What Mijenta Tequila does

Mijenta Tequila is an ultra-premium tequila brand launched in September 2020 by Dallas-based Altos Planos Inc., with production located in Arandas in the highlands of Jalisco, Mexico. The brand produces additive-free tequila from 100% fully mature Blue Weber agave, water, and yeast, employing traditional slow-cooking and fermentation methods alongside a proprietary Symphony barrel aging system built from staves sourced across four U.S. oak forests (Minnesota, Missouri, Pennsylvania, Virginia) and multi-wood cask programs (American white oak, French oak, acacia, cherry). The portfolio spans Blanco ($48.99), Reposado ($69.99), Añejo ($199.99), Cristalino ($119.99), and limited-edition Symphony Series and Maestra Selection releases, with bundle SKUs reaching $438.96.

The company sells direct-to-consumer through a Shopify-based e-commerce storefront, through U.S. third-party retailer Sip Tequila, internationally through Netherlands-based Gall & Gall, and via a broader physical retail network accessed through its store locator. Marketing centers on content (cocktail recipes, food pairings, brand mythology), earned media in Forbes, Vogue, Robb Report, and Esquire, and cause-marketing partnerships with Women's Earth Alliance, It Gets Better, Regen Network, and ClimatePartner. Mijenta is the first and only B Corp-certified tequila producer (2022, recertified 2025 with improved score) and operates as a fully carbon-neutral brand.

Leadership comprises Co-founder Elise Som (Director of Sustainability), Co-founder Juan Coronado, Maestra Tequilera Ana María Romero (25+ years of industry experience), and CFO Matt Gerst at parent Altos Planos. The brand has collected IWSC Outstanding Spirits Producer and Agave Producer of the Year (2023), Robb Report Best of the Best (2021), and 97/99 point scores from The Tasting Panel Magazine. The company has raised a single disclosed funding round of approximately $4.7 million in May 2022, with investor details undisclosed.

