WoodHouse

What WoodHouse does

WoodHouse is a Dallas-based, founder-led concept development and operating firm founded in 2013 by Brady K Wood. The company creates, owns, operates, and invests in experience-driven brands with hospitality at their core, spanning private membership clubs (Park House Dallas since 2018 and Park House Houston since 2024), a flagship private social club and 15-suite Michelin Key hotel (The Moore Miami, opened 2024), luxury restaurants anchored by Michelin-distinguished chefs (José, Café Dior by Dominique Crenn, Torno Subito by Massimo Bottura), a boutique music and cultural festival (Pilgrimage, since 2015), members' sports clubs (Banner House at T Bar M, Preston Playhouse), a ski resort (Elevation Hotel and Spa, rebranding to Beckwith Residences), and a members' club in Oklahoma City (Citizen House).

The underlying "technology" is a concept-to-operation development playbook, branded "modern desire paths," that combines real estate sourcing, creative direction, hospitality operations, and brand partnerships to produce repeatable, culturally resonant venues. The company monetizes through four streams: recurring subscription-style membership dues from private clubs; transactional food, beverage, lodging, and event sales across operated venues; professional services fees from real estate and development advisory engagements (e.g., Cowboys Fit, Baylor Scott & White at The Star in Frisco); and festival production economics from ticket, sponsorship, and vendor revenue at Pilgrimage.

The firm operates across Texas, Florida, Colorado, Tennessee, and Oklahoma, serves affluent individual members, corporate event clients, and luxury lifestyle consumers, and maintains core strategic alliances with luxury brands including Dior, Louis Vuitton, Cartier, Tiffany & Co., Moet Hennessy, and The Macallan. It has raised approximately $34.4M across three funding rounds in 2022-2023, employs 11-50 staff, and is led by founder Brady K Wood with family members in senior roles alongside a senior operating team drawn from Ennismore, SBE, Sinelli Concepts, and Michelin-starred kitchens.

Name

WoodHouse

Legal name

WoodHouse

Website

https://woodhouseus.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

WoodHouse is a Dallas-based, founder-led concept development and operating firm that creates, owns, and operates luxury private membership clubs, Michelin-keyed hotels, chef-driven restaurants, a music festival, and sports clubs, serving affluent individuals and corporate clients across the southern United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Private Membership Clubs: Recurring membership fees from private clubs such as Park House Dallas, Park House Houston, The Moore Miami, and Banner House at T Bar M. Membership tiers provide recurring revenue with high retention.
2. Hospitality Operations: Food, beverage, and entertainment sales from owned and operated venues including restaurants, cafes, and hotels.
3. Real Estate Development Advisory: Real estate and development advisory services for projects like Cowboys Fit at The Star and Baylor Scott & White Sports Therapy at the Star. WoodHouse serves as advisor on complex developments.
4. Festival Production: Co-production of music and cultural festivals including the Pilgrimage Music & Cultural Festival, generating ticket, sponsorship, and vendor revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

WoodHouse is a concept development house and operator that creates, owns, operates, and invests in experience-driven brands with hospitality at their core. Its portfolio spans private membership clubs, luxury branded restaurants and cafés, hotels, music festivals, racquet and padel clubs, and a ski resort across multiple U.S. markets. The firm also provides real estate development advisory services for third-party projects such as Cowboys Fit and Baylor Scott & White Sports Therapy at The Star.

Differentiator

Problem solved

Functional benefit

Brands

• Park House Dallas: Dallas' premier private membership club in Highland Park Village for creative and entrepreneurial individuals
• Park House Houston
• The Moore Miami
• Torno Subito
• Café Dior by Dominique Crenn
• Banner House at T Bar M Racquet Club
• Preston Playhouse
• Elevation Hotel & Spa (Beckwith Residence)
• Citizen House
• José
• Pilgrimage Music & Cultural Festival
• The Cowboys Club
• Cowboys Fit
• Baylor Scott & White Sports Therapy at the Star

