Cay Skin

What Cay Skin does

Cay Skin is a direct-to-consumer skincare brand focused on broad-spectrum sun protection, founded in 2022 by supermodel Winnie Harlow and headquartered in Miami, Florida. The product line spans face sunscreen (Isle Glow Face Moisturizer SPF 45, Mo'Bay Mineral Sunscreen SPF 30, Isle Invisible Sunstick SPF 35), body sun care (Isle Glow Body Lotion SPF 45), SPF lip balms (Isle Lip Balm SPF 30 in six shades) and complementary after-sun skincare (Deepwater Lip Mask, Deepwater Hydrating Body Crème). Core formulation technology centers on Jamaican heritage-inspired ingredients — notably sea moss — combined with a proprietary "Nude Pearl Blend" designed to deliver radiant, white-cast-free protection across all skin tones; all products are vegan, cruelty-free, dermatologist-tested, non-comedogenic, and free of oxybenzone, octinoxate, and silicone, with Hawaii-reef-safe compliance.

The brand's commercial engine is a Shopify-powered DTC storefront (cayskin.com) supplemented by Amazon marketplace listings and Sephora retail placement via Clean at Sephora certification. Pricing is positioned at premium-mass ($12.80 lip balm to $45 face sunscreen), with a Subscribe & Save program offering 20% off recurring delivery. Distribution covers the United States, Canada, and over 20 Caribbean destinations. Marketing is founder-led and celebrity-amplified through Harlow's personal social channels (Instagram, TikTok), earned media in tier-1 publications, the Amazon Prime 'The CEO Club' show, and an affiliate program operated on the Redbud Brands/Grin platform.

Cay Skin has raised approximately $6.5 million to date, comprising a $4.1 million seed round in March 2022 (Female Founders Fund, True Beauty Ventures, Silas Capital, Connexa Capital, Air Ventures, New Money Ventures) and a subsequent undisclosed investment by Trousdale Ventures in September 2023. The company operates with a 1-10 employee base and outsourced manufacturing in vetted US labs, keeping fixed costs low while product extensions and geographic expansion have continued through 2024. Customer segments are consumer-direct and span inclusive-beauty buyers, sensitive-skin consumers, and lip-care enthusiasts, with no disclosed enterprise or B2B channel contributing material revenue.

Name

Cay Skin

Legal name

Cay Skin Inc.

Website

https://cayskin.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Cay Skin is a Miami-based, direct-to-consumer SPF skincare brand founded in 2022 by supermodel Winnie Harlow, selling reef-safe, white-cast-free face, body, and lip sunscreens to consumers of all skin tones via cayskin.com, Amazon, and Sephora.

Ownership category

akta.pro rank

Product category

Skincare and Sun Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

SPF Cosmetics & Daily Wear (Tinted SPF, BB/CC, SPF Primers) (CRABAHAL)

akta.pro secondary industries

Sunscreen (Body) (CRABAHAB), Eye & Lip Skincare (CRABAAAC), Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

Keywords

• Inclusive SPF skincare
• Mineral sunscreen
• Face moisturizer SPF
• SPF lip balm
• Reef-safe sun care

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Products sold directly through owned website cayskin.com at retail prices. Consumers can purchase individual products or bundled sets. Includes subscription option with 20% discount for auto-replenishment.
2. Marketplace Sales: Products sold through Amazon marketplace, reaching customers through Amazon's e-commerce infrastructure and Prime shipping benefits.
3. Subscription/Recurring Revenue: Subscribe & Save program offering 20% off every delivery for auto-replenishment of SPF essentials. Includes exclusive access to sales and new launches.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cay Skin manufactures and sells a line of inclusive broad-spectrum SPF skincare products across face, body, and lip categories, including face moisturizers with SPF 45, mineral sunscreens SPF 30, sun sticks SPF 35, body lotions SPF 45, and tinted SPF lip balms, formulated without white cast for all skin tones. The products are sold primarily direct-to-consumer through cayskin.com and on Amazon, supplemented by a Subscribe & Save auto-replenishment subscription program offering 20% off recurring orders.

Product overview

Cay Skin is a direct-to-consumer SPF skincare brand founded by supermodel Winnie Harlow in 2022, offering a unified product portfolio centered on sun protection and skincare. The core offering consists of face sunscreens (Isle Glow Face Moisturizer SPF 45, Mo'Bay Mineral SPF 30, Isle Invisible Sunstick SPF 35), body sunscreens (Isle Glow Body Lotion SPF 45), lip care with SPF (Isle Lip Balm SPF 30 in multiple shades), and after-sun skincare (Deepwater Body Crème, Deepwater Lip Mask). Products are sold exclusively through cayskin.com with Amazon as a secondary channel, and through Sephora locations. The brand emphasizes inclusivity across all skin tones and types, reef-safe formulations, and Jamaican-inspired ingredients. A subscription program (Subscribe & Save) provides recurring delivery with 20% discount.

