What Arisit does

Arisit Pty. Ltd. is a 100% Australian-owned importer and exclusive distributor of home appliances, electronics, and consumer lifestyle products, operating across Australia and New Zealand from its headquarters at 40-50 Mark Anthony Drive, Dandenong South, Victoria. Founded in 2000 with brand partnerships dating to 1996, the company holds exclusive distribution rights for 20+ international brands sourced from Europe, the US, and Asia, organised into six sales divisions spanning laundry and cooking appliances (Ariston, Whirlpool, Tisira), refrigeration (Husky), outdoor cooking (Capital, Smart BBQ), AV accessories and mounts (AVF, AVS, Sanus, Standard AV, Austere, Bluejet), and specialty categories including air purification (Blueair), home healthcare (Medisana), skincare devices (Beautifly), portable fans (JisuLife), and home/office accessories (NuvoHome, NuvoTech).

The business operates a logistics and distribution platform comprising six strategically located distribution centres across Australia and New Zealand, fulfilling more than one million products annually, supported by 100+ full-time staff including 20+ dedicated warranty and customer care personnel. Its go-to-market combines three channels: a direct-to-consumer e-commerce platform at arisit.com (operational since 2016) with presence on marketplaces including eBay, Catch, Kogan, and MyDeal; an extensive retail partner network of 18+ major Australian retailers led by Harvey Norman, Domayne, Winning Appliances, Betta Home Living, Retravision, and Appliances Online; and a dedicated commercial/project sales division (Arisit Commercial) that supplies multi-unit residential developments on an enterprise basis to developers, architects, and builders including Multiplex, Icon Construction, Hengyi Australia, SMA Projects, and Starfish Developments.

Arisit generates revenue primarily through hardware distribution margin on imported products, with direct-to-consumer unit pricing ranging from approximately $10 AUD for accessory items to over $1,299 AUD for premium modular TV stands, plus enterprise-scale project pricing for large commercial developments. Customer segments are organised vertically across consumer, retail partner, and commercial project channels. The company holds no disclosed parent, no external investors, and operates as a private proprietary limited entity under ABN 23 091 515 294. A recent "Notice of Data Incident to Potentially Affected Customers" published on its site indicates an undisclosed cybersecurity/privacy event subject to Australian Privacy Act obligations.

Name

Arisit

Legal name

Arisit Pty. Limited

Website

https://arisit.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Arisit is a 100% Australian-owned importer and exclusive distributor of home appliances, electronics, and consumer lifestyle products, serving retail partners, direct consumers, and commercial property developers across Australia and New Zealand through 20+ exclusive international brands and six distribution centres.

Ownership category

akta.pro rank

Product category

Home Appliance Distribution

NAICS

Electronics and Appliance Retailers (4492)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Home appliance distribution
• Exclusive brand distribution
• Consumer electronics wholesale
• AV accessories supply
• Commercial appliance specification

Headquarters

HQ city

Dandenong

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution and Sales: Arisit generates revenue through importing and distributing home appliances and electronics from international brands, selling to both consumers directly via e-commerce and through retail partners. Operates a network of 6 distribution centres across Australia and New Zealand to fulfill over 1 million products annually.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Arisit is a 100% Australian-owned importer and exclusive distributor of over 20 international home appliance and electronics brands across Australia and New Zealand. It sells distributed brands directly to consumers via its own e-commerce platform and through a network of major Australian retailers, and supplies developers and builders on large residential projects via a dedicated Commercial division. Product categories covered include laundry, cooking, refrigeration, outdoor cooking, rangehoods, AV mounts and accessories, air purification, health and personal care, and home organization products.

Product overview

Arisit is a 100% Australian-owned importer and distributor of home appliances and electronics, operating as a multi-brand portfolio company with exclusive distribution rights for brands from Europe, USA, and Asia. The portfolio encompasses 20+ sub-brands organized into five sales divisions: laundry/cooking appliances (Ariston, Whirlpool, Tisira), refrigeration (Husky), outdoor cooking (Capital, Smart BBQ), AV accessories (AVF, AVS, Sanus, Standard AV, Austere, Bluejet), and specialty products (Blueair with HEPASilent air purification, Medisana health devices, Beautifly cosmetics, JisuLife portable fans, NuvoHome/NuvoTech monitor accessories). The company ships over 1 million products annually through 6 distribution centres across Australia and New Zealand, serving both retail partners and direct-to-consumer channels.

