CYVision
CY Vision is a privately held automotive technology company developing 3D holographic Augmented Reality Head-Up Display systems for integration into next-generation vehicles by automotive OEMs and Tier One suppliers.
- Company typePrivate
- Founded2016
- HeadquartersSan Jose, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What CYVision does
CY Vision is a privately held automotive technology company founded in 2016 that develops 3D Augmented Reality Head-Up Display (AR HUD) systems for integration into next-generation vehicles. The company's core product is a holographic AR HUD that projects navigation, safety alerts, and infotainment into the driver's line of sight across multiple depth planes, using proprietary algorithms for optical aberration correction and dynamic adaptation to driver head, eye, and seat position. Key technical specifications include a field of view beyond retinal resolution, 10,000+ nits brightness for all-weather performance, 10ms response latency to driver/vehicle movement, compute-efficient 3D operation on existing vehicle PC and sensor systems, and a form factor up to 50% smaller than traditional HUDs — supporting integration from compact cars through SUVs to commercial trucks.
The company serves automotive OEMs and Tier One suppliers through direct enterprise sales, targeting integration into both conventional and autonomous vehicle platforms. Its revenue model is hardware sales of AR HUD systems and technology to OEMs, with quote-based enterprise pricing through direct B2B engagements. CY Vision has established a development collaboration with BMW (announced 2023), has been recognized as an Automotive News PACEpilot 2023 finalist and a Together for Safer Roads Global Entrepreneur Program winner (2020), and operates from a global headquarters in San Jose, California with an additional office in Istanbul, Turkey.
The company is backed by strategic and institutional investors including Intel Capital, IFC (World Bank Group), Koç Holding, Vestel Ventures, Revo Capital, and Inventram. In November 2023, Sandeep Ohri was appointed CEO, bringing prior experience from NIO, Harley-Davidson Motor Company, and Stellantis. CY Vision has conducted extensive industry outreach, including approximately 500 demonstration sessions at CES 2023 with leading OEMs and Tier One suppliers.
CYVision firmographics
Firmographics- Name
- CYVision
- Legal name
- CY Vision
- Website
- https://cyvision.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CY Vision is a privately held automotive technology company developing 3D holographic Augmented Reality Head-Up Display systems for integration into next-generation vehicles by automotive OEMs and Tier One suppliers.
- Ownership category
- akta.pro rank
CYVision industry classification
Industry- Product category
- Automotive Head-Up Displays
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Avionics Displays & Human-Machine Interface (EFIS/HUD/HMD) (IMABAFAH)
- akta.pro secondary industry
- AR Smart Glasses (CRACAIAE)
Keywords
Where CYVision is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CYVision business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- AR HUD Hardware and Systems: CY Vision generates revenue through the sale of 3D AR head-up display systems and technology to automotive OEMs for integration into next-generation vehicles. The company works with production-grade implementations using proven hardware that meets OEM requirements for design freedom and high reliability.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
CYVision product offering
Product offeringCore offering
CY Vision develops and sells 3D Augmented Reality Head-Up Display (AR HUD) systems for next-generation vehicles. The company's products use proprietary holographic display technology integrated with vehicle compute and sensor platforms to project navigation, safety alerts, and infotainment content into the driver's line-of-sight across multiple depth planes. CY Vision sells these systems to automotive OEMs and Tier One suppliers for integration into production vehicles.
Product overview
CY Vision offers a unified 3D Augmented Reality Head-Up Display (AR HUD) product line that provides true 3D capability across multiple depth planes. The core product integrates compute-efficient 3D technology designed to operate under current vehicle PC and sensor systems, featuring wide field of view beyond retinal resolution, all-weather performance with over 10,000 nits brightness, and up to 50% smaller size than traditional HUDs. The system reduces driver distraction, provides dynamic display for automated driving systems, and enables immersive media content consumption in vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- 3D Augmented Reality Head-Up Display (AR HUD)
Quantifiable outcome
- Nearly 75% of drivers are apprehensive about autonomous driving technology - CY Vision's AR HUD addresses this trust barrier
- +1 more outcomes
Companies that use CYVision
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
CYVision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
CYVision partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BMWcoreCY Vision and BMW engineers are working together on a new approach to AR technology for vehicles. This is a development collaboration with a major automotive OEM for integration of 3D AR HUD technology into BMW vehicles.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
CYVision competitors and assessment
Company assessmentDirect peers
- Envisics: Envisics is a direct competitor developing holographic AR head-up display technology for automotive OEMs. Like CY Vision, it targets integration of 3D-projected information into vehicle windshields and has publicly announced Tier-1 and OEM engagements.
