Nugit
Nugit is a Singapore-based data storytelling platform founded in 2013 that converts raw marketing and business data into automated, narrative-driven reports and dashboards for enterprises and technology companies.
- Company typePrivate
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Nugit does
Nugit is a Singapore-headquartered software company founded in 2013 that operates a data storytelling platform targeted at enterprises and technology companies. The platform's core function is to automate the conversion of raw marketing and business data into narrative-driven reports and dashboards, reducing the manual analyst effort typically required to translate raw metrics into stakeholder-ready insights. Nugit's positioning as a "data storytelling" platform implies integration with multiple data sources and an output layer that emphasizes narrative, automation, and presentation-readiness rather than ad-hoc dashboard construction.
The company operates as a privately held entity with 11-50 employees based in Singapore. Its business model is consistent with a B2B SaaS structure, monetizing subscription access to its automated reporting and insight-narrative tooling for enterprise and technology-company clients. Nugit has raised venture funding across three rounds between 2015 and 2018, with notable institutional investors including Peak XV Partners (then operating under the Sequoia Capital India/SEA brand), 500 Global, Tigris Capital, and Wavemaker Ventures — a capital base implying venture-scale ambitions rather than bootstrapped SMB positioning. Leadership is founder-anchored, with Dave Sanderson serving as Founder and CEO and Lizalee Sandoval as Chief Operating Officer.
Nugit firmographics
Firmographics- Name
- Nugit
- Legal name
- Alexistogel
- Website
- https://nugit.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nugit is a Singapore-based data storytelling platform founded in 2013 that converts raw marketing and business data into automated, narrative-driven reports and dashboards for enterprises and technology companies.
- Ownership category
- akta.pro rank
Nugit industry classification
Industry- Product category
- Marketing Data Analytics Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Storytelling & Collaborative Analytics (HDAEAMAJ)
- akta.pro secondary industries
- Business Intelligence, Reporting & Visualization Services (BPAEAHAD), Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
Keywords
Where Nugit is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
Nugit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Nugit product offering
Product offeringCore offering
Nugit provides a Data Storytelling Platform for enterprises and technology companies that automates the transformation of marketing and business data into narrative-driven reports and visualizations. The platform replaces manual marketing reporting workflows with software-generated, presentation-ready data stories for use by internal analytics and marketing teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Nugit Data Storytelling Platform Cloud-based software platform for enterprises and technology companies that automatically transforms marketing and business data into narrative-driven reports and visualizations.
Companies that use Nugit
Customer profileIdeal customer profiles1 record
Nugit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nugit partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Nugit competitors and assessment
Company assessmentBroad incumbents
- Tableau (Salesforce): Category-defining BI and data visualization platform, now part of Salesforce. Overlaps with Nugit on enterprise analytics storytelling, but Tableau is a broad dashboarding suite rather than a narrative-first platform — directly competitive for the same enterprise and tech-company buyers.
- Domo: Cloud-based BI and data storytelling platform for enterprises, with strong emphasis on turning data into shareable narratives and dashboards. Wider portfolio than Nugit but directly comparable in category and customer base.
- Looker (Google Cloud): Enterprise BI and data platform from Google Cloud with strong narrative and exploration features. Competes for the same enterprise data-driven storytelling use cases, but as part of a much broader GCP-aligned portfolio.
- Microsoft Power BI: Microsoft's flagship BI platform with rapidly expanding AI-driven natural-language storytelling (Copilot). Massive incumbent threat to Nugit given enterprise distribution and bundling with Microsoft enterprise agreements.
Direct peers
- ThoughtSpot: AI-powered analytics platform targeting enterprise business users with search- and AI-driven insights. Closely comparable to Nugit in going beyond static dashboards to deliver consumable, narrative-style insights for non-technical enterprise stakeholders.
- Sisense: Embedded analytics and BI platform serving enterprises with customizable analytics workflows, including narrative insight capabilities. Targets similar enterprise and technology-company customers with a productized SaaS offering.
- Mode Analytics: Collaborative analytics platform built for data analysts, blending SQL, notebooks, and shareable reports. Comparable to Nugit's enterprise- and tech-company focus and emphasis on storytelling/reporting outputs rather than pure visualization.
Emerging players
- Toucan Toco: Data storytelling platform purpose-built to convert complex datasets into narrative dashboards for non-technical business users. Smaller and more focused than Nugit but directly comparable in positioning and product ethos.
- Yseop: AI/NLG platform that auto-generates written reports and narratives from enterprise data — the most narrative-specialized peer to Nugit, directly competing for AI-driven data storytelling workloads.
Regional players
- Yellowfin BI: BI platform originally from Australia with APAC roots, offering dashboards plus automated storytelling and insights. Comparable in category and APAC origin/presence, though it operates more broadly across geographies than Nugit.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Nugit social profiles
Digital presenceNugit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nugit leadership team
Management profileNumber of profiles
Profiles2 records
Nugit funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nugit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nugit
What does Nugit do?
Nugit provides a Data Storytelling Platform for enterprises and technology companies that automates the transformation of marketing and business data into narrative-driven reports and visualizations. The platform replaces manual marketing reporting workflows with software-generated, presentation-ready data stories for use by internal analytics and marketing teams.
Is Nugit a public or private company?
Nugit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nugit founded?
Nugit was founded in 2013. It employs 11 to 50 people.
Where is Nugit based?
Nugit is headquartered in Singapore, Singapore, in the Asia region.
Who are Nugit's main competitors?
Broad incumbents on record are Tableau (Salesforce), Domo, Looker (Google Cloud) and Microsoft Power BI. Direct peers are ThoughtSpot, Sisense and Mode Analytics. Emerging players are Toucan Toco and Yseop. Yellowfin BI is listed as a regional player.
Does Nugit have an API?
No public API is recorded for Nugit.
What industry is Nugit in?
Nugit's product category is Marketing Data Analytics Software. Its primary akta.pro industry code is HDAEAMAJ, Data Storytelling & Collaborative Analytics, with a secondary code of BPAEAHAD, Business Intelligence, Reporting & Visualization Services. Its NAICS code is 5132 and its SIC code is 7372.