Surge Private Equity
Surge Private Equity is a Dallas-based lower-middle market private equity firm founded in 2017 that invests $25-500MM enterprise value founder-owned businesses across business services, consumer, healthcare, and technology, executing majority control transactions and add-on roll-ups.
- Company typePrivate
- Founded2017
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Surge Private Equity does
Surge Private Equity is a Dallas-based, lower-middle market private equity firm founded in 2017 that invests in founder-owned and family-operated businesses across business services, consumer services and products, healthcare, and technology. The firm targets companies with $25MM-$500MM of enterprise value and $3-$75MM of EBITDA, executing majority control transactions, management rollovers, recapitalizations, and add-on acquisition strategies under a 'Founder Liquidity Partners' positioning. Surge has built a portfolio of 14+ platform investments since founding, including Access Dental (multi-specialty dental), Avalon (legal-tech-enabled services), Elite Clinical Network (clinical research sites), White Plains Linen (commercial laundry), Coastal Amusements (coin-operated games), and Amuze Products (entertainment machines).
Surge's core technology footprint is minimal at the GP level; the firm operates as a traditional private equity sponsor providing capital and operating expertise rather than technology products. Portfolio companies span service businesses with limited proprietary technology (Busy Bee Cleaning, Hippodrome Services) alongside a small number of tech-enabled assets including MyClean (recurring-services SaaS), Contractor Connect (lead-generation platform), and Avalon (e-discovery and document services). The firm maintains a Research & Data Analytics Lead role supporting deal sourcing and portfolio analytics.
The firm's revenue model follows standard private equity mechanics: annual management fees charged on committed capital or assets under management, supplemented by performance-based carried interest (typically 20%) on investment returns above the hurdle rate. Surge sources deals through proprietary networks and intermediary relationships with advisors including BakerHostetler, Moss Adams, Houlihan Lokey, and various investment banks. The firm is privately held with no public listing, employs 11-50 professionals, and maintains offices at 2101 Cedar Springs Road in Dallas, Texas.
Surge Private Equity firmographics
Firmographics- Name
- Surge Private Equity
- Legal name
- Surge Private Equity LLC
- Website
- https://surgepe.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Surge Private Equity is a Dallas-based lower-middle market private equity firm founded in 2017 that invests $25-500MM enterprise value founder-owned businesses across business services, consumer, healthcare, and technology, executing majority control transactions and add-on roll-ups.
- Ownership category
- akta.pro rank
Surge Private Equity industry classification
Industry- Product category
- Private Equity
- NAICS
- Portfolio Management and Investment Advice (523940), All Other Financial Investment Activities (52399)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro industry
- Multi-Sector / Generalist Growth EquityTechnology & Software Growth Equity
Keywords
Where Surge Private Equity is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Surge Private Equity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Management Fees: Annual management fees charged on committed capital or assets under management
- Carried Interest: Performance-based carried interest (typically 20%) on investment returns above the hurdle rate, aligned with limited partner interests
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Surge Private Equity product offering
Product offeringCore offering
Surge Private Equity is a Dallas-based private equity firm that makes control investments in lower-middle market businesses with $6MM-$111MM enterprise value and $1MM-$24MM EBITDA. The firm pursues majority recapitalizations, founder liquidity transactions, and buy-and-build strategies across business services, consumer services and products, healthcare, and technology sectors, supplementing capital with operating partner support.
Product overview
Surge Private Equity is a growth-oriented, lower-middle market private equity firm headquartered in Dallas, Texas, with a diversified portfolio spanning business services, consumer services, healthcare, and technology industries. The firm targets companies valued at $15-$500MM with $3-$75MM in EBITDA, focusing on majority control transactions, founder roll-overs, add-on acquisitions, and recapitalizations. The portfolio consists of portfolio companies: Avalon (legal tech-enabled services), Contractor Connect (B2B lead generation), Coastal Amusements (arcade game manufacturing), Elite Clinical Network (clinical research sites), Amuze Products (entertainment/amusement machines), Access Dental (dental practices), Busy Bee Cleaning Services (commercial janitorial), MyClean (home services SaaS), Hippodrome Services (hotel laundry), White Plains Linen (linen services), RentaCoop (eCommerce for chicken supplies), and Custom Caretaking and Landscaping (landscaping services). The firm provides not just capital but also world-class operating resources and strategic expertise through an operating partner network.
Differentiator
Problem solved
Functional benefit
Products and services
- Founder Liquidity Partnership (Private Equity Investment)
- Operating Partner Network Support
Quantifiable outcome
- Partner network includes 5+ operating partners serving as CEOs of portfolio companies
- +1 more outcomes
Companies that use Surge Private Equity
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Surge Private Equity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Surge Private Equity partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- BakerHostetlercoreLead counsel on multiple Surge transactions including Bar Partners/Amuze merger, Coastal Amusements, Tower Legal/Avalon, and Contractor Connect.