Name

Mijenta Tequila

Legal name

Mijenta Tequila

Website

https://mijenta-tequila.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Mijenta Tequila is an ultra-premium, additive-free tequila brand launched in 2020 by Altos Planos Inc., producing Blanco, Reposado, Añejo, Cristalino, and limited-edition expressions from Jalisco highlands agave. It sells via DTC e-commerce and select retailers to sustainability-focused premium spirits consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Tequila Product Sales: Direct-to-consumer and retail sales of ultra-premium tequila products including Blanco, Reposado, Añejo, Cristalino expressions, limited edition Symphony Series, and Maestra Selection releases. Products sold as single bottles and curated bundles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Mijenta Tequila produces ultra-premium additive-free tequila from 100% fully mature Blue Weber agave grown in the highlands of Jalisco, Mexico. The portfolio includes core expressions (Blanco, Reposado, Añejo, Cristalino) and limited-edition releases (Symphony Series and Maestra Selection), each aged in proprietary multi-wood barrels and sold direct-to-consumer via its e-commerce site and through retail partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Mijenta Blanco Unaged additive-free Blanco tequila at 40% ABV, 750mL; the brand's best-selling core expression made from 100% Blue Weber agave in the highlands of Jalisco.
• Mijenta Reposado Award-winning Reposado tequila aged 6-8 months in a blend of American white oak, cherry, and acacia casks; 750mL bottle.
• Mijenta Añejo Award-winning Añejo tequila aged 18 months in four bespoke casks (American white oak, French oak, acacia, and cherry); 750mL bottle at 40% ABV.
• Mijenta Cristalino Limited edition Cristalino tequila aged 8 months in Symphony barrels and filtered for clarity; a clear, smooth-aged expression.
• Symphony Series No. 3 Limited edition Añejo tequila from the Symphony Series, aged 18 months in proprietary Symphony barrels using American oak staves from four U.S. regions; bottled at 45% ABV.
• Symphony Series No. 2 Limited edition Reposado tequila from the Symphony Series, aged 8 months in Symphony barrels; bottled at 45% ABV.
• Maestra Selection Nº 2 Limited edition Blanco tequila exploring terroir across all five states in Mexico's Tequila Denomination of Origin, made from single-estate agaves in each state and master-blended.
• Maestra Selection Nº 1 First release in the Maestra Selection series, the first tequila made solely from agaves de semilla (grown from seed); small batch from a single estate in the highlands of Jalisco.
• Duo Bundle Curated bundle pairing the Mijenta Blanco and Reposado expressions at $118.98 with free shipping.
• Trio Bundle Curated bundle combining Mijenta Blanco, Reposado, and Añejo at $318.97.
• Full Bundle Complete-collection bundle of all Mijenta expressions at $438.96.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Regen NetworkcoreStrategic or Co-development Partner · 8 July 2025Partnership for carbon offset programs and jaguar biocultural credits. Altos Planos participates in Regen's blockchain-backed carbon offset system to remain fully carbon neutral. Through City Forest Credits, the company protects urban green areas in Richmond, VA and Mansfield, OH.
• It Gets BetterminorGTM or Marketing Partner · 29 May 2024Pride Month partnership during June 2024. Mijenta ran 'Show Your Pride' campaign allowing consumers to donate to It Gets Better ($8 per bottle at retail, $3 per cocktail) with a guaranteed minimum contribution of $5,000. Supports LGBTQ+ youth through storytelling and educational resources.
• Women's Earth Alliance (WEA)coreStrategic or Co-development Partner · 1 April 2024Multi-year partnership supporting WEA's Regenerative Agriculture & Health Accelerator program in Mexico. Mijenta donates $1.00 from each bottle sold during campaign periods to support women-led organizations focused on environmental protection, sustainable agriculture, and community development. In 2025, the program impacted 2,300+ people, trained 600+ women, and protected 3,200+ hectares of marine ecosystems.
• City Forest CreditsminorStrategic or Co-development Partner · 1 January 2024National non-profit organization endorsed by International Carbon Reduction Offset Accreditation. Mijenta protects urban green areas through the Evergreen & East Preservation Project (Richmond, VA) and Sandy Cross Forest Preservation Project (Manness, OH) to maintain carbon neutrality.
• B Lab (B Corp Certification)coreOthers · 1 August 2022B Lab awarded B Corp certification to Altos Planos (parent company of Mijenta Tequila), valid for three years. Recertified in 2025 with improved score. Certification measures positive social impact across corporate governance, environment, community, employees, and customers.
• ClimatePartnercoreStrategic or Co-development Partner · 1 August 2022ClimatePartner collaboration for carbon neutrality verification and tracking. Mijenta contributes to meaningful environmental and community initiatives through ongoing work with ClimatePartner, helping offset greenhouse gas emissions.
• Sip TequilaminorChannel Partner/ Reseller/ DistributorOnline retailer partner for U.S. sales of Mijenta Tequila products.
• Gall & GallminorChannel Partner/ Reseller/ DistributorInternational retailer partner for sales outside the U.S. market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LALO Tequila: Modern, additive-free premium Blanco tequila founded by a grandson of Don Julio González, targeting a similar millennial/Gen-X premium enthusiast consumer with a clean ingredient story.
• Casa Dragones: Ultra-premium, small-batch Mexican tequila positioned in the sipping/craft luxury segment with similarly elevated price points and limited-production releases. Most direct comparable to Mijenta in target consumer and product positioning.
• Fortaleza Tequila: Traditional, additive-free craft tequila from Jalisco highlands using tahona-based production. Competes with Mijenta on additive-free, traditional craft credentials in the premium enthusiast segment.
• Tequila Ocho: Single-estate, terroir-driven tequila that, like Mijenta's Maestra Selection, emphasizes regional agave sourcing and minimalist production. Targets enthusiast consumers at premium price points.
• Código 1530: Ultra-premium tequila with estate-grown agave and special barrel-aging programs, competing in the same additive-free, sipping occasion with elevated price points.
• Clase Azul: Premium Mexican tequila brand with collectible decanters and limited editions, competing for the same ultra-premium sipping occasion and gift/gifting use cases as Mijenta.
• Casa Noble: Premium tequila brand emphasizing traditional production and sustainability messaging, targeting similar premium sipping consumers with comparable price architecture.

Broad incumbents

• Patrón Tequila: Bacardi-owned ultra-premium tequila with extensive global distribution and marketing reach. Competes with Mijenta for the same occasion but at materially greater scale and shelf presence.
• Casamigos: Diageo-owned celebrity-backed premium tequila with strong US on-premise and retail penetration. Overlaps with Mijenta's premium positioning while operating at significantly larger scale.
• Don Julio: Diageo-owned premium tequila with broad distribution across the US and globally. Sets the benchmark in the premium sipping segment that Mijenta competes in, but at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8Wh6E92tQsFwuK-KTtSjWA/featured
• Facebookfacebook.com/mijentatequila
• Instagraminstagram.com/mijentatequila
• LinkedInlinkedin.com/company/altos-planos-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mijenta Tequila