AVF Group
- Company typePrivate
- Founded1984
- HeadquartersBuffalo, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
AVF Group firmographics
Firmographics- Name
- AVF Group
- Legal name
- AVF Group Ltd.
- Website
- https://avfgroup.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
AVF Group industry classification
Industry- Product category
- TV Wall Mounts & Home AV Furniture
- NAICS
- Electronics and Appliance Retailers (4492), Audio and Video Equipment Manufacturing (33431)
- SIC
- Household Audio & Video Equipment (3651), Household Furniture (2510)
- akta.pro primary industry
- Cables, Mounts & Installation Accessories Retail (HDMI, Wall Mounts, Stands) (CRACAEAJ)
- akta.pro secondary industry
- Home Theater Systems & AV Packages Retail (CRACAEAD)
Keywords
Where AVF Group is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
AVF Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Product Sales: AVF Group generates revenue through the sale of physical products including TV wall mounts, TV stands, speaker mounts, monitor mounts, and home AV furniture. Products are sold as one-time purchases with no subscription component.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
AVF Group product offering
Product offeringCore offering
AVF Group designs, manufactures, and sells TV wall mounts, TV stands, mobile TV carts, speaker and monitor mounts, tabletop TV bases, AV furniture, and related accessories through sub-brands including ecomount, AVF Ultra, AVF Red, Hoxton, Calibre, and Tiga. Products are sold direct-to-consumer via the company's e-commerce site and through authorized retail and wholesale distribution partners across North America, UK/Europe, Australia, and New Zealand.
Product overview
AVF Group is a world-leading supplier of TV wall mounts, TV stands, and home AV furniture with over 40 years of experience. The product portfolio is organized across multiple product lines including: TV Wall Mounts (ecomount budget line, AVF Ultra premium feature-packed mounts with patented screen levelling, AVF Red super-strong secure mounts, All-in-One mounting solutions with integrated shelving, Standing/floor-mounted mounts, and Prestige Advanced tilt mounts); TV Stands (Classic Glass corner stands, Hoxton minimalist freestanding stands with wood legs including Sound variants with integrated soundbar shelves, and Calibre TV stands in multiple sizes); Mobile TV Carts (AVF PRO height-adjustable carts); Speaker Mounts and Stands; Monitor Mounts; Tabletop TV Stands and Replacement Bases; Furniture (glass tables and shelving units); and TV Accessories (cable management, safety straps, AV shelving). The company recently merged with ErgoAV (a Bestqi Group company) to expand its portfolio. All AVF products undergo rigorous internal quality procedures supplemented by independent third-party testing.
Differentiator
Problem solved
Functional benefit
Brands
- ecomount: TV wall mount brand offering value-focused mounting solutions
- AVF Ultra
- AVF Red
- Hoxton
- Calibre
- Tiga
- ErgoAV
Products and services
- AVF Ultra TV Wall Mounts Feature-packed premium TV wall mount product line offering low-profile installation, extended reach, multi-position and corner mounting capability, and patented On-Wall Screen Leveling for screens up to 100 inches.
- AVF Red TV Wall Mounts Mid-range line of strong, secure, easy-to-install TV wall mounts supporting a wide range of VESA patterns and TV sizes for residential use.
- ecomount TV Wall Mounts Value-priced sub-brand of TV wall mounts offering basic, budget-friendly mounting solutions for residential consumers.
- All-in-One TV Wall Mounts Complete TV mounting solutions combining a wall mount, AV shelving, and integrated cable management for TV and AV devices.
- Standing TV Mounts Floor-standing TV mounts that deliver wall-mounted aesthetics without requiring wall installation, including tilting function and cable management.
- AVF Prestige Advanced Tilt TV Wall Mounts Advanced tilt TV wall mounts featuring On-Wall Screen Leveling, cable access, up to 60-degree turn, and bi-directional tilt, supporting TVs up to 90 inches.
- Classic Glass TV Stands TV stands featuring glass and polished metal designs with easy assembly and ample shelving for AV accessories.
- Hoxton TV Stands Minimalist freestanding TV stands with real wood legs, fully free-standing without wall anchoring, height adjustable with tilt capability, including Sound variants with integrated soundbar shelves.
- Tiga Freestanding Metal TV Tripod Stands Freestanding metal tripod TV stands with three height settings, integrated cable management, AV device shelf, and a triangular footprint ideal for corners.
- Tabletop TV Stands and Replacement Bases Tabletop TV stands and universal replacement bases that add functionality or adapt wide-legged TVs to fit on narrower furniture.
- AVF PRO Height Adjustable Mobile TV Carts Professional height-adjustable mobile TV carts designed for 37-100 inch TVs in commercial and flexible viewing applications.