Products and services

• The Moore Miami A century-old Miami Design District landmark reimagined as a private social club, executive workplace, and 15-suite Michelin Key hotel. Opened in 2024 and targeted at affluent members and travelers seeking a design-driven hospitality experience in Miami.
• Torno Subito Chef Massimo Bottura's Italian restaurant concept located within The Moore Miami, offering imaginative Italian cuisine inspired by the artistic culture of the Miami Design District. Opened in 2025.
• Park House Dallas Dallas' premier private membership club located in Highland Park Village, providing a design-driven environment for creative and entrepreneurial members to meet, exchange ideas, dine, dance, and participate in one-of-a-kind events. Opened in 2018.
• Park House Houston The second location of the Park House brand, a private membership club in the heart of Houston's River Oaks neighborhood featuring upscale dining, thoughtful design, and tailored service. Opened in 2024.
• Café Dior by Dominique Crenn A luxury café set within the Dior boutique in Dallas' Highland Park Village, operated by Michelin-starred chef Dominique Crenn. Embodies the artistry, elegance, and craftsmanship of the House of Dior through a culinary lens. Opened in 2025.
• Banner House at T Bar M Racquet Club An iconic racquet club with a 50-year legacy reimagined as a private members house and urban resort equipped with modern training facilities, wellness centers, and hospitality at its core. Opened in 2025.
• Preston Playhouse The largest indoor pickleball and padel facility in North Texas, located in the heart of Dallas, featuring 9 pickleball and 2 padel indoor courts. A family-friendly destination and league home. Opened in 2024.
• Elevation Hotel & Spa (Beckwith Residences) A luxury property at the base of Mt. Crested Butte, Colorado, evolving into the Beckwith Residence — a collection of luxury villas on a ski-in, ski-out resort. Owner and Operator.
• Citizen House A social home and private club in the Citizen building in downtown Oklahoma City, featuring dynamic member spaces and 16 uniquely curated luxury suites for guests. Opened in 2024.
• Pilgrimage Music & Cultural Festival A boutique music and cultural festival held in Franklin, Tennessee, featuring a diverse lineup of rock, alt-country, bluegrass, jazz, indie, and gospel acts. Co-founded and co-produced by WoodHouse since 2015.
• José Award-winning regional Mexican restaurant celebrating Mexican culture, food, and spirits, with locations in Dallas (opened 2017) and Crested Butte (opened 2023).
• The Cowboys Club A private social club and restaurant at The Star in Frisco, Texas, designed for members to socialize and share a passion for football alongside Dallas Cowboys players, coaches, and executives.
• Real Estate and Development Advisory Real estate and development advisory services for third-party developers, sports franchises, and brand operators on complex mixed-use and experience-driven projects.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• DiorcoreGTM or Marketing PartnerDior partnership includes Café Dior by Dominique Crenn, set within the Dior boutique in Dallas' Highland Park Village. Michelin-starred chef Dominique Crenn brings Dior's iconic history to life through a culinary lens.
• Louis Vuitton (LVMH)coreGTM or Marketing PartnerGlobal luxury brand under LVMH umbrella. Partnership enriches member experiences at WoodHouse portfolio clubs through premium brand presence.
• CartiercoreGTM or Marketing PartnerMaison of timeless luxury, renowned for exquisite jewelry, watches, and savoir-faire. Partnership provides luxury brand integration for member clubs.
• LoeweminorGTM or Marketing PartnerSpanish artistry meets modern luxury in Loewe's innovative approach to fashion and leather goods.
• Tiffany & Co.coreGTM or Marketing PartnerEnduring symbol of elegance and innovation in fine jewelry and American luxury.
• Moet HennessycoreGTM or Marketing PartnerExceptional champagnes and spirits defining luxury worldwide. Provides premium beverage offerings for member clubs.
• The MacallancoreGTM or Marketing PartnerRevered name in single malt whisky, known for rich heritage and exceptional character. Partnership for premium spirits programming.
• Dr. Barbara SturmminorGTM or Marketing PartnerPioneering science-backed skincare rooted in anti-inflammatory philosophy and world-renowned results.
