FeezBack
FeezBack is an Israel-based open banking fintech that provides API-based payment initiation, financial data aggregation, and credit underwriting services to Israeli banks, insurers, credit card companies, investment houses, and merchants.
- Company typePrivate
- Founded2016
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FeezBack does
FeezBack is an Israel-based open banking and fintech company founded in 2016 by CEO Keren Zukerman. The company operates a B2B API platform that aggregates financial data from all major Israeli banks and credit card companies, and enables account-to-account payment initiation without credit card rails. Its product suite spans three functional pillars: payment initiation (direct bank-account payments for merchants and sales centers via the FAST and COLLECT products), credit underwriting and risk assessment (financial overview data delivered into enterprise underwriting workflows), and advanced financial management (portfolio analysis and risk allocation for financial institutions). The platform is delivered as an API-based integration with dedicated implementation support and is ISO 27001 certified for information security.
FeezBack serves enterprise clients across banking (Bank Leumi, Leumi Digital, Discount Bank, Hyp), insurance (Harel, Menora Mivtachim, Ayalon), credit cards and payments (Israel Credit Cards, Isracard), investment management (Altshuler Shaham), and adjacent commercial verticals (Colmobil, Diplomat, Kesher). The company holds a financial information service provider license and payment initiation approval from Israeli regulators, and was a significant participant in the 2017 Strum Committee that shaped Israeli open banking regulations.
The business model combines transaction-based revenue from payment initiation services (lower per-transaction fees than credit card processing) with subscription and integration revenue from financial information services delivered to financial institutions. Distribution is primarily direct enterprise sales, supplemented by partner channels. Total disclosed funding is approximately $2.62 million across a 2018 TechStars round and a 2022 round led by Isracard. The company remains single-country (Israel), privately held, and headquartered in Tel Aviv with 11-50 employees.
FeezBack firmographics
Firmographics- Name
- FeezBack
- Legal name
- Feezback Technologies Ltd. (פיזבק טכנולוגיות בע"מ)
- Website
- https://feezback.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FeezBack is an Israel-based open banking fintech that provides API-based payment initiation, financial data aggregation, and credit underwriting services to Israeli banks, insurers, credit card companies, investment houses, and merchants.
- Ownership category
- akta.pro rank
FeezBack industry classification
Industry- Product category
- Open Banking Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Activities Related to Credit Intermediation (5223)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)
- akta.pro secondary industry
- A2A Collections & Direct Account Funding (FSAMAFAH)
Keywords
Where FeezBack is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
FeezBack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payment Initiation Services: Transaction-based revenue from payment initiation services. Merchants pay lower fees compared to credit card processing, with revenue generated per transaction processed through the platform.
- Financial Information Services: Revenue from providing financial data services to financial institutions, including credit underwriting data and financial management solutions.
- API Access and Integration Services: Revenue from API-based access and integration services for enterprise clients, potentially including implementation and ongoing support fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | FAST - For e-commerce websites |
| Transaction based/ take rate | Pay-as-you-go | COLLECT - For sales call centers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
FeezBack product offering
Product offeringCore offering
FeezBack provides an open banking API platform that enables direct account-to-account payments from any Israeli bank, financial data aggregation, real-time credit underwriting and risk assessment, and advanced financial management for financial institutions, insurers, investment houses, fintechs, e-commerce merchants, and sales call centers. End products include FAST for e-commerce checkout and COLLECT for SMS/email payment link collection, both plug-and-play with ISO 27001-certified security.
Product overview
FeezBack is an open banking fintech platform offering two core payment products: FAST for e-commerce websites enabling bank account payments in three clicks, and COLLECT for sales centers via SMS/email payment links. Both products leverage open banking infrastructure to enable direct payments from any bank in Israel without credit cards, featuring plug-and-play integration, branded interfaces, and lower fees compared to traditional card processing. The platform also provides credit underwriting and risk assessment services, and advanced financial management capabilities including investment portfolio analysis.
Differentiator
Problem solved
Functional benefit
Brands
- FAST: Payment experience enabling customers to pay via bank transfer in three clicks for eCommerce websites, with quick integration and brand-customizable payment screens.
- COLLECT
Quantifiable outcome
- Significantly lower transaction fees compared to credit card processing
- +2 more outcomes
Companies that use FeezBack
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
FeezBack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
FeezBack partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Strum Committee (ועדת שטרום)coreFeezBack was a significant partner in shaping Israeli open banking regulations through participation in the 2017 Strum Committee discussions, influencing the regulatory framework for open banking in Israel.