Differentiator

Problem solved

Functional benefit

Brands

• Ariston: European brand of home appliances including kitchen and laundry products.
• Austere
• AVF
• AVS
• Beautifly
• Blueair
• Bluejet
• Capital
• Husky
• JisuLife
• Medisana
• NuvoHome
• NuvoTech
• Sanus
• Sirius
• Smart BBQ
• Standard AV
• Thor
• Tisira
• Whirlpool

Products and services

• Ariston Home Appliances (Laundry and Kitchen) European brand of home appliances including laundry (washing machines up to 8.5kg with Auto-Dose technology) and kitchen appliances. Distributed exclusively in Australia through Arisit since 1996. Ariston is a partner of MasterChef Australia, The Great Australian Bake Off, and Family Food Fight.
• Whirlpool Home Appliances Global appliance brand offering washing machines, refrigerators, microwave ovens, cooking appliances, and Supreme Care dryers with advanced intuitive technology for the Australian market.
• Tisira Home Appliances Australian-developed home appliances including ovens, cooktops, rangehoods, and dishwashers featuring the first Pyrolytic and Induction package for serviced apartment applications. Targets both commercial and domestic markets.
• Husky Refrigeration Refrigeration specialist with 50+ years of experience offering retro fridges, back bar fridges, alfresco bar fridges, Vino Pro wine fridges for the domestic market and a commercial refrigeration range.
• Sirius Rangehoods Italian-designed premium rangehoods with aluminium motor casings, Pendant Collection with up to 600 m3/hr extraction, near-silent operation. Sirius has won multiple design and manufacturing awards.
• Capital Outdoor BBQs USA-crafted outdoor BBQ kitchen brand offering Progrill Series and Precision Series outdoor built-in and cart BBQs with stainless steel grates and Smart Drip Pan Tray.
• Smart BBQ Outdoor Cooking Australian-owned outdoor cooking appliances including premium gas BBQs, electric BBQs, wood-fired pizza ovens, and wall mount BBQs for balconies with 10amp connection.
• Blueair Air Purification Swedish air purification brand founded 1996 offering air purifiers with HEPASilent technology, replacement filters, humidifiers, and dehumidifiers. Certified B Corporation (2023); acquired by Unilever in 2016; operates in 60+ markets.
• Sanus TV and Speaker Mounts USA-designed TV and speaker mount brackets brand since the 1980s offering full-motion, tilting, and flat/fixed TV mounts, speaker mounts and stands, soundbar mounts, and projector mounts.
• Austere AV Cables and Accessories Premium AV accessory brand offering HDMI cables (4K/8K certified), audio cables, coax cables, speaker cables, and banana adapters with lifetime warranties. Established in 2019.
• AVS TV Furniture and Cabinetry TV furniture and cabinetry in classic, contemporary, and minimal styles including modular TV stands with oak legs and lowboy TV cabinets in gloss finishes.
• AVF TV Mounts and Stands UK-designed AV accessory solutions since 1977 including TV furniture, TV mounts (fixed, tilting, full-motion), ceiling projector mounts, and accessories such as TV safety straps.
• Bluejet AV Cables and Adapters Premium AV cables including 4K/8K HDMI cables (26AWG copper, gold-plated connectors), antenna cables, digital optical audio Toslink cables, fibre optic cables, power cables, and home theatre adapters.
• Standard AV Mounting Solutions AV mounting solutions offering strength, stability, and functionality including TV stands and mounts, with a MountFinder compatibility guide for matching mounts to specific TVs.
• Thor Power Filtration and Protection Power filtration and protection products since 2001 including Prodigy, Core Lite, Apex and Alpha series surge protectors, power boards, and inline surge protectors. R&D and manufacture Australia/New Zealand based, with hardwired range still manufactured 100% locally.
• Medisana Home Healthcare Products German home healthcare specialist for over 30 years offering body scales, blood pressure monitors, massage devices (shiatsu foot massager, neck massage pillow), and LED face masks.
• JisuLife Portable Fans Portable fan brand focused on environmental sustainability, offering handheld fans, neck fans, stroller fans, outdoor fans, and table fans with energy-efficient technology.
• Beautifly Cosmetic Devices Women-focused cosmetic brand offering mobile devices and make-up accessories including B-Booster Pro, Glossy Pro, Scrub Slim Pro, Beauty Silky 6-in-1 devices, and Visage LED Vanity Mirror. Products hold CE, RoHS and medical certifications.
• NuvoHome Home Accessories Home accessories including LED vanity makeup mirrors, shaver cleaning spray, organic cleaners, hair dryer stands, and universal Dyson vacuum stands.
• NuvoTech Monitor Arms and Laptop Stands Monitor arms and laptop stands including single monitor arms, dual monitor arms, gas lift monitor arms, freestanding laptop stands, and rotational laptop stands.
• Arisit Commercial Project Sales Division Dedicated commercial division providing project-based appliance specification and supply for large-scale residential and commercial developments. Serves developers, builders and architects with direct enterprise field sales (1300 762 219 Opt 1 / Opt 3) for multi-unit apartment projects.
• Arisit Direct-to-Consumer E-commerce Storefront Own e-commerce platform (arisit.com) selling distributed home appliances and electronics directly to Australian and New Zealand consumers with delivery to door, tracking, and online warranty registration. Operating since 2016.
• Arisit Service and Repair Request Portal Online service and repair request system covering all Australian states and territories with a nationwide service agent locator, supporting warranty and after-sales service for Arisit distributed products.