- Speaker Mounts and Stands Soundbar and speaker wall mounts plus floor stands for setting up home audio systems, including surround sound floor stands.
- Monitor Wall Mounts Wall-mounted monitor stands offering tilt, turn, and multi-position options for improved ergonomics and desk space optimization for 12-43 inch monitors.
- AVF Furniture Glass and metal home furniture including coffee tables, lamp tables, side tables, and audio shelving units for AV equipment.
- TV Accessories TV and AV accessories including self-adhesive cable management solutions, TV safety straps, and AV accessory shelving units.
Quantifiable outcome
- Products support TVs up to 100 inches
- +1 more outcomes
Companies that use AVF Group
Customer profileSegments3 records
Ideal customer profiles3 records
AVF Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AVF Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and regional.
- ErgoAVcoreAVF merged with ErgoAV, a fast-growing brand known for ergonomic TV mounts and office solutions. ErgoAV is a US subsidiary of Bestqi and has built a reputation since its launch in late 2022, offering innovative, ergonomically designed TV mounts, AV furniture, and smart office solutions. The two companies will integrate each other's AV solutions, accessories, and furniture into global markets.
- Arisit Pty LtdregionalArisit Pty Ltd is the authorized distributor for AVF products in Australia and New Zealand. Contact details provided for local product support.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AVF Group competitors and assessment
Company assessmentBroad incumbents
- Peerless-AV: Peerless-AV is a global manufacturer of AV mounts, kiosks, and digital signage solutions, competing with AVF in residential mounts while dominating pro AV installations.
- Chief (Legrand AV): Chief is a long-established US AV mounting brand under Legrand, serving both residential and professional installations with a much larger industrial/commercial footprint than AVF.
- Monoprice: Monoprice is a multi-category online retailer selling its own-brand TV mounts, cables, and AV accessories, competing head-on with AVF's value brands across the same e-commerce channel.
Emerging players
- Fleximounts: Fleximounts is a fast-growing online-first brand specializing in TV wall mounts and shelving, directly competing on price and assortment with AVF's ecomount tier.
Direct peers
- Kanto: Kanto designs speaker mounts/stands and TV mounting accessories aimed at the same audio-video enthusiast and residential customer base as AVF.
- Vogel's: Vogel's (Metronic group) is a Dutch/European TV mount and AV furniture specialist with overlapping product depth, multi-region presence, and similar premium-vs-value tiering to AVF.
- Mount-It!: Mount-It! is a US-based direct-to-consumer retailer of TV mounts, monitor mounts, and stands, directly competing with AVF's ecomount and AVF Red value-tier offerings.
- Salamander Designs: Salamander Designs manufactures AV furniture, TV stands, and seating for residential and commercial A/V integrators, overlapping directly with AVF's home and pro furniture categories.
- Sanus: SanUS designs and sells premium TV wall mounts, TV stands, and AV furniture under Legrand/Savant, the closest direct competitor to AVF across both mounts and furniture categories.
- BDI Furniture: BDI produces premium home AV furniture and TV stands targeting the same high-end residential customer who buys Calibre and Hoxton AVF lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AVF Group social profiles
Digital presenceAVF Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVF Group leadership team
Management profileNumber of profiles
AVF Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
AVF Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVF Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVF Group
What does AVF Group do?
AVF Group designs, manufactures, and sells TV wall mounts, TV stands, mobile TV carts, speaker and monitor mounts, tabletop TV bases, AV furniture, and related accessories through sub-brands including ecomount, AVF Ultra, AVF Red, Hoxton, Calibre, and Tiga. Products are sold direct-to-consumer via the company's e-commerce site and through authorized retail and wholesale distribution partners across North America, UK/Europe, Australia, and New Zealand.
Is AVF Group a public or private company?
AVF Group is a private company. It is classified as corporate owned and is currently operating.
When was AVF Group founded?
AVF Group was founded in 1984. It employs 101 to 250 people.
Where is AVF Group based?
AVF Group is headquartered in Buffalo, United States, in the North America region.
How does AVF Group make money?
One revenue line is on record: hardware Product Sales.
Who are AVF Group's main competitors?
Broad incumbents on record are Peerless-AV, Chief (Legrand AV) and Monoprice. Fleximounts is listed as an emerging player. Direct peers are Kanto, Vogel's, Mount-It!, Salamander Designs, Sanus and BDI Furniture.
Does AVF Group have an API?
No public API is recorded for AVF Group.
What industry is AVF Group in?
AVF Group's product category is TV Wall Mounts & Home AV Furniture. Its primary akta.pro industry code is CRACAEAJ, Cables, Mounts & Installation Accessories Retail (HDMI, Wall Mounts, Stands), with a secondary code of CRACAEAD, Home Theater Systems & AV Packages Retail. Its NAICS code is 4492 and its SIC code is 3651.