Picker

What Picker does

Picker (legal entity Caarry Solutions, Inc., incorporated in Delaware, USA) is a Latin American last-mile logistics orchestration platform founded in 2018 and headquartered in Guayaquil, Ecuador. The company's core product, the Orchestrator, is a cloud-based SaaS and mobile platform that aggregates more than 10 delivery fleet providers — collectively representing 200,000+ delivery riders — behind a single API and dashboard, allowing merchants to route, track, and reconcile deliveries without managing direct relationships with individual carriers. Around this orchestration core, Picker offers a modular suite including Flows (workflow automation), Tracking (live shipment visibility with WhatsApp/email notifications), Cash (cash-on-delivery payment collection), My Fleet (own-fleet management), Shield (delivery-loss insurance at 2% of order value, up to USD $100 per item), Fast Deposits (cash advances on merchant earnings), and an AI-assisted customer support module. The platform is distributed via a self-serve dashboard, native plugins for Shopify, WooCommerce, and VTEX, public API documentation, and iOS/Android mobile apps.

Picker generates revenue through a hybrid model: per-shipment orchestration and delivery fees, monthly platform subscriptions varying by plan/location/modules, a Cash Collect fee for managing cash-on-delivery payments, and usage-based pricing for the Shield insurance product. It serves restaurants, pharmacies, supermarkets, and e-commerce merchants — including enterprise chains such as Juan Valdez, Papa Johns, and Krispy Kreme alongside SMB customers — across at least six LATAM countries (Ecuador, Colombia, Mexico, Costa Rica, Peru, Chile, Uruguay) via wholly-owned regional subsidiaries. Go-to-market combines product-led self-serve sign-up with a sales-led motion for enterprise accounts, supported by an AI sales assistant (Sofia), developer relations, and presence on major e-commerce plugin marketplaces. The company is venture-backed by Ignia, 500 Global, BuenTrip Ventures, with disclosed funding of approximately $1.025M in September 2021 and a smaller 2023 round from QAPU Ventures.

Name

Picker

Legal name

Caarry Solutions, Inc.

Website

https://pickerexpress.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Picker is a Latin American last-mile delivery orchestration platform that aggregates 200,000+ riders from 10+ fleet providers into a single API and dashboard, serving restaurants, pharmacies, supermarkets, and e-commerce merchants across at least six countries with modular logistics, insurance, and fintech add-ons.

Ownership category

akta.pro rank

Product category

Last-Mile Delivery Logistics Software

NAICS

Couriers and Messengers (492), Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (4922)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Instant / Ultrafast Delivery (10–60 min, dark-store enabled) (TLAAAGAL)

Keywords

• Last-mile delivery platform
• Delivery orchestration software
• Multi-fleet aggregation
• Delivery logistics API
• E-commerce shipping software

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Fee / Orchestration Fee: Picker charges a fee for each shipment made through the platform (Fee de orquestación). This is a per-transaction fee based on usage.
2. Delivery Rate (Tasa de Entrega): Pricing structure established by mileage traveled according to the logistics provider granting the service. These rates vary by provider and distance.
3. Cash Collect Fee: Fee charged by Picker for managing and collecting cash-on-delivery payments. Applied when customers pay in cash upon receipt.
4. Shield (Coverage Product): Optional protection product priced at 2% plus taxes on the total value of protected orders, providing 100% coverage of incidents occurring within the billing month. Covers losses, theft, or damage up to USD $100 per item.
5. Monthly Platform Fee: Monthly subscription fee for platform access, invoiced within the first 5 calendar days of each month based on the contracted tariff and commercial agreement.
6. Service Rate: Fee charged by Picker for use of the technology platform, with components varying according to Plan, Number of Locations, and Modules contracted by the User.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Picker is a cloud-based last-mile delivery orchestration platform that aggregates more than 200,000 delivery riders from over 10 third-party delivery fleet providers into a single API and dashboard. Businesses use Picker to create shipments, route them to the optimal available fleet, track deliveries in real time, collect cash-on-delivery payments, and protect orders through the optional Shield coverage product, with native plugins for Shopify, WooCommerce, and VTEX.

Product overview

Picker is a logistics and delivery orchestration platform designed for e-commerce businesses in Latin America. The platform operates on a modular architecture centered around the Orchestrator (core platform) that connects businesses with multiple delivery fleets (100%+ coverage), combined with add-on modules including Tracking (real-time shipment visibility), Cash (cash-on-delivery payments), Shield (delivery loss/damage protection), My Fleet (own fleet management), Flows (workflow automation), Fast Deposits (cash advances), and AI-powered Customer Support. The platform also offers native e-commerce plugins (Shopify, WooCommerce, VTEX) and an API for custom integrations. Picker serves businesses across restaurants, pharmacies, supermarkets, and e-commerce sectors with deliveries in 30 minutes or less.

