Mount-It
Mount-It is a US-based private manufacturer of TV mounts, monitor arms, sit-stand desks, and ergonomic workspace hardware, selling direct-to-consumer via mount-it.com and through 14+ major national retailers including Amazon, Walmart, Home Depot, and Wayfair, serving residential, enterprise, education, healthcare, and industrial customers across North America.
- Company typePrivate
- Founded2010
- HeadquartersPoway, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mount-It does
Mount-It, doing business as Mount-It! and operated by Transform Partners LLC, is a US-based private manufacturer of mounting hardware and ergonomic workspace products headquartered in Poway, California. Founded in 2010 by three partners, the company designs and sells TV mounts (wall, ceiling, corner, fireplace, outdoor, and RV variants, with 128+ SKUs in the TV mount category alone), monitor mounts (single through quad configurations including the CLiX premium and ProFlex heavy-duty series), sit-stand desks and converters, tablet and laptop mounting solutions, medical computer carts, and ProAV commercial hardware sold through a dedicated Mount-It! PRO sub-brand. Engineering and quality assurance are centered in San Diego, with products built around VESA compatibility standards, constructed from cold-rolled steel, aircraft-grade aluminum, and corrosion-resistant coatings, and tested to three times their rated weight capacity; flagship products include The Beast heavy-duty full motion mounts (MI-394 and XXL variant) supporting screens up to 140 inches and 275 lbs, plus motorized fireplace and ceiling mounts with remote and app control.
The company operates a hybrid go-to-market combining direct-to-consumer e-commerce at mount-it.com with distribution through 14+ major national retailers (Amazon, Walmart, Home Depot, Wayfair, Costco, Best Buy, Target, Lowe's, Staples, Office Depot, Overstock, Adorama, eBay, B&H) and a dedicated B2B program with separate sales infrastructure for enterprise, education, healthcare, industrial/warehouse, and hospitality verticals. Revenue is generated entirely through one-time hardware unit sales with price points ranging from approximately $18 for entry-level fixed TV mounts to $599 for premium sit-stand desks, supplemented by lifetime warranty coverage, free ground shipping within the contiguous US, and 60-day free returns. UL certification on heavy-duty TV mounts and TAA compliance on select monitor mount SKUs provide access to federal and government procurement channels. Mount-It holds a BBB A+ accreditation and earned media coverage from Forbes, NYT Wirecutter, TechRadar, CNN Underscored, and Business Insider, with the company claiming to serve millions of customers across North America and internationally over its 15+ year operating history.
Customer concentration is low by construction given the absence of named enterprise anchors, the diversified retail and DTC channel mix, and the broad horizontal-plus-vertical segment approach. Mount-It has not raised institutional funding and operates as a privately-held, founder-led entity, with no acquisitions, leadership changes, or restructuring signals in the available record.
Mount-It firmographics
Firmographics- Name
- Mount-It
- Legal name
- Transform Partners LLC
- Website
- https://mount-it.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mount-It is a US-based private manufacturer of TV mounts, monitor arms, sit-stand desks, and ergonomic workspace hardware, selling direct-to-consumer via mount-it.com and through 14+ major national retailers including Amazon, Walmart, Home Depot, and Wayfair, serving residential, enterprise, education, healthcare, and industrial customers across North America.
- Ownership category
- akta.pro rank
Mount-It industry classification
Industry- Product category
- Mounting Hardware and Ergonomic Workspace Products
- NAICS
- Hardware Manufacturing (332510), Office Furniture (including Fixtures) Manufacturing (3372), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Cutlery, Handtools & General Hardware (3420), Computer & Office Equipment (3570)
- akta.pro primary industry
- Wall Mounting (TVs, Shelves, Mirrors, Art) (HSAGAHAB)
- akta.pro secondary industries
- Monitor Accessories & Mounting (Arms, Stands, Calibration) (HDACADAO), Smart Home Device Mounting (cameras, doorbells, sensors) (HSAGAHAH), Outdoor Mounting & Assembly (patio furniture, pergolas, sheds kits) (HSAGAHAI)
Keywords
Where Mount-It is headquartered
LocationHeadquarters
- HQ city
- Poway
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mount-It business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Hardware Product Sales: Primary revenue from one-time sales of physical mounting hardware products including TV mounts, monitor mounts, sit-stand desks, desk converters, and accessories. Products are sold at various price points from budget to premium ($18-$400+ for TV mounts, $25-$286+ for monitor mounts).
