that provides an online proofing platform for creative and marketing teams, founded in 2015 and headquartered in Northwood, United Kingdom, with a US office in Dallas, Texas. The platform centralizes the review and approval workflow for design files, videos, live websites, and other marketing assets, replacing fragmented email-based feedback chains with structured markup, version control, automated routing, and compliance checklists. Core product modules include Review & Markup, Routing & Automation, Tracking & Management, an Enterprise Edition tier, and ReviewAI, an AI-powered automation engine that uses OpenAI and Google Gemini models through zero-retention API calls to verify brand standards and automate checklist items.
The underlying technology stack is a Java 21 microservices architecture built on Spring (Core, Data JPA, MVC, Boot, Security) with Spock for testing, SQL databases, REST APIs, containerization via Docker and Kubernetes, and hosting on Amazon Web Services across multiple availability zones. Ziflow maintains native integrations with major creative, project management, cloud storage, and communication platforms including Adobe Creative Cloud, Figma, Monday.com, Asana, ClickUp, Jira, Slack, Microsoft Teams, Google Drive, and Dropbox, plus an open public API for custom integrations. The company holds SOC 2 Type 2, ISO/IEC 27001 (certified 2022), GDPR, and CCPA compliance credentials.
Ziflow operates a hybrid go-to-market model combining sales-led enterprise expansion with product-led growth through a 14-day free trial (extendable to 30 days) and self-serve onboarding, supported by a channel partner program for technology integrators, MSPs, and consultancies. Revenue is generated through named-user subscription licensing across Standard, Pro, and Enterprise tiers, complemented by professional services for onboarding, training, and dedicated customer success, with pricing handled on a quote basis. The customer base spans enterprise brands and agencies including AWS, Toyota, DoorDash, Williams Sonoma, Vista, McCann Worldgroup, and Linney, with the company claiming thousands of customers globally across marketing, in-house creative, creative operations, agencies, healthcare, CPG, retail, and manufacturing segments. The company has raised approximately $28.3 million across six funding rounds, with the most recent being a $20 million Series A in February 2023 led by Riverside Acceleration Capital and Companyon Ventures.
Ziflow firmographics
Firmographics- Name
- Ziflow
- Legal name
- Ziflow Limited
- Website
- https://ziflow.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ziflow is a SaaS online proofing platform that streamlines creative review and approval workflows for marketing teams, in-house creatives, creative operations, and agencies. It offers named-user subscriptions across Standard, Pro, and Enterprise tiers with AI-powered automation through ReviewAI, integrations with major creative and project management tools, and serves thousands of customers globally.
- Ownership category
- akta.pro rank
Ziflow industry classification
Industry- Product category
- Creative Proofing Software
- NAICS
- Graphic Design Services (541430), Marketing Research and Public Opinion Polling (541910), Custom Computer Programming Services (541511)
- SIC
- Retail-Nonstore Retailers (5960), Services-Testing Laboratories (8734), Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- App Store & Platform Governance (Apps, Extensions, Developer Compliance) (BPAAALAE)
- akta.pro secondary industry
- Media Auditing, Verification & Compliance (Billing, Makegoods, QA) (BPAFABAM)
Keywords
Where Ziflow is headquartered
LocationHeadquarters
- HQ city
- Northwood
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Ziflow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Licensing: Ziflow operates on a subscription-based SaaS model with named user licensing. Users are counted as named users in Ziflow licenses. The company offers different editions (Standard, Pro, Enterprise) with varying feature sets and support levels.
- Professional Services & Training: Onboarding and support services including training, workflow consultation, and dedicated Customer Success Manager support. These services are offered as add-ons to accelerate time-to-value for customers.
- Transition Assistance: Data migration and transition assistance services provided at $1,500 per day for customers leaving the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Plan - Entry-level subscription with core proofing features |
| Subscription | Monthly | Pro Plan - Mid-tier subscription with enhanced features |
| Subscription | Annual | Enterprise Edition - Full-featured enterprise solution |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Ziflow product offering
Product offeringCore offering
Ziflow provides a SaaS-based online proofing platform that centralizes creative review and approval workflows for marketing, in-house creative, and agency teams. The platform supports markup, version control, automated routing, project tracking, and brand-compliance checks across design files, videos, and live websites, with an AI-powered ReviewAI add-on that automates checklist verification and brand standard enforcement using OpenAI and Google Gemini models. Named customers include AWS, Toyota, DoorDash, McCann Worldgroup, Williams Sonoma, and Vista.
Product overview
Ziflow is a unified online proofing platform for creative and marketing teams, consisting of a core platform with integrated modules. The main Ziflow Platform serves as the central hub for creative review and approval workflows, supporting design files, videos, live websites, and various marketing assets. ReviewAI is an AI-powered add-on module that automates checklist verification and brand standard enforcement using OpenAI and Google Gemini models. The platform includes sub-modules for Review & Markup (annotation and feedback tools), Routing & Automation (workflow automation), Tracking & Management (project status and compliance), and an Enterprise Edition tier. Ziflow Academy provides training and certification, while the Trust Center offers security and compliance documentation. The platform integrates with project management tools (Monday.com, Asana, Jira, ClickUp, Trello, Wrike), design tools (Figma, Adobe Creative Cloud), cloud storage (Dropbox, Google Drive), and communication platforms (Slack, Microsoft Teams).
Differentiator
Problem solved
Functional benefit
Brands
- ReviewAI: Ziflow's automation engine for creative reviews that verifies checklist items and upholds brand standards, helping teams move faster without sacrificing compliance or creativity.
