Lokalee
Lokalee is a Dubai-based AI-powered B2B travel content platform that provides hotels, resorts, and vacation rentals with curated local experiences, AI trip planning, and integrated guest engagement tools across 20+ countries.
- Company typePrivate
- Founded2021
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Lokalee does
Lokalee is a Dubai-based AI-powered B2B travel content platform that serves hotels, resorts, and vacation rental operators. Founded in 2021 and operating as Advanced Digital Technology DWC-LLC under Dubai Aviation City Corporation authorities, the company centralizes guest services, curated local experiences, and trip planning into a single platform intended to cover the full pre-arrival to check-out guest journey. Its primary customer segments are full-service hotels, resorts, and vacation rental/holiday home operators, with a secondary end-user segment of individual travelers discovering experiences via the Lokalee consumer mobile app.
The platform's technology stack combines an AI-powered recommendation engine and an AI-based Trip Planner module with direct integrations into the hospitality technology ecosystem, including property management systems Hostaway and Apaleo, communications providers Twilio and Messagebox, and Sky Software. A distinctive asset is the 'Lokal Curators' network — on-the-ground local experts who produce curated local experiences, attractions, and recommendations across the platform's 20+ country footprint, including cities such as Bangkok, Dubai, London, Istanbul, Amsterdam, and Amman. The consumer-facing mobile app on iOS and Android surfaces these curated experiences for direct booking.
Lokalee operates a dual revenue model consisting of B2B platform subscription/licensing fees from hotel and vacation rental partners and transaction-based commissions on consumer experience bookings, which range from approximately $5 per group for self-guided tours to $150 per group for private tours. Distribution is split between direct enterprise sales to hotel chains and technology partner distribution via PMS/communications integrations. Named enterprise customers include Hilton, Accor, Sheraton (Marriott), Movenpick, Rotana, Sofitel, Millennium, and Sandals Resorts, with a reported base of 200-250+ hotel brands across 20 countries. In January 2024 the company raised USD 5.6 million in Pre-Series A funding led by Luxembourg-based Crown Private Fund, with stated use of proceeds for product development and expansion into European markets (Austria, Germany) and Saudi Arabia. Headcount is reported at 11-50 employees, and the company currently has no public listing.
Lokalee firmographics
Firmographics- Name
- Lokalee
- Legal name
- Advanced Digital Technology DWC-LLC
- Website
- https://lokalee.app
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lokalee is a Dubai-based AI-powered B2B travel content platform that provides hotels, resorts, and vacation rentals with curated local experiences, AI trip planning, and integrated guest engagement tools across 20+ countries.
- Ownership category
- akta.pro rank
Lokalee industry classification
Industry- Product category
- Hospitality Technology
- NAICS
- Scenic and Sightseeing Transportation, Land (4871)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Booking Engines & Direct Web Booking (THALACAD)
- akta.pro secondary industries
- Itinerary Management & Trip Collaboration Apps (THALAMAE), Multi-Modal Aggregators & Trip Planning APIs (Door-to-Door) (THALAJAI)
Keywords
Where Lokalee is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Lokalee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Experience Booking Commission: Platform enables booking of locally curated experiences, tours, and activities with pricing ranging from $5 to $150 per group, earning transaction-based commissions on bookings.
- B2B Platform Licensing: AI-powered digital guest experience platform provided to hotels and vacation rentals as a white-label or integrated solution, generating recurring licensing revenue from property partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-booking transaction fees on experiences |
| Subscription | Annual | B2B platform pricing for hotel partners |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Lokalee product offering
Product offeringCore offering
Lokalee provides an AI-powered digital guest experience platform for hotels, resorts, and vacation rentals that integrates with property management and communication ecosystems to centralize guest services, curated local experiences, and AI-based trip planning in one interface covering the full guest journey from pre-arrival to check-out. The company also operates a consumer-facing mobile app for travelers to discover and book curated local tours, activities, and experiences across 20+ countries.
Product overview
Lokalee is a B2B travel content platform and AI-powered guest experience solution consisting of a core platform with integrated modules. The main Guest Experience Platform integrates with partner ecosystems to centralize services and trip planning, supported by the Trip Planner module for AI-based itinerary creation, the Travel Content module for curated local experiences, and the Lokalee Mobile App for consumer-facing bookings. The Lokalee Hero (Lokal Curators) network provides human-curated local expertise. The platform serves over 200 hotel brands across 20 countries and enables properties to digitally connect with guests and enhance revenue streams through locally curated experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Lokalee Guest Experience Platform
Quantifiable outcome
- Serving over 250 hotels across 20 countries
- +1 more outcomes
Companies that use Lokalee
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Lokalee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Lokalee partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- HostawaycoreProperty management system integration partner enabling seamless connection between Lokalee's guest experience platform and host operations. Hostaway is a vacation rental management software provider.
- TwiliocoreCommunication platform integration partner providing SMS, voice, and messaging capabilities for guest communications within the Lokalee platform.