- B2B Corporate Sales: Dedicated business purchasing path offering business pricing, improved experience, fast free shipping, and personalized service. Includes tax-exempt purchasing capabilities and bulk order handling for enterprise, education, healthcare, and industrial customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | TV Mounts: $18.99 - $399.99 |
| Unit Pricing | Pay-as-you-go | Monitor Mounts: $25.99 - $286.99 |
| Unit Pricing | Pay-as-you-go | Sit-Stand Desks and Converters: $159 - $599 |
| Unit Pricing | Multi-year contract | B2B Business Pricing |
Go-to-market motion2 records
Distribution channels16 records
Marketing channels8 records
Mount-It product offering
Product offeringCore offering
Mount-It designs, manufactures, and distributes mounting hardware and ergonomic workspace products, including TV mounts, monitor arms, sit-stand desks, desk converters, laptop and tablet mounts, medical computer carts, and professional AV mounting solutions. The company sells these products through its own e-commerce site (mount-it.com) as well as through major retailers and dedicated B2B sales channels serving corporate, education, healthcare, and industrial customers.
Product overview
Mount-It is a mounting hardware and ergonomic workspace manufacturer offering a comprehensive portfolio of mounts, stands, and desks. The product line centers on TV mounts (wall, ceiling, corner, fireplace pull-down, under cabinet, outdoor, RV variants) and monitor mounts (single, dual, triple, quad configurations), complemented by sit-stand desks and desk converters, tablet/laptop mounting solutions, medical computer carts, and ProAV commercial products. The flagship 'Beast' series represents heavy-duty TV mounts, while CLiX and ProFlex series address premium and industrial monitor mount segments respectively. The company serves residential, commercial, healthcare, education, and industrial markets through business pricing programs and direct-to-consumer channels.
Differentiator
Problem solved
Functional benefit
Brands
- Mount-It! PRO: Professional Audio/Video (ProAV) product line catering to commercial and professional environments.
Products and services
- TV Mounts Wall, ceiling, and articulating TV mounting brackets for residential and commercial display installations.
- Monitor Mounts and Arms Articulating and fixed monitor arms supporting single, dual, and multi-display configurations for office and home workspaces.
- Sit-Stand Desks Height-adjustable desks available in manual and electric configurations for ergonomic office and home use.
- Standing Desk Converters Desktop risers that retrofit existing desks into sit-stand workstations for offices and home offices.
- Laptop and Tablet Mounts VESA-compatible stands and mounts for laptops, tablets, and mobile devices for workspace and point-of-use applications.
- Medical Computer Carts Mobile workstation carts with monitor arms and accessory mounts designed for clinical and healthcare environments.
- ProAV Mounting Solutions Professional-grade AV mounts, projector mounts, and accessories for commercial installations, including TAA-compliant product options for institutional procurement.
Quantifiable outcome
- Products tested to hold 3x rated weight capacity
- +3 more outcomes
Companies that use Mount-It
Customer profileSegments7 records
Ideal customer profiles2 records
Mount-It technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mount-It partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, secondary and minor.
- AmazoncoreAmazon serves as a primary online marketplace for Mount-It products, enabling broad e-commerce reach to consumers nationwide with fulfillment through Amazon's logistics infrastructure.
- WalmartcoreWalmart carries Mount-It products in both Walmart.com and physical retail locations, providing access to value-conscious consumers and mass-market retail presence.
- Home DepotcoreHome Depot stocks Mount-It mounting hardware in its home improvement retail locations, serving DIY homeowners and professional installers.
- Best BuycoreBest Buy carries Mount-It products as an electronics retailer, serving consumers purchasing TVs and home entertainment equipment.
- WayfaircoreWayfair features Mount-It products in its home goods and furniture online marketplace, reaching consumers shopping for home office and entertainment setups.
- CostcocoreCostco carries Mount-It products in warehouse clubs and Costco.com, providing bulk-value positioning for member shoppers.
- StaplessecondaryStaples stocks Mount-It monitor mounts and desk accessories in office supply retail, serving business and home office customers.
- Office DepotsecondaryOffice Depot (including OfficeMax) carries Mount-It products for office and workspace mounting solutions.
- TargetsecondaryTarget carries Mount-It products in its mass-market retail locations and Target.com, reaching broad consumer demographics.
- Lowe'ssecondaryLowe's stocks Mount-It mounting products in home improvement retail, complementing their TV and home entertainment fixture offerings.
- OverstockminorOverstock carries select Mount-It products in its online home goods marketplace.
