What MOSH does

MOSH (legally Hairmop Pty Ltd, ACN 609 183 388) is an Australian direct-to-consumer telehealth platform founded in 2019 that connects men with AHPRA-registered doctors and nurse practitioners for prescription treatments across five core verticals: hair loss, sexual health (erectile dysfunction and premature ejaculation), mental health, weight loss, and skincare. The platform operates as a 100% online clinic, delivering personalized compounded medications from pharmacy partners directly to customers' doors in discreet packaging. The technology stack combines a self-serve quiz-based onboarding flow with text, voice, and video consultations, supplemented by optional third-party AI features for subscription management and health journey guidance. The company is ISO 27001, LegitScript, and QIP certified, indicating compliance with information security, healthcare merchant verification, and general practice accreditation standards.

The business model is subscription-based with cancel-anytime flexibility. Hair loss treatments range from $24-$56/month depending on formulation complexity, with a 180-day money-back guarantee. Weight loss programs (the newest vertical) are priced at AUD $279-$324/month, with a 3-month "Commit & Save" tier. Erectile dysfunction medication is available on a per-use basis from $2.50-$5.95, and a Health Store sells non-prescription vitamins, shampoos, and supplements. Bundling discounts (up to $120 off across multiple verticals) drive cross-sell. Distribution is fully digital via SEO-optimized content, paid acquisition with promotional codes, Facebook community groups, and earned media in major Australian outlets. The company also operates a sister brand Moshy for women's health, which has expanded to New Zealand as Moshy NZ, and partners with The Healthy Mummy for weight loss cross-promotion.

As of 2024, MOSH has raised $25 million across seed ($1M in 2019 from Tinder co-founders Justin Mateen and Sean Rad), Series A ($10M in July 2021 led by Alex Waislitz of Thorney Investment Group, with Billy Slater participating), and a Series B ($25M). The company reports over 150,000 subscribers and 101-250 employees, operating from Sydney with Dr. Kieran Dang (FRACGP, MSc in Health Data Science + AI) serving as Chief Medical Officer alongside co-founders Gabriel Baker and David Narunsky. Strategic positioning centers on destigmatizing men's health through humor-led marketing, a fee-for-service practitioner model that avoids commission-driven prescribing, and a multi-vertical subscription stack designed to maximize lifetime value per acquired customer.

Name

MOSH

Legal name

Hairmop Pty Ltd

Website

https://getmosh.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

MOSH is an Australian direct-to-consumer telehealth platform that connects men with registered doctors and nurse practitioners for online treatment of hair loss, sexual health, mental health, weight loss, and skincare, delivering personalized compounded medications nationwide through subscription-based plans.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Subscription Plans: Monthly recurring subscription model for ongoing treatments. Covers medication, postage, discreet delivery, and ongoing medical support. No lock-in contracts - cancel anytime.
2. Per-Use Medication: Erectile dysfunction medications available from $2.50 per use (daily) or $5.95 per use (on demand) for one-time purchases.
3. Non-Prescription Products: Health store selling over-the-counter products including vitamins, shampoos, conditioners, and supplements without prescription requirement.
4. Bundle & Save Programs: Discount programs for customers subscribing to multiple treatment categories (hair loss + sexual health + weight loss), with maximum $120 and $75 off pre-discount prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MOSH is an online men's health clinic that connects Australian men with AHPRA-registered doctors and nurse practitioners for personalized clinical treatments delivered via text, voice, and video consultations. Its core offerings include subscription-based treatment plans for hair loss, erectile dysfunction, premature ejaculation, mental health, weight loss, and skin care, with medications compounded by partner pharmacies and shipped discreetly to customers nationwide.

Product overview

MOSH is an online men's health clinic operating as a unified digital health platform. The core offering is a 100% online service connecting men with Australian AHPRA-registered doctors and nurse practitioners for personalised treatments. The platform encompasses multiple health verticals: Hair Loss Treatment (tablets, capsules, topical sprays), Erectile Dysfunction Treatment, Premature Ejaculation Treatment, Mental Health Services (therapy and counseling), Weight Loss Treatment (with dietitian support), and Skin Care. Additional offerings include a Health Store for non-prescription products. The company also operates sister brand Moshy (women's health) and brand partner The Healthy Mummy (weight loss products). Services are delivered via text, voice, and video consultations with unlimited follow-ups, and products are shipped discreetly to customers.