Products and services
- Ziflow Platform SaaS-based online proofing platform for creative and marketing teams that streamlines review and approval workflows for design files, videos, live websites, and marketing assets. Provides centralized feedback, version control, automated routing, and compliance management for enterprise brands, in-house creative teams, and agencies.
- Ziflow Support Services Multi-tiered paid support offering with Standard, Pro, and Enhanced tiers providing defined SLAs, response times (as fast as 30 minutes for Priority 1 issues on Enterprise Enhanced), escalation processes, phone support, Post-Incident Reports (RCA), and service level credits for Enterprise customers.
Quantifiable outcome
- 59% time saved managing proofing workflows
- +3 more outcomes
Companies that use Ziflow
Customer profileNamed customers12 records
Segments10 records
Ideal customer profiles2 records
Ziflow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability4 records
Feature6 records
Ziflow partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreZiflow is hosted with AWS to deliver built-in security features based on best practices. AWS employs a robust physical security program with multiple certifications including SOC 1 and 2.
- CrowdstrikecoreProvides comprehensive and automated malware detection service for user-uploaded files, ensuring foreign files uploaded to the service are not infected or contain dangerous file types.
- OpenAIcoreProvides enterprise-grade LLMs for Ziflow's ReviewAI feature. Processing happens through zero-retention API calls ensuring customer data is never stored or used for model training.
- Google GeminicoreProvides enterprise-grade LLMs for Ziflow's ReviewAI feature alongside OpenAI. Part of Ziflow's multi-model AI strategy for creative reviews.
- Monday.comcoreNative integration allowing Monday.com users to streamline creative proofing workflows within their project management environment.
- AsanacoreNative integration enabling Asana users to incorporate creative review and approval workflows into their project management processes.
- ClickUpcoreNative integration allowing ClickUp users to streamline creative proofing workflows within their project management platform.
- JiracoreNative integration connecting Ziflow's creative proofing with Atlassian's Jira project tracking and issue management.
- FigmacoreNew Figma plugin allows users to review and approve designs directly within Figma. Adobe Creative Cloud plugin also available for seamless design tool integration.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Ziflow competitors and assessment
Company assessmentBroad incumbents
- Frame.io (Adobe): Video-first review and collaboration platform now owned by Adobe. Competes with Ziflow's video proofing capabilities and benefits from Adobe Creative Cloud distribution.
- Adobe Workfront: Enterprise marketing work management platform with review/approval capabilities. Competes at the high end with deeper integration to Adobe's creative stack.
Emerging players
- ClickUp: All-in-one productivity platform expanding into creative collaboration and proofing, positioning it as both a Ziflow integration partner and competitor.
- Asana: Project management platform that includes task approvals and proofing-adjacent features; another Ziflow integration partner with potential to compete on workflow consolidation.
- Wrike: Project management platform with native proofing and approval workflows. Increasingly overlapping with Ziflow in mid-market and enterprise creative operations.
- Monday.com: Work OS with growing creative collaboration features. Listed as a core Ziflow integration partner, but also a potential competitor as it builds native review features.
Direct peers
- Filestage: Direct competitor offering online proofing and creative review workflows for marketing teams. Closest functional analogue to Ziflow with overlapping customer base in agencies and mid-market creative teams.
- ReviewStudio: Online proofing platform for creative collaboration, offering markup, approval, and version control. Directly competes in the same SMB/mid-market proofing category.
- Approval Studio: Online proofing and approval software for marketing and creative teams with annotation, version comparison, and workflow features comparable to Ziflow.
- GoVisually: Creative review and proofing tool focused on agencies, designers, and brands. Competes head-to-head on online proofing, markup, and approval workflows.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ziflow social profiles
Digital presenceZiflow compliance and trust
Trust signalCompliance5 records
Ziflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ziflow leadership team
Management profileNumber of profiles
Profiles5 records
Ziflow funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ziflow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ziflow
What does Ziflow do?
Ziflow provides a SaaS-based online proofing platform that centralizes creative review and approval workflows for marketing, in-house creative, and agency teams. The platform supports markup, version control, automated routing, project tracking, and brand-compliance checks across design files, videos, and live websites, with an AI-powered ReviewAI add-on that automates checklist verification and brand standard enforcement using OpenAI and Google Gemini models. Named customers include AWS, Toyota, DoorDash, McCann Worldgroup, Williams Sonoma, and Vista.
Is Ziflow a public or private company?
Ziflow is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ziflow founded?
Ziflow was founded in 2016. It employs 11 to 50 people.
Where is Ziflow based?
Ziflow is headquartered in Northwood, United Kingdom, in the Europe region.
How does Ziflow make money?
Three revenue lines are on record. Subscription Licensing is the primary driver. The others are professional Services & Training and transition Assistance.
Who are Ziflow's main competitors?
Broad incumbents on record are Frame.io (Adobe) and Adobe Workfront. Emerging players are ClickUp, Asana, Wrike and Monday.com. Direct peers are Filestage, ReviewStudio, Approval Studio and GoVisually.
Does Ziflow have an API?
Yes. Ziflow offers a public API that enables developers to create integrations between Ziflow and their existing platforms. The API supports building game-changing integrations, automating workflows, and streamlining operations for creative teams. Documentation is available at api-docs.ziflow.com. Developer documentation is at api-docs.ziflow.com.
What industry is Ziflow in?
Ziflow's product category is Creative Proofing Software. Its primary akta.pro industry code is BPAAALAE, App Store & Platform Governance (Apps, Extensions, Developer Compliance), with a secondary code of BPAFABAM, Media Auditing, Verification & Compliance (Billing, Makegoods, QA). Its NAICS code is 541430 and its SIC code is 5960.