- WayRay: WayRay develops holographic AR HUDs and smart glass technology for the automotive industry. It directly overlaps with CY Vision in targeting OEM-grade augmented reality windshield displays and has comparable go-to-market via automotive partnerships.
Broad incumbents
- Continental AG: Continental is a major Tier-1 automotive supplier producing HUD systems (including AR-HUD) as part of its HMI portfolio. It competes with CY Vision in automotive AR HUD programs but does so from a much broader electronics and supplier position.
- Visteon: Visteon is a leading automotive cockpit electronics supplier with an AR HUD product line targeting premium OEMs. As an established Tier-1 with deep OEM design-in relationships, it represents the primary incumbent alternative to CY Vision's offering.
- Denso: Denso is a global Tier-1 automotive supplier with HUD and HMI product lines serving major Japanese and global OEMs. It competes with CY Vision's AR HUD via its broader automotive electronics portfolio and incumbent OEM relationships.
- Nippon Seiki: Nippon Seiki is a major global manufacturer of head-up displays, instrument clusters, and automotive meters. It has supplied HUDs to multiple OEMs for years and represents a long-established incumbent in the category where CY Vision is competing.
- Harman International (Samsung): Harman, owned by Samsung, supplies automotive digital cockpit and display solutions including AR HUD offerings. It competes as part of a broader connected car / IVI portfolio targeting the same OEM buyers as CY Vision.
- LG Electronics Vehicle Components: LG Electronics' vehicle component business supplies automotive displays and AR HUD systems to global OEMs, particularly in Korea and the US. It is an incumbent competitor at the OEM buyer level, although its primary focus is broader infotainment and EV electronics.
Others
- Texas Instruments (DLP): Texas Instruments supplies DLP technology that is widely used inside production AR HUDs at competitors like Envisics and several Tier-1s. While not a CY Vision competitor at the system level, it is a key enabling technology supplier to the AR HUD category.
- Cerence: Cerence provides AI-powered automotive cockpit and HMI software that integrates with display systems including AR HUDs. While a software rather than display competitor, it addresses overlapping OEM buyer priorities around driver-facing UX, making it an adjacent peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CYVision social profiles
Digital presenceCYVision financial estimates
Financial estimateRevenue estimate
Valuation estimate
CYVision leadership team
Management profileNumber of profiles
Profiles6 records
CYVision funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CYVision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CYVision
What does CYVision do?
CY Vision develops and sells 3D Augmented Reality Head-Up Display (AR HUD) systems for next-generation vehicles. The company's products use proprietary holographic display technology integrated with vehicle compute and sensor platforms to project navigation, safety alerts, and infotainment content into the driver's line-of-sight across multiple depth planes. CY Vision sells these systems to automotive OEMs and Tier One suppliers for integration into production vehicles.
Is CYVision a public or private company?
CYVision is a private company. It is classified as venture growth investor backed and is currently operating.
When was CYVision founded?
CYVision was founded in 2016. It employs 1 to 10 people.
Where is CYVision based?
CYVision is headquartered in San Jose, United States, in the North America region.
How does CYVision make money?
One revenue line is on record: AR HUD Hardware and Systems.
Who are CYVision's main competitors?
Direct peers on record are Envisics and WayRay. Broad incumbents are Continental AG, Visteon, Denso, Nippon Seiki, Harman International (Samsung) and LG Electronics Vehicle Components. Others are Texas Instruments (DLP) and Cerence.
Does CYVision have an API?
No public API is recorded for CYVision.
What industry is CYVision in?
CYVision's product category is Automotive Head-Up Displays. Its primary akta.pro industry code is IMABAFAH, Avionics Displays & Human-Machine Interface (EFIS/HUD/HMD), with a secondary code of CRACAIAE, AR Smart Glasses. Its NAICS code is 334511 and its SIC code is 3827.