- B&H PhotominorB&H Photo carries Mount-It products as a specialty electronics and photo/video retailer with professional customer base.
- AdoramaminorAdorama stocks Mount-It products as an electronics and imaging retailer serving creative professionals.
- OnTechminorMount-It has partnered with OnTech to provide professional TV mounting services for customers who purchase mounts but prefer expert installation.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Mount-It competitors and assessment
Company assessmentDirect peers
- Sanus: Sanus is one of the largest TV and speaker mount brands in North America, offering wall, ceiling, and full-motion TV mounts as well as AV furniture. It competes with Mount-It across nearly the same SKU categories and retail channels, including Best Buy and Amazon.
- Ergotron: Ergotron is a leading manufacturer of monitor arms, sit-stand desks, and workstation solutions for office, healthcare, and education markets. Its LX and HX monitor arm lines directly overlap with Mount-It's monitor mount and desk converter portfolio, including TAA-compliant SKUs.
- Peerless-AV: Peerless-AV designs and manufactures AV mounting, display, and digital signage solutions for commercial and residential use. Its product range competes with Mount-It on TV wall mounts, ceiling mounts, projector mounts, and ProAV hardware sold through similar B2B and retail channels.
- VIVO Mounts and Stands: VIVO sells TV and monitor mounts, standing desks, and workstation accessories directly through Amazon and its own e-commerce site. It overlaps heavily with Mount-It in SKU, channel mix (Amazon-led), and price positioning from budget to mid-premium.
- Vogel's: Vogel's is a Netherlands-based mounting solutions brand specializing in TV, monitor, speaker, and projector mounts. It targets the same end-customer use cases as Mount-It (home entertainment, office ergonomics) and competes across European and North American retail channels.
- Monoprice: Monoprice is a value-oriented direct-to-consumer electronics and accessories retailer that sells TV and monitor mounts, cables, and AV gear. It competes with Mount-It on entry-level price tiers and online-first channel strategy.
Broad incumbents
- Chief (Legrand AV): Chief, part of Legrand AV, is a long-established professional AV mount and display solutions brand serving commercial integrators. It competes with Mount-It! PRO in ProAV and digital signage and with Mount-It on heavier commercial TV mounts.
Regional players
- AVF Group: AVF is a UK-based manufacturer of TV, monitor, and AV mounting solutions sold primarily through European retail channels. It competes with Mount-It on similar product categories but is more regionally focused on the UK and European markets.
Emerging players
- Kanto Living: Kanto designs speaker stands and TV mounts targeting modern home entertainment and home office users. It overlaps with Mount-It on TV mounts and monitor stands, with a focus on design-led premium aesthetics.
- Husky Mounting: Husky is Home Depot's house brand for tools and hardware including select TV and monitor mounting solutions. It competes with Mount-It as a value brand stocked inside one of Mount-It's key retail partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mount-It social profiles
Digital presenceMount-It compliance and trust
Trust signalCompliance2 records
Mount-It financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mount-It leadership team
Management profileNumber of profiles
Mount-It funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mount-It M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mount-It
What does Mount-It do?
Mount-It designs, manufactures, and distributes mounting hardware and ergonomic workspace products, including TV mounts, monitor arms, sit-stand desks, desk converters, laptop and tablet mounts, medical computer carts, and professional AV mounting solutions. The company sells these products through its own e-commerce site (mount-it.com) as well as through major retailers and dedicated B2B sales channels serving corporate, education, healthcare, and industrial customers.
Is Mount-It a public or private company?
Mount-It is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mount-It founded?
Mount-It was founded in 2010. It employs 51 to 100 people.
Where is Mount-It based?
Mount-It is headquartered in Poway, United States, in the North America region.
How does Mount-It make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are B2B Corporate Sales.
Who are Mount-It's main competitors?
Direct peers on record are Sanus, Ergotron, Peerless-AV, VIVO Mounts and Stands, Vogel's and Monoprice. Chief (Legrand AV) is listed as a broad incumbent. AVF Group is listed as a regional player. Emerging players are Kanto Living and Husky Mounting.
Does Mount-It have an API?
No public API is recorded for Mount-It.
What industry is Mount-It in?
Mount-It's product category is Mounting Hardware and Ergonomic Workspace Products. Its primary akta.pro industry code is HSAGAHAB, Wall Mounting (TVs, Shelves, Mirrors, Art), with a secondary code of HDACADAO, Monitor Accessories & Mounting (Arms, Stands, Calibration). Its NAICS code is 332510 and its SIC code is 3420.