- Moss AdamscoreFinancial diligence and accounting advisor on multiple transactions including Coastal Amusements, Tower Legal/Avalon, and White Plains Linen.
- Baker TillyminorFinancial diligence provider for White Plains Linen investment alongside Moss Adams.
- Jackson Walker LLPminorLead counsel to Surge for White Plains Linen investment transaction.
- Merritt Healthcare AdvisorsminorFinancial advisor to Elite Clinical Network for investment transaction.
- Houlihan LokeyminorDiligence provider for Elite Clinical Network investment.
- Kenyon GroupminorExclusive financial advisor to Tower Legal Solutions for Avalon platform addition.
- CoView CapitalminorManhattan-based investment bank acting as sole advisor to Coastal Amusements for transaction.
- IMG Business AdvisorsminorLead advisor for White Plains Linen investment deal.
- Angle AdvisorsminorExclusive investment banking advisor facilitating All About Learning Press sale to 95 Percent Group LLC.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Surge Private Equity competitors and assessment
Company assessmentDirect peers
- Trinity Hunt Partners: Dallas-based lower-middle market growth-oriented private equity firm investing in founder-owned businesses in business services, consumer, and healthcare. Most directly comparable to Surge in geography, fund size, sector focus, and majority-recap playbook.
- Gauge Capital: Dallas-based private equity firm targeting founder-led, lower-middle market companies with $25-$500MM enterprise values across business services, healthcare, consumer, and tech. Operates a partner-engaged model with similar target check size to Surge.
- HCI Equity Partners: Lower-middle market private equity firm focused on growth-oriented services and consumer businesses, partnering with founders and management teams. Closely aligned with Surge's majority recap and buy-and-build approach in the services space.
- Avista Capital Partners: Private equity firm focused on healthcare and business services, often partnering with founder-led companies through control investments. Comparable to Surge's healthcare and services portfolio weighting and majority-control approach.
- Pfingsten Partners: Lower-middle market private equity firm investing in business services, consumer, and healthcare with majority recap and buy-and-build strategies. Comparable to Surge in fund size, sector breadth, and founder liquidity focus.
- The Halifax Group: Lower-middle market PE firm focused on healthcare, business services, and transportation/logistics with majority recapitalizations. Surge Partner Lewis Sharp previously worked at Halifax, underscoring direct model overlap.
- Rallyday Partners: Operational-focused lower-middle market PE firm partnering with founder-owned businesses in healthcare, business services, and consumer. Surge Partner Sanjay Gulati previously worked at Rallyday, sharing Surge's hands-on operator model.
- Tailwind Capital: Growth-oriented middle market private equity firm investing in business services, healthcare, and consumer with majority recap structures. Comparable target deal size and platform-building approach to Surge.
- LNC Partners: Lower-middle market private equity firm partnering with founder-owned consumer, healthcare, and business services companies through control investments and add-on strategies. Similar scale, sector mix, and operator-led approach.
Broad incumbents
- New Mountain Capital: Larger growth-oriented private equity firm with broader platform investments across healthcare, business services, and technology. Comparable sector focus but operates at materially larger fund and deal size than Surge.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Surge Private Equity social profiles
Digital presenceSurge Private Equity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surge Private Equity leadership team
Management profileNumber of profiles
Profiles14 records
Surge Private Equity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surge Private Equity M&A and investment
M&A and investmentM&A6 records
Investments8 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surge Private Equity
What does Surge Private Equity do?
Surge Private Equity is a Dallas-based private equity firm that makes control investments in lower-middle market businesses with $6MM-$111MM enterprise value and $1MM-$24MM EBITDA. The firm pursues majority recapitalizations, founder liquidity transactions, and buy-and-build strategies across business services, consumer services and products, healthcare, and technology sectors, supplementing capital with operating partner support.
Is Surge Private Equity a public or private company?
Surge Private Equity is a private company. It is classified as management employee owned and is currently operating.
When was Surge Private Equity founded?
Surge Private Equity was founded in 2017. It employs 1 to 10 people.
Where is Surge Private Equity based?
Surge Private Equity is headquartered in Dallas, United States, in the North America region.
How does Surge Private Equity make money?
Two revenue lines are on record. Management Fees are the primary driver. The others are carried Interest.
Who are Surge Private Equity's main competitors?
Direct peers on record are Trinity Hunt Partners, Gauge Capital, HCI Equity Partners, Avista Capital Partners, Pfingsten Partners, The Halifax Group, Rallyday Partners, Tailwind Capital and LNC Partners. New Mountain Capital is listed as a broad incumbent.
Does Surge Private Equity have an API?
No public API is recorded for Surge Private Equity.
What industry is Surge Private Equity in?
Surge Private Equity's product category is Private Equity. Its primary akta.pro industry code is FSANACAO, Multi-Sector / Generalist Growth Equity, with a secondary code of FSANACAA, Technology & Software Growth Equity. Its NAICS code is 523940 and its SIC code is 6282.