Differentiator

Problem solved

Functional benefit

Products and services

• Orchestrator (Orquestador) Central platform technology that enables businesses to place orders and search for delivery personnel across multiple third-party logistics providers (delivery companies) through a single interface, acting as the multi-fleet orchestration engine connecting merchants with 200,000+ riders from 10+ fleet providers.
• Picker Dashboard Central management web platform for administering orders, locations, shipments, and business operations. Provides tools for manual shipment creation, order tracking, billing review, and integration management, accessible via self-serve signup.
• Flows Workflow automation tool that allows businesses to create automated shipping flows and operational rules for managing deliveries without manual intervention.
• Tracking Real-time delivery tracking system providing live shipment visibility and automated notifications via WhatsApp and email to end customers about order status and estimated delivery times.
• Cash (Cash on Delivery) Cash-on-delivery payment system that enables end customers to pay for orders in cash upon delivery. Picker charges a Cash Collect fee for managing and collecting these payments on behalf of merchants.
• My Fleet Fleet management system for administering and optimizing the performance of a business's own delivery fleet, including rider tracking, scheduling, and performance metrics.
• Shield Limited contractual coverage product that protects businesses against losses, theft, or damage during delivery. Covers up to USD $100 per item sent (including shipping cost) for orders collected by a Picker-connected delivery rider, priced at 2% plus taxes on total order value.
• Fast Deposits Cash advance feature that provides businesses with advances on their delivery earnings to improve cash flow.
• AI Customer Support AI-powered customer support system for resolving delivery-related issues, providing automated assistance to merchants, delivery partners, and end customers through the Dashboard.
• Picker App (iOS and Android) Mobile application for delivery personnel (repartidores) to manage deliveries, view assigned orders, track routes, and handle cash collections. Available on iOS and Android.
• Picker API Public API that allows developers to connect their e-commerce, app, or other systems to the Picker delivery platform, enabling automation of order requests and operations. Both API and Dashboard access can be used together.

Quantifiable outcome

• 33% savings on operational expenses related to delivery
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationMajor e-commerce platform with extensive merchant base in Latin America. Picker offers a native plugin for Shopify enabling direct integration of delivery services into Shopify stores.
• WooCommercecoreTechnology or IntegrationPopular WordPress-based e-commerce platform. Picker provides a plugin enabling WooCommerce merchants to access Picker's delivery network.
• VTEXcoreTechnology or IntegrationLatin American e-commerce and retail platform provider. Picker offers integration via VTEX plugin for merchants on the VTEX platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Justo: LATAM online grocery and restaurant delivery platform operating across Mexico, Colombia, Peru, Chile, and Ecuador. Justo is listed as one of Picker's technology integration partners and serves overlapping restaurant/merchant customers in similar geographies, making it a directly comparable LATAM delivery aggregator.
• Chazki: Latin American last-mile delivery and logistics operator offering same-day delivery services across Peru, Argentina, Chile, Mexico, and other LATAM countries. Directly comparable to Picker in target verticals (restaurants, pharmacies, e-commerce), multi-country LATAM footprint, and B2B delivery-as-a-service positioning.
• Envíoya: Mexico-based last-mile shipping aggregator that compares rates across multiple carriers for e-commerce merchants. Comparable to Picker as a multi-carrier delivery orchestration layer for SMB e-commerce, with similar API/plugin integration model and per-shipment monetization.
• Hugo: LATAM restaurant technology and delivery management platform operating in Mexico, Colombia, Argentina, and other countries. Hugo offers restaurants delivery management, POS integration, and multi-courier orchestration — closely overlapping Picker's restaurant vertical focus and product functionality.
• Skydropx: LATAM shipping and logistics aggregation platform headquartered in Mexico, providing multi-carrier rate comparison and label generation for e-commerce. Directly comparable technology layer to Picker's orchestration API, with similar SMB e-commerce target market and per-shipment pricing model.

Broad incumbents

• Rappi: Dominant LATAM super-app offering delivery (food, groceries, pharmacy), payments, and credit across most countries where Picker operates. Rappi is both a competitor and a potential fleet supply source for Picker's aggregator; its scale and brand recognition make it the primary incumbent threat in Picker's core verticals.
• PedidosYa: Delivery Hero-owned LATAM food and grocery delivery platform operating across most of Latin America. Functions as both a competitive last-mile provider and a potential upstream fleet source for Picker, with broad restaurant and merchant relationships throughout the region.
• DiDi Food: Global ride-hailing and delivery super-app with significant LATAM presence. Competes with Picker for restaurant delivery demand and represents a major fleet supply source, while also being a potential customer for B2B orchestration in regions where it lacks merchant integrations.

Others

• VTEX: Leading LATAM enterprise e-commerce platform where Picker is a listed delivery integration partner. VTEX is comparable as a technology ecosystem partner enabling Picker's distribution to mid-market and enterprise merchants across the region.
• OlaClick: LATAM digital ordering platform for restaurants and small merchants. OlaClick is a Picker's technology integration partner, with comparable SMB restaurant customer base in Spanish-speaking LATAM markets.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIeZbLZLfSq2xf1_y6X45Ww
• Facebookfacebook.com/PickerEc
• LinkedInlinkedin.com/company/pickerexpress
• Instagraminstagram.com/picker.express
• TikToktiktok.com/@pickerexpress
• Xx.com/picker_ec

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picker