What MProfit Software does

MProfit Software Private Limited is a Mumbai-based fintech founded in 2007 that operates a cloud-based multi-asset portfolio tracking and accounting platform for the Indian market. Its core product, MProfit Cloud, consolidates investments across asset classes (stocks, mutual funds, bonds, F&O, PMS, AIF) and auto-imports trade data from 700+ brokers in 5,000+ file formats. The platform differentiates through Indian tax-domain specialization — capital gains computation that correctly handles corporate actions (mergers, demergers, splits, bonuses, buybacks), XIRR calculation, and ITR-formatted tax reports for stocks, equity/debt mutual funds, and traded bonds. A mobile app on iOS and Android extends on-the-go access, and a referral program offers Rs. 1,500 renewal credit per successful referral.

The platform serves four primary customer segments: individual Indian and NRI investors managing multi-broker portfolios; family offices consolidating multi-generational wealth; financial advisors and brokers managing client portfolios; and chartered accountant firms preparing ITR-format capital gains reports for clients. Distribution is product-led and self-serve via the website and app stores, supplemented by an enterprise sales motion for advisor/family-office accounts and event-driven visibility through sponsorships such as the ET Alpha Wealth Summit.

The business operates on a subscription SaaS model with a free trial, which is the only disclosed revenue mechanic; pricing is not public. The company has raised approximately $2 million in a single seed round in January 2023 from Zerodha's Rainmatter, Enam Holdings, Gruhas Proptech, Auxano Capital, and Samarthya Investment Advisors. Headcount is reported at 51-100 employees, with operations confined to India and no public disclosure of revenue, ARR, or paid-conversion rates.

Name

MProfit Software

Legal name

MProfit Software Private Limited

Website

https://mprofit.in

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Mumbai-based fintech offering a cloud-based multi-asset portfolio tracking and accounting platform for Indian investors, financial advisors, chartered accountants, and family offices, integrating 700+ brokers and 5,000+ formats with ITR-format capital gains reporting.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription (SaaS): MProfit operates on a subscription-based SaaS model where users pay for access to the portfolio tracking platform. The platform offers a free trial for new users. Annual renewals are discounted through their referral program where customers can earn points worth up to Rs. 1,500 per referral to apply toward renewals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MProfit Software provides a cloud-based, multi-asset portfolio management and accounting platform for Indian retail/NRI investors, chartered accountants, financial advisors, brokers, and family offices. The platform auto-imports trade data from 700+ brokers across 5,000+ file formats, tracks XIRR and performance, and generates capital gains reports in ITR format with full handling of corporate actions (mergers, demergers, splits, buybacks). It is delivered as MProfit Cloud via web and native iOS/Android apps on a SaaS subscription basis with a free trial entry point.

Product overview

MProfit Software Private Limited offers a unified multi-asset portfolio tracking platform built around its core cloud-based product, MProfit Cloud. The platform enables investors, chartered accountants, financial advisors, and family offices to consolidate and manage investments across asset classes including Stocks, Mutual Funds, Bonds, F&O, PMS, AIF, and international assets. MProfit Cloud integrates data import from 700+ brokers in 5,000+ formats, provides analytical and performance reports, and generates capital gain reports in ITR format for tax filing purposes. The offering is complemented by a mobile app (iOS/Android) and the MProfit Help Center for guided tutorials. The company also operates a referral program that rewards customers with renewal discounts for referring new subscribers.

Differentiator

Problem solved

Functional benefit

Products and services

• MProfit Cloud

Quantifiable outcome

• 200,000+ sign-ups indicating strong market adoption
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Wint Wealth: India-based platform for alternative fixed-income and bond investments with portfolio tracking for HNI investors. Adjacent to MProfit's high-net-worth and family office use case, particularly for bond and structured product tracking.
• Smallcase: India-based thematic investing platform that offers model portfolios and stock baskets. Adjacent overlap with MProfit in portfolio management for Indian retail investors, though with a different core product (thematic baskets vs. multi-asset tracking).

Direct peers

• Value Research: Long-standing Indian investment research and tracking platform with deep mutual fund analytics, portfolio tracking, and tax tools. Closely comparable in domain specialization, audience (Indian retail investors and advisors), and analytics depth.
• ETMONEY (Times Internet): Times Group-backed Indian wealth management platform that provides mutual fund investing, portfolio tracking, and tax-saving tools. Competes head-to-head with MProfit in Indian retail investor portfolio consolidation and tax reporting.
• Tickertape: Indian stock analysis and portfolio tracking platform that provides detailed fundamentals, ratios, and portfolio analytics. Direct overlap with MProfit's analytics and holdings-tracking use case, particularly for equity investors.
• INDmoney: India's leading super-app for personal wealth management that offers multi-asset portfolio tracking, financial planning, and lending products. Directly competes with MProfit for the same Indian retail investor and family office customer base with overlapping product capabilities.
• Kuvera: India-based direct mutual fund investment platform with portfolio tracking and tax harvesting features. Closely comparable in product scope to MProfit, especially in mutual fund and tax-aware portfolio management for Indian investors.

Broad incumbents

• Coin by Zerodha: Zerodha's direct mutual fund platform with portfolio tracking and reporting features. As the corporate sibling of MProfit's strategic investor Rainmatter, it represents a key channel and a potential substitute for MProfit's mutual fund tracking capabilities.
• Groww: One of India's largest retail investing platforms offering stocks, mutual funds, and portfolio tracking as part of a broader brokerage product. Overlaps with MProfit on portfolio tracking but operates at much larger scale and with more capital.
• Paytm Money: Paytm-owned Indian wealth management platform offering stocks, mutual funds, and portfolio tracking backed by deep distribution via Paytm's consumer base. Overlaps with MProfit in retail investor tracking but with materially larger scale and capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mprofit

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MProfit Software