- ApaleocoreHotel property management system integration partner enabling connectivity between Lokalee's guest experience solution and hotel operations platforms.
- Movenpick Hotels & ResortscoreLuxury hotel brand partner offering Lokalee's curated experiences and guest engagement platform to their guests across their global property portfolio.
- Sheraton Hotels (Marriott)coreMajor international hotel chain providing Lokalee's digital guest experience platform and curated experiences to guests at Sheraton properties.
- Accor HotelscoreGlobal hospitality group partner distributing Lokalee's guest experience platform across their extensive portfolio of hotel brands.
- Rotana HotelscoreMiddle East-based hotel management company offering Lokalee's curated local experiences to guests at Rotana properties across the region.
- Hilton HotelscoreGlobal hospitality leader partner providing Lokalee's digital guest engagement platform to Hilton hotel guests.
- Sofitel Hotels (Accor)coreLuxury boutique hotel brand partner under Accor, offering Lokalee's curated experiences to their discerning guests.
- Millennium Hotels and ResortsminorInternational hotel group partner offering Lokalee's guest experience platform at their properties.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Lokalee competitors and assessment
Company assessmentDirect peers
- Akia: Akia is a guest experience and messaging platform purpose-built for hotels, enabling digital check-in, guest communication, and upsell flows. It is the most direct functional peer to Lokalee's hotel-facing guest engagement and experience offering.
- Whistle: Whistle provides a guest experience platform for hotels and vacation rentals, including messaging, mobile check-in, and local recommendations. Like Lokalee, it targets independent and chain properties with curated content and integration with property management systems.
- Kipsu: Kipsu is a hotel guest messaging platform that connects staff with guests across SMS, chat, and in-app channels. It overlaps with Lokalee's guest communication and engagement layer, particularly for chain and resort hotels.
- Satisfi Labs: Satisfi Labs provides AI-powered conversational platforms for hospitality, sports, and entertainment venues, including hotel guest engagement. Its AI concierge capabilities overlap directly with Lokalee's AI guest experience platform.
- ALICE: ALICE is an operations and guest experience platform used by hotels and residences to manage service requests, communication, and concierge workflows. It competes with Lokalee for the same guest-facing engagement budget at hotels.
Broad incumbents
- Canary Technologies: Canary Technologies offers hotel guest management technology spanning mobile check-in, digital concierge, and upsells. As a more established and broader-scope competitor, it competes for the same guest experience wallet as Lokalee at hotel chain level.
- Viator: Viator is a global marketplace for tours, activities, and experiences. It is directly comparable to Lokalee's experience booking and curation layer, though operating at much larger scale and without Lokalee's hotel SaaS embedding.
- GetYourGuide: GetYourGuide is a leading tours and experiences marketplace used by travelers globally. It competes with Lokalee's curated experience offering, particularly on consumer discovery, pricing breadth, and supplier inventory across the same 20+ countries.
- Mews: Mews is a cloud-based PMS that has expanded into guest experience, check-in, and payments for hotels. As an existing Lokalee integration partner (via Apaleo-style ecosystem) and an expanding competitor, it represents the broader incumbent risk.
- Trip.com / Tripadvisor Experiences: Tripadvisor Experiences (the consumer tours and activities marketplace) competes with Lokalee's experience booking product on consumer traffic and breadth of inventory. Note that Lokalee's tour images on its own website appear to source from Tripadvisor content, suggesting an existing commercial or content relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Lokalee social profiles
Digital presenceLokalee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lokalee leadership team
Management profileNumber of profiles
Profiles4 records
Lokalee funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lokalee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lokalee
What does Lokalee do?
Lokalee provides an AI-powered digital guest experience platform for hotels, resorts, and vacation rentals that integrates with property management and communication ecosystems to centralize guest services, curated local experiences, and AI-based trip planning in one interface covering the full guest journey from pre-arrival to check-out. The company also operates a consumer-facing mobile app for travelers to discover and book curated local tours, activities, and experiences across 20+ countries.
Is Lokalee a public or private company?
Lokalee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lokalee founded?
Lokalee was founded in 2021. It employs 11 to 50 people.
Where is Lokalee based?
Lokalee is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Lokalee make money?
Two revenue lines are on record. Experience Booking Commission is the primary driver. The others are B2B Platform Licensing.
Who are Lokalee's main competitors?
Direct peers on record are Akia, Whistle, Kipsu, Satisfi Labs and ALICE. Broad incumbents are Canary Technologies, Viator, GetYourGuide, Mews and Trip.com / Tripadvisor Experiences.
Does Lokalee have an API?
No public API is recorded for Lokalee.
What industry is Lokalee in?
Lokalee's product category is Hospitality Technology. Its primary akta.pro industry code is THALACAD, Booking Engines & Direct Web Booking, with a secondary code of THALAMAE, Itinerary Management & Trip Collaboration Apps. Its NAICS code is 4871 and its SIC code is 7900.