Gravity Supply Chain Solutions

What Gravity Supply Chain Solutions does

Gravity Supply Chain Solutions is a private software company founded in 2014 that provides a cloud-based supply chain management platform designed to give enterprise customers end-to-end visibility across sourcing, order management, and delivery operations. The platform is built around three standalone but interconnected modules — Gravity Source (sourcing, RFQ creation, factory audits, QA), Gravity Order (purchase order management, vendor onboarding, document automation), and Gravity Deliver (multi-modal shipment tracking with predictive ETAs) — which can be deployed individually or together. Underlying the platform is a data aggregation layer that pulls structured data from ERP and TMS systems, third-party logistics providers, news feeds, weather sources, GPS, and IoT sensors (measuring geolocation, shock, humidity, light, and temperature), enabling tracking at SKU or consignment level across vessels, flights, trains, and containers.

The company sells primarily through a direct enterprise sales motion centered on personalized 30-minute product demonstrations, with pricing structured as annual SaaS subscriptions and 90-day ERP/TMS integration commitments. Its primary go-to-market targets two audiences — shippers and retailers, and 3PL logistics providers and freight forwarders — with secondary vertical pages for automotive, fashion, retail, electronics, food, and pharmaceutical industries. The company maintains a multi-jurisdictional legal structure with a Hong Kong operational base (Kowloon City), a Singapore holding entity (Gravity Supply Chain Holdings Pte Ltd), and a UK operating entity (Gravity Supply Chain Solutions Ltd), supporting its global enterprise positioning.

Gravity has disclosed approximately $14.5M in total venture funding across four rounds between 2015 and 2018, the largest of which was a $7M round led by Wavemaker Ventures in May 2018. The company has 51-100 employees and is led by co-founder and CEO Graham Parker and CTO Matt Nodurfth. No customers are publicly disclosed, no revenue figure has been published, and no patents, awards, or external investors beyond Wavemaker Ventures appear in the input data.

Name

Gravity Supply Chain Solutions

Legal name

Gravity Supply Chain Solutions Ltd

Website

https://gravitysupplychain.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Gravity Supply Chain Solutions provides a cloud-based, multi-module supply chain management platform offering sourcing, order, and delivery tracking for enterprise shippers, retailers, and 3PL logistics providers with built-in ERP/TMS integration and multi-modal shipment visibility.

Ownership category

akta.pro rank

Product category

Supply Chain Management Software

NAICS

Support Activities for Transportation (488)

akta.pro primary industry

Real-Time Operational Visibility & Exception Management (TLAEAKAC)

akta.pro secondary industries

Real-Time Shipment Tracking & Map Visualization (TLAEADAA), Predictive Analytics (ETA, Demand, Capacity, Disruption) (TLAEAKAD)

Keywords

• Supply chain management
• Logistics visibility software
• Order management platform
• Shipment tracking software
• Vendor management system

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Platform Subscription: SaaS-based platform subscription model providing access to Gravity Source, Order, and Deliver modules. The platform offers modular deployment where customers can choose one or all three modules. Implementation includes ERP/TMS integration typically completed within 90 days.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Gravity Supply Chain Solutions provides a cloud-based, end-to-end supply chain management SaaS platform composed of three integrated modules: Gravity Source (digital marketplace for briefing, quoting, QA and factory audits), Gravity Order (production and vendor order management with PO generation), and Gravity Deliver (multi-modal shipment tracking with predictive ETAs). The platform integrates with ERP and TMS systems, aggregates IoT/GPS/weather/news data, and is deployed to enterprise shippers, retailers, 3PLs, and freight forwarders via annual subscriptions.

Product overview

Gravity Supply Chain Solutions offers a cloud-based platform-plus-modules architecture called the Gravity Platform, which comprises three integrated standalone modules: Gravity Source, Gravity Order, and Gravity Deliver. Source handles procurement workflows including briefing, quoting, and QA processes. Order manages production orders and vendor relationships. Deliver provides shipment tracking and multi-modal visibility. Users can select individual modules or deploy all three together, with cross-platform capabilities including advanced analytics, risk management, document handling, communication tools, and ERP/TMS integration.

Differentiator

Problem solved

Functional benefit

Brands

• Gravity Source: Supply chain sourcing module for managing briefing, quoting, and QA processes
• Gravity Order
• Gravity Deliver

Products and services

• Gravity Platform End-to-end cloud-based supply chain management platform that combines data from suppliers, ERP systems, TMS, and external analytics sources for enterprise shippers, retailers, 3PLs, and freight forwarders. Comprises three standalone modules usable individually or together, with cross-platform analytics, risk management, document handling, and ERP/TMS integration.
• Gravity Source Digital marketplace module for managing the briefing, quoting, and QA processes end-to-end. Provides access to product catalogs and vendor databases, RFQ creation, factory audits, scheduled quality inspections, and landing cost estimation for procurement and sourcing teams.
• Gravity Order Order management module providing complete control over production processes and vendor onboarding. Integrates with ERP, raises Purchase Orders, sends shipping orders to logistics providers, generates commercial invoices and packing lists, and monitors vendor performance KPIs.
• Gravity Deliver Delivery tracking and visibility module offering advanced multi-modal tracking from origin to destination. Connects shippers, vendors, and 3PLs, integrates with TMS systems, provides predictive ETAs, and enables shipment tracking at SKU or consignment level via interactive mapping of vessels, flights, trains, and containers.

Quantifiable outcome

• ERP/TMS integration completed within 90 days
• +3 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature12 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• FourKites: Leading supply chain visibility platform offering real-time shipment tracking and predictive ETAs across road, rail, ocean, and air — directly comparable to Gravity Deliver's core multi-modal visibility offering.
• project44: Global supply chain visibility network with multi-modal tracking, predictive ETAs, and ERP/TMS integrations — competes head-to-head with Gravity for enterprise shipper and 3PL accounts.
• Shippeo: European-based real-time transportation visibility platform serving shippers and LSPs with multi-modal tracking and predictive ETAs — directly comparable to Gravity's Deliver module.
• Vizion API: Freight visibility API and tracking platform focused on container and shipment tracking data — overlapping with Gravity Deliver's shipment visibility capabilities.
• Turvo: Cloud-based TMS and supply chain collaboration platform serving shippers and 3PLs — comparable to Gravity's Order and Deliver modules with focus on logistics operations management.
• Elementum: Supply chain management cloud platform with workflow automation, visibility, and supplier collaboration — overlaps significantly with Gravity's three-module architecture.
• MacroPoint: Freight visibility platform providing shipment tracking and predictive ETAs for shippers and 3PLs — directly comparable to Gravity's Deliver module offering.

Broad incumbents

• Descartes Visual Compliance: Broad logistics technology incumbent with supply chain visibility and compliance offerings; overlaps with Gravity but as part of a much wider portfolio of trade and logistics solutions.
• Llamasoft (now Coupa): Supply chain design and analytics platform under Coupa, offering risk management and network optimization — adjacent to Gravity's predictive analytics and risk-scoring features.
• Flexport: Digital freight forwarder offering shipment tracking and supply chain visibility as part of a broader forwarding platform — overlaps with Gravity Deliver while serving a different primary model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/247gravity

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gravity Supply Chain Solutions