• Miami Design DistrictcoreStrategic or Co-development PartnerA vibrant neighborhood where fashion, art, architecture, and design converge. Home to The Moore Miami, WoodHouse's flagship property.
• Massimo Bottura (Torno Subito)coreStrategic or Co-development PartnerGlobally renowned chef Massimo Bottura's Torno Subito concept located within The Moore Miami, opened in 2025.
• Dominique CrenncoreStrategic or Co-development PartnerMichelin-starred chef bringing Café Dior by Dominique Crenn to life in Dallas' Highland Park Village, opened 2025.
• Dallas Cowboys (Jerry Jones)coreStrategic or Co-development PartnerWoodHouse served as real estate and development advisor on Cowboys Fit (60,000+ sq ft fitness facility) and The Cowboys Club at The Star in Frisco, Texas.
• Baylor Scott & WhiteminorStrategic or Co-development PartnerWorld-class center for sports medicine at The Star in Frisco, Texas - WoodHouse served as real estate and development advisor.
• E1 SeriesminorGTM or Marketing PartnerWorld's first all-electric powerboat racing series, where sustainability meets adrenaline.
• BacardiminorGTM or Marketing PartnerIconic spirits delivering flavor and vibrancy to every occasion.
• Mijenta TequilaminorGTM or Marketing PartnerSustainably crafted tequila celebrating the heart of Mexico.
• DacraminorStrategic or Co-development PartnerVisionary real estate development rooted in culture, creativity, and community transformation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Soho House: Global operator of private membership clubs and boutique hotels targeting creatives and professionals. Direct comparable because Park House, The Moore, Cowboys Club, Banner House, and Citizen House replicate Soho House's membership-club economics at a smaller, U.S.-centric, higher-net-worth tier.
• Auberge Resorts Collection: Luxury boutique hotel and resort operator with branded residential and club components. Comparable to The Moore Miami and Beckwith Residence in positioning ultra-luxury, design-forward lodging with exclusive social programming.
• Aman Resorts: Ultra-luxury hotel and residential brand with private club-like service. Comparable on the Beckwith Residence, The Moore Miami, and Elevation assets where WoodHouse offers discreet, design-driven, member-style hospitality at the top of the market.
• The Standard Hotels: Lifestyle hotel brand with integrated restaurant, bar, and social-club programming. Comparable to WoodHouse's hotel-plus-club-plus-F&B formats (The Moore, Park House), particularly around design-driven, culturally engaged positioning.
• Nobu: Restaurant, hotel, and residence brand built around chef-anchored luxury hospitality. Comparable to WoodHouse's chef-led venues like Torno Subito (Bottura) and Café Dior (Crenn), and to its brand-extension strategy of placing culinary IP inside hotels and residences.
• Cipriani: Iconic hospitality brand operating private clubs, restaurants, and event venues in major cities. Comparable to Park House, Cowboys Club, and Citizen House as a membership-driven, multi-generational luxury social-club operator with strong F&B identity.

Broad incumbents

• Ennismore: Large multi-brand lifestyle hospitality group (The Hoxton, 25hours, Mondrian, Delano, etc.). WoodHouse President Simon Sorpresi came from Ennismore; the group pursues a similar mix of hotels, clubs, and F&B concepts but at much greater scale and with broader geographic reach.
• Invited (formerly ClubCorp): Largest operator of private golf, country, and city clubs in the U.S. Comparable in the membership-club business model and recurring revenue dynamics, though serving a broader (not purely luxury) demographic across many more locations.
• Ritz-Carlton Club & Residences (Marriott): Luxury hotel and branded private club/residential program operated under Marriott. Comparable to The Moore Miami and Beckwith Residence as a luxury hospitality-plus-residence model with concierge-style member service and global distribution.
• Live Nation Entertainment: World's largest live entertainment company, producing festivals and concerts. Comparable to WoodHouse's co-production of Pilgrimage Festival and its strategy of using owned events to drive broader brand awareness and F&B/club traffic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WoodHouse