Quantifiable outcome

• Over 1 million products sold annually
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and flagship.

• Harvey NormancoreChannel Partner/ Reseller/ DistributorMajor Australian retail partner selling Ariston, Whirlpool, Husky, Sirius, Capital, Smart BBQ, Tisira and other Arisit distributed brands through Harvey Norman, Domayne, and Joyce Mayne stores.
• Winning AppliancescoreChannel Partner/ Reseller/ DistributorPremium Australian appliance retailer partner distributing Arisit brands including premium cooking and refrigeration products.
• Betta Home LivingcoreChannel Partner/ Reseller/ DistributorFranchise retail network partner selling Arisit distributed appliances across Australia.
• RetravisioncoreChannel Partner/ Reseller/ DistributorAustralian retail buying group member partner distributing Arisit appliance brands.
• AristonflagshipChannel Partner/ Reseller/ DistributorExclusive Australian distribution partner for Ariston, one of Europe's largest home appliance brands. Distribution began in 1996. Ariston is a major brand partner offering kitchen and laundry appliances, and is a proud partner of MasterChef Australia, The Great Australian Bake Off, and Family Food Fight.
• BlueairflagshipChannel Partner/ Reseller/ DistributorExclusive Australian and New Zealand distributor for Blueair, a Swedish air purification brand founded in 1996. Blueair operates in 60+ markets and achieved B Corp certification in 2023. Acquired by Unilever in 2016.
• SanusflagshipChannel Partner/ Reseller/ DistributorExclusive Australian distributor for Sanus, a world-leading USA-designed brand of TV and speaker mounts, furniture, and accessories. Sanus has been creating high-quality AV solutions since the 1980s.
• SiriusflagshipChannel Partner/ Reseller/ DistributorExclusive Australian and New Zealand distributor for Sirius rangehoods, an Italian brand founded in 1996. Sirius specializes in high-end rangehoods with distinctive Italian design aesthetics and energy-efficient extraction, having won numerous design and manufacturing awards.
• HuskyflagshipChannel Partner/ Reseller/ DistributorExclusive Australian distributor for Husky refrigeration products. Husky is a refrigeration specialist with over 50 years of experience, offering retro fridges, bar fridges, wine fridges, and commercial refrigeration solutions.
• WhirlpoolflagshipChannel Partner/ Reseller/ DistributorAustralian distributor for Whirlpool appliances. Whirlpool is a globally recognized home appliance brand offering washing machines, refrigerators, microwave ovens, and cooking appliances with advanced intuitive technology.
• Thor TechnologiescoreChannel Partner/ Reseller/ DistributorAustralian distributor for Thor Technologies power filtration and protection products. New Zealand and Australia-based R&D creates innovative surge protectors and power boards. Company has been at the forefront of power protection since 2001.
• TisiraflagshipChannel Partner/ Reseller/ DistributorAustralian company with exclusive distribution of Tisira, a brand specially developed in Australia for Australian and New Zealand markets. Tisira offers ovens, cooktops, rangehoods, and dishwashers with the first Pyrolytic and Induction package for serviced apartment applications.
• CapitalflagshipChannel Partner/ Reseller/ DistributorExclusive Australian and New Zealand distributor for Capital outdoor BBQs, handcrafted in the USA with premium stainless steel. Capital offers Progrill and Precision series outdoor built-in and cart BBQs with state-of-the-art features.