- Barclays Bank / TechStarscoreFeezBack was selected to join the TechStars accelerator program of Barclays Bank, the British bank. This strategic partnership provided mentorship, resources, and validation for the company's open banking vision and technology approach.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
FeezBack competitors and assessment
Company assessmentDirect peers
- Plaid: Global open banking and financial data-aggregation platform offering account connectivity, payment initiation, and underwriting data to banks and fintechs. Directly comparable to FeezBack in API-based A2A payments and financial information services, though at vastly greater scale and geographic reach.
- TrueLayer: UK-based open banking platform specializing in account-to-account payments and financial data APIs. Closely mirrors FeezBack's FAST (checkout) and COLLECT (collections) products with similar bank-transfer-first value proposition.
- Token.io: Open banking payment network enabling A2A bank transfers for merchants and banks across Europe. Directly comparable to FeezBack's payment initiation and collections use cases.
- Yapily: European open banking infrastructure provider offering account information and payment initiation APIs. Comparable in technology, target customers (banks, fintechs), and revenue model to FeezBack.
- Modulr: UK-based payments-as-a-service provider enabling A2A payments, direct debits, and open-banking-based flows for businesses. Comparable in payment-rail infrastructure and fintech/B2B customer base to FeezBack.
Broad incumbents
- Tink: Visa-owned open banking platform operating across Europe with payment initiation, data aggregation, and risk-insights products. Overlaps FeezBack's core offerings as a larger, broader incumbent in the same category.
- Finicity: Mastercard-owned open banking and financial data platform serving lenders, fintechs, and banks in North America. Comparable in financial-data aggregation and credit underwriting use cases, broader geographic footprint.
- Banking Circle: European payments bank providing A2A payment infrastructure for fintechs and corporates. Overlaps with FeezBack's bank-transfer-based merchant payment focus, operating as a larger cross-border incumbent.
Regional players
- Personetics: Israel-based fintech providing AI-driven financial-data analytics and customer engagement for banks globally. Comparable as an Israeli-headquartered peer operating in the financial-data layer for banks, though focused more on analytics than payments.
- Zooz: Israel-based payment orchestration platform (now part of PayPal) that routes transactions across multiple acquirers. Comparable as an Israeli fintech serving merchants and financial institutions in payment infrastructure, with adjacent rather than identical product focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
FeezBack social profiles
Digital presenceFeezBack compliance and trust
Trust signalCompliance3 records
FeezBack financial estimates
Financial estimateRevenue estimate
Valuation estimate
FeezBack leadership team
Management profileNumber of profiles
Profiles5 records
FeezBack funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FeezBack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FeezBack
What does FeezBack do?
FeezBack provides an open banking API platform that enables direct account-to-account payments from any Israeli bank, financial data aggregation, real-time credit underwriting and risk assessment, and advanced financial management for financial institutions, insurers, investment houses, fintechs, e-commerce merchants, and sales call centers. End products include FAST for e-commerce checkout and COLLECT for SMS/email payment link collection, both plug-and-play with ISO 27001-certified security.
Is FeezBack a public or private company?
FeezBack is a private company. It is classified as venture growth investor backed and is currently operating.
When was FeezBack founded?
FeezBack was founded in 2016. It employs 11 to 50 people.
Where is FeezBack based?
FeezBack is headquartered in Tel Aviv, Israel, in the Middle East region.
How does FeezBack make money?
Three revenue lines are on record. Payment Initiation Services are the primary driver. The others are financial Information Services and API Access and Integration Services.
Who are FeezBack's main competitors?
Direct peers on record are Plaid, TrueLayer, Token.io, Yapily and Modulr. Broad incumbents are Tink, Finicity and Banking Circle. Regional players are Personetics and Zooz.
Does FeezBack have an API?
Yes. FeezBack provides API-based connectivity enabling fast, secure, and flexible communication for seamless integration with existing financial systems. The company offers direct connection to organizational enterprise systems without requiring complex modifications, facilitating integration with sales processes and payment points.
What industry is FeezBack in?
FeezBack's product category is Open Banking Infrastructure. Its primary akta.pro industry code is FSAMAFAF, A2A Checkout & Merchant Acceptance Solutions, with a secondary code of FSAMAFAH, A2A Collections & Direct Account Funding. Its NAICS code is 522320 and its SIC code is 6199.