What Prizelogic does

Prizelogic is a US-based digital engagement company founded in 2008 and headquartered in Southfield, Michigan. The company powers loyalty programs, promotions, and rebate programs for leading brands and agencies, operating at the intersection of customer engagement, marketing technology, and incentives management. With a workforce of 101-250 employees, Prizelogic supports brand-side marketing and retention initiatives through a combination of program design, execution, and technology-enabled engagement mechanics targeting consumer-facing enterprises.

The company's go-to-market targets consumer-facing brands and the agencies that serve them, suggesting an enterprise B2B sales motion focused on multi-program engagements. Prizelogic received institutional backing from Pamlico Capital in June 2016, and its current leadership team includes co-founder Keith Simmons alongside dedicated revenue, finance, and marketing executives (CRO Brian Slitt, CFO Greg DeMars, CMO Matthew Kates), indicating a professionally managed mid-market operating company with a fully built-out commercial function. Pricing models, named customer roster, revenue figures, and detailed product or technology architecture are not disclosed in the available source material, which limits visibility into contract structure, unit economics, and competitive positioning.

Name

Prizelogic

Legal name

ebbo

Website

https://prizelogic.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Prizelogic is a US-based digital engagement company that powers loyalty programs, promotions, and rebate programs for leading brands and agencies. Founded in 2008 and headquartered in Southfield, Michigan, the company operates with 101-250 employees.

Ownership category

akta.pro rank

Product category

Customer Engagement and Loyalty Marketing Services

NAICS

Gambling Industries (7132), Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM)

akta.pro secondary industries

Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)

Keywords

• Loyalty program services
• Promotional marketing services
• Digital engagement solutions
• Rebate program management
• Customer engagement programs

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels6 records

Core offering

Prizelogic is a digital engagement company that powers loyalty programs, promotional campaigns, and rebate programs on behalf of leading brands and agencies. The company delivers end-to-end program services covering program design, execution, and rewards fulfillment to drive measurable customer engagement and revenue outcomes for its clients. Headquartered in Southfield, Michigan, the firm has operated since 2008 with 101-250 employees.

Product overview

ebbo (formerly Clarus Commerce) offers a unified 'One Loyalty' ecosystem platform that combines loyalty programs and promotional solutions. The platform includes paid loyalty, tiered loyalty, and engagement loyalty programs as core modules, supplemented by promotional overlays (sweepstakes, instant wins, contests). The technology layer provides advanced privacy controls, real-time performance dashboards, security, and purchase validation. Professional services include program design & strategy, creative & UX, program management, data analytics, customer service, and rewards sourcing & fulfillment. The company serves brands including T-Mobile, FULLBEAUTY Brands, VENUS, Lowe's, and OTC.

Differentiator

Problem solved

Functional benefit

Products and services

• Loyalty Programs Design, operation, and management of loyalty programs for brands and agencies, covering program mechanics, member engagement, and rewards fulfillment to drive repeat purchases and customer retention.
• Promotional Campaigns Design and execution of consumer-facing promotional campaigns for brands and agencies to drive awareness, engagement, and short-term revenue lift.
• Rebate Programs Design, operation, and management of rebate programs for brands, including offer mechanics, eligibility validation, and reward payout to drive purchase behavior and measurable ROI.

Quantifiable outcome

• Premium Loyalty Program showing clear boost in sales from members (FULLBEAUTY Brands)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves1 record

Broad incumbents

• SessionM (Mastercard): Customer loyalty and engagement platform now owned by Mastercard. Comparable enterprise loyalty technology, with the additional backing of Mastercard's payments and data assets.
• Merkle (Dentsu): Global CRM, data, and loyalty platform within Dentsu. Competes for enterprise loyalty engagements as part of a wider performance marketing and customer experience portfolio.
• Epsilon (Publicis Groupe): Large-scale data, CRM, and loyalty provider within Publicis. Operates broader portfolio (data, advertising, loyalty) and competes for the same enterprise loyalty RFPs as a much larger incumbent.

Emerging players

• LoyaltyLion: SaaS loyalty platform for Shopify-based retailers. Overlaps on tiered loyalty and rewards mechanics but serves a smaller-merchant segment than ebbo's enterprise focus.
• Yotpo: Ecommerce loyalty, reviews, and UGC platform. Comparable in loyalty and promotional mechanics (sweepstakes, contests, UGC), though concentrated in mid-market ecommerce rather than enterprise.

Direct peers

• Brierley+Partners (Brierley): Long-standing loyalty agency and platform provider serving Fortune 500 brands with end-to-end loyalty program design and management. Closely comparable enterprise focus and service-plus-technology delivery.
• Kobie Marketing: Enterprise loyalty marketing agency operating a similar full-stack model — strategy, technology, and ongoing program management for major brands. Directly comparable in GTM (enterprise field sales) and customer mix (telecom, retail, financial services).
• Kognitiv (formerly Aimia Loyalty): Loyalty technology platform serving enterprise clients with omnichannel loyalty programs. Comparable enterprise loyalty-platform offering and customer profile.
• Marigold Engage (Marigold): Loyalty and customer engagement platform with comparable omnichannel loyalty, rewards management, and promotional capabilities for mid-market and enterprise brands.
• Annex Cloud (Annexa): SaaS loyalty and customer engagement platform offering tiered loyalty, referral, and UGC programs. Comparable technology-led platform model targeting enterprise and mid-market brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/prizelogic
• LinkedInlinkedin.com/company/ebboloyalty
• Facebookfacebook.com/PrizeLogic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prizelogic