• AVFflagshipChannel Partner/ Reseller/ DistributorExclusive Australian and New Zealand distributor for AVF, a UK-based company since 1977. AVF is one of the world's best-known suppliers of innovative TV wall mounts and TV stands, designing and delivering premium AV accessory solutions.
• AusterecoreChannel Partner/ Reseller/ DistributorAustralian distributor for Austere, an AV cable and accessory brand established in 2019. Austere focuses on premium HDMI cables, audio cables, and coaxial cables with lifetime guarantees.
• MedisanacoreChannel Partner/ Reseller/ DistributorAustralian distributor for Medisana, a German healthcare company dedicated to improving health for over 30 years. Products include body scales, blood pressure monitors, massage devices, and health monitoring equipment.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Eurolinx: Australian family-owned importer and distributor of premium European home appliances including Miele, Bosch, Asko, and Liebherr — a directly comparable multi-brand distribution model targeting the same premium ANZ consumer and project segments.
• Smeg Australia: Italian premium appliance brand with its own Australian distribution subsidiary; overlaps directly with Arisit's premium positioning and serves the same retail and commercial/specification channels.
• Shriro Australia: Shriro is an ASX-listed Australian importer and distributor of premium European home appliance brands (Smeg, Omega, Robinhood, V-ZUG), operating the same multi-brand exclusive-distribution business model as Arisit in the ANZ market.

Broad incumbents

• LG Electronics Australia: Major Korean appliance and electronics manufacturer with extensive Australian distribution; broad incumbent competing in refrigeration, laundry, cooking, and AV categories that overlap with Arisit's portfolio.
• Fisher & Paykel Australia: New Zealand-origin premium appliance brand with major Australian distribution; overlaps in cooking, laundry, refrigeration, and actively serves the same apartment project/specification channel Arisit targets.
• Electrolux Australia: Major global appliance manufacturer (Electrolux, AEG, Westinghouse brands) with Australian operations; broad incumbent serving same retail and project channels across cooking, laundry, and refrigeration categories.
• Bosch Home Appliances Australia: German appliance brand (BSH) with Australian subsidiary; competes directly with Arisit's premium kitchen and laundry offerings and shares the same retail and project-spec channels.
• V-ZUG Australia: Swiss premium appliance brand with Australian distribution (previously through Shriro); competes directly in high-end cooking, laundry, and dishwashing where Arisit's premium positioning sits.
• De'Longhi Australia: Italian appliance manufacturer with established Australian subsidiary distribution; competes in coffee machines, cooking, and small appliances — overlapping category but operates manufacturer-direct rather than multi-brand distribution model.
• Miele Australia: German premium appliance manufacturer with Australian subsidiary; competes in laundry, cooking, refrigeration, and dishwashing — overlapping categories where Arisit's Tisira and Ariston ranges also compete.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arisit