Differentiator

Problem solved

Functional benefit

Products and services

• Isle Glow Face Moisturizer SPF 45 A hydrating gel cream face sunscreen with broad-spectrum SPF 45 that protects the skin's moisture barrier, provides UVA/UVB and blue light protection, and primes for makeup with a radiant golden hour glow finish; suitable for all skin tones with niacinamide and Caribbean plant nectar ingredients.
• Isle Lip Balm SPF 30 (multiple shades) A hydrating, non-sticky daily lip balm with SPF 30 that delivers UVA/UVB protection, high shine, sheer color, and cushioning hydration; available in Clear, Nude Ting, Cocoa Cabana, Irie Rose, Bad Gyal Berry, and Coral shades with a vanilla brown sugar flavor for consumers seeking lip sun protection and cosmetic tint.
• Mo'Bay Mineral Sunscreen SPF 30 An ultra-lightweight 100% mineral face sunscreen with 9.4% non-nano zinc oxide that protects against UVA and UVB, supports the skin's moisture barrier, and blends seamlessly for a natural finish on all skin tones; designed for blemish-prone and sensitive skin consumers.
• Isle Glow Body Lotion SPF 45 An ultra-hydrating full-body sunscreen with broad-spectrum SPF 45 that illuminates all skin tones for an instant golden hour glow without glitter or white cast, featuring a lightweight gel cream texture for consumers seeking body sun protection with a cosmetic glow finish.
• Isle Invisible Sunstick SPF 35 A portable broad-spectrum SPF 35 sun stick with a never-greasy, nourishing formula designed for easy on-the-go reapplication over makeup; invisible on all skin tones and TSA-approved size for travel-friendly daily sun protection.
• Deepwater Nourishing Lip Mask An ultra-soothing, non-sticky overnight repair lip mask that delivers intense hydration with a vanilla brown sugar flavor, leaving lips soft, supple, and smooth; a non-SPF after-care complement to the SPF lip balms.
• Deepwater Hydrating and Soothing Body Crème A nutrient-packed, deeply moisturizing body crème that hydrates, soothes, and brightens skin with grapefruit and vanilla extracts in a light-as-air texture for dry or sun-exposed skin; a non-SPF after-care body moisturizer.
• Perfect Pout Duo A lip duo bundle combining Isle Lip Balm SPF 30 (for daily sun protection and glossy color) with Deepwater Lip Mask (for overnight hydration), offering complete day-to-night lip care at a discounted bundle price.
• Insiders Two Pack A bundle of two full-size Isle Invisible Sunstick SPF 35 products offered at a discounted bundle price with free shipping for consumers seeking multi-pack on-the-go sun protection value.
• Subscribe & Save Program An auto-replenishment subscription service offering 20% off every order on eligible SPF essentials with flexible delivery scheduling, free rescheduling or cancellation, auto-replenishment alerts, and exclusive access to subscriber-only sales and new product launches.

Quantifiable outcome

• 1,500+ 5-star reviews across products
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Redbud Brands / Grin (Affiliate Platform)minorGTM or Marketing PartnerAffiliate program infrastructure provided through Redbud Brands and Grin platform, enabling influencer partnerships and affiliate commission-based marketing for Cay Skin.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Supergoop: Premier DTC SPF-focused skincare brand. Closely comparable to Cay Skin in product category, target customer, and brand-led marketing model. Supergoop is the category leader Cay Skin competes against most directly.
• Vacation Inc. DTC sunscreen and SPF lifestyle brand with playful branding. Direct peer to Cay Skin in the SPF category, with similar e-commerce-led GTM, premium positioning, and emphasis on inclusive skincare formulations.
• Tower 28 Beauty: DTC clean beauty brand targeting sensitive skin and inclusive beauty consumers. Comparable to Cay Skin in GTM motion (DTC + Sephora), celebrity/founder-driven brand-building, and positioning around skin-friendly formulations.
• Tula Skincare: DTC probiotic skincare brand sold through Sephora and own e-commerce. Comparable to Cay Skin in distribution channels, celebrity/founder-backed brand story, and clean beauty positioning.
• Glossier: Iconic DTC beauty brand. Comparable to Cay Skin in direct-to-consumer e-commerce motion, social media-led marketing, and millennial/Gen-Z target consumer.
• Saie Beauty: DTC clean beauty brand founded by a beauty industry executive. Comparable to Cay Skin in founder-led storytelling, clean ingredient positioning, and Sephora distribution.

Broad incumbents

• EltaMD: Established dermatologist-recommended SPF and skincare brand, now owned by Colgate-Palmolive. Competes broadly in the same mineral/chemical SPF categories as Cay Skin, with much deeper retail and professional channel distribution.
• La Roche-Posay: L'Oréal-owned dermatological skincare brand with strong SPF portfolio. Competes broadly with Cay Skin's mineral sunscreen and sensitive skin positioning, but with vastly larger distribution and R&D scale.
• Drunk Elephant: Premium clean skincare brand (acquired by Shiseido). Comparable to Cay Skin in clean beauty positioning, ingredient-led differentiation, and Sephora retail presence, though at materially larger scale.
• Honest Beauty: Jessica Alba-founded clean beauty brand with broad skincare portfolio including SPF. Comparable to Cay Skin in celebrity founder story, clean beauty positioning, and multi-category skincare portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cayskin
• TikToktiktok.com/@cayskin
• Xx.com/cayskin
• Facebookfacebook.com/Cayskin

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cay Skin