Differentiator

Problem solved

Functional benefit

Brands

• Moshy: Women's health platform providing confidential consultations with Australian registered doctors, nurse practitioners, and other health practitioners including registered nurses, dietitians, counsellors and psychologists
• Moshy NZ

Products and services

• Hair Loss Treatment

Quantifiable outcome

• Over 150,000 subscribers trust Mosh for healthcare needs
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AHPRA-Registered Doctors and Nurse PractitionerscoreOthersNetwork of clinically independent Australian doctors and nurse practitioners registered with AHPRA. Paid on fee-for-service basis with no commission structure. Provide consultations via text, phone, and video.
• Partner PharmaciescoreOthersAustralian pharmacies that use the Mosh platform for prescription dispensing and compound personalized treatments. Handle medication preparation and delivery coordination.
• Moshy (Sister Brand)coreStrategic or Co-development PartnerWomen's health platform operating under Hairmop Pty Ltd. Separate brand targeting female health needs. Cross-promotional partnership with shared infrastructure.
• The Healthy MummyminorStrategic or Co-development PartnerBrand partnership offering smoothie mix vouchers and Tummy Smoothies Giveaway for weight loss customers. Cross-promotional relationship with THM brand.
• LegitScriptcoreOthersHealthcare merchant certification program verifying Mosh's legitimacy and compliance with pharmacy regulations for online healthcare services.
• Good Things FestivalminorGTM or Marketing PartnerMusic festival partnership featuring custom barbershop to discuss hair loss openly. Marketing campaign to destigmatize men's health issues.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eucalyptus: Australia-founded telehealth platform operating men's health (Pilot), women's health (Juniper), and weight management (Compound) brands. Closely comparable to Mosh in vertical breadth, telehealth model, and Australian market focus.
• Pilot: Australian men's telehealth clinic focused on hair loss and ED, now part of the Eucalyptus group. Direct competitor to Mosh's hair loss and sexual health verticals with similar online consultation and subscription model.
• The Hairy Pill: Australian direct-to-consumer hair loss treatment brand selling personalized compounded formulas via telehealth subscription. Directly competes with Mosh's hair loss vertical and is named by Mosh on its competitor comparison pages.
• Juniper: Australian women's telehealth weight loss clinic offering GLP-1 prescriptions and clinician support. Direct comparable to Mosh's weight loss vertical; both target Australian patients with similar subscription pricing tiers.
• InstantScripts: Australian online telehealth GP service providing prescription and referral services nationwide. Comparable telehealth infrastructure and patient flow as Mosh, with broader general practice scope versus Mosh's men's health focus.
• Moshy: Mosh's wholly-owned sister brand for women's health in Australia. Shares the same telehealth infrastructure, pharmacy network, and AHPRA practitioner pool, and effectively operates as an adjacent direct peer to Mosh in the women's category.

Broad incumbents

• Hims & Hers: US-listed telehealth consumer platform offering hair loss, ED, mental health, weight loss, and skincare via subscription. Larger, established incumbent operating the same multi-vertical men's health model that Mosh is replicating in Australia.
• Ro: US telehealth platform offering men's and women's health, weight loss (GLP-1 via Roman), and at-home diagnostics. Closely comparable multi-vertical D2C telehealth model with similar subscription economics.
• Numan: UK-based men's health D2C telehealth platform offering hair loss, ED, weight loss, and mental health via subscription. Closely mirrors Mosh's category mix and customer demographic in a different geography.

Others

• Healthy Mummy: Australian women's weight loss and postpartum fitness brand offering meal plans and community. Cross-promotional partner of Mosh for weight loss customers; adjacent ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/moshmenshealthstuff

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOSH