Ceres Holographics Ltd.
- Company typePrivate
- Founded2009
- HeadquartersLivingston, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Ceres Holographics Ltd. firmographics
Firmographics- Name
- Ceres Holographics Ltd.
- Legal name
- Ceres Holographics Ltd.
- Website
- https://ceresholographics.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ceres Holographics Ltd. industry classification
Industry- Product category
- Automotive Transparent Display Technology
- NAICS
- Semiconductor and Other Electronic Component Manufacturing (3344)
- akta.pro primary industry
- Automotive Instrument Clusters, Displays & HMI Electronics Manufacturing (IMACAJAG)
Keywords
Where Ceres Holographics Ltd. is headquartered
LocationHeadquarters
- HQ city
- Livingston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Ceres Holographics Ltd. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Replication Machine Sales: Ceres sells holographic film replication machines to partners like Eastman. Each machine costs several million dollars. Ceres builds the high-value optics internally while sourcing base machinery from a German specialist roll-to-roll machine builder. Eastman is expected to deploy 25+ replication machines at its facilities by 2026-2027.
- HOE Master Design and Tooling Fees: Ceres charges OEMs a non-recurring engineering (NRE) fee for creating custom HOE designs tailored to each vehicle model's windshield geometry. Additionally, a tooling supply fee is charged for each HOE master. Design and proof-of-concept typically takes 2-3 months per OEM project.
- Technology Licensing: Ceres licenses its HoloFlekt replication technology to partners, particularly Eastman, for production at their facilities. This includes a technology transfer project where Ceres trains Eastman personnel on operating holographic film replication machines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B component supply model - no consumer pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Ceres Holographics Ltd. product offering
Product offeringCore offering
Ceres Holographics designs and manufactures holographic optical elements (HOEs) and the proprietary HoloFlekt roll-to-roll replication equipment used to produce them. Its films are laminated into automotive windshields to create large-area, full-color transparent head-up displays (HUDs) that project safety, navigation and infotainment content for drivers and passengers. The company operates as a B2B supplier, selling replication machines, HOE master designs and licensing its replication technology to automotive OEMs and Tier One partners.
Product overview
Ceres Holographics Ltd. is a technology company specializing in holographic transparent display solutions for automotive applications. The company's core product is the HoloFlekt® roll-to-roll film production technology, which enables the mass manufacture of holographic optical elements (HOEs) that transform vehicle windshields into transparent head-up displays. The product portfolio consists of the HoloFlekt® manufacturing platform as the primary branded technology, complemented by Transparent Display HUD solutions, Holographic Optical Elements as components, and supporting services in Design Capability, Digital Mastering, and Volume Production. The complete system integrates HOEs produced via HoloFlekt® with third-party projector technology (LED or laser from partners like Appotronics and Texas Instruments) and interlayer materials (Eastman Saflex PVB) to create complete transparent display HUD systems. The company operates as a B2B supplier to automotive OEMs and Tier One manufacturers, with partnerships spanning Covestro (photopolymer films), Eastman (interlayers), Appotronics (laser projectors), Texas Instruments (DLP), and Carlex (glass lamination).
Differentiator
Problem solved
Functional benefit
Brands
- HoloFlekt: Brand name for Ceres large format roll-to-roll film production technology equipment that enable the production of holographic films for Transparent Display, Lighting and Augmented Reality applications.
Products and services
- HoloFlekt Roll-to-Roll Manufacturing Platform Proprietary 1400mm wide roll-to-roll holographic replication machine that copies HOE masters into Covestro Bayfol HX photopolymer film for mass production of transparent display components. Sold to partners such as Eastman for high-volume production at their facilities.
- Transparent Display HUD System Application solution that transforms vehicle windshields into ultra-bright, full-color transparent information displays for safety, operational, navigation and infotainment content, sold to automotive OEMs.
- Holographic Optical Elements (HOEs) Precision engineered thin-film optical components digitally mastered and replicated via HoloFlekt into full-width films. Multiple HOEs can be integrated into a single windshield film for multi-display configurations visible only to intended viewers.
- Digital Mastering Service Service for creating custom digital master holograms using proprietary pixel-by-pixel mastering technology on Bayfol HX photopolymer film. Provided to OEMs as part of NRE engineering projects for each vehicle model.
- Volume Production Replication Service Roll-to-roll replication service producing thousands of meters of finished HoloFlekt film with in-line hologram inspection and quality control. Sold to partners including Eastman for OEM-grade supply.
- HOE Design and Tooling Service Software-based custom HOE design service that tailors hologram geometry to specific vehicle windshield curvature, projector placement and viewing angles, plus per-master tooling supply fees.
Quantifiable outcome
- OEMs target total cost per display of $500-$700 maximum, compared to current HUD solutions costing $1,200-$1,500 extra
- +3 more outcomes
Companies that use Ceres Holographics Ltd.
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Ceres Holographics Ltd. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Ceres Holographics Ltd. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- AppotronicscorePartnership to combine Ceres' HoloFlekt holographic-enabled display technology with Appotronics' ALPD (Advanced Laser Phosphor Display) projection technology for in-car display solutions. The agreement provides a complete supply chain for driver and passenger transparent HUDs. Appotronics provides high-performance laser projectors while Ceres provides holographic films. Partnership particularly important for Chinese market expansion.
- EastmancoreEastman and Ceres have a long-term innovation partnership for advanced automotive display solutions. Eastman provides Saflex polyvinyl butyral (PVB) interlayer technology for encapsulating Ceres' HoloFlekt films in automotive windshields. The partnership includes joint demonstrations at CES, development of lamination processes, and plans for commercial production with replication machines to be installed at Eastman's facilities. Eastman leverages its relationships with automotive OEMs and Tier One suppliers to accelerate adoption.
- CovestrocoreCovestro provides Bayfol HX photopolymer films used by Ceres to create holographic optical elements. The partnership involves customization of the film to meet specific requirements for automotive transparent display applications. Covestro's expertise in photopolymer films combined with Ceres' mastering and replication technology enables production of finished HoloFlekt functional films. Strategic partnership formalized in 2021 with extended engineering collaboration.
- Ford Motor CompanycoreFord has worked closely with Ceres on implementing a prototype holographic HUD in a Bronco vehicle. Ford conducted a two-year development program testing the technology with manufacturing partners. The windshield passed necessary automotive safety impact testing, durability and optical tests. Ford executive confirmed technical work complete and strategy group now evaluating inclusion in new vehicles.
- CarlexmajorCarlex is a glass laminator partner working with Ceres, Eastman, and Ford on implementing holographic HUD technology. Carlex executed the windshield integration process including lamination trials and automotive safety testing. Ford's program demonstrated the production process viability with Carlex handling the actual windshield fabrication.
- Texas InstrumentsmajorTexas Instruments and Ceres demonstrated the first automotive-qualified holographic-enabled transparent display solution using TI's DLP technology. Ceres' in-plane HOE works with TI DLP5530-based LED projectors. The partnership enables bright, full-color transparent displays supporting 12k cd/m2 or higher brightness levels. TI DLP chipsets are used in current HUD demonstrations.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Ceres Holographics Ltd. competitors and assessment
Company assessmentDirect peers
- CY Vision: Startup developing holographic AR head-up displays for automotive applications using computational holographic technology. Direct peer competing for OEM design wins in the same transparent HUD category as Ceres.
- WayRay: Switzerland-based deep-tech company developing holographic AR head-up displays for the automotive market. Directly competes with Ceres in the same holographic transparent display category, targeting automotive OEMs with similar in-plane projection technology.
- Envisics: UK-based company (formerly Two Trees Photonics) that develops holographic AR HUD technology for automotive applications. Direct competitor to Ceres with similar core technology targeting the same OEM customer base for transparent windshield displays.
Broad incumbents
- Denso: Major Japanese automotive Tier 1 supplier with HUD and display products serving Toyota and other global OEMs. Broad incumbent operating in the same automotive display market as Ceres but with traditional HUD technology at scale.
- Continental AG: Major German automotive Tier 1 supplier with established HUD product lines using combiner-based technology. Competes in the broader automotive HUD market with Ceres but with traditional technology and at scale across multiple OEMs.
- Visteon: US-based automotive cockpit electronics supplier with display and HUD product lines serving global OEMs. Broad incumbent in the automotive display space overlapping with Ceres' target market but with wider product portfolio and established OEM relationships.
- Nippon Seiki: Japanese automotive HUD manufacturer with established production capacity supplying multiple global OEMs. Competes in the same automotive display market as Ceres but with proven conventional HUD technology at high volume.
Others
- Texas Instruments: Major semiconductor company whose DLP chipsets are used in automotive HUD systems including Ceres' reference designs. While a current partner and enabling technology provider, TI's broad projection portfolio overlaps with automotive display applications served by Ceres.
- Appotronics: Chinese laser projection technology company that partners with Ceres to supply ALPD laser projectors for transparent HUD systems. While a current partner, Appotronics also pursues standalone automotive projection opportunities that intersect with Ceres' market.
Emerging players
- Luminit: Specialty optical component manufacturer producing holographic diffusers and micro-structured optical films. Smaller-scale player with partial overlap to Ceres in holographic optical components for display and lighting applications, though focused on different end markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ceres Holographics Ltd. social profiles
Digital presenceCeres Holographics Ltd. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ceres Holographics Ltd. leadership team
Management profileNumber of profiles
Profiles3 records
Ceres Holographics Ltd. funding detail
Funding detailFunding overview
Funding rounds7 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ceres Holographics Ltd. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ceres Holographics Ltd.
What does Ceres Holographics Ltd. do?
Ceres Holographics designs and manufactures holographic optical elements (HOEs) and the proprietary HoloFlekt roll-to-roll replication equipment used to produce them. Its films are laminated into automotive windshields to create large-area, full-color transparent head-up displays (HUDs) that project safety, navigation and infotainment content for drivers and passengers. The company operates as a B2B supplier, selling replication machines, HOE master designs and licensing its replication technology to automotive OEMs and Tier One partners.
Is Ceres Holographics Ltd. a public or private company?
Ceres Holographics Ltd. is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ceres Holographics Ltd. founded?
Ceres Holographics Ltd. was founded in 2009. It employs 11 to 50 people.
Where is Ceres Holographics Ltd. based?
Ceres Holographics Ltd. is headquartered in Livingston, United Kingdom, in the Europe region.
How does Ceres Holographics Ltd. make money?
Three revenue lines are on record. Replication Machine Sales are the primary driver. The others are HOE Master Design and Tooling Fees and technology Licensing.
Who are Ceres Holographics Ltd.'s main competitors?
Direct peers on record are CY Vision, WayRay and Envisics. Broad incumbents are Denso, Continental AG, Visteon and Nippon Seiki. Others are Texas Instruments and Appotronics. Luminit is listed as an emerging player.
Does Ceres Holographics Ltd. have an API?
No public API is recorded for Ceres Holographics Ltd..
What industry is Ceres Holographics Ltd. in?
Ceres Holographics Ltd.'s product category is Automotive Transparent Display Technology. Its primary akta.pro industry code is IMACAJAG, Automotive Instrument Clusters, Displays & HMI Electronics Manufacturing. Its NAICS code is 3344.